Brought to You by the Customer

The Purposeful Strategist · Oct 8, 2026

In this episode of The Purposeful Strategist, Belden Menkus speaks with Rory McKeand, CEO of TSG, an IT services company helping UK businesses fit technology seamlessly into their operations. TSG is among the largest Microsoft training partners in the UK and helps clients implement and adapt to new technologies.

In their conversation, they discuss:

· How TSG has embedded customer focus into its culture, from paychecks reading “brought to you by the customer” to having dedicated support staff for their customers.

· How TSG uses AI while keeping customer support a human job.

· TSG's history of…