36. The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Oct 4, 2022 · 51m

The U.S. Navy Blue Angels flight demonstration squadron is not only the world’s most well-known group of elite performing aviators.

It’s also—and people forget this—a group of elite public affairs and marketing practitioners.

From the pilots to the technicians turning wrenches on the planes, every Blue Angels team member is trained to uphold the unit's 76 years of tradition and legacy. As a brand management exercise, there is perhaps no other initiative in the world as rigorous and disciplined.

And at the heart of this publicity apparatus is a small but extraordinary group of public and media…