Playbook: How to lead through change with ATP chairman Andrea Gaudenzi
In a session recorded for SportsPro Live in April, SportsPro senior contributor Matt Rogan talks to Andrea Gaudenzi, the chairman of men’s tennis’ ATP.
They discuss the challenges of taking sports organisations through internal and external change – updating the structures within the ATP and tennis, and addressing wider industry forces through the media and fan behaviour. Gaudenzi reveals how his experiences on the court, as a former world top 20 player, and in business, particularly in music when that sector was undergoing its own profound transformation, have informed his leadership style…
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