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Ep 200| Who are the Most Overlooked Nonprofit Donors?
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Are you missing one of the biggest growth opportunities in your donor base?
Most nonprofit fundraising focuses on two things: bringing in new donors and managing major gifts. Both matter.
But there’s a group in the middle that often gets missed. These are supporters who already give, already care, and keep coming back. They respond when you reach out. They stay connected to your work.
And yet, they’re often treated the same as someone who gave once and moved on.
This episode looks at the gap that exists in many fundraising programs, the space between broad campaigns and major…
The skinny
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