Latest / Sleeping Barber - A Marketing Podcast
SBP 122: AI? No one will come and save you. With Mitch Joel.
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In this episode of the Sleeping Barber Podcast, our hosts Marc Binkley and Vassilis Douros engage in a thought-provoking conversation with Mitch Joel, a renowned entrepreneur and marketing expert.
They explore Mitch's diverse career journey, the evolution of marketing and agency relationships, and the impact of AI on the industry. The discussion emphasizes the importance of custodianship in brand management and the shift from speed to momentum in marketing strategies.
Mitch shares insights on the changing landscape of performance marketing and the necessity for marketers to…
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