Luxury Retail Is Won Before the Sale with Noble Panacea | RTS 2026
Luxury retail is not about faster conversion. It is about deeper connection.
At Retail Technology Show 2026 in London, Chris Walton sits down with Will Lockie, Global Digital Director at Noble Panacea, to explore how luxury brands approach digital differently, from storytelling and discovery to personalization and AI.
Will shares why high-consideration products require more investment in education and emotion, how brands should think about AI as a tool for real-time personalization, and why the future of retail lies in creating one-to-one relationships across both digital and physical…
The skinny
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