Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / From Combat Boots to Pit Boxes: How Operation Motorsport Rebuilds Lives Through Racing
Transcript
- 0:00BreakFix podcast is all about capturing the living history of people from
- 0:04all over the autosphere, from wrench turners and racers to artists, authors,
- 0:09designers, and everything in between.
- 0:11Our goal is to inspire a new generation of petrolheads that wonder How did they
- 0:17get that job or become that person?
- 0:19The road to success is paved by all of us because everyone has a story.
- 0:27Established in 2017, Operation Motorsport promotes the physical, emotional,
- 0:32psychological, and educational life skills necessary for recovery and
- 0:36reintegration of our veterans into civilian life through motorsports.
- 0:40Operation Motorsport has three distinct roles.
- 0:43To provide motorsport as a recovery activity, to provide training and
- 0:46qualifications to return beneficiaries to work, and as relationship managers to
- 0:51the motorsport industry for vocational opportunities for ill and injured
- 0:55service members and disabled veterans.
- 0:57And with us tonight is COO and treasurer of Operation Motorsport,
- 1:01Jason Leach, to tell us all about the Rehabilitation and Outreach Program.
- 1:05And with that, Jason, welcome to BreakFix.
- 1:07Thank you, Eric.
- 1:08I'm glad to be here tonight.
- 1:09And joining me tonight is returning guest co host Mountain Man Dan,
- 1:13who you might remember from many different episodes of BreakFix podcast.
- 1:16But did you also know that he's a former enlisted airman?
- 1:19So he's here to help talk about this today.
- 1:21Subject tonight.
- 1:22So Dan, welcome back.
- 1:23And as Dan will attest to the GTM clubhouse of our organization has
- 1:28always been lovingly referred to as the car club of the DOD since many
- 1:33former and active duty folks, as well as many support the U S military.
- 1:36So this topic really hits close to home for us.
- 1:40So Jason, let's talk about Operation Motorsport, how it got started,
- 1:44the who, what, when the program and how you got involved with it.
- 1:47Yeah, absolutely.
- 1:48As you mentioned, we were founded in 2017 out of Brighton, Ontario, and then it's
- 1:51quickly into Raleigh, North Carolina.
- 1:53So we're a dual organization engaging medically retired and wounded service
- 1:58members from the Canadian armed forces and the U S armed forces.
- 2:01And we believe in three things that focus on, which is team identity and purpose.
- 2:06That's something that every veteran or military member struggles
- 2:09with as they leave the service.
- 2:10But when you're being medically released, it's even harder because
- 2:14your government is telling you you're no longer fit to meet mission.
- 2:17And depending on where you're at in your career, that can be a pretty
- 2:19big punch in the gut because you don't know what's going to come next.
- 2:22Where our genesis was born from was from the race of remembrance,
- 2:26which is put on by an organization called Mission Motorsport.
- 2:29In the United Kingdom, they are similar to us, except they are focused
- 2:32really more on the vocational side.
- 2:34And they've got a lot of connections with OEMs in the UK.
- 2:37They're backed by the UK government.
- 2:39They are a much larger organization and much more focused in that
- 2:42rehabilitation vocational perspective.
- 2:44So in around 2015, 2016, Diesel and his wife, Tiffany, went to the
- 2:49race for remembrance, they were invited there and they just saw
- 2:52really the power of what motorsports can do for the veteran community.
- 2:57Now, if you pause, I mean, every veteran or military member listening
- 2:59will recognize this, but for the civilians that might be listening,
- 3:02there are so many parallels between motorsports and military operations.
- 3:07You know, that small team dynamic working towards the common goal,
- 3:10you all have your lane, you all have your job specialty, but.
- 3:14When it gets down to it, you've got to sometimes pick up that person
- 3:17to your left or your right and help out on the day of competition.
- 3:20Murphy's law is going to step in and throw you a curveball.
- 3:23You probably didn't plan for it, but you've got to overcome that obstacle
- 3:26and continue to move forward as a team that just resonates so well across our
- 3:30military veteran community to where we see the change when guys come in
- 3:34on Wednesday and load in and then on Sunday after the checkered flag.
- 3:39They are just completely different people.
- 3:41They've realized, yeah, there's still value added, even though their
- 3:43military career kind of came to an end.
- 3:46Now, how I got involved, around 2019, I was looking to retire out of the army, and
- 3:51I was trying to figure out what was next.
- 3:53I was already interested in motorsports, I had a track car, I was doing track
- 3:57days here in the mid Atlantic region, having a lot of fun doing that, but I
- 4:00had to take a little bit of a pause, because at the time, my military career,
- 4:03my family was taking a lot of priority.
- 4:05So the car went away, the trailer went away, all of that,
- 4:07so I gave up that crack cabin.
- 4:09And I started listening to podcasts.
- 4:11I started researching online.
- 4:12How do I get involved in the motor sports world?
- 4:14I had some help from an organization called the commit foundation.
- 4:17And really it was another podcast cars.
- 4:19Yeah.
- 4:19I was listening to Mark Ralph off from YMSA.
- 4:21Talk about the book they put out at that time, about the 50 years of YMSA.
- 4:25And his story really resonated.
- 4:26I got online and went and found him on LinkedIn and reached out to him.
- 4:30I was already planning to go to mid Ohio to the IMSA race.
- 4:32I was going to be a volunteer crew member with Corp Motorsport
- 4:35in the Michelin Pilot Series.
- 4:37And Mark was like, Hey, come talk to me.
- 4:38Give me his phone number.
- 4:39And we sat down and we talked.
- 4:40I've always known from a young age, from my military career, that you
- 4:43make opportunities for yourself.
- 4:45You have to go and seek whatever it is you want to do.
- 4:47And you can't be afraid to talk to people and tell your story.
- 4:50While I was at Mid Ohio with CORE Motorsport, in walked this guy in an
- 4:54MZ uniform, red polo and black pants at the time, and he's talking to the crew.
- 4:58I hear him talking about jumping out of airplanes, and I was like, ooh,
- 5:01he's a veteran, because I jump out of airplanes for my military job.
- 5:04So I went to introduce myself and we got to talking.
- 5:06It turns out it was Diesel Lotter, the co founder and CEO of Operation Motorsport.
- 5:10And as we were talking, he asked me if I'd heard of Operation Motorsport.
- 5:13I said, I just found him online a little bit.
- 5:16I wasn't medically retiring and releasing.
- 5:18So I said, I'm not really the person you're looking for.
- 5:20He asked me who I was talking to.
- 5:22And I mentioned, you know, somebody named Tiffany.
- 5:23So he said, hold on, I walked out of the garage, little area there and came back
- 5:27in and here's this woman, same thing, in the uniform, and it was Tiffany.
- 5:30We met, it almost seemed fortuitous that after we were done racing on Saturday,
- 5:35I stayed there for Sunday, my dad lives just a few miles from the track, and We
- 5:40just started to build a relationship.
- 5:42I really believe in the mission and what they were doing.
- 5:44I saw some of the things they were doing.
- 5:46Yeah, I came on board at that point as a volunteer, and five some odd
- 5:49years later, I'm still doing it.
- 5:51What is the organization's footprint of operation?
- 5:53Because I saw on your website that you guys have United States and Canada.
- 5:56But you mentioned the UK as well.
- 5:58Mission Motorsport is a supporter of us, but it's more of that
- 6:02big brother type relationship.
- 6:04Again, their mission is slightly different.
- 6:06They don't financially support us.
- 6:07They don't support us from a governance perspective or anything like that.
- 6:10They're there to kind of help advise and assist if we need it.
- 6:13They were instrumental early on.
- 6:15Tiffany went and spent, I think, a month or two with them, kind of interning with
- 6:19them to kind of understand the business side and how they were using motorsports
- 6:23for the UK veteran and military community.
- 6:26So she learned a lot of good lessons learned and brought those back and they
- 6:29implemented that into what we are today.
- 6:31I mean, even if you look at our logos, our logos are kind of similar.
- 6:34I mentioned the race for remembrance.
- 6:36We're going to launch a veterans race for remembrance in November of 2025,
- 6:40a similar type format with a 12 hour endurance race over veterans day weekend.
- 6:45That's their remembrance day weekend.
- 6:47Our footprint across Canada and the U S.
- 6:49There's no geographical limitations.
- 6:51If there's somebody in Fort Liberty, they're going to partner with a
- 6:54team and they're going to go out to Sonoma Raceway, we get them there.
- 6:58We don't see a lot of back and forth from the U.
- 7:00S.
- 7:00to Canada or vice versa unless the race schedule calls for that.
- 7:04Also on your website, I'd mention medically retired or retired veterans.
- 7:08Now, I was curious, does it also open to veterans that didn't retire?
- 7:11Because like myself, I only served a shy of eight years and got out, but I
- 7:14do have service connected disability.
- 7:16So we try to identify the service member before they leave the service.
- 7:19That in and of itself can be a bit tough because each branch of service
- 7:22does things a little bit differently.
- 7:24And a lot of that really depends on what your Rolodex is.
- 7:26We do work with the USO on some occasions and try to identify
- 7:29people through some of their tracks.
- 7:31But if you're a veteran, we try to find people who are
- 7:35less than 10 years released.
- 7:36For And they will have had to have gone through the VA process
- 7:40or the equivalent of in Canada.
- 7:42They just have to have a service connected rating.
- 7:43We don't target like a 50 percent or 80 percent or a hundred percent.
- 7:47We don't target just post 9 11, although that's really the case.
- 7:51Nowadays, you know, for the majority.
- 7:53But we're pretty open in the veteran or the military member.
- 7:55It doesn't have to have any particular skill set.
- 7:58They just have to have an interest in motor sports or they grow an interest.
- 8:02So I can remember we had one guy show up and he thought he was coming to like
- 8:05a car show and little did he know, put on a team uniform and he was slinging
- 8:09tires that weekend with the race team.
- 8:11Yeah.
- 8:11They just have to have an interest in motor sports.
- 8:13It resonated with me when you were talking about everybody
- 8:15had their own individual role.
- 8:16But the reality is there's that end goal that everybody's working towards
- 8:20together, even though you have a different role to get there, the objective
- 8:23and the mission is still the same to get to that end point as a civilian.
- 8:26There's not many companies and stuff that have that sort of
- 8:28mentality to where you have that team that gets together to do that.
- 8:32And I think my experience in the track and like the paddocks and all the different.
- 8:36No matter what discipline I've been to, motorsports in general is a close
- 8:40knit community, much like the military.
- 8:41Yes.
- 8:41It's a small world.
- 8:42You might meet somebody one place and then not see them for years and see them
- 8:46halfway around the world and be like, hey, I remember you from this event.
- 8:49And it's one of those things, too, where your reputation precedes
- 8:51yourself across the paddock, right?
- 8:53Your reputation, if you're a good crew person, that's going to
- 8:56get promulgated to other teams.
- 8:58They'll pick that up really quick that your value add and then you
- 9:01become a commodity to where other teams might be trying to pick you up.
- 9:04It is so cool to see.
- 9:05I mean, for me, when I'm around the guys or whatever, it's like being in the
- 9:09team room again, where you get some of that banter back and forth that I never
- 9:12got in the civilian jobs I worked with, even when I was around other veterans.
- 9:16It's just the civilian marketplace is just, it's just different.
- 9:19Rather bland.
- 9:20Sometimes a little more PC.
- 9:23Definitely.
- 9:23You guys mentioned veterans.
- 9:24Are there any specific ones you guys are geared towards reaching out to?
- 9:28On your website, it mentioned the horrible statistic about
- 9:3022 veterans a day taking on.
- 9:32I've had numerous guys I've served with or known through military service that
- 9:36unfortunately have taken their lives.
- 9:37So, that hits, you know, real close to home for me.
- 9:40Is there a way that other than the individual themselves reaching out to
- 9:42you, do you guys have any sort of like referral to where like, Hey, I got this
- 9:45person, would you be willing to reach out to them to see if it's something
- 9:48that they'd be interested in doing?
- 9:49A lot of it's word of mouth.
- 9:50I mean, right now we don't follow up under the VA.
- 9:52We are working towards trying to get more of a established
- 9:56relationship with the USO.
- 9:58But generally speaking, people find this either word of mouth or we've
- 10:02started to do a little more outreach.
- 10:03We were just at the military influencer conference for the
- 10:06first time this past year.
- 10:07We've been to PRI a couple of different times.
- 10:10We're a small organization.
- 10:11We don't have a huge budget.
- 10:12So getting in physically into some of the places where we'd like
- 10:15to go can be a bit challenging.
- 10:17And then sometimes it's.
- 10:18It's a matter of people truly understanding what we do because when
- 10:22they look at the website or they first see it, right, they see the race cars and
- 10:25they think, okay, there's an opportunity here to become a race car driver.
- 10:29There is and there isn't.
- 10:30So let me back up and let's talk about the programs a bit more in depth.
- 10:34The Motorsports Immersion Program is our bread and butter.
- 10:37That's where we spend a lot of our effort.
- 10:39That's where a lot of our limited funding goes to support.
- 10:42Motorsports immersion is taking somebody and putting them in to become
- 10:46a crew member with a race car team.
- 10:47That's 90 percent of it.
- 10:48They can also go into tech.
- 10:50They could go into marketing, hospitality, photography, videography.
- 10:54If you look at everything from a business perspective that takes place inside
- 10:59of a paddock during a race weekend.
- 11:01Minus putting somebody in the driver's seat.
- 11:03We have a partnership where we know people that can make an opportunity for somebody.
- 11:08So Dan, such as yourself, if you were interested in getting into
- 11:11race control, let's say we know people in race control and we could
- 11:14potentially find an opportunity where you'd come in almost like as an
- 11:18intern or on the job skills training.
- 11:20And that's where you would be for up to two race seasons, learning everything
- 11:24there is to know about race control.
- 11:26And I'm going to talk about one guy.
- 11:27His name is Matt Smotherman.
- 11:28He was a medically retired U.
- 11:29S.
- 11:29Army major, and he came to us.
- 11:31First started off in tech, had, he had some back issues, so it kind
- 11:34of held him back a little bit on doing some of the physical stuff.
- 11:37But.
- 11:37The opportunity came up to go into race control at SRO, and
- 11:40he hit it right off the bat.
- 11:41I mean, he describes it as feeling like he was back in that tactical operations
- 11:45center for deployed with all the computer screens, all the information coming in,
- 11:48having to make decisions to execute the race at the end of his second race season.
- 11:53SRO offered him a paid position to where he's now doing that moving forward.
- 11:57We've seen people get offered positions with actual race car teams at the
- 12:01end of their season, or for some of them, they do their two race seasons
- 12:04and they realize that they're better human beings or better fathers or
- 12:07better brothers or better sisters, better mothers, whatever it might be.
- 12:10So they take those skills and they apply it back to their normal life.
- 12:14Back home with the family, you know, because, I mean, let's be honest, if you
- 12:17look at like an IMSA schedule, that's a lot of traveling throughout the year.
- 12:21You look at an SRO, not quite as heavy, but still a lot of
- 12:24traveling throughout the year.
- 12:26That can be pretty taxing on a family, especially when they think,
- 12:29Any, your military service came good and end yet you're still out there.
- 12:32You're going all the time.
- 12:33Some of them do that.
- 12:34And then within the motor sports immersion program, and I want to make sure your
- 12:38audience understands what I say, there's an opportunity to potentially try.
- 12:41In the past, we've had partnerships with different race schools and we
- 12:44look at like the race of remembrance.
- 12:46We've been able to put some of our beneficiaries into the
- 12:49race car for that one event.
- 12:52When we look at what 2025 is going to look like with the Veterans Race
- 12:55for Remembrance, that's still a goal.
- 12:57If the beneficiary has the right race license, there's an opportunity for them
- 13:01to actually get into the seat and drive.
- 13:02Just like every other driver, they've got to go through the process of a race school
- 13:06and race licensing and whatever it may be.
- 13:08Then our second program is Diversionary Therapy.
- 13:11Here you can drive all you want, but it's virtual.
- 13:13We do e motor sports or iRacing.
- 13:15We run an iRacing league.
- 13:16It's a private league geared primarily towards veterans and
- 13:20military members, whether they're beneficiaries with us or not.
- 13:23So Dan, you do good.
- 13:23If you're in iRacing, you could join us for our next race season.
- 13:27That's going to kick off, I think, in February.
- 13:28And we run an eight week race schedule, but what we found, it
- 13:33was born out of COVID, when the big racing world shut down, we had
- 13:36to find a way to stay connected.
- 13:37So we came up with this idea, took somebody else's playbook and said,
- 13:41okay, let's adapt this to our own, create our own online racing league.
- 13:44What was surprising about that, not only just creating a place for people
- 13:48to virtually come together, we found a new subset of veterans we would
- 13:53otherwise never have found because they were in the e motor sports
- 13:56or they're in the e sports world.
- 13:58They're not the ones necessarily coming to the event, or they may not
- 14:01be the ones who feel comfortable yet kind of stepping away from the safety
- 14:05and the sanctuary of their homes.
- 14:07Matt Sumner was one of those guys.
- 14:08I don't say he wasn't willing to step away from his home, but I don't think
- 14:12we would have found a guy like Matt to go from iRacing to now helping out
- 14:17in SRO race control on a paid basis.
- 14:19I mean, that's a pretty cool story.
- 14:21Motorsports Immersion, that seems to be solely focused.
- 14:24on the beneficiaries being veterans with medical status issues,
- 14:29disability claim, or whatever.
- 14:30But did I understand correctly when you said the iRacing portion
- 14:32of it's open to any veteran?
- 14:33It is.
- 14:34So we run three classes within our iRacing program.
- 14:37So we have our beneficiary class.
- 14:38So those are people who are coming through our program.
- 14:40Go through the same recruitment process, if you will, you know, the VA rating or.
- 14:44Medically releasing, medically retiring, what have you, or if you're over that
- 14:47tenure mark, let's say, yeah, you can come on, you just come on board,
- 14:51join our discord channel, fill out a form that says, you know, basically I
- 14:54won't be complete idiot out on track.
- 14:56We pride ourselves in the iRacing community that we police ourselves.
- 15:00But that we hold ourselves to a pretty high standard that we have clean racing.
- 15:04We have people in our iRacing program that are brand new to the platform, to
- 15:08guys that are running in some of the higher iRacing one off event type things.
- 15:12We have professional drivers from IMSA or SRO and FEL that come in
- 15:16and join us periodically because they're friends of the community.
- 15:19We see a huge skill level between that.
- 15:22Every driver's meeting is completely emphasized.
- 15:24Hey, I got it.
- 15:25You know, somebody might be brand new here, but give
- 15:27them grace, give them space.
- 15:28And we tell the new guys, like it's a track day, like be predictable on track.
- 15:32That's how you communicate with other drivers.
- 15:34Plus we've got the discord channel and people are talking back and forth,
- 15:37but yeah, so we've got the beneficiary class and then we have our open class.
- 15:40It's pretty much everybody else.
- 15:42And then we have our pro class.
- 15:43And that will be dictated upon, are you a rear door race car driver?
- 15:47What is your eye rating?
- 15:48What is your safety rating?
- 15:49Certain levels would dictate that you would move into that class.
- 15:52And then we've seen enough of our beneficiaries actually grow in
- 15:55their eye racing skills to where we created a pro beneficiary class.
- 16:00They're running the same cars as the pro class, except they're just in
- 16:04a different subclass, if you will, kind of like the real racing world,
- 16:07we run a professional livery, we run sponsor decals on all the cars, right?
- 16:12We try to give it the look and the feel as if it's a real racing event that you
- 16:16might see in an MZR or SRO or FEL pack.
- 16:19When I was stationed over in Europe, one of the things, this
- 16:22was back before online gaming and Halo 1, you could set up multiple.
- 16:28So within USAFE, they set up a thing throughout the European bases to where
- 16:33there were competitions at each base, and then they had us go to Germany for finals.
- 16:38Each base said their best.
- 16:40If you guys have had a chance to reach out to bases to see if there's something
- 16:43they could, you know, get out there for troops on the bases to participate.
- 16:47So we were working with the USO North Carolina.
- 16:50They had a couple of donated sim rigs in one of their centers.
- 16:53They were joining us.
- 16:54Brian Knight was the guy who helped put that together.
- 16:57And Brian's still involved with us on the iRacing side and whatnot.
- 17:00So there's that piece of it.
- 17:01There's also, I know it's some of the military organizations have their
- 17:04own e sports organizations as well.
- 17:06We've reached out and talked to them to let them know who we are
- 17:09and give them an open invite.
- 17:10Kind of like sports car racing in the US, where it's a very niche thing.
- 17:14I think even in the e sports world, iReducing is a very niche thing.
- 17:18We are looking to expand those, some of that stuff.
- 17:21One of the things we've talked about doing is, again, we're doing primarily
- 17:23sports car racing, but if we were to break that open and, uh, let's go do
- 17:27a NASCAR league, because there's a lot more people interested in NASCAR
- 17:30than there are in sports car racing.
- 17:32You know, maybe we do some things like that.
- 17:34And we also use some of our eMotorsports for charity events as well.
- 17:37You've mentioned a couple different racing bodies, whether
- 17:40it was SRO or IMSA, et cetera.
- 17:42So it sounds like you lean pretty heavy towards road racing.
- 17:45Are there any other organizations that you're affiliated with?
- 17:48Are there other disciplines of motorsport that veterans get involved with?
- 17:51Let's just say drag racing, dirt, off roading, you know, things like that.
- 17:55So our goal is to be the leader in the motorsports world for all veterans.
- 17:59That's a long term goal.
- 18:00We're not quite there yet.
- 18:01We're primarily only focused on sports car racing.
- 18:04So the three main series right now are IMSA, SRO, and
- 18:06FEL Motorsports up in Canada.
- 18:09There probably will be some additional stuff coming on board,
- 18:13specifically on the Canadian side.
- 18:15And when it comes to the drag racing, when it comes to off road, we would
- 18:18love to be in those places, but we just don't have the bandwidth or the
- 18:21capacity to expand too heavily into them.
- 18:23That doesn't mean that if somebody comes to us, And he goes, Hey,
- 18:27that's what I'm interested in.
- 18:28We know some people to help make those connections.
- 18:31In the nonprofit space, I learned early on, sometimes when you start talking to
- 18:35other nonprofits, and how do they do this?
- 18:37How do they do that?
- 18:37Can we partner?
- 18:38They start to see you as a threat because every nonprofit is fighting for the
- 18:42dollar in order to support their programs.
- 18:44We look at it a little bit differently.
- 18:46We are not your competition from that perspective.
- 18:48How you guys get your financing is how you get your financing.
- 18:50Good luck and Godspeed, but I want to know about your programs.
- 18:54I want you to know about our programs because at the end of the day, we're
- 18:58all serving the same community.
- 18:59If somebody comes into Operation Motorsport that's a vet and
- 19:04wants to get into off road stuff, that's not what we do.
- 19:07But here's some resources.
- 19:08Let me help you make that connection to those people who are doing that.
- 19:11Cause we know some of those people.
- 19:12So when you make those connections with those organizations and
- 19:15you get folks placed, how does it work on the other side?
- 19:18Meaning on the receiving side, you described it as like an
- 19:21internship, learning on the job, those kinds of things.
- 19:23Is there some sort of playbook that you offer the organizers or the teams to say,
- 19:28Hey, look, we've got a service disabled veteran coming in, you know, maybe with
- 19:31these types of accommodations that might be necessary, et cetera, that sort of
- 19:34How do you educate the teams on the people that they're bringing on board?
- 19:39It's a constant piece of communication right now.
- 19:41I'm working to get stuff going for 2025, reaching out to teams,
- 19:45sending them a small deck.
- 19:47This is who we are.
- 19:48This is what we do.
- 19:49This is why we do it most importantly.
- 19:51And here's the benefits for both sides of the organization.
- 19:53Here's what you're responsible for.
- 19:55Here's what we're responsible for.
- 19:56And then every activation we have, and this is one of the things that limit us
- 20:00from really expanding into other forms of motorsport right now, is We have an
- 20:03event coordinator on site at each event.
- 20:06If we just have one beneficiary in with a race team, let's say at an
- 20:10SRO race, somebody like me, somebody like Tiffany is going to be on the
- 20:14ground there for a couple of reasons.
- 20:16One, we're there to kind of be that safety net.
- 20:18If something happens, we're there to help defuse it.
- 20:21Unless you served or unless you're like a first responder, some of the
- 20:25challenges that some of these guys or girls have, it's hard to understand
- 20:28because you haven't walked in their shoes.
- 20:30The paddock could be in a place where things get triggered, you
- 20:33know, whether it's the smells of fuel or taking you back to a motor
- 20:36pool while you were deployed, right?
- 20:38Or, you know, the loud noises or the sudden noises.
- 20:41That could trigger something that brings up a bad memory or a bad experience.
- 20:45We've seen it.
- 20:46Sometimes the crew members just don't quite understand what
- 20:48the individual's going through.
- 20:49So that's why we have a staff member or volunteer on site to kind of
- 20:54put your arms around the individual and go, Hey, it's going to be okay.
- 20:56We got you.
- 20:57You know, we're here for you also to help defuse anything with the teams.
- 21:00You know, the other side of it with the team, specifically getting into
- 21:03motorsports can be a pretty daunting task.
- 21:06You know, there's a lot of people that want to go do that kind of stuff,
- 21:09but they don't know how to do it.
- 21:10Sometimes our beneficiaries are almost looked at as a threat.
- 21:13To some of the crew members because they don't understand why
- 21:15the team is partnering with us.
- 21:17So we're there to help educate them on that.
- 21:19This is a good news story.
- 21:20This is a good branding story for your team, right?
- 21:23They're not here to take your job.
- 21:25They're here just to learn how to do this stuff because it helps them feel
- 21:29a part of something again, right?
- 21:31So here's your opportunity, Mr.
- 21:32crew member or Mrs.
- 21:34crew member to show them what you do.
- 21:36Give back to the community.
- 21:37Be a part of the solution.
- 21:39Be a part of helping the movement.
- 21:40forward.
- 21:40We're there as the event coordinators to keep an eye on them.
- 21:43But then we're also there marketing and branding of the
- 21:46organization, talking to teams.
- 21:47Hey, how can we work together?
- 21:49Maybe later on the season or if it's, you know, already kind of
- 21:51midway through the season, how do we do something next season?
- 21:54How do we create opportunities?
- 21:56Sometimes we'll get up in front of drivers meetings and give a
- 21:59quick Five minute elevator pitch about who we are and what we do.
- 22:02Again, generate knowledge because when these guys or girls go in with
- 22:05their teams, they're wearing the same uniform that the team members are.
- 22:08There's nothing on them to identify them as a veteran.
- 22:11There's nothing on them to identify them as an Operation Motorsport
- 22:13program participant, because that's part of that identity.
- 22:16That's part of being in that team is looking like everybody else.
- 22:19So they blend in to everybody.
- 22:21So we don't really stand out.
- 22:22So it's one of those things where that's so important to us that
- 22:25we're not going to change that.
- 22:26At the same time, sometimes from a branding perspective, nobody
- 22:29knows who you are because they don't recognize the organization.
- 22:32And you mentioned earlier placing some people that had no idea, like
- 22:36what racing was about, what motorsport entails and things like that.
- 22:39Yeah.
- 22:39Take somebody like Dan, who his MOS was.
- 22:42Working on helicopters and airplanes.
- 22:44And he was on the flight line and he's mechanically inclined
- 22:46and all that kind of thing.
- 22:47So to drop him or anybody, like you said, in the motor pool, into a racing
- 22:51scenario, they're going to get it.
- 22:52It's all going to click.
- 22:53We're turning wrenches, changing tires, we're filling fuel.
- 22:56But in those instances with the teams, how do you help them get over the,
- 23:00Oh man, we just brought on somebody that has no clue what they're doing.
- 23:03Is there a continuing education for the beneficiaries?
- 23:07Like, how do you get them up to speed in the world of motor sport?
- 23:10We start off with our Academy program.
- 23:12That's just an online puncher through PowerPoint slides.
- 23:15Right.
- 23:15And we first start off with just trying to get them accustomed to the
- 23:18lingo, you know, the language, right.
- 23:20Anytime any of us have ever stepped into a new organization or a new.
- 23:24One of the biggest barriers is communication, and that's usually because
- 23:28each industry has its own way of talking.
- 23:30And unless you've been around it, you know, you don't know what
- 23:32Castor is, you don't know what Canberra is, you don't know what
- 23:34tow in or anything like that, right?
- 23:35So it takes a while to learn some of that.
- 23:37And sometimes that frustration comes from not understanding what somebody is
- 23:42saying, which creates its own challenges.
- 23:44So we've taken it upon ourselves to try to help just from that perspective.
- 23:47And then we try to give them an overview of what the weekend's
- 23:50going to be like, right?
- 23:51We're trying to get them comfortable.
- 23:52I mean, if you go into, let's say your first time you're getting
- 23:55thrown into an Amazon WeatherTech team at the Rolex, you're getting
- 23:58tossed in the deep end really quick.
- 24:00But because of the relationships we have with the teams, we
- 24:04assess what are the team's needs.
- 24:05Are they looking for somebody, maybe like a Dan who has some mechanical
- 24:09background that's going to help make that transition a little bit easier?
- 24:12Or do they want somebody to just, they don't care, they want a green horn.
- 24:14They might not know what a, the difference between a Phillips and
- 24:17a flathead or metric and standard.
- 24:19Some teams are willing to take that, because what they'll do, what
- 24:21every, what we ask every team to do is give them a battle buddy.
- 24:24Give them somebody that's going to shadow them and watch them and kind
- 24:27of hold their hand a little bit.
- 24:28through the process.
- 24:29And we also temper the expectations, though, with the beneficiaries.
- 24:33So again, I'm going to pick on Dan here a little bit.
- 24:35It comes from the aviation community, comes from that
- 24:37mechanically inclined background.
- 24:39He understands complex systems and setup and all that stuff.
- 24:43Well, you know what, Dan, your first time into the team, you might be
- 24:46handed a rag and a cleaning bottle and go, Hey, just go wipe the car down.
- 24:49Everybody has to take a step back on the beneficiary's side and understand that.
- 24:53Whatever you did in the military is great, or if you come from the
- 24:56motorsports world, or maybe you're doing track days, maybe you got your
- 24:59own garage and doing stuff like that.
- 25:00Anytime you get into a new team in the military, it was like this,
- 25:03at least for me, you've got to take a step back and you've got to
- 25:06earn your way to be there again.
- 25:08It doesn't matter where you came from, that team is going to do
- 25:10things a little bit different.
- 25:11So core motorsport and Michelin Pilot Series.
- 25:14Might do things a little bit different than an archangel.
- 25:16That's also a mission and pilot series, but different cars, different
- 25:19crews, different things, right?
- 25:20So you can't always take what one team does or what one experience
- 25:24is and expect it to be a direct one for one translation to another team.
- 25:28So you got to eat a little bit of humble pie and check yourself, but that's
- 25:31part of earning your way onto the team.
- 25:33And then once you start to earn that trust.
- 25:35Then you start to see more opportunities come about within the team, where they'll
- 25:38start to give you more tasks, they'll start to give you more responsibility.
- 25:40I know I've mentioned Matt a couple times now, but his first day, or his
- 25:44first week, I think, in SRO Race Control was like, Hey, you just sit here and
- 25:48watch, and just listen, and absorb.
- 25:50And now, He's gotten to the point where he's actually running certain parts of it.
- 25:54He's got that level of responsibility.
- 25:56So is your goal also to flush out if any other vets exist on the
- 26:01teams now and use that as your part of your battle buddy system?
- 26:04Yeah, we have.
- 26:05I mean, I can think of a guy by the name of Adam Roberts.
- 26:07When we met him, he was with Skip Barber Racing.
- 26:09He was an Air Force veteran and he got it.
- 26:12I mean, he understood already, but then also to hear him tell his
- 26:15own story when he was like, you know, nothing like this exists.
- 26:18I wish it did because it would have helped him in some of his own journey.
- 26:22There are a lot of veterans in the paddock.
- 26:23So yeah, we, we lean on them as well to kind of help the individual, because
- 26:27again, they understand they get it in nine times out of 10, they really
- 26:31appreciate what we're trying to do.
- 26:32Even us, whether in seasoned wrench turners and stuff at one
- 26:36point started out as a gopher.
- 26:37So yeah, so you got to start somewhere.
- 26:39So it's one of those things, as long as people are willing to learn and Take
- 26:42the initiative, jump in there and do it.
- 26:44It's like, for me, I love motor sports.
- 26:45And Eric knows I talk people's ears off all the time when it
- 26:48comes to anything vehicle related.
- 26:50And you know, what's funny about motorsport compared to other sports.
- 26:54And a lot of people sometimes don't qualify motorsport as a sport.
- 26:57It's literally in the name.
- 26:58There is physical exertion.
- 26:59You know, we don't need to get onto that soapbox, but it is
- 27:02one of the few team sports.
- 27:05In the sense that the team must work together to get to that common goal.
- 27:09Now you could say that about football, you could say that about basketball, but at
- 27:13the end of the day, you've got superstars and you've got second strings and you
- 27:16got this and that in racing, yes, you've got the pilot or the driver, it's the
- 27:21whole team behind him or her that makes that driver and that car successful.
- 27:26So it's a completely different echelon of teamwork.
- 27:28And that's where I feel that what you guys are talking about
- 27:31really resonates with the veteran community, dropping these folks in.
- 27:34There's a moment of change, but I think it comes rather quickly.
- 27:37I think you can adjust a motorsport much faster than you could.
- 27:41I'm going to make you a defensive coordinator for the Ravens.
- 27:43And you're like, wait, what?
- 27:45Yeah, no, yeah, yeah, yeah.
- 27:47And in the motorsports levels we're into, again, I know I mentioned
- 27:50like games and weather tech.
- 27:51I mean, that's the cream of the crop when it comes to sports car racing.
- 27:54But if you look at some of the other teams, like SRO with even
- 27:56some of the mission pilot, they're a bit more grassroot type teams.
- 27:59So there's a bit more willingness.
- 28:01to let somebody new come in, right?
- 28:03Well, for a couple reasons.
- 28:04One, our beneficiaries cannot accept any compensation for their time.
- 28:08It's strictly their volunteer OJT type stuff, internship.
- 28:11If I'm a new team owner, I'm fighting for money race to race, and you're going
- 28:15to give me somebody who wants just to help and be productive and is a good fit?
- 28:19Yeah, I'm going to take that because it helps me out from that perspective.
- 28:22But also, some of those guys are just learning as they go,
- 28:25so they can learn together.
- 28:26Now, we get asked sometimes, let's say like NASCAR.
- 28:28Are you guys in NASCAR?
- 28:29Well, I can tell you here, NASCAR in the US, those crew members, a
- 28:33lot of them are like their top tier athletes coming out of college, D1
- 28:37schools, whatever it might be, right?
- 28:38That's a hard place to come in and bring a newbie, somebody
- 28:42who's never done it before.
- 28:43It'd be like F1 or IndyCar, right?
- 28:46I mean, that's a much higher level.
- 28:48It's not to say the guys or the girls can do the job, but I think it comes
- 28:51down to more, there's so much more money in those sports from a brand
- 28:55perspective or marketing perspective that drives a lot of decisions.
- 28:58Because the nice thing about NASCAR is that as the sixth and seventh generation
- 29:04NASCARs are coming out, you know, the car of the future, and now the next gen based
- 29:08on the garage 56 car we saw last year, what you begin to realize is it's starting
- 29:13to converge with the sports car world.
- 29:16And so the skills that they'll pick up.
- 29:18Through SRO and IMSA and things like that will translate to
- 29:22the new generation NASCAR.
- 29:23So it's actually a great place to cut your teeth while NASCAR is trying to
- 29:27figure out how they're going to evolve.
- 29:29These lines are going to get really, really blurry here
- 29:31in the next five years or so.
- 29:32But it brings up a really interesting question.
- 29:34If you talked about Matt a couple of times and how he's become more involved in race
- 29:37control and he stayed behind past his two seasons and now he's got a paying gig.
- 29:41Is there anybody else that's gone beyond maybe to SRO in Europe or gone off to WEC
- 29:47or some other disciplines of racing once they kind of graduated from the program?
- 29:51No, this is the best of my knowledge.
- 29:53We haven't seen anybody that's gone really beyond the series they were introduced to.
- 29:57We might see somebody go from IMSA or SRO or SRO to IMSA type
- 30:00stuff, but we haven't seen anybody really branch out beyond that.
- 30:03Well, you know, what we haven't talked about yet, Jason is how do you become
- 30:07part of the operation motor sports team?
- 30:09How does that whole process work?
- 30:11The vetting what's involved?
- 30:13It's pretty simple.
- 30:14It starts off first by completing an interest form on our website.
- 30:17And when you get to our website, you'll see two landing pages.
- 30:19You'll see a U S page and a Canadian page for the most part,
- 30:22they're mirrors of each other.
- 30:23There's just some nuanced stuff towards each specific country.
- 30:26If you go on our webpage, you'll see the big red button that says apply.
- 30:29Now that brings up an interest form that you'll fill out.
- 30:32It just says some basic content.
- 30:34Which then, once you send, hits our inbox, and then that goes
- 30:38to our beneficiary trustee.
- 30:40Currently, it's Darren.
- 30:41And Darren will review your stuff, and he'll reach out to
- 30:44you to have a conversation.
- 30:45Why are you reaching out?
- 30:46What are your goals?
- 30:47What are you struggling with?
- 30:48What is your time commitment?
- 30:50When we talk about IMSA or SRO or even FDL, right, we're looking, ideally,
- 30:54for a 75 percent time commitment.
- 30:56What's your life like right now?
- 30:58Can you support that?
- 30:59Can your family support that?
- 31:00Because the team is making an investment into the individual.
- 31:03And that's why we ask for at least a 75 percent time because you're
- 31:07going to be a part of that team.
- 31:08Ideally, you'll become a lot of value added to that team.
- 31:11And they want you to, could you elaborate on 75%?
- 31:13Does that mean like make it to three out of four races of the race season?
- 31:16If we're starting off with, let's say Rolex with IMSA in January
- 31:20and 75 percent of the season, taking you to Petit Le Mans.
- 31:24And then once we kind of have a good feel for who you are, what's going on, you copy
- 31:28your DD 214, have you gone through the VA process, if you are not still serving,
- 31:33then we'll go into a longer application.
- 31:35And at that point, then we're starting to look to see where we
- 31:38can fit you in, what teams might be available or what interests you.
- 31:41If you want to do photography and videography, finding an opportunity
- 31:44is going to be a little bit different than if you just want to get out to
- 31:47a, if you want to get into marketing.
- 31:48Again, that's going to be a different conversation with somebody.
- 31:51So some of that can ebb and flow as far as timing.
- 31:53Timing is everything.
- 31:55We typically don't activate after about the halfway point of the season, depending
- 32:00on what the individual is looking for, because the race teams themselves are
- 32:03already very well solidified and they're ideally working very well together.
- 32:07It starts to become a bit of a disruption by introducing a new
- 32:10person halfway through the season.
- 32:12Doesn't mean it can't happen.
- 32:13It just depends.
- 32:14There's an exception for the most part of everything I say.
- 32:16That's pretty much the process.
- 32:18We've activated somebody as quickly as.
- 32:20A couple of days to where we've had some folks that have had to wait, trying to
- 32:24find them an opportunity where they may have had to wait a couple of months.
- 32:27We're talking about SRO right now, looking at 2025.
- 32:31Well, their racing season doesn't start until March.
- 32:33I might have somebody that comes to us in the fall of 2024 and I can't give
- 32:38you an opportunity until March of 2025.
- 32:41Some of it just comes down to timing.
- 32:42So you mentioned it's like an unpaid internship.
- 32:45Is there any sort of way to help offset the cost of travel?
- 32:49Cause you mentioned to yourself, the schedule is all over the place.
- 32:52We'll use SRO, you know, used to start in St.
- 32:54Petersburg and then they're off in California and then they're
- 32:56in Texas, then they're in New York and all over the place.
- 32:59And so with the cost of flights and hotels and all that, I mean, that's a lot to
- 33:02bear when you're not making any money.
- 33:04So how do you help to offset that?
- 33:06So it's zero cost to the beneficiary.
- 33:09They don't pay for anything unless they want to buy a t
- 33:11shirt or souvenir at the track.
- 33:12Any costs they incur as part of their travel, they're reimbursed for.
- 33:16Fuel to and from the airport.
- 33:18Parking at the airport.
- 33:19Like the government or the DOD, right?
- 33:20You've got to have your receipts for everything, but you
- 33:22basically file a travel voucher.
- 33:24Once they're with the team, the team picks up the care and feeding.
- 33:28The team provides their credential, whether it's an annual or a single
- 33:31event, depending on where they're at.
- 33:33The team picks up their lodging.
- 33:34They live with the team.
- 33:35It is part of being a Merson doll.
- 33:37So the team is responsible for a lot of that.
- 33:40Operation Motorsport, we cover the flights.
- 33:42To and from, again, no geographical limitations.
- 33:44If there's somebody in New York that's got to go down to Sebring, we get them there.
- 33:49Kota, or wherever, right?
- 33:51We get them there.
- 33:52Right now, we're partnered with Fisher House.
- 33:54They've been a huge supporter for us on the flights.
- 33:56We would have a hard time executing our program with the amount of
- 33:59people we have active right now if it wasn't for organizations like Fisher
- 34:02House stepping in to help support.
- 34:04And there's always the opportunity for you.
- 34:05for a beneficiary to, let's say, ride along in the truck, right?
- 34:08If they're in that type of situation, you don't have to fly.
- 34:11You could be riding with the team as they're transporting the cars.
- 34:13You could, you'd probably only tend to see that if just by happenstance,
- 34:16the beneficiary is co located in proximity to where the team is at.
- 34:20SRO, AMSA guys, they tend to be kind of scattered.
- 34:23A lot of the crews are flying crews, so there's very few people that actually
- 34:27have a shop that live and work on them.
- 34:28But yeah, that's always a possibility.
- 34:30I saw a post.
- 34:31And it's stated that 98 percent of donations directly support
- 34:35the veteran recovery program.
- 34:37Yes.
- 34:37As a veteran, I want to give some huge kudos on that fact because so many
- 34:40other organizations out there have disappointingly gotten to where they
- 34:44have minimal percentages of donations actually going to support us as veterans.
- 34:47On behalf of the veterans, I'd love to just say thank you on that because you're
- 34:50not using the veteran community as a grip for you guys to fatten your pockets.
- 34:54We are not and I can tell you that is something that we hold true
- 34:57and we will continue to hold true to as an organization regardless
- 35:00of financially how we grow.
- 35:02We are run primarily by volunteers, even as the COO and as the
- 35:07treasurer for the organization.
- 35:08I am a volunteer.
- 35:09I am not compensated for the time I give.
- 35:11My compensation comes from helping solve problems.
- 35:14My compensation comes from helping give other people opportunities.
- 35:17The veteran is my way of giving back after serving for so many years.
- 35:21So yeah, one, thank you.
- 35:22I appreciate that.
- 35:23That won't change.
- 35:24Our overhead, those who do draw a salary with the organization, the pot of money
- 35:29that they're paid from is from a grant.
- 35:31It does not come from the private donations that come in.
- 35:34What about corporate sponsorship?
- 35:36They're an opportunity for companies to get involved or even for companies to
- 35:39volunteer their folks to come help out.
- 35:42Absolutely.
- 35:42We are always looking for ways to create more corporate partnerships.
- 35:46We have some already with like a Michelin or mobile one.
- 35:49We have good partnerships with them.
- 35:51What we have found in the motorsports world, when you walk through that
- 35:54paddock, there's an illusion of money.
- 35:57There's a lot of money in the paddock, but the money is going to the racecars.
- 36:00It's generally not going to the people who are running everything.
- 36:03But that sometimes gives a false illusion that because we're in that world, We've
- 36:07got all the money in the world to do what we do, and frankly, we don't.
- 36:11We could help so much more if we could create more financial programmatic
- 36:14support from different corporations.
- 36:16So yeah, we welcome those conversations, those who want to get back.
- 36:19If there's a veteran ERGs, employee resource groups that want to get
- 36:24involved, we absolutely welcome that.
- 36:26We can have volunteers come out and support some of our events.
- 36:29I'm sure we'll talk about the Veterans Race for Remembrance here
- 36:31in a little bit, but that's going to be a big event where we're going
- 36:34to be keen on needing volunteers.
- 36:36A corporate donating or corporate matching programs, you know,
- 36:39sometimes those who want to come on board and volunteer as well.
- 36:42I know I used to work for Microsoft and for every hour I donated to Operation
- 36:47Motorsport of my time, Microsoft would give them X number of dollars per
- 36:51hour to this unreachable cap at the end of the year, which is awesome.
- 36:55So I think the same programs out there.
- 36:56You know, we're in fidelity charity.
- 36:59If people want to donate that way, if people want to donate stock, we can
- 37:03take stock and help support our program.
- 37:04So there's a lot of different ways that people can get involved and help
- 37:07financially support the organization.
- 37:09So other than corporate sponsorship, like individuals, cause there's a
- 37:12lot of people that support veterans.
- 37:14Is there a spot on your website or people to reach out for, say, someone
- 37:18that only can donate five bucks or something like that to help you
- 37:21guys out to help a veteran in need?
- 37:23Absolutely.
- 37:23You can go right onto our website.
- 37:25At the top of the page, there's a big red donate button that will take you to
- 37:29that portion of our website where you can donate as little or as much as you'd like.
- 37:33On the U.
- 37:33S.
- 37:33side, it is a tax deductible per whatever you and your accountant have agreed.
- 37:37You will receive a tax donation for all U.
- 37:39S.
- 37:40side.
- 37:40And then as of January 1st, we will have.
- 37:43The equivalency of 501C3 status in Canada through CRA.
- 37:47So that's going to be a huge potential game changer for us,
- 37:50especially North of the border, because that's been a hold back.
- 37:53There's a lot of corporations or there's a lot of individuals that want to give
- 37:56back or they want to donate, but sometimes we're looking for that tax letter.
- 37:59So come early 2025, we'll no longer have that restriction on us inside Canada.
- 38:04I sometimes feel like money's the easy way out.
- 38:06It's like, all right, I'm going to go hit that big red button
- 38:09and I'm going to donate 20 bucks.
- 38:10It's going to make me feel good.
- 38:12You mentioned a couple of times Operation Motorsport volunteers,
- 38:15and that's where the rubber hits the road is volunteering your time,
- 38:18getting up off the couch, getting to the track, you know, whatever it is.
- 38:21So let's talk a little bit more about the volunteer opportunities.
- 38:24How can we help Operation Motorsport?
- 38:26Where do you need help?
- 38:27Program managers, event coordinators, people who want to go and support the
- 38:31veteran at the event, you know, help do that, website administration, marketing,
- 38:36writing, helping tell the story, branding.
- 38:38When you look at our organization on our, basically who's who in the zoo side
- 38:42of it, you're going to see quite a few folks, but like every small organization,
- 38:46there's really just a handful of folks who are executing the day to day stuff.
- 38:49So if there's anybody listening and wants to reach out info at operation motorsport.
- 38:54org or just hit the volunteer button, it's a blue button on our website.
- 38:58We'll have that conversation.
- 38:59And I think it's also important to remember when you think about
- 39:02the volunteer opportunities that the audience that we're talking
- 39:05to, that's listening to this.
- 39:07Isn't necessarily in our demographic.
- 39:09There might be a lot, and there are a lot younger folks.
- 39:12So if you're in a position where you need to clock service hours for your high
- 39:17school or for your college or whatever it is, you want an opportunity to volunteer,
- 39:20and especially if one of your relatives or your parents are in the service or retired
- 39:26and serve, this is a great opportunity to be involved in that community.
- 39:29As a kid.
- 39:30So that's where I was sort of thinking about this is what are those jobs?
- 39:33There's plenty of opportunities.
- 39:35I think there's plenty of people out there with talents and they could
- 39:37plug into this, become part of it.
- 39:39Yeah.
- 39:39If I could get somebody to come on board and help me how to take advantage of
- 39:42tech talk, definitely welcome that one.
- 39:46For the beneficiaries, you mentioned like a time commitment.
- 39:49Is it the same with your volunteers?
- 39:51Yeah.
- 39:51Let me use myself as an example.
- 39:52Like if I can only be present at one track to be like a liaison firm and everything.
- 39:58We would probably have somebody else there with you, because part of being the event
- 40:03coordinator at the track is you start to build a bond with the beneficiaries.
- 40:07To have somebody come in for just one time out of the year, maybe not, we
- 40:11would most likely have somebody with you.
- 40:12The other thing we are looking to do, kind of how you guys found us
- 40:15at Waukesha Squad, I think it was, for we were doing, A little bit of
- 40:18marketing and branding outreach.
- 40:19We had our pop up and I think Diesel's car was there and stuff like that.
- 40:23So that's an opportunity to volunteer.
- 40:25There'd be a lead up.
- 40:26How do you tell the story?
- 40:27That'd be an opportunity to volunteers to come and help man our
- 40:31booth and help people understand who we are and what we do.
- 40:33Plenty of options for people to help volunteer.
- 40:35That's a great thing.
- 40:35Yeah, there's plenty and there could be things that I'm not
- 40:38even thinking about that.
- 40:39Again, let's use a cars and coffee.
- 40:41For example, maybe you're in a region of the country where that's
- 40:44a thing and you want to give back.
- 40:46Well, let's talk about how you could maybe host a cars and coffee with
- 40:50proceeds that benefit operation motor sport, lead that in your own
- 40:53community to benefit the organization.
- 40:56That's another opportunity that could potentially be there
- 40:58from a volunteer perspective.
- 40:59When you're saying the fact.
- 41:00It, you know, there's even things you haven't thought of.
- 41:02Do you guys, by chance on your website, have like a suggestion box for people drop
- 41:05suggestions and things that could help?
- 41:07No, it's a good idea.
- 41:08I'll bring that up with our webmaster.
- 41:09And sometimes crowdsourcing ideas can lead to stuff you haven't thought of.
- 41:12We'll switch gears into our final segment.
- 41:15Let's talk about.
- 41:15Let's talk about the future of Operation Motorsports.
- 41:18Since you're the COO and treasurer, what's the two, five, maybe 10 year outlook?
- 41:23New programs for 2025 and beyond, new initiatives.
- 41:26You talked about the race of remembrance.
- 41:28What's going on?
- 41:29Ideally, if I was to look at what two to three years down the road
- 41:32looks like for Operation Motorsports specifically in the US, I'd like to
- 41:36build regional communities or centers.
- 41:38That's one thing that it's kind of sucks, frankly, with being
- 41:41geographically dispersed that we don't have a brick and mortar anymore.
- 41:45What if we were to create regions where beneficiaries in the Midwest can
- 41:50come together for special events or that peer to peer support type things,
- 41:54or host a cars and coffee, or host something that gets people more involved.
- 41:58But we're going to need a volunteer base to really help build something like that.
- 42:01Long term, again, it's creating more opportunities for more veterans,
- 42:06more potential beneficiaries.
- 42:07Our goal, minimum, is to have 10 beneficiaries in every race across
- 42:12each series throughout the season.
- 42:13If we can get there, that's a huge win.
- 42:15And if we can grow that, we'll happily grow that.
- 42:17We'd love to have somebody in with every race team.
- 42:19But for 2025, I'd say the big thing we have coming up, it's called
- 42:22a Veterans Race for Remembrance.
- 42:24Now we just got back from Anglesea this past November, where we campaigned
- 42:28two GT86 cars, a US and Canadian.
- 42:30It was Mission Motorsports 10th year of running that event.
- 42:33I think it was our 7th.
- 42:35It was also our final year.
- 42:36So for 2025, we are bringing in the concept and the idea of the race for
- 42:40remembrance to Virginia International Raceway over Veterans Day weekend.
- 42:44So that will be November 7th through the 9th.
- 42:47It's going to be a 12 hour endurance race for over two days, much like
- 42:50it is at Anglesey, but we're going to blur it a little bit in the sense
- 42:53that for the UK, for Canada, it's their Remembrance Day, which is
- 42:57the equivalent of our Memorial Day.
- 42:59For the U.
- 43:00S.
- 43:00side, it's Veterans Day.
- 43:01It's a celebration of veterans.
- 43:02So what we're going to do is we're going to put together an event that kind of
- 43:05merges those two things a celebration of veterans We want to create an opportunity
- 43:10to have like a veterans resource fair or a military resource fair there to
- 43:14track Give some of these companies an opportunity to maybe engage with a
- 43:17different product Part of the veteran community at a racetrack, which is
- 43:20something that might be kind of foreign to them, but could be kind of cool.
- 43:23At the same time, we're gonna have a couple different support race series.
- 43:26Mustang Cup has committed.
- 43:28We're in final discussions right now with the second support race series.
- 43:31Is that would be like an SRO event or an SSA event?
- 43:34Yeah, so it is a one off.
- 43:35USAC is gonna be the governing body.
- 43:37We are still finalizing what the class structure is gonna
- 43:40look like for the 12 hour race.
- 43:42I would anticipate it's going to be a mix of some of the stuff you might
- 43:46see in like a WRL level and some of the stuff you see in an MSA SRO.
- 43:50Because I'm also an officer within the VFW, do you guys welcome out like VFW and
- 43:54American Legion people come out to try to bring their members out to see this?
- 43:58Yeah, we can definitely talk about that.
- 44:00You know, it's a matter of time.
- 44:01Just timing and what's going on, depending on the event.
- 44:03I mean, we could potentially work with a partner to kind of give a little bit more
- 44:07of a hospitality or VIP type engagement, depending on the number of people.
- 44:11We did work with Michelin a couple of years ago at VIR and the boss
- 44:14program out of Fort Liberty.
- 44:15Michelin carried a lot of that weight, but we stepped in to help them execute
- 44:19a little bit of that event where they had single soldiers come out
- 44:22and we helped host them a little bit.
- 44:23All that stuff's possible.
- 44:25The nice thing is.
- 44:26With people like Tiffany and Diesel and their contacts and our reputation
- 44:30within the series and whatnot is most of the series are willing to help.
- 44:33They want to engage the veteran community.
- 44:35They don't always know how and that's where we can help bridge that gap.
- 44:38So for any of our listeners that might be interested in participating
- 44:41in that event, Is that something that you look forward to seeing on your
- 44:44website for being able to register for?
- 44:45Yeah, well, once we get everything finalized with USAC on the class
- 44:48structure and the timings and whatnot, then yeah, registration will open
- 44:52and we'll start accepting teams.
- 44:54You know, the other things we're going to try to do there too is encourage teams
- 44:57to host a beneficiary for that event.
- 44:59We want to connect with the military veteran community that might be
- 45:02interested in seeing what it's like to be on a race car team for a weekend.
- 45:05You know, we haven't quite figured out how we're going to do that yet, but
- 45:08again, you might have listeners out there that want to go, Hey, I might
- 45:11be interested in something like that.
- 45:12And one race weekend, you might just be wiping a car down and be a bit more
- 45:15of a spectator in the pits, or you could actually be setting up tires.
- 45:19I don't know.
- 45:19It depends what the team needs.
- 45:21But yeah, we want to engage and give the veteran or military community
- 45:24something to do that weekend, other than just be a spectator.
- 45:27Well, I'll definitely say from the many times I've been down to VIR, any of
- 45:30our listeners that haven't ever been there before, they want to come out
- 45:33just to support the veteran community.
- 45:34It's an awesome track.
- 45:35It's beautiful scenery.
- 45:36It really is a nice location.
- 45:38Yeah.
- 45:38And we're going to have some other things down there too.
- 45:39You know, we're going to do some go karting down there.
- 45:41We'll do some hot laps, most likely.
- 45:43I mean, I think we're going to partner with a couple organizations for like
- 45:46a 5k track walk or run type thing.
- 45:49It's going to be more than just racing.
- 45:51We're talking about maybe a comedy show.
- 45:53We're talking about maybe a concert of some sort.
- 45:55So it's going to be really a three, four day event where we
- 45:59want to engage the military veteran community across Virginia, North
- 46:03Carolina, up to Washington, D.
- 46:04C.
- 46:05I mean, we've got people from the U.
- 46:06K.
- 46:06that are talking about coming over because they know about this, but, you
- 46:09know, from anywhere across the country, come and spend your weekend with us.
- 46:13Learn more about what we do and take part in a really cool first
- 46:17ever veteran focused motorsports event on Veterans Day weekend.
- 46:21VIR has been a great friend of ours for a number of years.
- 46:24That's where we had our first activation in 2017 for Operation
- 46:28Motorsport on the US side.
- 46:29It was at Virginia International Raceway.
- 46:31So it makes a lot of sense.
- 46:32That was our first activation in the US.
- 46:34Well, now let's do our first veterans race for a member.
- 46:36It's at VIR.
- 46:38Plus VIR is just such a cool track anyways to be at in the fall
- 46:41of VIR is absolutely beautiful.
- 46:43That's the big thing.
- 46:44We were going to be focused on this year.
- 46:46In addition to everything we've got going on inside of IMSA, SRO and FEL.
- 46:49You mentioned before the GR86 cup cars.
- 46:52And I was wondering, is there any ambition for Operation Motorsport to
- 46:56build their own team using the veterans that they've trained on all the other
- 47:01race teams after all these years?
- 47:02That conversation comes up at least a couple of times out of the year, right?
- 47:05The closest we've seen right now is a couple of folks that have come through
- 47:09our programs, or there were drivers with us at the Race for Remembrance,
- 47:12gentlemen drivers, they've put together a team where they're trying to do some
- 47:15stuff like in WRML level to put something together without more branding on it.
- 47:19And again, they have the support.
- 47:21Operation Motorsport, you know, where we could not so much
- 47:24from a financial support, more from a thank you type support.
- 47:27And then the other thing we've looked at though, to do those work again with other
- 47:30teams or other organizations that might have teams out there that are doing more
- 47:34of the racing stuff and trying to connect those coming out of the motor sports
- 47:37immersion program into those arenas.
- 47:40Because again, if I'm running a WRL team or even a champ car, chunk car
- 47:44type, right, and if you tell me, Hey, here's a guy or girl, they just came out
- 47:48of spending two years at a IMSA team.
- 47:50Or SRO team, there's a lot of knowledge potentially coming in
- 47:53with that individual that could help a grassroots race team take it to
- 47:56the next level that much faster.
- 47:58And since we're talking about being forward looking, you guys also do
- 48:02an annual online auction and you do some things around Giving Tuesday.
- 48:06You want to elaborate on how people can get involved and
- 48:08what the auction's all about?
- 48:09For us, it's one of our bigger fundraising events out of the year.
- 48:12In conjunction with GivingTuesday, we run an online auction.
- 48:15It kicks off on Wednesday before GivingTuesday.
- 48:17It runs until the Tuesday.
- 48:18But a lot of cool motorsport types events are items.
- 48:22Some of them are one off.
- 48:23Unique things you're not going to get anywhere else unless you maybe you're
- 48:26already a part of the motor sports world.
- 48:27We have what's called the mobile one oil drop award.
- 48:30If you're not familiar with that, it's an acrylic piece that mobile one puts
- 48:33together in conjunction with Corvette and Corvette racing, where they have
- 48:36drops of the actual oil used in the Corvettes throughout the race season.
- 48:40And then they got the little acrylic Corvettes on there.
- 48:42Really cool thing.
- 48:43Unless you're part of that racing world.
- 48:44That's not going to show up magically under the shelf.
- 48:46We've got some driving experiences.
- 48:48If you want to go run a dark course in Charlotte with Ford Performance
- 48:51Racing School, we've got some NASCAR experiences this year.
- 48:54We've got tickets to Indy 500.
- 48:56We've got tickets to the Superbowl.
- 48:58So it's really some kind of cool, unique things.
- 49:00We're trying to expand it.
- 49:01We've got a bunch of gift baskets, things that may be of interest to others,
- 49:04other than just motor sports, right?
- 49:06We're trying to expand as we go to our auction here to reach a larger audience.
- 49:09Well, Jason, we've reached that part of the episode where
- 49:12we like to invite our guests.
- 49:13to share any shout outs, promotions, or anything else
- 49:16that we didn't cover this far.
- 49:17Follow us on Facebook, follow us on Instagram, follow us on LinkedIn, you
- 49:21know, website, Operation Motorsport.
- 49:23org.
- 49:23Get involved.
- 49:24And at the end of the day, if it's not going to be with us, get
- 49:26back to the military and veteran community in some shape or fashion.
- 49:29There are a lot of these guys or girls that could really use your help.
- 49:32We all have our own individual stories, but there's one common bond that ties
- 49:37everybody together, and it's that service.
- 49:38And once that service ends, It can be a difficult road depending on where you're
- 49:42at, so if you see somebody struggling, just reach out and lend a helping hand.
- 49:46By competing and racing and working together in motorsports
- 49:48hospitality, Operation Motorsport engenders a real team ethos.
- 49:52As previously mentioned, every day 22 veterans tragically take their lives.
- 49:56A donation of just 22 to Operation Motorsport can provide a beneficiary
- 50:01with a recovery opportunity.
- 50:03To learn more and to donate today, be sure to log on to www.
- 50:07OperationMotorsport.
- 50:08org or follow them on social at Ops Motorsport on Facebook and Twitter
- 50:13at Operation Motorsport on Instagram and Operation Motorsport on LinkedIn.
- 50:18If you'd like to personally reach out to Jason, please feel free to email
- 50:21him at info at operation motorsports.
- 50:24org.
- 50:25And with that, Jason, I can't thank you enough for coming on break fix
- 50:28and sharing your story and helping to educate us on operation motor sport
- 50:32and the absolutely incredible things that you guys are doing to give back
- 50:37not only to the motor sports community, but to the veteran community as well.
- 50:41And like I said at the beginning, this is something that is near and
- 50:44dear to our hearts here at grand turning motorsports headquarters.
- 50:47So again, a big.
- 50:48Huge thank you to what you're doing and keep up the good work and we
- 50:51hope to see you in the 2025 season.
- 50:53Yeah.
- 50:53Thanks again for having me.
- 50:54Sorry.
- 50:55Took so long for us to finally make this happen.
- 50:57No worries.
- 51:03We hope you enjoyed another awesome episode of break fix podcasts brought
- 51:07to you by Grand Touring Motorsports.
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- 51:20be sure to check out the follow on article at gtmotorsports.
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