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Catarina Martins - (Un)learning Lessons in Channel Marketing
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In this episode of Partnerships Unraveled, we sit down with Catarina Martins, Global Channel Marketing Director at Schneider Electric, to unpack what strong marketing looks like when the route to market is anything but direct. Drawing on experience across Samsung, Google, and now global channel marketing at Schneider, Catarina shares why good marketing is still built on the same fundamentals, even when the buyer journey becomes more complex.
For channel professionals, this conversation gets practical fast. We explore her three-part framework for effective marketing: know your…
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