Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - December 1st, 2021

Transcript

MC Fireside Chats - December 1st, 2021 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:51
  What's
• 0:51
  up,
• 0:51
  everybody.
• 0:52
  Welcome
• 0:52
  to
• 0:52
  another
• 0:53
  episode
• 0:53
  of
• 0:53
  MC
• 0:53
  Fireside
• 0:54
  Chats.
• 0:54
  It's
• 0:54
  amazing
• 0:55
  how
• 0:55
  I
• 0:55
  pull
• 0:55
  that
• 0:55
  off
• 0:55
  every
• 0:56
  morning.
• 0:56
  I
• 0:56
  was
• 0:56
  telling
• 0:56
  everybody
• 0:57
  behind
• 0:57
  the
• 0:57
  scenes
• 0:58
  that
• 0:58
  I
• 0:58
  like
• 0:58
  to
• 0:58
  run
• 0:59
  around
• 0:59
  and
• 0:59
  put
• 0:59
  my
• 0:59
  camera
• 1:00
  at
• 1:00
  different
• 1:00
  places
• 1:00
  and
• 1:00
  literally
• 1:01
  like
• 1:01
  five
• 1:01
  seconds
• 1:02
  before
• 1:02
  the
• 1:02
  intro
• 1:02
  ended.
• 1:02
  I
• 1:03
  sat
• 1:03
  down
• 1:03
  in
• 1:03
  this
• 1:03
  chair
• 1:04
  because
• 1:04
  I
• 1:04
  like
• 1:04
  to
• 1:04
  make
• 1:05
  things
• 1:05
  hard
• 1:05
  on
• 1:05
  myself.
• 1:05
  I
• 1:05
  got
• 1:06
  my
• 1:06
  little
• 1:06
  lighter
• 1:06
  and
• 1:06
  I
• 1:06
  got
• 1:07
  this
• 1:07
  nice
• 1:07
  little
• 1:07
  wood
• 1:07
  stove
• 1:08
  here.
• 1:09
  That's
• 1:09
  going
• 1:09
  to
• 1:09
  keep
• 1:09
  me
• 1:10
  warm
• 1:10
  during
• 1:10
  the
• 1:10
  winter.
• 1:11
  I'll
• 1:11
  tell
• 1:11
  you
• 1:11
  I
• 1:11
  got
• 1:11
  that
• 1:11
  later,
• 1:12
  but
• 1:12
  welcome
• 1:12
  to
• 1:12
  another
• 1:12
  episode
• 1:12
  of
• 1:13
  MC
• 1:13
  Fireside
• 1:13
  Chats.
• 1:13
  My
• 1:13
  name
• 1:14
  is
• 1:14
  Brian
• 1:14
  Searl
• 1:14
  with
• 1:14
  Insider
• 1:15
  Perks
• 1:15
  here
• 1:15
  as
• 1:16
  always
• 1:16
  with
• 1:16
  Angela
• 1:17
  Hilton,
• 1:17
  who
• 1:17
  is
• 1:17
  the
• 1:18
  editor
• 1:18
  and
• 1:18
  chief
• 1:18
  of
• 1:18
  Modern
• 1:18
  Campground.
• 1:19
  Cara
• 1:19
  is
• 1:19
  not
• 1:20
  able
• 1:20
  to
• 1:20
  join
• 1:20
  us
• 1:20
  this
• 1:20
  morning.
• 1:21
  She
• 1:21
  had
• 1:21
  some
• 1:21
  previous
• 1:21
  commitments
• 1:22
  and
• 1:22
  today
• 1:23
  is
• 1:23
  our
• 1:23
  open
• 1:23
  discussion
• 1:24
  show
• 1:24
  with
• 1:24
  all
• 1:24
  of
• 1:24
  our
• 1:24
  regular
• 1:25
  panelists
• 1:25
  and
• 1:25
  things
• 1:25
  like
• 1:25
  that.
• 1:26
  So
• 1:26
  I
• 1:26
  want
• 1:26
  to
• 1:26
  just
• 1:26
  go
• 1:27
  around
• 1:27
  the
• 1:27
  room.
• 1:27
  We
• 1:27
  did
• 1:27
  this
• 1:28
  last
• 1:28
  time
• 1:28
  at
• 1:28
  Casey
• 1:28
  hijack,
• 1:29
  the
• 1:29
  whole
• 1:29
  thing,
• 1:30
  talking
• 1:30
  about
• 1:31
  photos
• 1:31
  and
• 1:31
  things.
• 1:31
  So
• 1:31
  let's
• 1:32
  try
• 1:32
  to
• 1:32
  like
• 1:33
  even
• 1:33
  it
• 1:33
  out
• 1:33
  a
• 1:33
  little
• 1:33
  bit
• 1:33
  and
• 1:34
  let
• 1:34
  everybody
• 1:34
  talk.
• 1:35
  Maybe
• 1:35
  you
• 1:35
  can
• 1:35
  just
• 1:35
  got
• 1:35
  to
• 1:35
  go
• 1:36
  around
• 1:36
  the
• 1:36
  room,
• 1:37
  introduce
• 1:37
  yourself
• 1:37
  briefly.
• 1:38
  And
• 1:38
  then
• 1:39
  what
• 1:39
  have
• 1:39
  you
• 1:39
  heard
• 1:39
  in
• 1:39
  the
• 1:39
  last
• 1:40
  30
• 1:40
  days?
• 1:40
  So
• 1:40
  what's
• 1:40
  been
• 1:40
  going
• 1:40
  on
• 1:40
  in
• 1:41
  the
• 1:41
  industry.
• 1:41
  What's
• 1:41
  changed,
• 1:42
  what's
• 1:42
  coming
• 1:42
  up,
• 1:42
  those
• 1:42
  kinds
• 1:43
  of
• 1:43
  things.
• 1:43
  And
• 1:43
  we
• 1:43
  can
• 1:43
  maybe
• 1:43
  discuss
• 1:44
  some
• 1:45
  of
• 1:45
  that
• 1:45
  stuff.
• 1:45
  So
• 1:46
  whoever
• 1:46
  wants
• 1:46
  to
• 1:46
  start
• 1:46
  Angela
• 1:47
  what
• 1:47
  have
• 1:47
  you
• 1:47
  heard.
• 1:50
  I've
• 1:50
  just
• 1:50
  been
• 1:51
  seeing
• 1:51
  a
• 1:51
  lot
• 1:51
  of
• 1:52
  new
• 1:53
  new
• 1:53
  people
• 1:54
  coming
• 1:54
  into
• 1:54
  the
• 1:54
  space.
• 1:54
  Properties,
• 1:55
  changing
• 1:55
  hands
• 1:56
  and
• 1:57
  closing
• 1:57
  on
• 1:57
  new
• 1:58
  properties,
• 1:58
  lots
• 1:59
  of
• 1:59
  new
• 1:59
  developments
• 1:59
  and
• 1:59
  things
• 2:00
  like
• 2:00
  that,
• 2:00
  which,
• 2:00
  I
• 2:00
  think
• 2:00
  we've
• 2:01
  all
• 2:01
  been
• 2:01
  seeing
• 2:01
  for
• 2:01
  awhile
• 2:02
  because
• 2:02
  that's
• 2:02
  just
• 2:02
  the
• 2:02
  trend
• 2:03
  in
• 2:03
  the
• 2:03
  industry.
• 2:03
  But
• 2:04
  I
• 2:04
  think
• 2:04
  a
• 2:04
  lot
• 2:04
  of
• 2:04
  people
• 2:05
  are
• 2:05
  trying
• 2:05
  to
• 2:05
  close
• 2:05
  those
• 2:06
  things
• 2:06
  out,
• 2:06
  whether
• 2:07
  they're
• 2:07
  selling
• 2:08
  or
• 2:08
  buying
• 2:08
  before
• 2:09
  the
• 2:09
  end
• 2:09
  of
• 2:09
  the
• 2:09
  year.
• 2:09
  So
• 2:10
  there
• 2:11
  just
• 2:11
  really
• 2:11
  seems
• 2:11
  to
• 2:11
  be
• 2:11
  a
• 2:12
  lot
• 2:12
  of
• 2:12
  activity
• 2:12
  there.
• 2:15
  Yeah.
• 2:15
  It's
• 2:15
  really
• 2:15
  interesting.
• 2:16
  How
• 2:17
  things
• 2:17
  shift
• 2:17
  throughout
• 2:17
  the
• 2:18
  year,
• 2:18
  what
• 2:18
  people
• 2:18
  are
• 2:18
  doing
• 2:19
  and
• 2:19
  what
• 2:19
  their
• 2:19
  priorities
• 2:20
  are,
• 2:20
  and
• 2:20
  obviously
• 2:20
  it's
• 2:20
  the
• 2:20
  off
• 2:21
  season
• 2:21
  now.
• 2:21
  And
• 2:21
  so
• 2:21
  a
• 2:21
  lot
• 2:22
  of
• 2:22
  that's
• 2:22
  changing.
• 2:23
  I
• 2:23
  keep
• 2:23
  standing
• 2:23
  up
• 2:23
  here
• 2:23
  in
• 2:24
  the
• 2:24
  corner
• 2:24
  of
• 2:24
  the
• 2:24
  screen
• 2:24
  because
• 2:24
  I
• 2:24
  have
• 2:25
  to
• 2:25
  move
• 2:25
  to
• 2:25
  my
• 2:25
  mouse
• 2:25
  to
• 2:25
  change
• 2:26
  people
• 2:26
  around.
• 2:26
  So
• 2:26
  you
• 2:26
  can
• 2:27
  see
• 2:27
  Angela
• 2:27
  larger,
• 2:28
  all
• 2:28
  these
• 2:28
  different
• 2:28
  people
• 2:29
  larger.
• 2:29
  But
• 2:30
  yeah.
• 2:30
  W
• 2:30
  what
• 2:30
  else
• 2:31
  from
• 2:31
  my
• 2:31
  perspective,
• 2:32
  I'm
• 2:32
  trying
• 2:32
  to
• 2:32
  think
• 2:32
  we
• 2:32
  had
• 2:32
  those
• 2:33
  conferences,
• 2:33
  did
• 2:33
  anybody
• 2:34
  here
• 2:34
  attend
• 2:34
  any
• 2:35
  of
• 2:35
  the
• 2:35
  conferences
• 2:35
  Arvik
• 2:36
  or
• 2:36
  Koa
• 2:36
  or
• 2:37
  LSI,
• 2:37
  or
• 2:38
  there's
• 2:38
  just
• 2:38
  the
• 2:38
  three,
• 2:39
  I
• 2:39
  think
• 2:39
  since
• 2:39
  we
• 2:39
  last
• 2:39
  had
• 2:39
  our
• 2:40
  show,
• 2:41
  anybody
• 2:41
  to
• 2:41
  go
• 2:41
  to
• 2:41
  this.
• 2:43
  I
• 2:43
  was
• 2:43
  at
• 2:43
  the
• 2:43
  Koa
• 2:44
  conference
• 2:45
  and
• 2:45
  it
• 2:45
  was
• 2:45
  great.
• 2:47
  All
• 2:47
  you're
• 2:47
  going
• 2:47
  to
• 2:47
  have
• 2:47
  to
• 2:48
  expand
• 2:48
  on
• 2:48
  that
• 2:48
  Sandy
• 2:49
  cause
• 2:49
  I
• 2:50
  up
• 2:50
  and
• 2:50
  I
• 2:50
  can't
• 2:50
  keep
• 2:51
  getting
• 2:51
  up
• 2:51
  and
• 2:51
  moving
• 2:51
  people
• 2:52
  like
• 2:52
  I
• 2:52
  went
• 2:52
  to
• 2:52
  Seattle
• 2:53
  and
• 2:53
  I'm
• 2:53
  not
• 2:53
  in
• 2:53
  physically
• 2:54
  fit
• 2:54
  shape
• 2:54
  anymore.
• 2:54
  So
• 2:56
  well,
• 2:57
  the
• 2:57
  location
• 2:57
  was
• 2:57
  awesome.
• 2:58
  We
• 2:58
  were
• 2:58
  in
• 2:58
  Baton
• 2:58
  Rouge,
• 2:59
  the
• 2:59
  attendance
• 3:00
  was
• 3:01
  more
• 3:01
  than
• 3:01
  expected.
• 3:02
  And
• 3:02
  so
• 3:03
  there
• 3:03
  were
• 3:03
  a
• 3:03
  lot
• 3:03
  of
• 3:03
  parks
• 3:04
  that
• 3:04
  were
• 3:04
  there.
• 3:04
  I
• 3:05
  was
• 3:05
  really
• 3:05
  excited
• 3:06
  because
• 3:06
  there
• 3:06
  were
• 3:06
  actually
• 3:07
  a
• 3:07
  lot
• 3:07
  of
• 3:07
  vendors
• 3:08
  there.
• 3:08
  It
• 3:08
  wasn't
• 3:09
  just
• 3:09
  the
• 3:09
  same
• 3:09
  old
• 3:09
  crowd.
• 3:10
  And
• 3:11
  of
• 3:11
  course,
• 3:11
  Toby
• 3:11
  gave
• 3:12
  an
• 3:12
  amazing
• 3:13
  keynote
• 3:13
  and
• 3:14
  I've
• 3:14
  been
• 3:14
  talking
• 3:15
  about
• 3:15
  it
• 3:15
  ever
• 3:15
  since
• 3:15
  we
• 3:15
  left
• 3:16
  because
• 3:16
  the
• 3:17
  the
• 3:17
  title
• 3:17
  of
• 3:17
  her
• 3:17
  keynote
• 3:18
  was
• 3:18
  re-imagining
• 3:19
  your
• 3:19
  space.
• 3:20
  And
• 3:21
  I
• 3:21
  could
• 3:21
  not
• 3:21
  take
• 3:22
  notes
• 3:22
  fast
• 3:23
  enough.
• 3:23
  It
• 3:23
  was
• 3:23
  that
• 3:24
  good.
• 3:24
  And
• 3:25
  so
• 3:26
  it
• 3:26
  was
• 3:26
  really
• 3:27
  wonderful.
• 3:28
  And
• 3:28
  I
• 3:28
  think
• 3:28
  the
• 3:29
  camp
• 3:29
  Browns
• 3:29
  all
• 3:30
  left
• 3:30
  really
• 3:30
  excited.
• 3:32
  Yeah.
• 3:33
  I've,
• 3:33
  I've
• 3:33
  frequently
• 3:33
  heard
• 3:34
  like
• 3:34
  Toby
• 3:34
  did
• 3:34
  the
• 3:34
  keynote
• 3:35
  at
• 3:35
  BCLC,
• 3:35
  their
• 3:36
  virtual
• 3:36
  conference.
• 3:37
  And
• 3:38
  we
• 3:38
  get
• 3:38
  absolutely
• 3:39
  amazing.
• 3:39
  The
• 3:39
  facts
• 3:39
  that
• 3:40
  she
• 3:40
  perspec
• 3:41
  provides
• 3:41
  from
• 3:41
  a
• 3:41
  QA
• 3:41
  perspective
• 3:42
  are
• 3:42
  amazing,
• 3:42
  but
• 3:43
  also
• 3:43
  just
• 3:43
  her
• 3:43
  delivery,
• 3:44
  her
• 3:44
  ability
• 3:45
  to
• 3:45
  make
• 3:45
  things
• 3:45
  personal
• 3:46
  and
• 3:46
  stuff
• 3:46
  like
• 3:46
  that
• 3:46
  is
• 3:46
  really
• 3:47
  unique
• 3:47
  and
• 3:48
  amazing.
• 3:48
  How
• 3:48
  was
• 3:48
  the
• 3:48
  attendance
• 3:49
  overall
• 3:50
  sessions
• 3:50
  and
• 3:50
  things
• 3:50
  like
• 3:50
  that?
• 3:51
  Did
• 3:51
  you
• 3:51
  go
• 3:51
  to
• 3:51
  anything
• 3:51
  that
• 3:51
  Sandy
• 3:51
  or.
• 3:53
  I
• 3:53
  went
• 3:53
  to
• 3:53
  the
• 3:54
  first
• 3:54
  two
• 3:54
  days.
• 3:54
  And
• 3:54
  then
• 3:55
  the
• 3:55
  last
• 3:55
  two
• 3:55
  days
• 3:55
  I
• 3:55
  was
• 3:56
  actually
• 3:56
  working.
• 3:57
  So
• 3:57
  I
• 3:57
  didn't
• 3:58
  get
• 3:58
  the
• 3:58
  last
• 3:58
  two
• 3:58
  days,
• 3:59
  but
• 3:59
  the
• 4:00
  attendance
• 4:00
  was
• 4:00
  like
• 4:01
  I
• 4:01
  said,
• 4:01
  it
• 4:01
  was
• 4:01
  amazing.
• 4:02
  It
• 4:02
  was
• 4:02
  standing
• 4:02
  room
• 4:03
  only,
• 4:04
  and
• 4:04
  a
• 4:04
  lot
• 4:04
  of
• 4:04
  the
• 4:04
  breakout
• 4:05
  sessions.
• 4:05
  The
• 4:06
  other
• 4:06
  thing
• 4:06
  I
• 4:06
  love
• 4:06
  too,
• 4:07
  was
• 4:07
  there
• 4:07
  a
• 4:07
  lot
• 4:07
  of
• 4:07
  sessions
• 4:08
  that
• 4:09
  truly
• 4:09
  were
• 4:09
  educational
• 4:10
  which
• 4:11
  I
• 4:11
  loved
• 4:11
  it.
• 4:11
  Wasn't
• 4:12
  somebody
• 4:12
  just
• 4:12
  trying
• 4:13
  to
• 4:13
  sell
• 4:13
  them
• 4:13
  something.
• 4:14
  And
• 4:14
  she
• 4:14
  really
• 4:15
  focused
• 4:15
  this
• 4:16
  year
• 4:16
  on
• 4:16
  trying
• 4:17
  to
• 4:17
  educate
• 4:18
  and
• 4:18
  arm
• 4:18
  the
• 4:19
  campgrounds
• 4:19
  with
• 4:19
  what
• 4:20
  they
• 4:20
  need
• 4:20
  to
• 4:20
  go
• 4:20
  into
• 4:21
  next
• 4:21
  year.
• 4:22
  And
• 4:22
  I
• 4:23
  thought
• 4:23
  that
• 4:23
  was
• 4:23
  a
• 4:23
  really
• 4:23
  strategic
• 4:24
  thing
• 4:24
  that
• 4:25
  she
• 4:25
  did.
• 4:25
  And
• 4:26
  so
• 4:27
  because
• 4:27
  of
• 4:27
  the.
• 4:27
  People
• 4:28
  were
• 4:28
  standing
• 4:28
  outside
• 4:29
  trying
• 4:29
  to
• 4:29
  get
• 4:30
  in
• 4:30
  the
• 4:30
  two
• 4:31
  that
• 4:31
  I
• 4:31
  went
• 4:31
  to,
• 4:32
  they
• 4:33
  expected
• 4:33
  a
• 4:33
  hundred
• 4:34
  and
• 4:34
  there
• 4:34
  were
• 4:34
  over
• 4:35
  200
• 4:35
  people
• 4:35
  that
• 4:36
  tried
• 4:36
  to
• 4:36
  come
• 4:36
  into
• 4:37
  it.
• 4:37
  So
• 4:37
  they
• 4:37
  ended
• 4:38
  up
• 4:38
  having
• 4:38
  to
• 4:38
  split
• 4:39
  it
• 4:39
  and
• 4:39
  redo
• 4:39
  it.
• 4:40
  The
• 4:40
  only
• 4:40
  ones
• 4:40
  I
• 4:40
  saw
• 4:40
  that
• 4:41
  weren't
• 4:41
  fully
• 4:42
  I
• 4:42
  mean
• 4:42
  there
• 4:42
  were
• 4:43
  still
• 4:43
  standing
• 4:43
  room
• 4:44
  only,
• 4:44
  but
• 4:44
  they
• 4:45
  weren't
• 4:45
  as
• 4:45
  many
• 4:45
  people
• 4:46
  where
• 4:46
  some
• 4:46
  of
• 4:46
  the
• 4:46
  fishbowl
• 4:47
  kind
• 4:47
  of
• 4:47
  things
• 4:47
  that
• 4:48
  they
• 4:48
  do,
• 4:48
  which
• 4:48
  is
• 4:48
  just,
• 4:49
  Hey,
• 4:49
  come,
• 4:49
  everybody
• 4:50
  get
• 4:50
  together
• 4:50
  and
• 4:50
  talk
• 4:51
  about
• 4:51
  your
• 4:51
  new
• 4:51
  ideas.
• 4:52
  But
• 4:52
  for
• 4:52
  the
• 4:52
  most
• 4:52
  part,
• 4:53
  like
• 4:53
  I
• 4:53
  said,
• 4:53
  it
• 4:53
  was
• 4:53
  great.
• 4:57
  We
• 4:57
  have
• 4:57
  a
• 4:57
  lot
• 4:57
  of
• 4:57
  campground
• 4:58
  owners
• 4:58
  watching
• 4:58
  the
• 4:58
  show.
• 4:59
  What
• 4:59
  were
• 4:59
  the
• 4:59
  things
• 4:59
  that
• 4:59
  came
• 4:59
  around
• 5:00
  and
• 5:00
  seemed
• 5:00
  to
• 5:00
  be
• 5:00
  prepared
• 5:00
  for
• 5:01
  it?
• 5:01
  You
• 5:01
  obviously
• 5:01
  took
• 5:02
  notes
• 5:02
  and
• 5:02
  remember
• 5:02
  all
• 5:02
  this
• 5:03
  verbatim,
• 5:03
  right?
• 5:03
  Sandy,
• 5:03
  you
• 5:04
  can
• 5:04
  share
• 5:04
  it
• 5:04
  with
• 5:04
  a
• 5:04
  whole
• 5:04
  of
• 5:04
  couple
• 5:05
  of
• 5:05
  the
• 5:05
  things
• 5:05
  that
• 5:05
  stood
• 5:06
  out
• 5:06
  for
• 5:06
  me
• 5:06
  was,
• 5:07
  she
• 5:07
  was
• 5:07
  literally
• 5:08
  talking
• 5:08
  about
• 5:08
  how,
• 5:09
  where
• 5:09
  we're
• 5:09
  at
• 5:10
  a
• 5:10
  point
• 5:11
  as
• 5:12
  campgrounds
• 5:12
  in
• 5:12
  our
• 5:13
  industry
• 5:13
  where
• 5:14
  we
• 5:14
  could
• 5:14
  continue
• 5:15
  growth,
• 5:15
  or
• 5:16
  we
• 5:16
  could
• 5:16
  see
• 5:16
  some
• 5:17
  decline.
• 5:17
  We're
• 5:18
  going
• 5:18
  into
• 5:18
  a
• 5:18
  season
• 5:19
  with
• 5:19
  hyperinflation.
• 5:20
  How
• 5:20
  is
• 5:20
  that
• 5:20
  going
• 5:20
  to
• 5:20
  impact
• 5:21
  us
• 5:21
  those
• 5:22
  kinds
• 5:22
  of
• 5:22
  things.
• 5:22
  And
• 5:23
  what
• 5:23
  I
• 5:23
  loved
• 5:24
  was
• 5:24
  her
• 5:24
  focus
• 5:25
  on,
• 5:25
  we
• 5:26
  need
• 5:26
  to
• 5:26
  win
• 5:27
  this
• 5:27
  as
• 5:27
  a
• 5:27
  community,
• 5:28
  not
• 5:28
  just
• 5:29
  not
• 5:29
  individual
• 5:30
  parks,
• 5:30
  it's
• 5:31
  not
• 5:31
  going
• 5:31
  to
• 5:31
  be
• 5:31
  this
• 5:31
  park
• 5:32
  does
• 5:32
  well.
• 5:32
  And
• 5:32
  this
• 5:32
  park
• 5:33
  doesn't,
• 5:33
  it's
• 5:34
  going
• 5:34
  to
• 5:34
  be
• 5:34
  by
• 5:34
  working
• 5:35
  together.
• 5:35
  We'll
• 5:35
  all
• 5:36
  continue
• 5:36
  the
• 5:36
  growth.
• 5:37
  And
• 5:37
  that
• 5:38
  means
• 5:38
  being
• 5:38
  able
• 5:39
  to
• 5:39
  make
• 5:39
  sure
• 5:39
  that
• 5:40
  your
• 5:40
  part
• 5:40
  can
• 5:40
  be
• 5:40
  found
• 5:41
  online,
• 5:41
  that
• 5:42
  the
• 5:42
  new
• 5:42
  campers
• 5:43
  can
• 5:43
  not
• 5:43
  only
• 5:43
  book
• 5:44
  a
• 5:44
  lot,
• 5:44
  but
• 5:44
  can
• 5:44
  manage
• 5:45
  their
• 5:45
  reservation
• 5:46
  a
• 5:46
  lot.
• 5:47
  Redefining
• 5:48
  customer
• 5:48
  experience.
• 5:50
  For
• 5:50
  an
• 5:51
  older
• 5:51
  generation
• 5:52
  customer
• 5:52
  service.
• 5:52
  Might've
• 5:53
  been
• 5:53
  talking
• 5:53
  to
• 5:53
  a
• 5:53
  natural
• 5:54
  person
• 5:54
  on
• 5:54
  the
• 5:54
  phone,
• 5:55
  but
• 5:55
  for
• 5:55
  a
• 5:55
  younger
• 5:56
  camper
• 5:56
  or
• 5:56
  a
• 5:56
  newer
• 5:57
  camper,
• 5:57
  their
• 5:58
  customer
• 5:59
  experiences
• 5:59
  technology.
• 6:00
  And
• 6:01
  so
• 6:01
  they
• 6:01
  want
• 6:01
  to
• 6:01
  be
• 6:01
  able
• 6:02
  to
• 6:02
  find
• 6:02
  and
• 6:02
  see
• 6:03
  the
• 6:03
  things
• 6:03
  that
• 6:03
  they
• 6:03
  want
• 6:04
  in
• 6:04
  the
• 6:04
  time
• 6:05
  that
• 6:05
  is
• 6:05
  convenient
• 6:05
  for
• 6:05
  them.
• 6:06
  And
• 6:06
  so
• 6:06
  I
• 6:06
  really
• 6:07
  loved
• 6:07
  all
• 6:07
  those
• 6:07
  things.
• 6:08
  And
• 6:08
  then
• 6:08
  the
• 6:08
  other
• 6:08
  thing
• 6:09
  I've
• 6:09
  just
• 6:09
  really
• 6:09
  been
• 6:10
  marinating
• 6:10
  on
• 6:11
  and
• 6:11
  thinking
• 6:11
  about
• 6:12
  is
• 6:12
  she
• 6:12
  talked
• 6:12
  about
• 6:13
  re-imagining
• 6:13
  your
• 6:14
  space
• 6:15
  and
• 6:15
  looking
• 6:15
  at
• 6:15
  all
• 6:16
  of
• 6:16
  your
• 6:16
  physical
• 6:17
  assets
• 6:17
  inside
• 6:17
  of
• 6:18
  a
• 6:18
  campground
• 6:19
  and
• 6:19
  figuring
• 6:19
  out
• 6:20
  where
• 6:20
  are
• 6:20
  you
• 6:21
  missing
• 6:21
  opportunities
• 6:22
  for
• 6:22
  revenue.
• 6:23
  And
• 6:24
  looking
• 6:24
  at
• 6:25
  that
• 6:25
  conference
• 6:26
  room
• 6:26
  or,
• 6:26
  rec
• 6:27
  hall
• 6:27
  or
• 6:27
  whatever
• 6:27
  you
• 6:28
  call
• 6:28
  it,
• 6:28
  game
• 6:28
  room
• 6:29
  that
• 6:29
  you're
• 6:29
  really
• 6:30
  not
• 6:30
  using
• 6:30
  anymore.
• 6:31
  And
• 6:32
  how
• 6:32
  can
• 6:32
  you
• 6:32
  reimagine
• 6:33
  that
• 6:33
  space
• 6:34
  to
• 6:34
  generate
• 6:34
  revenue
• 6:35
  taking
• 6:35
  a
• 6:35
  park
• 6:36
  that
• 6:36
  may
• 6:36
  only
• 6:36
  be
• 6:37
  at
• 6:37
  70%
• 6:37
  occupancy
• 6:39
  and.
• 6:40
  Taking
• 6:40
  two
• 6:41
  sites
• 6:41
  and
• 6:42
  combining
• 6:42
  them
• 6:42
  into
• 6:43
  one
• 6:43
  premium
• 6:44
  side,
• 6:44
  adding
• 6:45
  some
• 6:45
  amenities
• 6:46
  to
• 6:46
  it,
• 6:46
  umbrella
• 6:47
  with
• 6:47
  the
• 6:47
  with
• 6:47
  the
• 6:47
  table
• 6:48
  and
• 6:48
  a
• 6:48
  nice
• 6:49
  grill
• 6:49
  or
• 6:49
  a
• 6:49
  fire
• 6:50
  pit.
• 6:50
  And
• 6:50
  then
• 6:51
  literally
• 6:51
  you're
• 6:51
  not,
• 6:52
  they're
• 6:52
  not
• 6:52
  reducing
• 6:53
  the
• 6:53
  right
• 6:53
  cause
• 6:54
  they're
• 6:54
  just
• 6:54
  doubling
• 6:54
  the
• 6:54
  rate,
• 6:55
  but
• 6:55
  they
• 6:55
  doubled
• 6:56
  the
• 6:56
  space.
• 6:57
  And
• 6:58
  now
• 6:58
  they're
• 6:58
  at
• 6:59
  90
• 6:59
  to
• 6:59
  95%
• 7:00
  occupancy
• 7:01
  and
• 7:01
  they're
• 7:01
  increasing
• 7:02
  their
• 7:02
  revenue.
• 7:02
  Plus
• 7:03
  they're
• 7:03
  pulling
• 7:03
  in
• 7:04
  new
• 7:04
  customers
• 7:05
  that
• 7:05
  want
• 7:05
  those
• 7:06
  types
• 7:06
  of
• 7:06
  amenities.
• 7:07
  And
• 7:07
  like
• 7:07
  one
• 7:07
  part
• 7:08
  that
• 7:08
  was
• 7:08
  the
• 7:08
  example.
• 7:08
  They
• 7:08
  took
• 7:09
  all
• 7:09
  of
• 7:09
  the
• 7:09
  end
• 7:09
  caps
• 7:10
  on
• 7:10
  all
• 7:10
  the
• 7:10
  rows
• 7:11
  and
• 7:11
  combined
• 7:12
  two
• 7:12
  sites
• 7:12
  on
• 7:12
  each
• 7:13
  end.
• 7:14
  And
• 7:14
  so
• 7:15
  they
• 7:15
  reduced
• 7:15
  their
• 7:16
  actual
• 7:16
  site
• 7:16
  numbers
• 7:17
  by
• 7:17
  eight,
• 7:17
  but
• 7:18
  actually
• 7:18
  increase
• 7:19
  their
• 7:19
  revenue
• 7:19
  by
• 7:19
  10.
• 7:19
  Those
• 7:20
  are
• 7:20
  just
• 7:20
  a
• 7:20
  couple
• 7:20
  of
• 7:21
  the
• 7:21
  tips
• 7:21
  that
• 7:21
  I
• 7:21
  walked
• 7:22
  away
• 7:22
  with.
• 7:22
  And
• 7:22
  I
• 7:22
  totally
• 7:23
  loved
• 7:24
  one
• 7:24
  of
• 7:24
  the
• 7:24
  things
• 7:24
  that
• 7:25
  you
• 7:25
  said
• 7:25
  that
• 7:25
  really
• 7:25
  stuck
• 7:26
  out
• 7:26
  to
• 7:26
  me.
• 7:26
  And
• 7:26
  I
• 7:26
  think
• 7:26
  maybe
• 7:26
  we
• 7:26
  can
• 7:27
  diverge
• 7:27
  and
• 7:27
  talk
• 7:27
  on
• 7:27
  this.
• 7:28
  Cause
• 7:28
  a
• 7:28
  lot
• 7:28
  of
• 7:28
  our
• 7:28
  guests
• 7:28
  can
• 7:28
  probably
• 7:29
  speak
• 7:29
  to
• 7:29
  it
• 7:29
  is
• 7:30
  the
• 7:30
  inflation
• 7:30
  aspect
• 7:31
  of
• 7:31
  it.
• 7:31
  It's
• 7:31
  a
• 7:31
  really
• 7:32
  publicized
• 7:32
  thing.
• 7:32
  That's
• 7:33
  been
• 7:33
  in
• 7:33
  the
• 7:33
  news
• 7:33
  a
• 7:33
  lot
• 7:33
  lately.
• 7:34
  Is
• 7:34
  it
• 7:34
  going
• 7:34
  to
• 7:34
  impact
• 7:35
  parks?
• 7:35
  Is
• 7:35
  it
• 7:35
  not
• 7:35
  oil
• 7:36
  is
• 7:36
  going
• 7:36
  up.
• 7:36
  Oil
• 7:36
  is
• 7:36
  going
• 7:37
  down.
• 7:37
  So
• 7:37
  let's,
• 7:37
  I
• 7:38
  know
• 7:38
  a
• 7:38
  lot
• 7:38
  of
• 7:38
  people
• 7:38
  can
• 7:38
  weigh
• 7:38
  in
• 7:38
  on
• 7:39
  this,
• 7:39
  but
• 7:39
  specifically
• 7:40
  mark,
• 7:40
  why
• 7:40
  don't
• 7:40
  you
• 7:40
  just
• 7:41
  start
• 7:41
  us
• 7:41
  off
• 7:41
  because
• 7:42
  I
• 7:42
  know
• 7:42
  you
• 7:42
  posted
• 7:42
  a
• 7:42
  couple
• 7:42
  of
• 7:42
  times
• 7:43
  about
• 7:43
  this
• 7:43
  and
• 7:43
  your
• 7:43
  group,
• 7:44
  and
• 7:44
  you're
• 7:44
  really
• 7:44
  good
• 7:44
  with
• 7:44
  keeping
• 7:44
  people
• 7:45
  up
• 7:45
  on
• 7:45
  board
• 7:45
  with
• 7:45
  that
• 7:45
  stuff.
• 7:46
  So
• 7:46
  what
• 7:46
  have
• 7:46
  you
• 7:46
  heard
• 7:46
  first?
• 7:47
  And
• 7:47
  then
• 7:47
  we
• 7:47
  can
• 7:47
  maybe
• 7:47
  go
• 7:47
  around
• 7:47
  the
• 7:47
  room.
• 7:48
  Yeah.
• 7:49
  Sounds
• 7:49
  good.
• 7:49
  Hello
• 7:49
  everybody.
• 7:50
  The
• 7:50
  big
• 7:50
  thing
• 7:50
  about
• 7:50
  inflation
• 7:51
  is
• 7:51
  that
• 7:52
  it
• 7:52
  goes
• 7:52
  back
• 7:52
  to
• 7:52
  our
• 7:52
  politics.
• 7:53
  Anytime
• 7:53
  you
• 7:53
  start
• 7:53
  talking
• 7:54
  this
• 7:54
  topic,
• 7:54
  everybody
• 7:55
  picks
• 7:55
  a
• 7:55
  side
• 7:55
  in
• 7:56
  the
• 7:56
  reality
• 7:56
  is
• 7:56
  you
• 7:57
  can't
• 7:57
  pick
• 7:57
  a
• 7:57
  side
• 7:57
  at
• 7:57
  this
• 7:58
  point
• 7:58
  because
• 7:58
  it's
• 7:58
  real,
• 7:58
  it's
• 7:59
  happening.
• 7:59
  You're
• 7:59
  seeing
• 7:59
  massive
• 8:00
  inflation.
• 8:00
  So
• 8:01
  as
• 8:01
  park
• 8:02
  operators,
• 8:02
  you
• 8:02
  need
• 8:03
  to
• 8:03
  ask
• 8:03
  the
• 8:03
  key
• 8:03
  question,
• 8:04
  which
• 8:04
  is
• 8:04
  how
• 8:04
  does
• 8:04
  that
• 8:04
  affect
• 8:05
  me
• 8:05
  now?
• 8:06
  How
• 8:06
  is
• 8:06
  it
• 8:07
  gonna
• 8:07
  affect
• 8:07
  me
• 8:07
  in
• 8:07
  the
• 8:07
  future
• 8:08
  and
• 8:08
  are
• 8:08
  things
• 8:08
  that
• 8:08
  I
• 8:09
  can
• 8:09
  do
• 8:09
  now
• 8:09
  to
• 8:10
  prepare
• 8:10
  for
• 8:10
  that.
• 8:11
  And
• 8:11
  so
• 8:11
  the
• 8:11
  things
• 8:11
  you
• 8:11
  can
• 8:11
  do
• 8:12
  now
• 8:13
  are
• 8:13
  acquire
• 8:13
  supplies
• 8:14
  for
• 8:14
  your
• 8:14
  stores.
• 8:15
  They're
• 8:15
  going
• 8:15
  to
• 8:15
  be
• 8:15
  cheaper
• 8:15
  now
• 8:15
  than
• 8:16
  they
• 8:16
  are
• 8:16
  during
• 8:16
  the
• 8:16
  summer.
• 8:16
  So
• 8:16
  can
• 8:17
  you
• 8:17
  stock
• 8:17
  up
• 8:17
  on
• 8:17
  supplies
• 8:18
  that
• 8:18
  you
• 8:18
  sell
• 8:18
  on
• 8:18
  your
• 8:18
  stores?
• 8:19
  Do
• 8:19
  that?
• 8:20
  Are
• 8:20
  there
• 8:20
  any
• 8:20
  construction
• 8:21
  projects
• 8:21
  that
• 8:22
  you
• 8:22
  can
• 8:22
  get
• 8:22
  done
• 8:22
  now?
• 8:23
  Versus
• 8:24
  in
• 8:24
  the
• 8:24
  future
• 8:25
  because
• 8:25
  it's
• 8:25
  going
• 8:25
  to
• 8:25
  be
• 8:25
  worth
• 8:26
  more.
• 8:26
  And
• 8:26
  the
• 8:26
  other
• 8:27
  thing
• 8:27
  is
• 8:27
  for
• 8:27
  folks
• 8:27
  that
• 8:28
  are
• 8:28
  considering
• 8:28
  selling
• 8:29
  their
• 8:29
  parks,
• 8:30
  the
• 8:30
  number
• 8:31
  one
• 8:31
  inflation
• 8:31
  hedge
• 8:32
  is
• 8:32
  a
• 8:33
  real
• 8:33
  asset
• 8:33
  real
• 8:34
  estate,
• 8:34
  right?
• 8:34
  Owning,
• 8:35
  owning
• 8:35
  property.
• 8:35
  It's
• 8:36
  going
• 8:36
  to
• 8:36
  go
• 8:36
  up
• 8:36
  with
• 8:37
  the
• 8:37
  inflation.
• 8:38
  So
• 8:39
  if
• 8:39
  you
• 8:39
  selling
• 8:39
  a
• 8:40
  park,
• 8:40
  are
• 8:40
  you
• 8:40
  going
• 8:40
  to
• 8:40
  be
• 8:40
  putting
• 8:41
  that
• 8:41
  money
• 8:41
  into
• 8:41
  a
• 8:41
  different,
• 8:42
  tangible
• 8:43
  asset?
• 8:43
  Are
• 8:43
  you
• 8:43
  going
• 8:43
  to
• 8:43
  be
• 8:43
  buying
• 8:44
  some
• 8:44
  sort
• 8:44
  of
• 8:44
  real
• 8:44
  estate
• 8:45
  to
• 8:45
  make
• 8:46
  up
• 8:46
  for
• 8:46
  that?
• 8:46
  So
• 8:46
  those
• 8:46
  are
• 8:47
  the
• 8:47
  big
• 8:47
  questions.
• 8:47
  Then
• 8:48
  on
• 8:48
  the
• 8:48
  macro
• 8:48
  level,
• 8:49
  we
• 8:49
  need
• 8:49
  to
• 8:49
  ask
• 8:50
  about
• 8:50
  the
• 8:51
  consumers.
• 8:51
  The
• 8:51
  reality
• 8:52
  is
• 8:52
  we
• 8:52
  not
• 8:52
  only
• 8:53
  have
• 8:53
  inflation.
• 8:54
  We're
• 8:54
  almost
• 8:54
  at
• 8:54
  the
• 8:54
  point
• 8:55
  where
• 8:55
  it's,
• 8:55
  we're
• 8:55
  getting
• 8:56
  close
• 8:56
  to
• 8:57
  hyperinflation.
• 8:58
  You're
• 8:58
  seeing
• 8:58
  these
• 8:58
  massive
• 8:59
  increases
• 8:59
  in
• 9:00
  grocery
• 9:00
  costs.
• 9:01
  You're
• 9:01
  seeing
• 9:01
  significant
• 9:02
  increases.
• 9:02
  They
• 9:02
  haven't
• 9:03
  gone
• 9:03
  up
• 9:03
  quite
• 9:03
  as
• 9:03
  fast
• 9:04
  with
• 9:04
  fuel
• 9:05
  costs,
• 9:05
  but
• 9:05
  that's
• 9:06
  affecting
• 9:06
  the
• 9:06
  end
• 9:07
  consumer.
• 9:08
  And
• 9:08
  what
• 9:08
  that
• 9:09
  means
• 9:09
  is
• 9:09
  going
• 9:09
  into
• 9:10
  this
• 9:10
  next
• 9:10
  season.
• 9:10
  The
• 9:10
  big
• 9:11
  question
• 9:11
  in
• 9:11
  every
• 9:11
  owner's
• 9:12
  mind
• 9:12
  is
• 9:12
  what
• 9:12
  do
• 9:12
  I
• 9:12
  set
• 9:13
  my
• 9:13
  rates
• 9:13
  at?
• 9:14
  And
• 9:14
  that's
• 9:14
  the
• 9:14
  wrong
• 9:14
  question.
• 9:15
  The
• 9:16
  right
• 9:16
  question
• 9:16
  is
• 9:16
  how
• 9:17
  do
• 9:17
  I
• 9:17
  have
• 9:17
  dynamic
• 9:18
  rates
• 9:18
  that
• 9:18
  can
• 9:18
  change
• 9:19
  on
• 9:19
  the
• 9:19
  fly
• 9:19
  if
• 9:19
  you're
• 9:20
  not
• 9:20
  doing
• 9:20
  that?
• 9:21
  The
• 9:21
  pricing,
• 9:22
  if
• 9:22
  you
• 9:22
  haven't
• 9:22
  been
• 9:22
  doing
• 9:23
  it,
• 9:23
  it's
• 9:23
  time
• 9:24
  to
• 9:24
  finally
• 9:24
  do
• 9:25
  it
• 9:25
  and
• 9:25
  think
• 9:26
  about
• 9:26
  it
• 9:26
  this
• 9:26
  way.
• 9:27
  Dynamic
• 9:27
  pricing,
• 9:27
  the
• 9:28
  prices
• 9:28
  can
• 9:28
  go
• 9:28
  up,
• 9:29
  but
• 9:29
  they
• 9:30
  also
• 9:30
  can
• 9:30
  go
• 9:30
  down.
• 9:31
  Let's
• 9:31
  go.
• 9:31
  Worst
• 9:32
  case
• 9:32
  scenario.
• 9:33
  Next
• 9:33
  July
• 9:33
  fuel
• 9:34
  is
• 9:34
  seven
• 9:34
  bucks
• 9:34
  a
• 9:34
  gallon.
• 9:36
  You
• 9:36
  can
• 9:36
  be
• 9:36
  able
• 9:36
  to
• 9:36
  raise
• 9:36
  your
• 9:36
  rates,
• 9:37
  likely
• 9:37
  not.
• 9:38
  You're
• 9:38
  probably
• 9:38
  gonna
• 9:38
  have
• 9:38
  to
• 9:38
  go
• 9:38
  down.
• 9:39
  So
• 9:39
  if
• 9:39
  you've
• 9:39
  got
• 9:39
  dynamic
• 9:39
  pricing,
• 9:40
  you
• 9:40
  can
• 9:40
  rapidly
• 9:41
  drop
• 9:41
  your
• 9:41
  rates
• 9:41
  to
• 9:41
  fill
• 9:42
  your
• 9:42
  park
• 9:42
  up.
• 9:42
  So
• 9:43
  that's
• 9:43
  all
• 9:43
  doom
• 9:43
  and
• 9:43
  gloom
• 9:44
  on
• 9:44
  the
• 9:44
  flip
• 9:44
  side
• 9:45
  is
• 9:45
  maybe
• 9:45
  everything's
• 9:46
  gonna
• 9:46
  be
• 9:46
  wonderful
• 9:46
  and
• 9:46
  there's
• 9:46
  gonna
• 9:46
  be
• 9:47
  roses
• 9:47
  and
• 9:47
  tubes
• 9:48
  everywhere.
• 9:48
  I
• 9:49
  don't
• 9:49
  know.
• 9:49
  Two
• 9:49
  of
• 9:49
  those
• 9:49
  would
• 9:49
  be
• 9:50
  a
• 9:50
  bad
• 9:50
  example
• 9:51
  of
• 9:51
  that,
• 9:51
  but
• 9:52
  nonetheless,
• 9:52
  thinking
• 9:52
  about
• 9:53
  how
• 9:53
  it's
• 9:53
  going
• 9:53
  to
• 9:53
  affect
• 9:54
  you
• 9:54
  in
• 9:54
  the
• 9:54
  longterm.
• 9:55
  The
• 9:55
  big
• 9:55
  thing
• 9:55
  about
• 9:55
  inflation,
• 9:56
  and
• 9:56
  this
• 9:56
  is
• 9:57
  a
• 9:57
  key
• 9:57
  point
• 9:57
  it's
• 9:57
  missed
• 9:58
  in
• 9:58
  all
• 9:58
  the
• 9:58
  mainstream
• 9:59
  news
• 9:59
  I'll,
• 9:59
  and
• 9:59
  I'll
• 9:59
  throw
• 9:59
  the
• 10:00
  question
• 10:00
  to
• 10:00
  panelists.
• 10:00
  Does
• 10:01
  anybody
• 10:01
  know
• 10:01
  what
• 10:01
  the
• 10:01
  number
• 10:02
  one
• 10:02
  driver
• 10:03
  of
• 10:03
  inflation.
• 10:06
  It's
• 10:06
  expectations
• 10:07
  of
• 10:07
  inflation.
• 10:08
  So
• 10:08
  if
• 10:08
  all
• 10:09
  of
• 10:09
  us
• 10:09
  as
• 10:09
  business
• 10:09
  owners
• 10:10
  expecting
• 10:10
  placation,
• 10:11
  we're
• 10:11
  going
• 10:12
  to
• 10:12
  create
• 10:12
  inflation
• 10:12
  because
• 10:13
  if
• 10:13
  I
• 10:13
  expect
• 10:13
  prices
• 10:14
  to
• 10:14
  go
• 10:14
  up
• 10:14
  in
• 10:14
  the
• 10:14
  future,
• 10:15
  I'm
• 10:15
  going
• 10:15
  to
• 10:15
  raise
• 10:15
  my
• 10:15
  prices
• 10:16
  now
• 10:16
  to
• 10:16
  adapt
• 10:17
  for
• 10:17
  that,
• 10:17
  that
• 10:18
  ends
• 10:18
  up
• 10:18
  creating
• 10:18
  an
• 10:18
  inflationary
• 10:19
  environment.
• 10:19
  So
• 10:20
  the
• 10:20
  biggest
• 10:20
  problem
• 10:21
  we
• 10:21
  have
• 10:21
  it,
• 10:21
  and
• 10:21
  I'll
• 10:22
  put
• 10:22
  it
• 10:22
  out
• 10:22
  there
• 10:22
  right
• 10:22
  now,
• 10:23
  unless
• 10:23
  we
• 10:23
  get
• 10:23
  some
• 10:24
  big,
• 10:25
  and
• 10:25
  I
• 10:25
  think
• 10:25
  I've
• 10:25
  joked
• 10:26
  about
• 10:26
  it,
• 10:26
  that
• 10:26
  I
• 10:26
  only
• 10:26
  planned
• 10:27
  three
• 10:27
  days
• 10:27
  in
• 10:27
  advance
• 10:27
  anymore
• 10:28
  because
• 10:28
  who
• 10:28
  knows
• 10:29
  what's
• 10:29
  going
• 10:29
  to
• 10:29
  happen
• 10:29
  with
• 10:29
  the
• 10:30
  raft
• 10:30
  Friday.
• 10:31
  If
• 10:31
  we
• 10:31
  get
• 10:32
  some
• 10:32
  sort
• 10:32
  of
• 10:32
  variant,
• 10:33
  we
• 10:33
  could
• 10:33
  have
• 10:33
  a
• 10:33
  deflationary
• 10:34
  move,
• 10:34
  but
• 10:34
  assuming
• 10:35
  everything
• 10:35
  stays
• 10:36
  normal,
• 10:36
  we're
• 10:36
  going
• 10:37
  to
• 10:37
  have
• 10:37
  inflation
• 10:38
  because
• 10:38
  everybody's
• 10:38
  talking
• 10:39
  about
• 10:39
  it
• 10:39
  and
• 10:39
  expecting
• 10:40
  it.
• 10:40
  So
• 10:40
  that's
• 10:41
  my
• 10:41
  overview
• 10:41
  on
• 10:41
  inflation.
• 10:43
  And
• 10:43
  feel
• 10:43
  free
• 10:43
  to
• 10:43
  jump
• 10:43
  in
• 10:44
  anytime
• 10:44
  guys
• 10:44
  like
• 10:45
  Randy
• 10:45
  Scott,
• 10:45
  Casey,
• 10:46
  if
• 10:46
  you
• 10:46
  guys
• 10:46
  have
• 10:46
  some
• 10:46
  comments,
• 10:47
  we
• 10:47
  want
• 10:47
  this
• 10:47
  to
• 10:47
  be
• 10:48
  a,
• 10:48
  not
• 10:48
  wait
• 10:48
  your
• 10:48
  turn,
• 10:49
  jump
• 10:49
  into
• 10:49
  the
• 10:49
  discussion
• 10:50
  and
• 10:50
  I'm
• 10:50
  sure
• 10:50
  some
• 10:50
  of
• 10:51
  you
• 10:51
  guys
• 10:51
  have
• 10:51
  comments
• 10:51
  and
• 10:51
  all
• 10:51
  that.
• 10:52
  I
• 10:52
  think
• 10:52
  Sandy
• 10:52
  and
• 10:53
  mark
• 10:53
  hit
• 10:53
  it
• 10:53
  on
• 10:54
  the
• 10:54
  head
• 10:54
  and
• 10:54
  what
• 10:55
  we're
• 10:55
  really
• 10:56
  focused
• 10:56
  on
• 10:57
  across
• 10:57
  our
• 10:57
  managed
• 10:57
  properties
• 10:58
  is
• 10:58
  understanding
• 10:59
  what
• 10:59
  our
• 10:59
  cost
• 11:00
  per
• 11:00
  occupied
• 11:00
  site
• 11:01
  is.
• 11:01
  So
• 11:01
  we
• 11:01
  really
• 11:02
  need
• 11:02
  to
• 11:02
  understand
• 11:03
  what
• 11:03
  it
• 11:03
  is
• 11:03
  in
• 11:03
  place
• 11:04
  and
• 11:04
  apply
• 11:04
  some
• 11:05
  sort
• 11:06
  of
• 11:06
  realistic
• 11:07
  measurement
• 11:07
  metric
• 11:08
  to
• 11:08
  understand
• 11:09
  what
• 11:09
  it
• 11:09
  could
• 11:09
  be
• 11:09
  next
• 11:09
  year,
• 11:10
  if
• 11:11
  we're
• 11:11
  trending
• 11:11
  in
• 11:11
  the
• 11:11
  same
• 11:12
  direction
• 11:13
  so
• 11:13
  that
• 11:13
  we
• 11:14
  are
• 11:14
  ensuring
• 11:15
  our
• 11:15
  rates
• 11:15
  and
• 11:15
  our
• 11:15
  profit
• 11:16
  margins
• 11:16
  are
• 11:16
  where
• 11:16
  they
• 11:17
  should
• 11:17
  be.
• 11:17
  So
• 11:17
  we.
• 11:18
  When
• 11:18
  it
• 11:18
  costs
• 11:19
  us
• 11:19
  and
• 11:19
  then
• 11:20
  set
• 11:20
  from
• 11:20
  there
• 11:21
  especially
• 11:21
  in
• 11:22
  this
• 11:22
  market
• 11:22
  where
• 11:23
  inflation
• 11:24
  is
• 11:24
  a
• 11:24
  major
• 11:24
  factor,
• 11:25
  but
• 11:25
  mark
• 11:25
  brought
• 11:25
  up
• 11:25
  some
• 11:25
  great
• 11:26
  points
• 11:26
  about
• 11:27
  stocking
• 11:27
  up
• 11:27
  on
• 11:28
  supplies.
• 11:28
  We
• 11:28
  did
• 11:29
  that
• 11:29
  through
• 11:29
  COVID
• 11:29
  as
• 11:29
  well
• 11:30
  with
• 11:30
  the
• 11:30
  early
• 11:30
  onset
• 11:31
  days,
• 11:31
  early
• 11:31
  this
• 11:32
  spring,
• 11:32
  we
• 11:32
  saw
• 11:32
  chlorine
• 11:33
  prices
• 11:34
  skyrocketing.
• 11:35
  So
• 11:35
  all
• 11:35
  of
• 11:36
  our
• 11:36
  properties
• 11:36
  stocked
• 11:36
  up
• 11:37
  on
• 11:37
  a
• 11:37
  year's
• 11:37
  worth
• 11:37
  of
• 11:37
  supply.
• 11:38
  And
• 11:38
  we
• 11:38
  should
• 11:38
  be
• 11:38
  doing
• 11:39
  that
• 11:39
  same
• 11:39
  thing.
• 11:39
  As
• 11:40
  we're
• 11:40
  looking
• 11:40
  into
• 11:40
  2022,
• 11:41
  some
• 11:42
  of
• 11:42
  our
• 11:42
  properties
• 11:43
  are
• 11:43
  postponing
• 11:44
  capital
• 11:45
  improvement
• 11:45
  projects.
• 11:47
  For
• 11:47
  the
• 11:47
  next
• 11:48
  couple
• 11:48
  of
• 11:48
  years,
• 11:49
  not
• 11:49
  just
• 11:49
  a
• 11:49
  year
• 11:50
  delay,
• 11:50
  but
• 11:50
  what
• 11:50
  makes
• 11:51
  sense
• 11:51
  to
• 11:51
  push
• 11:51
  back
• 11:52
  two
• 11:52
  or
• 11:52
  three
• 11:53
  years?
• 11:53
  What
• 11:53
  do
• 11:53
  we
• 11:53
  hope
• 11:53
  things
• 11:54
  will
• 11:54
  stabilize?
• 11:55
  Or
• 11:55
  what
• 11:55
  should
• 11:55
  we
• 11:56
  just
• 11:56
  go
• 11:56
  ahead
• 11:56
  and
• 11:56
  bite
• 11:56
  the
• 11:56
  bullet
• 11:57
  on
• 11:57
  and
• 11:57
  pay
• 11:57
  more
• 11:58
  than
• 11:58
  what
• 11:58
  we
• 11:58
  would
• 11:58
  have,
• 11:59
  18
• 11:59
  months
• 11:59
  ago.
• 12:00
  But,
• 12:00
  we
• 12:01
  need
• 12:01
  this
• 12:01
  amenity
• 12:01
  in
• 12:01
  place
• 12:02
  for
• 12:03
  our
• 12:03
  rate
• 12:03
  expectations
• 12:04
  for
• 12:04
  next
• 12:04
  year.
• 12:04
  So
• 12:05
  it's
• 12:06
  really
• 12:07
  looking
• 12:07
  at
• 12:07
  it
• 12:07
  like,
• 12:08
  like
• 12:08
  mark
• 12:08
  said,
• 12:08
  had
• 12:08
  a
• 12:09
  macro
• 12:09
  and
• 12:09
  micro
• 12:10
  level,
• 12:10
  but
• 12:10
  I
• 12:10
  would
• 12:10
  just
• 12:10
  really
• 12:11
  stress
• 12:11
  to
• 12:11
  our
• 12:11
  property
• 12:12
  owners
• 12:12
  that
• 12:12
  are
• 12:12
  watching
• 12:13
  to
• 12:13
  understand
• 12:14
  what
• 12:14
  your
• 12:14
  cost
• 12:15
  for
• 12:15
  occupied
• 12:15
  site
• 12:16
  is
• 12:16
  and
• 12:17
  pay
• 12:17
  close
• 12:17
  attention
• 12:18
  to
• 12:18
  that
• 12:18
  on
• 12:18
  a
• 12:18
  monthly
• 12:18
  basis.
• 12:19
  Can
• 12:19
  you
• 12:19
  explain
• 12:20
  that
• 12:20
  a
• 12:20
  little
• 12:20
  bit
• 12:20
  more?
• 12:20
  Cause
• 12:21
  you're
• 12:21
  the
• 12:21
  first
• 12:21
  person
• 12:22
  who's
• 12:22
  actually
• 12:22
  said
• 12:22
  that
• 12:22
  out
• 12:23
  loud,
• 12:23
  the
• 12:23
  cost
• 12:23
  per
• 12:24
  occupied
• 12:24
  site,
• 12:25
  how
• 12:25
  are
• 12:25
  you
• 12:25
  calculating
• 12:26
  that?
• 12:26
  Are
• 12:26
  you
• 12:26
  building
• 12:26
  in
• 12:26
  your
• 12:26
  fixed
• 12:27
  costs
• 12:27
  and
• 12:27
  your
• 12:27
  veer
• 12:28
  variable
• 12:28
  costs
• 12:28
  of
• 12:28
  that?
• 12:29
  Or
• 12:29
  how
• 12:29
  do
• 12:29
  you
• 12:29
  figure
• 12:29
  that
• 12:30
  out?
• 12:30
  Yeah.
• 12:31
  Yeah,
• 12:31
  absolutely.
• 12:31
  So
• 12:32
  great
• 12:32
  question.
• 12:32
  You
• 12:32
  should
• 12:33
  be
• 12:33
  tracking
• 12:33
  on
• 12:34
  your
• 12:34
  profit
• 12:35
  and
• 12:35
  loss
• 12:35
  every
• 12:36
  month,
• 12:36
  all
• 12:36
  of
• 12:36
  your
• 12:37
  fixed
• 12:37
  expenses
• 12:37
  and
• 12:37
  your
• 12:38
  variable
• 12:38
  expenses.
• 12:39
  Very
• 12:39
  simply,
• 12:40
  but
• 12:40
  the
• 12:40
  easiest
• 12:41
  way
• 12:41
  to
• 12:41
  look
• 12:41
  at
• 12:41
  it
• 12:42
  without
• 12:42
  getting
• 12:42
  too
• 12:42
  complex
• 12:43
  is
• 12:43
  to
• 12:44
  take
• 12:44
  your
• 12:44
  P
• 12:45
  and
• 12:45
  L
• 12:45
  your
• 12:45
  profit
• 12:45
  loss
• 12:46
  statement
• 12:46
  for.
• 12:46
  The
• 12:47
  year
• 12:47
  to
• 12:47
  date
• 12:47
  and
• 12:48
  I
• 12:48
  would
• 12:48
  suggest
• 12:48
  doing
• 12:49
  a
• 12:49
  monthly
• 12:49
  view.
• 12:49
  So
• 12:50
  you
• 12:50
  have
• 12:50
  each
• 12:50
  month
• 12:50
  separated
• 12:51
  and
• 12:52
  take
• 12:52
  your
• 12:52
  total
• 12:53
  occupied
• 12:53
  sites
• 12:54
  for
• 12:54
  each
• 12:55
  of
• 12:55
  those
• 12:55
  months
• 12:55
  as
• 12:55
  well.
• 12:56
  And
• 12:56
  divide
• 12:57
  that
• 12:57
  into
• 12:58
  your
• 12:58
  into
• 12:58
  your
• 12:59
  total
• 12:59
  expenses.
• 12:59
  Your
• 13:00
  total
• 13:00
  expenses
• 13:00
  should
• 13:01
  include
• 13:01
  all
• 13:01
  of
• 13:01
  your
• 13:02
  operating
• 13:02
  expenses.
• 13:03
  And
• 13:04
  you
• 13:04
  can
• 13:04
  also
• 13:04
  calculate
• 13:05
  in
• 13:05
  your
• 13:05
  your
• 13:06
  debt
• 13:06
  cost
• 13:07
  as
• 13:07
  well.
• 13:07
  And
• 13:07
  any
• 13:07
  other
• 13:08
  expenses
• 13:08
  that's
• 13:09
  going
• 13:09
  to,
• 13:09
  that
• 13:09
  you
• 13:10
  really
• 13:10
  pay
• 13:11
  to
• 13:11
  keep
• 13:11
  the
• 13:11
  doors
• 13:12
  open?
• 13:14
  Okay,
• 13:16
  go
• 13:17
  ahead.
• 13:18
  Oh,
• 13:18
  I
• 13:18
  was
• 13:18
  going
• 13:18
  to
• 13:18
  maybe
• 13:19
  take
• 13:19
  the
• 13:19
  other
• 13:19
  side
• 13:20
  of
• 13:20
  lashes
• 13:20
  the
• 13:20
  other
• 13:21
  side,
• 13:21
  but
• 13:21
  me
• 13:21
  have
• 13:21
  another
• 13:21
  approach
• 13:22
  to
• 13:22
  that
• 13:22
  kind
• 13:22
  of
• 13:22
  the
• 13:22
  inflation
• 13:23
  ideas.
• 13:23
  On
• 13:23
  a
• 13:23
  brighter
• 13:24
  note,
• 13:25
  I
• 13:25
  would
• 13:25
  say
• 13:25
  that
• 13:27
  campgrounds
• 13:28
  for
• 13:28
  the
• 13:28
  most
• 13:28
  part
• 13:29
  this
• 13:29
  isn't
• 13:29
  everyone,
• 13:30
  but
• 13:30
  a
• 13:30
  lot
• 13:30
  of
• 13:30
  them
• 13:31
  have
• 13:31
  been
• 13:31
  significantly
• 13:32
  under
• 13:32
  priced
• 13:33
  for
• 13:33
  a
• 13:33
  long
• 13:33
  time
• 13:34
  as
• 13:34
  well.
• 13:35
  So
• 13:35
  they
• 13:35
  have,
• 13:35
  they've
• 13:35
  offered
• 13:36
  a
• 13:36
  lot
• 13:36
  more
• 13:36
  than
• 13:37
  what
• 13:37
  they
• 13:37
  give
• 13:37
  themselves
• 13:37
  credit
• 13:38
  for.
• 13:38
  That's
• 13:38
  why
• 13:38
  you're
• 13:39
  seeing
• 13:39
  so
• 13:39
  many
• 13:39
  of
• 13:39
  these
• 13:39
  groups
• 13:40
  coming
• 13:40
  in
• 13:40
  and
• 13:41
  buying
• 13:41
  a
• 13:41
  lot
• 13:41
  of
• 13:41
  properties
• 13:42
  because
• 13:42
  they
• 13:42
  still
• 13:43
  feel
• 13:43
  there's
• 13:43
  good
• 13:43
  value
• 13:44
  that's
• 13:44
  there.
• 13:45
  And
• 13:45
  so
• 13:45
  when
• 13:45
  we
• 13:45
  talk
• 13:45
  about,
• 13:46
  inflation
• 13:46
  and
• 13:46
  things
• 13:47
  of
• 13:47
  that
• 13:47
  sort
• 13:47
  prices
• 13:47
  going
• 13:48
  up,
• 13:48
  there
• 13:48
  are
• 13:49
  still
• 13:49
  a
• 13:49
  lot
• 13:49
  of
• 13:49
  parks
• 13:50
  out
• 13:50
  there
• 13:50
  that
• 13:50
  have
• 13:51
  plenty
• 13:51
  of
• 13:51
  room
• 13:51
  to,
• 13:52
  to
• 13:52
  increase
• 13:53
  their
• 13:53
  prices
• 13:53
  based
• 13:54
  on
• 13:54
  demand
• 13:54
  as
• 13:54
  well.
• 13:55
  So
• 13:55
  if
• 13:55
  you
• 13:55
  want
• 13:55
  to
• 13:55
  look
• 13:55
  at
• 13:55
  it
• 13:56
  somewhat
• 13:56
  in
• 13:56
  a
• 13:56
  positive
• 13:57
  light
• 13:57
  there,
• 13:57
  I
• 13:58
  think
• 13:58
  even.
• 13:59
  Even
• 13:59
  with
• 13:59
  some
• 14:00
  inflation
• 14:01
  and
• 14:01
  with
• 14:01
  some
• 14:01
  unknowns
• 14:02
  and
• 14:02
  things
• 14:02
  of
• 14:02
  that
• 14:02
  sort,
• 14:03
  a
• 14:03
  couple
• 14:03
  of
• 14:03
  things
• 14:03
  still
• 14:04
  were
• 14:05
  really
• 14:05
  solidified.
• 14:06
  I
• 14:06
  think
• 14:06
  over
• 14:06
  the
• 14:06
  last
• 14:07
  couple
• 14:07
  of
• 14:07
  years
• 14:07
  through
• 14:07
  this
• 14:08
  pandemic
• 14:09
  and
• 14:09
  everything
• 14:09
  is
• 14:09
  that
• 14:10
  people
• 14:10
  like
• 14:11
  to
• 14:11
  be
• 14:11
  outside.
• 14:11
  They
• 14:11
  like
• 14:11
  to
• 14:11
  be
• 14:11
  camping,
• 14:12
  but
• 14:12
  they
• 14:12
  found
• 14:13
  that
• 14:13
  type
• 14:13
  of
• 14:13
  vacation
• 14:14
  to
• 14:14
  be
• 14:14
  a
• 14:14
  better
• 14:14
  overall
• 14:15
  experience
• 14:15
  and
• 14:15
  more
• 14:16
  satisfaction
• 14:16
  than
• 14:16
  then
• 14:17
  go
• 14:17
  and
• 14:17
  do,
• 14:17
  go
• 14:17
  into
• 14:18
  a
• 14:18
  home.
• 14:18
  And
• 14:18
  so
• 14:19
  the
• 14:19
  data
• 14:19
  overwhelmingly
• 14:19
  says
• 14:20
  that
• 14:20
  people
• 14:20
  are
• 14:21
  intrigued
• 14:22
  by
• 14:22
  camping
• 14:22
  now.
• 14:22
  And
• 14:23
  I
• 14:23
  think
• 14:23
  even
• 14:23
  with
• 14:23
  some
• 14:24
  inflation,
• 14:24
  this
• 14:24
  was
• 14:24
  some
• 14:24
  traces
• 14:25
  is
• 14:25
  going
• 14:25
  on.
• 14:25
  I
• 14:25
  think
• 14:25
  there's
• 14:25
  a
• 14:26
  lot
• 14:26
  of
• 14:26
  campgrounds
• 14:26
  out
• 14:27
  there.
• 14:27
  I'll
• 14:27
  put
• 14:28
  this
• 14:28
  in
• 14:28
  perspective
• 14:29
  where
• 14:29
  there
• 14:29
  is
• 14:29
  about
• 14:29
  1600
• 14:30
  campgrounds
• 14:30
  that
• 14:31
  are
• 14:31
  using
• 14:31
  our
• 14:31
  software.
• 14:32
  And
• 14:32
  I
• 14:32
  think
• 14:32
  it's
• 14:32
  39%
• 14:33
  of
• 14:33
  them
• 14:34
  have
• 14:34
  implemented
• 14:35
  a
• 14:35
  dynamic
• 14:35
  pricing
• 14:36
  rule
• 14:36
  option.
• 14:37
  And
• 14:37
  we've
• 14:37
  been,
• 14:37
  we
• 14:37
  sat
• 14:37
  to
• 14:38
  a
• 14:38
  blue
• 14:38
  in
• 14:38
  the
• 14:38
  face,
• 14:38
  right?
• 14:39
  Hey,
• 14:39
  you
• 14:39
  got,
• 14:39
  just
• 14:39
  try
• 14:40
  something,
• 14:40
  try
• 14:40
  one
• 14:41
  do
• 14:41
  one
• 14:41
  holiday,
• 14:42
  just
• 14:42
  something,
• 14:42
  just
• 14:43
  so
• 14:43
  you
• 14:43
  can
• 14:43
  prove
• 14:43
  the
• 14:43
  value
• 14:44
  of
• 14:44
  this.
• 14:44
  But
• 14:44
  still
• 14:45
  it's
• 14:45
  39%
• 14:46
  of
• 14:46
  parks
• 14:46
  are
• 14:47
  using
• 14:47
  this.
• 14:47
  So
• 14:48
  that
• 14:48
  tells
• 14:48
  me
• 14:48
  that
• 14:48
  there's
• 14:49
  a
• 14:50
  lot
• 14:50
  of
• 14:50
  room
• 14:50
  for,
• 14:51
  just
• 14:51
  increase
• 14:51
  in
• 14:52
  what
• 14:52
  mark
• 14:52
  said
• 14:52
  to
• 14:52
  me.
• 14:52
  And
• 14:52
  again,
• 14:53
  dynamic
• 14:53
  rates
• 14:53
  go
• 14:54
  both
• 14:54
  ways,
• 14:54
  right?
• 14:54
  It's
• 14:54
  not
• 14:55
  a
• 14:55
  Snickers
• 14:55
  bar.
• 14:55
  You
• 14:55
  can't
• 14:56
  sell
• 14:56
  it
• 14:56
  the
• 14:56
  next
• 14:56
  day.
• 14:56
  If
• 14:56
  you
• 14:56
  don't
• 14:57
  sell
• 14:57
  it,
• 14:57
  the,
• 14:57
  that
• 14:57
  Wednesday
• 14:57
  is
• 14:58
  gone
• 14:58
  forever.
• 14:58
  The
• 14:58
  fact
• 14:59
  that
• 14:59
  there's
• 14:59
  still
• 14:59
  so
• 14:59
  much
• 15:00
  room
• 15:01
  for
• 15:01
  growth
• 15:02
  in
• 15:02
  both
• 15:02
  occupancy
• 15:03
  and
• 15:03
  for
• 15:03
  rates,
• 15:04
  leads
• 15:04
  me
• 15:04
  to
• 15:04
  feel
• 15:04
  that's
• 15:05
  going
• 15:05
  to
• 15:05
  be
• 15:05
  another
• 15:05
  good.
• 15:05
  And
• 15:06
  that's
• 15:06
  why
• 15:06
  it's
• 15:06
  very
• 15:07
  nuanced
• 15:07
  discussion.
• 15:08
  And
• 15:08
  just
• 15:08
  give
• 15:08
  me
• 15:08
  one
• 15:08
  sec,
• 15:09
  Randy,
• 15:09
  sorry.
• 15:09
  It's
• 15:10
  a
• 15:10
  very
• 15:10
  nuanced
• 15:10
  discussion,
• 15:11
  right?
• 15:11
  Because
• 15:11
  you
• 15:12
  hear,
• 15:12
  you
• 15:12
  read
• 15:12
  all
• 15:12
  the
• 15:12
  time
• 15:13
  that
• 15:13
  inflation's
• 15:13
  here
• 15:13
  and
• 15:13
  we
• 15:14
  should
• 15:14
  be
• 15:14
  terrified.
• 15:14
  And
• 15:14
  then
• 15:15
  on
• 15:15
  the
• 15:15
  other
• 15:15
  side,
• 15:15
  it's
• 15:15
  not
• 15:16
  really
• 15:16
  affecting
• 15:16
  a
• 15:16
  lot
• 15:16
  of
• 15:16
  people
• 15:17
  in
• 15:17
  some
• 15:17
  ways,
• 15:17
  yet
• 15:18
  it
• 15:18
  might
• 15:18
  not.
• 15:18
  But
• 15:18
  like
• 15:19
  you
• 15:19
  said,
• 15:19
  if
• 15:19
  rates
• 15:19
  are
• 15:20
  already
• 15:20
  low,
• 15:20
  then
• 15:20
  maybe
• 15:20
  this
• 15:21
  doesn't
• 15:21
  even
• 15:21
  impact
• 15:22
  the
• 15:22
  consumer
• 15:22
  as
• 15:22
  much
• 15:22
  as
• 15:23
  we
• 15:23
  think
• 15:23
  from
• 15:23
  that
• 15:23
  standpoint.
• 15:24
  And
• 15:24
  Randy,
• 15:24
  please
• 15:25
  go
• 15:25
  ahead.
• 15:25
  But
• 15:25
  then
• 15:25
  Kurt
• 15:26
  also,
• 15:26
  I
• 15:26
  want
• 15:26
  to
• 15:26
  involve
• 15:26
  you
• 15:27
  a
• 15:27
  little
• 15:27
  bit
• 15:27
  because
• 15:28
  you're
• 15:28
  seeing
• 15:28
  maybe
• 15:28
  some
• 15:28
  trends
• 15:29
  from,
• 15:29
  I
• 15:29
  don't
• 15:29
  know
• 15:29
  if
• 15:29
  you
• 15:30
  dive
• 15:30
  into
• 15:30
  the
• 15:30
  occupancy
• 15:31
  at
• 15:31
  the
• 15:31
  national
• 15:31
  parks
• 15:32
  and
• 15:32
  things
• 15:32
  like
• 15:32
  that.
• 15:32
  If
• 15:33
  that's
• 15:33
  an
• 15:33
  indicator
• 15:34
  of
• 15:34
  consumer
• 15:35
  interest
• 15:35
  in
• 15:35
  demand
• 15:35
  and
• 15:35
  things
• 15:36
  like
• 15:36
  that,
• 15:36
  then
• 15:36
  maybe
• 15:36
  you
• 15:36
  could
• 15:36
  just
• 15:37
  shed
• 15:37
  some
• 15:37
  light
• 15:37
  on
• 15:37
  too,
• 15:38
  but
• 15:38
  go
• 15:38
  ahead.
• 15:38
  Raby.
• 15:41
  From
• 15:41
  the
• 15:41
  consumer
• 15:42
  standpoint.
• 15:43
  First
• 15:43
  off,
• 15:43
  nobody
• 15:44
  loves
• 15:44
  him
• 15:44
  plate
• 15:44
  and
• 15:44
  inflation
• 15:45
  is
• 15:45
  not
• 15:45
  fun
• 15:45
  for
• 15:46
  anybody.
• 15:46
  We're
• 15:46
  all
• 15:46
  consumers
• 15:47
  at
• 15:47
  the
• 15:47
  end
• 15:47
  of
• 15:47
  the
• 15:47
  day.
• 15:48
  But
• 15:49
  having
• 15:49
  been
• 15:50
  around
• 15:50
  the
• 15:50
  block
• 15:50
  for
• 15:50
  the
• 15:50
  past
• 15:51
  30
• 15:51
  years,
• 15:51
  I
• 15:51
  can
• 15:52
  tell
• 15:52
  you
• 15:52
  from
• 15:52
  his,
• 15:53
  from
• 15:53
  historical
• 15:53
  perspective,
• 15:55
  the,
• 15:55
  when
• 15:55
  there's
• 15:55
  been
• 15:56
  a
• 15:56
  spike
• 15:56
  in
• 15:56
  gas
• 15:56
  prices,
• 15:57
  for
• 15:57
  example,
• 15:58
  the
• 15:58
  parks
• 15:58
  that
• 15:59
  we
• 15:59
  manage
• 15:59
  did
• 15:59
  not
• 16:00
  experience
• 16:00
  a
• 16:00
  drop
• 16:01
  in
• 16:01
  occupancy.
• 16:02
  The
• 16:02
  reason
• 16:03
  being
• 16:04
  people
• 16:04
  shifted
• 16:04
  their
• 16:05
  travel
• 16:05
  habits,
• 16:06
  they
• 16:06
  wouldn't
• 16:06
  drive
• 16:07
  to
• 16:07
  Yosemite.
• 16:07
  Perhaps
• 16:08
  they
• 16:08
  might
• 16:08
  spend
• 16:09
  a
• 16:09
  longer
• 16:09
  time
• 16:10
  at
• 16:10
  a
• 16:10
  shorter
• 16:11
  trip,
• 16:11
  but
• 16:12
  there
• 16:12
  still
• 16:12
  are.
• 16:13
  The
• 16:13
  other
• 16:14
  thing
• 16:14
  to
• 16:14
  think
• 16:14
  about
• 16:14
  that,
• 16:15
  I
• 16:15
  think,
• 16:15
  which
• 16:15
  is
• 16:16
  really
• 16:16
  quite
• 16:16
  salient
• 16:17
  is
• 16:17
  you've
• 16:18
  got
• 16:18
  outdoor
• 16:18
  hospitality
• 16:19
  going
• 16:19
  on
• 16:19
  this
• 16:19
  huge
• 16:20
  upward
• 16:21
  swing
• 16:21
  with
• 16:21
  interests,
• 16:22
  with
• 16:22
  appetite.
• 16:23
  People
• 16:23
  want
• 16:23
  to
• 16:23
  be
• 16:24
  outdoors.
• 16:24
  And
• 16:24
  what
• 16:24
  have
• 16:25
  you.
• 16:25
  So
• 16:26
  what's
• 16:26
  best
• 16:26
  to
• 16:26
  do
• 16:26
  in
• 16:27
  my
• 16:27
  estimation
• 16:27
  is
• 16:27
  think
• 16:28
  about
• 16:28
  the
• 16:28
  incremental
• 16:29
  cost.
• 16:29
  If
• 16:29
  you
• 16:30
  are
• 16:30
  going
• 16:30
  to
• 16:30
  spend,
• 16:30
  let's
• 16:30
  just
• 16:31
  throw
• 16:31
  out
• 16:31
  a
• 16:31
  number
• 16:31
  of
• 16:31
  three
• 16:32
  50,
• 16:32
  a
• 16:32
  gallon
• 16:33
  to
• 16:33
  go
• 16:33
  do
• 16:33
  your
• 16:33
  camping.
• 16:34
  And
• 16:35
  now
• 16:35
  it's
• 16:35
  four
• 16:35
  50
• 16:36
  a
• 16:36
  gallon.
• 16:36
  Are
• 16:36
  you
• 16:37
  going
• 16:37
  to
• 16:37
  stay
• 16:37
  home
• 16:37
  for
• 16:38
  a
• 16:38
  dollar
• 16:38
  per
• 16:38
  gallon?
• 16:39
  And
• 16:39
  that's
• 16:39
  the
• 16:39
  incremental,
• 16:41
  it's
• 16:41
  not
• 16:41
  that
• 16:41
  it's
• 16:41
  four
• 16:42
  50
• 16:43
  a
• 16:43
  gallon
• 16:44
  or
• 16:44
  a
• 16:44
  dollar
• 16:44
  a
• 16:44
  gallon
• 16:44
  more
• 16:45
  than
• 16:45
  it
• 16:45
  used
• 16:45
  to
• 16:45
  be.
• 16:46
  So
• 16:46
  all
• 16:47
  that
• 16:47
  to
• 16:47
  say,
• 16:47
  and
• 16:47
  it
• 16:48
  all
• 16:48
  comes
• 16:48
  back
• 16:48
  to
• 16:48
  the
• 16:48
  pricing
• 16:49
  for
• 16:49
  the
• 16:49
  campsites.
• 16:50
  Also,
• 16:51
  I
• 16:51
  just
• 16:51
  have
• 16:51
  not
• 16:52
  seen
• 16:52
  historically
• 16:53
  a
• 16:53
  major
• 16:53
  historical
• 16:54
  falling
• 16:54
  off
• 16:55
  the
• 16:55
  cliff
• 16:55
  when
• 16:55
  there's
• 16:56
  an
• 16:56
  inflationary
• 16:57
  environment,
• 16:57
  it
• 16:57
  isn't
• 16:58
  fun
• 16:58
  again.
• 16:59
  But
• 16:59
  as
• 17:00
  far
• 17:00
  as
• 17:00
  what
• 17:00
  we
• 17:00
  do
• 17:00
  in
• 17:00
  this
• 17:00
  outdoor
• 17:01
  hospitality
• 17:02
  industry,
• 17:02
  occupancy
• 17:03
  is
• 17:03
  really
• 17:03
  not
• 17:04
  going
• 17:04
  to
• 17:04
  take
• 17:04
  a
• 17:04
  huge
• 17:05
  hit
• 17:05
  and
• 17:05
  you
• 17:06
  don't
• 17:06
  need
• 17:06
  to
• 17:06
  be
• 17:06
  running
• 17:06
  in
• 17:07
  fear
• 17:07
  that,
• 17:07
  that
• 17:08
  the
• 17:08
  sky
• 17:08
  is
• 17:08
  gonna
• 17:08
  fall.
• 17:09
  Yeah.
• 17:10
  That's
• 17:10
  why
• 17:10
  I
• 17:10
  want
• 17:10
  to
• 17:10
  have
• 17:11
  this
• 17:11
  discussion.
• 17:11
  Because
• 17:12
  I
• 17:12
  think
• 17:12
  you're
• 17:12
  right.
• 17:13
  I
• 17:13
  think
• 17:13
  you're
• 17:13
  very
• 17:14
  right.
• 17:14
  Cause
• 17:14
  none
• 17:15
  of
• 17:15
  us
• 17:15
  are
• 17:15
  old
• 17:15
  enough
• 17:15
  or
• 17:16
  some
• 17:16
  of
• 17:16
  us
• 17:16
  are
• 17:16
  old
• 17:16
  enough,
• 17:17
  but
• 17:17
  the
• 17:17
  industry
• 17:17
  has
• 17:17
  changed
• 17:18
  so
• 17:18
  dramatically
• 17:19
  since
• 17:19
  the
• 17:19
  seventies,
• 17:20
  when
• 17:20
  we
• 17:20
  had
• 17:20
  that
• 17:21
  huge,
• 17:21
  last
• 17:21
  real,
• 17:22
  huge
• 17:22
  inflation
• 17:23
  spike.
• 17:23
  That
• 17:24
  we
• 17:24
  don't
• 17:24
  really
• 17:24
  know,
• 17:25
  but
• 17:25
  we
• 17:25
  have
• 17:25
  a
• 17:25
  pretty
• 17:25
  good
• 17:26
  idea
• 17:26
  that
• 17:26
  unless
• 17:26
  it
• 17:26
  gets
• 17:27
  to
• 17:27
  something
• 17:27
  dramatic
• 17:27
  like
• 17:28
  that,
• 17:28
  that
• 17:28
  you're
• 17:28
  probably
• 17:29
  right
• 17:29
  from
• 17:29
  the
• 17:29
  consumer
• 17:29
  standpoint.
• 17:30
  But
• 17:30
  it's
• 17:30
  very
• 17:31
  nuanced
• 17:31
  in
• 17:31
  that,
• 17:31
  like
• 17:32
  Scott
• 17:32
  said,
• 17:32
  it's
• 17:32
  going
• 17:32
  to
• 17:32
  impact
• 17:33
  dozens
• 17:33
  of
• 17:33
  other
• 17:34
  things
• 17:34
  around
• 17:34
  your
• 17:34
  park
• 17:34
  too,
• 17:35
  without
• 17:35
  a
• 17:35
  doubt.
• 17:36
  No
• 17:36
  question.
• 17:38
  But
• 17:39
  as
• 17:39
  far
• 17:39
  as.
• 17:39
  To
• 17:39
  add
• 17:39
  to
• 17:39
  what
• 17:40
  Randy
• 17:40
  said,
• 17:40
  and
• 17:40
  then
• 17:41
  to
• 17:41
  just
• 17:41
  tie
• 17:41
  into
• 17:42
  the
• 17:42
  idea
• 17:42
  that
• 17:42
  this
• 17:43
  isn't
• 17:43
  all
• 17:43
  negative
• 17:43
  for
• 17:44
  us,
• 17:44
  there
• 17:44
  were,
• 17:44
  there
• 17:44
  was
• 17:45
  another
• 17:45
  recent
• 17:45
  study
• 17:46
  that
• 17:46
  was
• 17:46
  done,
• 17:47
  and
• 17:47
  basically
• 17:48
  they
• 17:48
  actually
• 17:49
  look
• 17:49
  to
• 17:49
  see
• 17:50
  what,
• 17:50
  with
• 17:50
  the
• 17:51
  price
• 17:51
  increasing
• 17:52
  in
• 17:52
  gas
• 17:53
  on
• 17:53
  the
• 17:53
  last
• 17:53
  90
• 17:53
  days,
• 17:54
  what
• 17:54
  they
• 17:55
  were
• 17:55
  finding
• 17:55
  is
• 17:55
  that
• 17:56
  among
• 17:56
  the
• 17:57
  newer
• 17:57
  campers,
• 17:58
  instead
• 17:59
  of
• 17:59
  traveling
• 17:59
  250
• 18:00
  miles
• 18:00
  as
• 18:00
  the
• 18:01
  average
• 18:01
  mile,
• 18:02
  they're
• 18:02
  now
• 18:02
  traveling
• 18:03
  150
• 18:03
  miles.
• 18:04
  So
• 18:04
  they're
• 18:05
  reducing
• 18:05
  their
• 18:06
  price.
• 18:06
  But
• 18:06
  what
• 18:07
  was
• 18:07
  funny
• 18:07
  was
• 18:08
  the
• 18:08
  average
• 18:08
  number
• 18:09
  of
• 18:09
  times
• 18:09
  they
• 18:09
  count
• 18:10
  went
• 18:10
  up.
• 18:11
  So
• 18:11
  now
• 18:12
  instead
• 18:12
  of
• 18:12
  camping,
• 18:12
  one
• 18:13
  time,
• 18:13
  250
• 18:14
  miles
• 18:14
  away,
• 18:14
  they're
• 18:15
  camping
• 18:15
  twice
• 18:15
  150
• 18:16
  miles
• 18:16
  away.
• 18:17
  The
• 18:17
  other
• 18:17
  thing
• 18:18
  that
• 18:18
  I
• 18:18
  thought
• 18:18
  was
• 18:18
  super
• 18:19
  interesting
• 18:20
  is
• 18:20
  that
• 18:21
  because
• 18:21
  of
• 18:22
  COVID
• 18:22
  and
• 18:22
  people
• 18:23
  learning
• 18:23
  that
• 18:23
  they
• 18:23
  could
• 18:24
  work
• 18:24
  remotely,
• 18:25
  remote
• 18:26
  workers
• 18:27
  are
• 18:27
  now
• 18:27
  kicking
• 18:27
  back
• 18:28
  in
• 18:28
  such
• 18:28
  large
• 18:29
  numbers,
• 18:29
  that
• 18:29
  companies
• 18:30
  aren't
• 18:30
  able
• 18:30
  to
• 18:30
  force
• 18:31
  them
• 18:31
  to
• 18:31
  come
• 18:31
  back.
• 18:32
  And
• 18:33
  what
• 18:33
  they're
• 18:33
  saying
• 18:34
  is
• 18:34
  that,
• 18:34
  if
• 18:35
  things
• 18:35
  go
• 18:35
  right.
• 18:36
  Rather
• 18:37
  than
• 18:37
  stay
• 18:38
  in
• 18:38
  a
• 18:38
  home
• 18:39
  that
• 18:39
  they
• 18:39
  may
• 18:39
  or
• 18:39
  may
• 18:40
  not
• 18:40
  like
• 18:40
  they'll
• 18:40
  choose
• 18:41
  a
• 18:41
  mobile
• 18:41
  lifestyle.
• 18:42
  And
• 18:42
  so
• 18:42
  we
• 18:43
  may
• 18:43
  have
• 18:43
  more
• 18:43
  roving
• 18:44
  workers
• 18:45
  who
• 18:45
  are
• 18:46
  traveling
• 18:46
  during
• 18:47
  this
• 18:47
  time.
• 18:47
  And
• 18:48
  camp
• 18:48
  rounds
• 18:48
  will
• 18:48
  still
• 18:49
  benefit
• 18:49
  because
• 18:50
  they're
• 18:51
  choosing
• 18:51
  that
• 18:51
  mobile
• 18:52
  lifestyle
• 18:52
  instead
• 18:53
  of
• 18:53
  staying
• 18:53
  static
• 18:54
  in
• 18:54
  some
• 18:54
  place,
• 18:55
  they'll
• 18:55
  hit
• 18:55
  the
• 18:56
  road
• 18:56
  to
• 18:56
  camp.
• 18:56
  And
• 18:57
  I
• 18:57
  thought
• 18:57
  that
• 18:57
  was
• 18:57
  really
• 18:58
  good.
• 18:58
  Now
• 18:58
  my
• 18:59
  cautionary
• 18:59
  tale
• 19:00
  is
• 19:00
  because
• 19:01
  one
• 19:01
  of
• 19:01
  the
• 19:01
  tasks
• 19:02
  I'm
• 19:02
  supposed
• 19:02
  to
• 19:02
  do
• 19:03
  is
• 19:03
  to
• 19:03
  help
• 19:03
  find
• 19:03
  more
• 19:04
  sites
• 19:04
  for
• 19:05
  people
• 19:05
  to
• 19:05
  camp
• 19:05
  on
• 19:06
  whether
• 19:06
  we
• 19:06
  create
• 19:07
  new
• 19:07
  wins
• 19:07
  or
• 19:08
  we
• 19:08
  modify
• 19:08
  campgrounds.
• 19:09
  And
• 19:09
  so
• 19:09
  I'm
• 19:09
  constantly
• 19:10
  telling
• 19:10
  my
• 19:10
  campgrounds,
• 19:12
  please
• 19:12
  consider
• 19:13
  turning
• 19:13
  some
• 19:13
  of
• 19:13
  your
• 19:13
  long-term
• 19:14
  sites
• 19:14
  into
• 19:15
  short-term
• 19:15
  sites.
• 19:16
  We
• 19:16
  need
• 19:16
  those.
• 19:17
  So
• 19:17
  what
• 19:17
  I
• 19:17
  don't
• 19:17
  want
• 19:18
  to
• 19:18
  see
• 19:18
  happen
• 19:18
  is
• 19:18
  people
• 19:19
  go
• 19:19
  and
• 19:19
  say,
• 19:20
  oh
• 19:20
  we're
• 19:20
  going
• 19:20
  to
• 19:20
  cater
• 19:21
  to
• 19:21
  these.
• 19:21
  Long-term
• 19:22
  traveling
• 19:23
  people
• 19:23
  and
• 19:23
  give
• 19:23
  them
• 19:23
  these
• 19:23
  monthly
• 19:24
  rates.
• 19:24
  Please
• 19:24
  don't
• 19:25
  let
• 19:25
  them
• 19:25
  come
• 19:26
  in
• 19:26
  and
• 19:26
  stay.
• 19:27
  But
• 19:27
  don't
• 19:28
  convert
• 19:28
  these
• 19:28
  sites
• 19:29
  back
• 19:29
  to
• 19:29
  long-term
• 19:30
  stay
• 19:30
  sites
• 19:30
  that
• 19:31
  you've
• 19:31
  just
• 19:31
  turned
• 19:31
  over
• 19:32
  to
• 19:32
  transient
• 19:33
  sites
• 19:33
  because
• 19:33
  I
• 19:34
  promise.
• 19:35
  You'll
• 19:35
  do
• 19:35
  a
• 19:35
  whole
• 19:35
  lot
• 19:36
  better
• 19:36
  off
• 19:36
  with
• 19:37
  where
• 19:37
  the
• 19:37
  industry
• 19:38
  is.
• 19:38
  If
• 19:39
  we'll
• 19:39
  keep
• 19:39
  that
• 19:39
  and
• 19:40
  transient
• 19:40
  or
• 19:41
  traveling
• 19:41
  seasonal
• 19:42
  site
• 19:42
  than
• 19:42
  a
• 19:42
  long-term
• 19:43
  site,
• 19:45
  it's
• 19:45
  very
• 19:46
  easy
• 19:46
  to
• 19:46
  be
• 19:46
  reactionary
• 19:47
  that's
• 19:47
  for
• 19:47
  sure.
• 19:47
  You
• 19:48
  read
• 19:48
  the
• 19:48
  news
• 19:49
  one
• 19:49
  way
• 19:49
  or
• 19:49
  the
• 19:49
  other,
• 19:49
  and
• 19:50
  you
• 19:50
  want
• 19:50
  to
• 19:50
  instantly
• 19:50
  react
• 19:51
  based
• 19:51
  on
• 19:51
  whatever
• 19:52
  they're
• 19:52
  saying,
• 19:52
  but
• 19:52
  it's
• 19:52
  not,
• 19:53
  it
• 19:53
  never
• 19:53
  really
• 19:53
  plays
• 19:54
  out
• 19:54
  that
• 19:54
  way.
• 19:54
  And
• 19:54
  so
• 19:55
  oftentimes
• 19:56
  when
• 19:56
  you're
• 19:56
  making
• 19:56
  a
• 19:56
  decision
• 19:56
  that
• 19:57
  quick
• 19:57
  based
• 19:57
  on
• 19:57
  one
• 19:57
  piece
• 19:58
  of
• 19:58
  information
• 19:58
  without
• 19:58
  kind
• 19:59
  of
• 19:59
  thinking
• 19:59
  it
• 19:59
  out,
• 19:59
  it's
• 19:59
  usually
• 20:00
  the
• 20:00
  wrong
• 20:00
  one.
• 20:00
  And
• 20:00
  I'm
• 20:00
  not
• 20:00
  suggesting
• 20:01
  that
• 20:01
  short-term
• 20:02
  to
• 20:02
  long-term
• 20:02
  is
• 20:02
  the
• 20:03
  wrong
• 20:03
  one
• 20:03
  or
• 20:03
  longterm
• 20:03
  short
• 20:04
  term
• 20:04
  is
• 20:04
  the
• 20:04
  right
• 20:04
  one,
• 20:05
  but
• 20:05
  there's
• 20:06
  lots
• 20:06
  of
• 20:06
  variables
• 20:06
  that
• 20:07
  come
• 20:07
  into
• 20:07
  play.
• 20:08
  And
• 20:09
  maybe
• 20:09
  to
• 20:09
  add
• 20:09
  to
• 20:09
  that,
• 20:09
  to
• 20:10
  Brian,
• 20:10
  what
• 20:10
  we've
• 20:11
  seen
• 20:11
  with
• 20:11
  properties
• 20:12
  that
• 20:13
  we
• 20:13
  take
• 20:13
  into
• 20:13
  management
• 20:14
  and
• 20:14
  work
• 20:14
  with
• 20:15
  on
• 20:15
  a
• 20:15
  consulting
• 20:15
  basis
• 20:16
  as
• 20:16
  well.
• 20:16
  Property
• 20:17
  owners
• 20:17
  are
• 20:17
  taking
• 20:18
  their
• 20:18
  properties
• 20:18
  very
• 20:18
  personally.
• 20:19
  They're
• 20:20
  very
• 20:20
  emotionally
• 20:21
  attached
• 20:21
  to
• 20:21
  their
• 20:21
  properties,
• 20:22
  which
• 20:22
  we
• 20:23
  understand,
• 20:24
  but
• 20:24
  you
• 20:24
  have
• 20:24
  to
• 20:24
  let
• 20:25
  the
• 20:25
  data
• 20:25
  drive
• 20:26
  the
• 20:26
  decisions.
• 20:27
  And
• 20:27
  that's
• 20:28
  why
• 20:28
  we
• 20:28
  track
• 20:29
  cost
• 20:29
  per
• 20:29
  occupied
• 20:30
  site,
• 20:30
  for
• 20:30
  example.
• 20:30
  So
• 20:31
  we
• 20:31
  can
• 20:31
  see
• 20:32
  how
• 20:32
  our
• 20:32
  expenses
• 20:32
  are
• 20:33
  trending
• 20:33
  and
• 20:33
  if
• 20:33
  we
• 20:34
  need
• 20:34
  to
• 20:34
  make
• 20:34
  adjustments
• 20:35
  to
• 20:35
  rates,
• 20:35
  but
• 20:36
  otherwise.
• 20:36
  We're
• 20:36
  letting
• 20:36
  the
• 20:36
  data
• 20:37
  follow
• 20:37
  we're
• 20:38
  following
• 20:38
  the
• 20:38
  data
• 20:39
  instead
• 20:39
  of
• 20:39
  taking
• 20:40
  it
• 20:40
  too
• 20:40
  personally
• 20:40
  and
• 20:40
  overreacting.
• 20:41
  And
• 20:42
  same
• 20:42
  to
• 20:42
  same
• 20:43
  point
• 20:43
  for
• 20:44
  Casey's
• 20:44
  point
• 20:44
  with
• 20:44
  dynamic
• 20:45
  rates
• 20:45
  as
• 20:45
  well.
• 20:46
  If
• 20:46
  you're
• 20:47
  too
• 20:48
  timid
• 20:48
  to
• 20:49
  implement
• 20:49
  dynamic
• 20:50
  rates
• 20:50
  across
• 20:50
  the
• 20:50
  board,
• 20:51
  or
• 20:51
  even
• 20:51
  increase
• 20:52
  your
• 20:52
  rates
• 20:52
  significantly,
• 20:53
  your
• 20:53
  base
• 20:53
  rates,
• 20:54
  just
• 20:54
  start
• 20:54
  with
• 20:55
  one,
• 20:55
  to
• 20:55
  try
• 20:55
  it
• 20:55
  and
• 20:56
  see
• 20:56
  what
• 20:57
  your
• 20:57
  max
• 20:57
  rate
• 20:57
  that
• 20:57
  people
• 20:58
  will
• 20:58
  pay
• 20:59
  through
• 20:59
  your
• 20:59
  dynamic
• 20:59
  setup.
• 21:00
  But
• 21:01
  on
• 21:01
  average,
• 21:02
  we
• 21:02
  increase
• 21:02
  rates
• 21:03
  anywhere
• 21:03
  from
• 21:03
  10
• 21:04
  to
• 21:04
  20%.
• 21:05
  Often
• 21:05
  when
• 21:05
  we
• 21:05
  take
• 21:06
  over
• 21:06
  properties
• 21:06
  because
• 21:07
  the
• 21:07
  mom
• 21:08
  and
• 21:08
  pop
• 21:08
  operator
• 21:09
  or
• 21:09
  the
• 21:09
  previous
• 21:09
  owner
• 21:10
  was
• 21:10
  just
• 21:10
  too
• 21:11
  afraid
• 21:11
  of
• 21:11
  disrupting
• 21:12
  their
• 21:13
  loyal
• 21:13
  base
• 21:14
  and
• 21:14
  you
• 21:14
  know
• 21:14
  what
• 21:15
  people
• 21:15
  still
• 21:15
  kept
• 21:16
  coming
• 21:16
  and
• 21:16
  they
• 21:16
  understood
• 21:17
  that
• 21:17
  they
• 21:17
  got
• 21:18
  a
• 21:18
  great
• 21:18
  value
• 21:18
  for
• 21:18
  a
• 21:18
  long
• 21:19
  time.
• 21:20
  I
• 21:20
  can't
• 21:20
  tell
• 21:20
  you
• 21:20
  how
• 21:21
  many
• 21:21
  times
• 21:21
  that
• 21:21
  I've
• 21:21
  said
• 21:22
  this
• 21:22
  in
• 21:22
  just
• 21:23
  whether
• 21:23
  it's
• 21:23
  in
• 21:23
  a
• 21:23
  demo
• 21:23
  or
• 21:24
  just
• 21:24
  doing
• 21:24
  some
• 21:24
  student
• 21:25
  sees
• 21:25
  seasoned
• 21:25
  reviews.
• 21:26
  The
• 21:26
  idea
• 21:27
  of
• 21:27
  people
• 21:28
  being
• 21:28
  afraid
• 21:28
  to
• 21:28
  raise
• 21:29
  prices,
• 21:29
  to
• 21:29
  affect
• 21:30
  the
• 21:30
  customer.
• 21:31
  And
• 21:31
  I
• 21:31
  think
• 21:31
  the
• 21:32
  easiest
• 21:32
  response
• 21:32
  is
• 21:33
  like
• 21:33
  have
• 21:33
  you
• 21:33
  done
• 21:33
  anything
• 21:34
  to
• 21:34
  the
• 21:34
  park
• 21:35
  to
• 21:35
  improve
• 21:35
  it?
• 21:35
  That
• 21:35
  costs
• 21:36
  money
• 21:36
  or,
• 21:37
  Hey,
• 21:37
  we're
• 21:37
  having
• 21:37
  to
• 21:38
  pay
• 21:38
  our
• 21:38
  employees
• 21:38
  more
• 21:38
  now.
• 21:39
  So
• 21:39
  Ray's
• 21:40
  got
• 21:40
  to
• 21:40
  go
• 21:40
  this
• 21:40
  is
• 21:40
  a
• 21:40
  business,
• 21:41
  right?
• 21:41
  Like
• 21:41
  I'm
• 21:41
  here.
• 21:42
  This
• 21:42
  is
• 21:42
  my
• 21:42
  business.
• 21:42
  So
• 21:43
  it's
• 21:43
  crazy
• 21:43
  how
• 21:44
  how
• 21:44
  much
• 21:44
  of
• 21:44
  a
• 21:44
  thought
• 21:45
  process
• 21:45
  that
• 21:45
  is
• 21:45
  of
• 21:45
  saying,
• 21:46
  this
• 21:46
  is
• 21:46
  my
• 21:46
  business.
• 21:47
  This
• 21:47
  is
• 21:47
  what
• 21:47
  I
• 21:47
  own.
• 21:47
  This
• 21:48
  is
• 21:48
  what's,
• 21:48
  providing
• 21:49
  for
• 21:49
  me
• 21:49
  day
• 21:49
  in
• 21:49
  and
• 21:49
  day
• 21:49
  out.
• 21:50
  And
• 21:50
  I'm
• 21:50
  afraid.
• 21:51
  I'm
• 21:51
  afraid
• 21:51
  to
• 21:51
  raise
• 21:51
  my
• 21:51
  prices
• 21:52
  a
• 21:52
  little
• 21:52
  bit.
• 21:52
  I
• 21:52
  We
• 21:53
  deal
• 21:53
  with
• 21:53
  it
• 21:53
  even
• 21:53
  as
• 21:53
  like
• 21:54
  a
• 21:54
  SAS
• 21:54
  company.
• 21:54
  I
• 21:54
  We,
• 21:55
  we
• 21:55
  talk
• 21:55
  about
• 21:55
  that
• 21:55
  all
• 21:55
  the
• 21:55
  time.
• 21:56
  Man,
• 21:56
  when
• 21:56
  you
• 21:56
  know,
• 21:56
  when's
• 21:57
  the
• 21:57
  right
• 21:57
  time
• 21:57
  to
• 21:57
  raise
• 21:57
  prices,
• 21:58
  what's
• 21:58
  the
• 21:58
  backlash
• 21:59
  going
• 21:59
  to
• 21:59
  these,
• 21:59
  aren't
• 21:59
  going
• 21:59
  to
• 21:59
  freak
• 22:00
  out
• 22:00
  on
• 22:00
  us,
• 22:01
  but
• 22:01
  it's
• 22:01
  but
• 22:01
  it
• 22:01
  also
• 22:01
  costs
• 22:02
  a
• 22:02
  lot
• 22:02
  of
• 22:02
  money
• 22:02
  to
• 22:02
  have
• 22:03
  developers.
• 22:03
  It
• 22:03
  costs
• 22:03
  a
• 22:03
  lot
• 22:04
  of
• 22:04
  money
• 22:04
  to
• 22:04
  do
• 22:04
  what
• 22:04
  we're
• 22:05
  doing.
• 22:05
  So
• 22:06
  when's
• 22:06
  the
• 22:06
  right
• 22:06
  timing,
• 22:07
  but
• 22:07
  overwhelmingly
• 22:09
  parks
• 22:09
  right
• 22:09
  now.
• 22:09
  Again
• 22:09
  they
• 22:10
  have
• 22:10
  the
• 22:10
  ability,
• 22:11
  cause
• 22:11
  I
• 22:11
  think
• 22:11
  they've
• 22:11
  been
• 22:11
  undervalued
• 22:12
  for
• 22:12
  a
• 22:12
  long
• 22:12
  time
• 22:14
  and
• 22:14
  I'll
• 22:15
  add
• 22:15
  onto
• 22:15
  that.
• 22:15
  So
• 22:16
  one
• 22:16
  of
• 22:16
  the
• 22:16
  things
• 22:16
  to
• 22:16
  consider,
• 22:17
  as
• 22:17
  soon
• 22:18
  I'll
• 22:18
  go
• 22:18
  on
• 22:18
  the
• 22:18
  negative
• 22:19
  side,
• 22:19
  everybody,
• 22:19
  one
• 22:19
  of
• 22:19
  the
• 22:19
  hottest
• 22:20
  say
• 22:20
  negative
• 22:20
  sides.
• 22:20
  Let's
• 22:20
  say
• 22:20
  Costco
• 22:21
  really
• 22:21
  up
• 22:21
  and
• 22:21
  people
• 22:22
  are
• 22:22
  going
• 22:22
  closer
• 22:22
  to
• 22:23
  home.
• 22:24
  And
• 22:24
  this
• 22:24
  goes
• 22:24
  to
• 22:24
  a
• 22:24
  case
• 22:24
  who
• 22:25
  was
• 22:25
  saying
• 22:25
  about
• 22:25
  improving
• 22:26
  your
• 22:26
  amenities,
• 22:26
  improving
• 22:27
  your
• 22:27
  offering
• 22:27
  and
• 22:27
  your
• 22:27
  services
• 22:28
  at
• 22:28
  your
• 22:28
  parks.
• 22:29
  The
• 22:29
  biggest
• 22:30
  issue
• 22:30
  for
• 22:30
  our
• 22:30
  industry
• 22:30
  is
• 22:31
  the
• 22:31
  fact
• 22:31
  that
• 22:31
  half
• 22:31
  of
• 22:31
  the
• 22:31
  campgrounds
• 22:32
  are
• 22:32
  our
• 22:32
  public
• 22:33
  parks
• 22:33
  with
• 22:33
  prices
• 22:34
  of
• 22:34
  15,
• 22:35
  20
• 22:35
  bucks
• 22:35
  a
• 22:35
  night.
• 22:36
  So
• 22:36
  in
• 22:37
  essence,
• 22:37
  your
• 22:37
  competition
• 22:38
  is
• 22:38
  so
• 22:39
  cheap.
• 22:39
  You
• 22:39
  can
• 22:39
  never
• 22:40
  go
• 22:40
  there.
• 22:40
  So
• 22:41
  if
• 22:41
  you're
• 22:41
  just
• 22:41
  offering
• 22:42
  a
• 22:42
  place
• 22:42
  to
• 22:42
  park.
• 22:43
  Your
• 22:43
  competitor
• 22:44
  is
• 22:44
  the
• 22:44
  forest
• 22:44
  service
• 22:45
  campground
• 22:45
  or
• 22:45
  the
• 22:45
  national
• 22:46
  park
• 22:46
  campground.
• 22:47
  So
• 22:47
  you
• 22:47
  don't
• 22:47
  want
• 22:47
  to
• 22:47
  compete
• 22:47
  with
• 22:48
  that.
• 22:48
  Your
• 22:48
  comp,
• 22:48
  your
• 22:48
  competitor
• 22:49
  is
• 22:49
  really
• 22:50
  a
• 22:50
  hotel
• 22:50
  or
• 22:50
  resort
• 22:51
  provide
• 22:51
  the
• 22:51
  accommodations
• 22:52
  to
• 22:52
  fill
• 22:53
  those
• 22:53
  needs.
• 22:54
  And
• 22:54
  then
• 22:54
  don't
• 22:54
  worry
• 22:54
  about
• 22:55
  that
• 22:55
  because
• 22:55
  there
• 22:55
  will
• 22:55
  be
• 22:55
  switching
• 22:56
  costs.
• 22:56
  The
• 22:56
  biggest
• 22:57
  problem
• 22:57
  right
• 22:57
  now
• 22:58
  on
• 22:58
  the
• 22:58
  public
• 22:58
  agency
• 22:59
  side
• 23:00
  is
• 23:00
  the
• 23:00
  overwhelming
• 23:01
  demand
• 23:01
  that
• 23:02
  they're
• 23:02
  getting
• 23:02
  in
• 23:02
  popular
• 23:03
  areas
• 23:03
  and
• 23:04
  the
• 23:04
  impact
• 23:04
  on
• 23:05
  resources
• 23:05
  in
• 23:05
  those
• 23:06
  areas
• 23:06
  and
• 23:06
  resource
• 23:07
  damage,
• 23:07
  damage
• 23:07
  to
• 23:07
  these,
• 23:08
  especially
• 23:08
  the
• 23:08
  boondocking
• 23:09
  spot.
• 23:09
  So
• 23:10
  we're
• 23:10
  going
• 23:10
  to
• 23:10
  see
• 23:11
  that
• 23:11
  on
• 23:11
  the
• 23:11
  private
• 23:12
  side
• 23:12
  of
• 23:12
  the
• 23:12
  industry,
• 23:12
  because
• 23:13
  those
• 23:13
  areas
• 23:13
  are
• 23:14
  probably
• 23:14
  going
• 23:14
  to
• 23:14
  be
• 23:14
  shut
• 23:15
  down
• 23:15
  at
• 23:15
  the
• 23:15
  end
• 23:15
  of
• 23:15
  this
• 23:15
  year.
• 23:16
  If
• 23:16
  that
• 23:16
  doesn't
• 23:16
  change,
• 23:17
  you'll
• 23:17
  start
• 23:17
  seeing
• 23:18
  loss
• 23:18
  of
• 23:19
  to
• 23:19
  Sandy's
• 23:19
  point
• 23:20
  loss
• 23:20
  of
• 23:20
  available
• 23:21
  campsites,
• 23:21
  especially
• 23:22
  on
• 23:22
  the
• 23:22
  public
• 23:22
  sector.
• 23:23
  That's
• 23:23
  going
• 23:23
  to
• 23:23
  affect
• 23:24
  both
• 23:24
  the
• 23:24
  developed
• 23:25
  campgrounds
• 23:25
  on
• 23:25
  the
• 23:25
  public
• 23:25
  side,
• 23:26
  and
• 23:26
  then
• 23:26
  campgrounds
• 23:27
  and
• 23:27
  RV
• 23:27
  parks
• 23:28
  on
• 23:28
  the.
• 23:29
  So
• 23:29
  mark,
• 23:29
  I
• 23:30
  believe
• 23:30
  you,
• 23:30
  but
• 23:30
  we
• 23:30
  happen
• 23:31
  to
• 23:31
  have
• 23:31
  a
• 23:31
  national
• 23:31
  parks
• 23:32
  expert
• 23:32
  who
• 23:33
  can
• 23:33
  back
• 23:33
  you
• 23:33
  up,
• 23:33
  or
• 23:34
  so
• 23:34
  Kurt
• 23:35
  first
• 23:35
  to
• 23:35
  your
• 23:35
  question,
• 23:36
  two
• 23:36
  questions,
• 23:37
  and
• 23:37
  I'll
• 23:37
  let
• 23:37
  you
• 23:37
  talk
• 23:37
  about
• 23:37
  both
• 23:38
  one
• 23:38
  is,
• 23:38
  do
• 23:38
  you
• 23:38
  want
• 23:39
  to
• 23:39
  respond
• 23:39
  to
• 23:39
  anything
• 23:39
  mark
• 23:40
  said?
• 23:40
  And
• 23:40
  two,
• 23:41
  how
• 23:41
  does,
• 23:41
  how
• 23:42
  is
• 23:42
  inflation
• 23:42
  impacting
• 23:43
  the
• 23:43
  national
• 23:43
  parks
• 23:44
  overall
• 23:44
  that
• 23:44
  you've
• 23:44
  seen
• 23:45
  or
• 23:45
  has
• 23:45
  it
• 23:45
  not
• 23:45
  at
• 23:45
  all?
• 23:46
  No,
• 23:47
  actually
• 23:47
  I
• 23:47
  want
• 23:47
  it
• 23:47
  to
• 23:47
  respond
• 23:48
  to
• 23:48
  it,
• 23:48
  to
• 23:48
  Casey's
• 23:49
  point
• 23:49
  about
• 23:49
  don't
• 23:49
  be
• 23:50
  afraid
• 23:50
  to
• 23:50
  raise
• 23:50
  rates
• 23:51
  because
• 23:51
  Brian
• 23:51
  is
• 23:52
  you
• 23:52
  well-known
• 23:52
  national
• 23:53
  parks,
• 23:53
  traveler,
• 23:53
  the
• 23:54
  nonprofit
• 23:54
  news
• 23:55
  organization.
• 23:56
  We
• 23:56
  don't
• 23:56
  have
• 23:56
  any
• 23:57
  rates.
• 23:57
  We
• 23:57
  depend
• 23:58
  on
• 23:58
  the
• 23:58
  general
• 23:58
  public
• 23:59
  and
• 23:59
  the
• 23:59
  industry
• 24:00
  is
• 24:00
  out
• 24:00
  there
• 24:00
  to
• 24:00
  support
• 24:01
  us.
• 24:01
  And
• 24:01
  right
• 24:02
  now
• 24:02
  we're
• 24:02
  in
• 24:02
  the
• 24:02
  largest
• 24:03
  fundraising
• 24:03
  campaign
• 24:04
  we've
• 24:04
  ever
• 24:04
  launched.
• 24:05
  It
• 24:05
  runs
• 24:05
  through
• 24:05
  the
• 24:06
  end
• 24:06
  of
• 24:06
  December
• 24:07
  trying
• 24:07
  to
• 24:07
  raise
• 24:07
  a
• 24:07
  hundred
• 24:07
  thousand
• 24:08
  dollars
• 24:08
  so
• 24:08
  we
• 24:09
  can
• 24:09
  improve
• 24:09
  our
• 24:09
  coverage
• 24:10
  of
• 24:10
  national
• 24:10
  parks
• 24:10
  and
• 24:10
  protect
• 24:11
  areas.
• 24:12
  So
• 24:12
  I'm
• 24:12
  hoping
• 24:12
  your
• 24:13
  other
• 24:13
  guests
• 24:13
  and
• 24:14
  your
• 24:14
  listeners
• 24:15
  and
• 24:15
  washers
• 24:15
  will
• 24:16
  chip
• 24:16
  in
• 24:17
  and
• 24:17
  help
• 24:17
  the
• 24:17
  traveler
• 24:18
  with
• 24:18
  that
• 24:18
  commercial.
• 24:20
  It's
• 24:20
  a
• 24:20
  very
• 24:20
  dynamic
• 24:21
  time
• 24:21
  in
• 24:21
  the
• 24:22
  national
• 24:22
  park
• 24:22
  system
• 24:23
  in
• 24:23
  the
• 24:23
  United
• 24:23
  States.
• 24:24
  We're
• 24:24
  seeing
• 24:25
  an
• 24:25
  incredible
• 24:26
  influx
• 24:26
  of
• 24:26
  money
• 24:27
  going
• 24:27
  into
• 24:27
  the
• 24:28
  parks
• 24:28
  for
• 24:28
  maintenance
• 24:29
  new
• 24:29
  bridges,
• 24:30
  new
• 24:30
  roads
• 24:31
  improving
• 24:31
  campgrounds
• 24:32
  at
• 24:33
  the
• 24:33
  same
• 24:33
  time.
• 24:33
  We've
• 24:33
  got
• 24:34
  the
• 24:34
  21st
• 24:34
  century
• 24:35
  campground
• 24:35
  initiative
• 24:36
  that
• 24:37
  it's
• 24:37
  been
• 24:37
  about
• 24:37
  a
• 24:37
  year
• 24:38
  since
• 24:38
  I
• 24:38
  first
• 24:39
  wrote
• 24:39
  about
• 24:39
  this.
• 24:39
  And
• 24:40
  I'm
• 24:40
  curious
• 24:40
  what
• 24:40
  the
• 24:40
  park
• 24:41
  service
• 24:41
  is
• 24:41
  thinking
• 24:42
  about,
• 24:43
  how
• 24:43
  can
• 24:43
  they
• 24:43
  can
• 24:44
  improve
• 24:44
  national
• 24:45
  park
• 24:45
  campgrounds.
• 24:46
  There's
• 24:46
  a
• 24:46
  lot
• 24:46
  of
• 24:46
  demand
• 24:47
  out
• 24:47
  there.
• 24:47
  Do
• 24:47
  they
• 24:47
  put
• 24:48
  in
• 24:48
  wifi?
• 24:48
  Do
• 24:48
  they
• 24:48
  put
• 24:49
  in
• 24:49
  more
• 24:49
  other
• 24:49
  amenities
• 24:50
  like
• 24:50
  food,
• 24:51
  wagons
• 24:51
  food
• 24:52
  trucks
• 24:52
  and
• 24:52
  whatnot.
• 24:53
  And
• 24:53
  so
• 24:53
  I
• 24:53
  think
• 24:54
  in
• 24:54
  the
• 24:54
  coming
• 24:54
  months,
• 24:55
  in
• 24:55
  the
• 24:55
  coming
• 24:55
  year,
• 24:55
  we're
• 24:55
  going
• 24:56
  to
• 24:56
  see
• 24:56
  that.
• 24:57
  A
• 24:57
  lot
• 24:57
  of
• 24:57
  dynamics
• 24:58
  at
• 24:58
  play
• 24:59
  and
• 24:59
  a
• 24:59
  lot
• 25:00
  of
• 25:00
  debate
• 25:00
  over
• 25:01
  exactly
• 25:01
  what
• 25:02
  the
• 25:02
  national
• 25:02
  park
• 25:02
  campground
• 25:03
  should
• 25:03
  look
• 25:04
  like,
• 25:04
  and
• 25:04
  whether
• 25:05
  it
• 25:05
  will
• 25:05
  start
• 25:06
  to
• 25:06
  approach
• 25:06
  some
• 25:06
  of
• 25:07
  the
• 25:07
  private
• 25:07
  campgrounds
• 25:08
  that
• 25:08
  surround
• 25:09
  the
• 25:09
  national
• 25:09
  parks.
• 25:10
  And
• 25:10
  I
• 25:10
  don't
• 25:10
  think
• 25:11
  that's
• 25:11
  what
• 25:11
  the
• 25:11
  park
• 25:11
  service
• 25:12
  wants.
• 25:12
  At
• 25:12
  least
• 25:13
  not
• 25:13
  a
• 25:13
  lot
• 25:13
  of
• 25:13
  the
• 25:13
  parks.
• 25:14
  They
• 25:14
  don't
• 25:14
  want
• 25:14
  to
• 25:15
  compete
• 25:15
  head
• 25:15
  to
• 25:15
  head
• 25:16
  with
• 25:16
  all
• 25:16
  the
• 25:16
  amenities
• 25:17
  that
• 25:18
  are
• 25:18
  offered
• 25:18
  in
• 25:19
  the
• 25:19
  private
• 25:19
  campgrounds.
• 25:20
  It's
• 25:20
  just
• 25:20
  it's
• 25:20
  not
• 25:20
  workable
• 25:21
  in
• 25:21
  the
• 25:21
  national
• 25:21
  park
• 25:22
  setting.
• 25:22
  That
• 25:23
  said
• 25:23
  rates
• 25:23
  are
• 25:24
  going
• 25:24
  up.
• 25:24
  This
• 25:24
  is
• 25:25
  the
• 25:25
  time
• 25:25
  of
• 25:25
  year
• 25:25
  that
• 25:26
  a
• 25:26
  lot
• 25:26
  of
• 25:26
  national
• 25:27
  parks
• 25:27
  are
• 25:27
  putting
• 25:27
  out
• 25:28
  the
• 25:28
  proposals
• 25:28
  to
• 25:28
  increase
• 25:29
  rates.
• 25:29
  And
• 25:30
  in
• 25:30
  fact,
• 25:30
  I
• 25:30
  saw
• 25:30
  one
• 25:31
  the
• 25:31
  other
• 25:31
  day
• 25:31
  and
• 25:31
  unfortunately
• 25:32
  I
• 25:32
  can't
• 25:33
  remember
• 25:33
  exactly
• 25:34
  which
• 25:34
  park
• 25:34
  it
• 25:34
  was,
• 25:35
  but
• 25:35
  I
• 25:35
  think
• 25:35
  they
• 25:35
  were
• 25:35
  going
• 25:35
  to
• 25:36
  raise
• 25:36
  their
• 25:36
  tent
• 25:37
  camping
• 25:37
  rate
• 25:37
  to
• 25:37
  $35
• 25:38
  a
• 25:38
  night
• 25:39
  for
• 25:39
  a
• 25:39
  tent.
• 25:40
  And
• 25:40
  that
• 25:41
  used
• 25:41
  to
• 25:41
  be,
• 25:41
  the
• 25:41
  rate
• 25:41
  for
• 25:42
  an
• 25:42
  RV
• 25:42
  coming
• 25:43
  in
• 25:43
  along
• 25:43
  with
• 25:44
  the
• 25:44
  rate
• 25:44
  increase.
• 25:44
  Obviously
• 25:45
  you've
• 25:45
  as
• 25:45
  mark
• 25:46
  mentioned,
• 25:46
  there
• 25:47
  is
• 25:47
  a
• 25:47
  lot
• 25:47
  of.
• 25:48
  Demand
• 25:49
  for
• 25:49
  going
• 25:49
  out
• 25:49
  to
• 25:49
  the
• 25:49
  national
• 25:50
  parks
• 25:50
  and
• 25:50
  a
• 25:51
  lot
• 25:51
  of
• 25:51
  crowds
• 25:51
  that
• 25:51
  are
• 25:51
  hitting
• 25:52
  out
• 25:52
  there.
• 25:52
  And
• 25:53
  it's
• 25:53
  hard
• 25:53
  to
• 25:53
  find
• 25:53
  a
• 25:54
  campground.
• 25:55
  If
• 25:55
  you
• 25:55
  don't
• 25:55
  start
• 25:56
  really
• 25:57
  months
• 25:58
  in
• 25:58
  advance,
• 25:58
  6,
• 25:59
  7,
• 25:59
  8
• 25:59
  months
• 25:59
  in
• 26:00
  advance.
• 26:00
  And
• 26:00
  even
• 26:00
  then
• 26:01
  you
• 26:01
  might
• 26:01
  be
• 26:01
  locked
• 26:01
  out
• 26:02
  because
• 26:02
  of
• 26:02
  the
• 26:04
  eccentricities
• 26:06
  of
• 26:06
  our
• 26:07
  recreation.gov
• 26:08
  the
• 26:08
  online
• 26:09
  reservation
• 26:09
  system.
• 26:10
  But
• 26:10
  again,
• 26:10
  it's
• 26:10
  a
• 26:10
  very
• 26:11
  dynamic
• 26:11
  time,
• 26:11
  I
• 26:11
  think,
• 26:13
  with
• 26:13
  all
• 26:13
  the
• 26:13
  billions
• 26:14
  of
• 26:14
  dollars
• 26:14
  and
• 26:14
  literally
• 26:15
  billions
• 26:15
  of
• 26:16
  dollars
• 26:16
  between
• 26:16
  the
• 26:17
  great
• 26:17
  American
• 26:17
  outdoors
• 26:18
  act,
• 26:18
  as
• 26:18
  well
• 26:18
  as
• 26:18
  the
• 26:18
  infrastructure
• 26:19
  bill.
• 26:19
  And
• 26:20
  there
• 26:20
  could
• 26:20
  be
• 26:20
  more
• 26:20
  money
• 26:20
  coming
• 26:21
  if
• 26:21
  the
• 26:21
  administration's
• 26:22
  build
• 26:22
  back
• 26:22
  better
• 26:23
  plan
• 26:23
  gets
• 26:24
  approved.
• 26:25
  Does
• 26:25
  the
• 26:25
  park
• 26:26
  service
• 26:26
  have
• 26:27
  the
• 26:27
  capability
• 26:28
  to
• 26:28
  spend
• 26:29
  that
• 26:29
  money?
• 26:30
  And
• 26:30
  that's
• 26:31
  in
• 26:31
  terms
• 26:31
  of.
• 26:31
  And
• 26:31
  the
• 26:31
  contracts
• 26:32
  to
• 26:32
  get
• 26:32
  the
• 26:33
  money,
• 26:33
  to
• 26:33
  get
• 26:33
  the
• 26:33
  work
• 26:34
  going
• 26:34
  as
• 26:35
  well
• 26:35
  as
• 26:35
  the
• 26:35
  oversight
• 26:36
  and
• 26:36
  the
• 26:36
  management
• 26:36
  teams.
• 26:37
  And
• 26:37
  then
• 26:38
  you've
• 26:38
  got
• 26:38
  whole
• 26:38
  bunch
• 26:39
  of
• 26:39
  issues
• 26:39
  with
• 26:39
  historic
• 26:40
  preservation
• 26:40
  rules
• 26:41
  and
• 26:41
  regulations,
• 26:42
  what
• 26:43
  they
• 26:43
  can
• 26:43
  do
• 26:43
  and
• 26:44
  how
• 26:44
  much
• 26:44
  they
• 26:44
  can
• 26:44
  do
• 26:45
  and
• 26:45
  how
• 26:45
  quickly
• 26:45
  they
• 26:45
  can
• 26:46
  do
• 26:46
  it.
• 26:46
  Back
• 26:46
  in
• 26:46
  October
• 26:47
  of
• 26:47
  2015,
• 26:48
  I
• 26:48
  believe
• 26:48
  there
• 26:48
  was
• 26:48
  a
• 26:49
  flood
• 26:49
  that
• 26:49
  went
• 26:49
  through
• 26:49
  death
• 26:50
  valley.
• 26:50
  Scotty's
• 26:51
  castle
• 26:51
  was
• 26:52
  severely
• 26:52
  damaged.
• 26:53
  They
• 26:53
  still
• 26:54
  haven't
• 26:54
  finished
• 26:54
  the
• 26:54
  repairs,
• 26:55
  six
• 26:55
  years
• 26:55
  on.
• 26:56
  And
• 26:56
  a
• 26:56
  lot
• 26:57
  of
• 26:57
  that
• 26:57
  was
• 26:57
  due
• 26:57
  to
• 26:58
  some
• 26:58
  of
• 26:58
  the
• 26:58
  historic
• 26:59
  preservation
• 26:59
  regulations
• 27:00
  that
• 27:00
  they
• 27:00
  have
• 27:00
  to
• 27:00
  follow.
• 27:01
  You
• 27:02
  add
• 27:02
  inflation
• 27:02
  onto
• 27:03
  that.
• 27:03
  And
• 27:03
  that
• 27:04
  was
• 27:04
  another
• 27:04
  problem
• 27:04
  that
• 27:05
  death
• 27:05
  valley
• 27:05
  ran
• 27:05
  into
• 27:06
  because
• 27:06
  of
• 27:07
  the
• 27:07
  delays
• 27:07
  in
• 27:07
  contracting.
• 27:09
  All
• 27:09
  of
• 27:09
  a
• 27:09
  sudden
• 27:09
  the
• 27:09
  initial
• 27:10
  bid
• 27:10
  jumped
• 27:11
  up
• 27:12
  because
• 27:12
  of
• 27:12
  inflation
• 27:13
  and
• 27:13
  with
• 27:13
  what's
• 27:14
  going
• 27:14
  on
• 27:14
  now
• 27:14
  everybody
• 27:15
  knows
• 27:15
  what
• 27:15
  construction
• 27:16
  costs
• 27:16
  are
• 27:16
  going
• 27:16
  through
• 27:17
  the
• 27:17
  roof.
• 27:18
  How
• 27:18
  will
• 27:18
  that
• 27:18
  impact
• 27:19
  what
• 27:19
  the
• 27:19
  parks
• 27:19
  are
• 27:19
  trying
• 27:19
  to
• 27:19
  do?
• 27:22
  Any
• 27:22
  speculations.
• 27:23
  There's
• 27:23
  going
• 27:23
  to
• 27:23
  be
• 27:23
  a
• 27:23
  lot
• 27:23
  of
• 27:24
  gnashing
• 27:24
  of
• 27:24
  teeth
• 27:25
  out
• 27:25
  there.
• 27:25
  I'll
• 27:25
  give
• 27:25
  you
• 27:25
  an
• 27:26
  example
• 27:26
  at
• 27:26
  big
• 27:27
  bend
• 27:27
  national
• 27:27
  park.
• 27:28
  They've
• 27:28
  got
• 27:28
  a
• 27:29
  serious
• 27:30
  issue
• 27:30
  with
• 27:31
  their
• 27:31
  water
• 27:31
  system
• 27:33
  that
• 27:33
  feeds
• 27:33
  the
• 27:34
  CISO
• 27:34
  space
• 27:35
  and
• 27:35
  the
• 27:35
  lodge
• 27:36
  and
• 27:36
  the
• 27:36
  campground
• 27:37
  up
• 27:37
  there.
• 27:38
  And
• 27:38
  apparently
• 27:40
  they've
• 27:40
  been
• 27:40
  earmarked
• 27:41
  about
• 27:42
  $50
• 27:42
  million
• 27:43
  from
• 27:43
  the
• 27:44
  great
• 27:44
  American
• 27:44
  outdoors
• 27:44
  act
• 27:45
  to
• 27:45
  address
• 27:45
  that
• 27:46
  problem.
• 27:47
  Unfortunately,
• 27:47
  it
• 27:47
  can't
• 27:48
  cost
• 27:48
  about
• 27:48
  a
• 27:48
  hundred
• 27:49
  million
• 27:49
  dollars
• 27:49
  or
• 27:49
  more.
• 27:51
  And
• 27:51
  how
• 27:51
  do
• 27:51
  you
• 27:52
  deal
• 27:52
  with
• 27:52
  that?
• 27:52
  Do
• 27:53
  you
• 27:53
  say
• 27:53
  we
• 27:53
  can't
• 27:53
  fix
• 27:54
  this
• 27:54
  water
• 27:54
  system
• 27:55
  that
• 27:55
  provides
• 27:56
  water
• 27:56
  to
• 27:56
  the
• 27:56
  LODs
• 27:57
  that
• 27:57
  provides
• 27:57
  water
• 27:57
  for
• 27:57
  firefighting
• 27:58
  that
• 27:58
  provides
• 27:59
  water
• 28:00
  for
• 28:00
  residential
• 28:01
  and
• 28:01
  concession
• 28:01
  employee
• 28:02
  lodges
• 28:02
  and
• 28:03
  the
• 28:03
  campground?
• 28:04
  I
• 28:04
  think
• 28:05
  we're
• 28:05
  going
• 28:05
  to
• 28:05
  see
• 28:05
  a
• 28:05
  lot
• 28:05
  of
• 28:05
  issues
• 28:06
  across
• 28:06
  the
• 28:06
  national
• 28:06
  park
• 28:07
  system
• 28:07
  crop
• 28:07
  up.
• 28:11
  Anyone
• 28:11
  else?
• 28:14
  Yeah.
• 28:14
  I
• 28:14
  was
• 28:14
  just
• 28:14
  going
• 28:14
  to
• 28:14
  say
• 28:15
  another
• 28:15
  issue
• 28:15
  in
• 28:15
  terms
• 28:16
  of
• 28:16
  what's
• 28:16
  impacting
• 28:17
  people
• 28:18
  who
• 28:18
  want
• 28:18
  to
• 28:18
  go
• 28:18
  out
• 28:18
  into
• 28:19
  the
• 28:19
  outdoors,
• 28:19
  into
• 28:20
  the
• 28:20
  Republicans,
• 28:21
  not
• 28:21
  just
• 28:21
  inflation,
• 28:22
  not
• 28:22
  just
• 28:22
  the
• 28:22
  rise
• 28:22
  of
• 28:22
  gas,
• 28:23
  but
• 28:23
  as
• 28:23
  we
• 28:23
  saw
• 28:23
  this
• 28:24
  past
• 28:24
  year,
• 28:25
  what
• 28:25
  about
• 28:25
  wildfires
• 28:26
  and
• 28:27
  the
• 28:27
  smoke
• 28:27
  that
• 28:27
  it's
• 28:27
  creating?
• 28:28
  I'd
• 28:28
  be
• 28:28
  curious
• 28:28
  to
• 28:28
  hear
• 28:29
  from
• 28:29
  the
• 28:29
  other
• 28:29
  guests
• 28:30
  here,
• 28:30
  how
• 28:30
  our
• 28:31
  RV
• 28:31
  campgrounds
• 28:32
  in
• 28:32
  the
• 28:32
  west
• 28:33
  being
• 28:33
  impacted
• 28:34
  by
• 28:35
  hay
• 28:35
  after
• 28:35
  day
• 28:35
  of
• 28:36
  wildfire
• 28:36
  smoke
• 28:36
  or
• 28:37
  people
• 28:37
  coming
• 28:37
  out
• 28:37
  to
• 28:37
  sit
• 28:38
  in
• 28:38
  that,
• 28:38
  are
• 28:38
  they
• 28:39
  putting
• 28:39
  off
• 28:39
  their
• 28:39
  trips?
• 28:41
  So
• 28:41
  I,
• 28:41
  I
• 28:41
  want
• 28:42
  it
• 28:42
  where
• 28:42
  you
• 28:42
  can
• 28:42
  absolutely
• 28:43
  answer
• 28:43
  that
• 28:43
  question,
• 28:43
  but
• 28:43
  I
• 28:43
  want
• 28:44
  to
• 28:44
  finish
• 28:44
  up
• 28:44
  with
• 28:44
  inflation
• 28:45
  real
• 28:45
  quick
• 28:45
  before
• 28:45
  we
• 28:46
  dive
• 28:46
  into
• 28:46
  too
• 28:46
  far
• 28:46
  of
• 28:46
  that.
• 28:47
  So
• 28:47
  does
• 28:47
  anybody
• 28:47
  else
• 28:47
  have
• 28:47
  any
• 28:48
  comments
• 28:48
  about
• 28:49
  maybe
• 28:49
  this
• 28:49
  play
• 28:50
  that
• 28:50
  Kurt's
• 28:50
  describing
• 28:50
  between
• 28:51
  private
• 28:51
  and
• 28:51
  public
• 28:51
  parts
• 28:52
  and
• 28:52
  how
• 28:52
  that
• 28:52
  cross
• 28:52
  silver
• 28:53
  and
• 28:53
  then
• 28:53
  Scott,
• 28:53
  I
• 28:53
  have
• 28:53
  a
• 28:53
  question
• 28:54
  for
• 28:54
  you
• 28:54
  on
• 28:54
  data
• 28:54
  before
• 28:54
  we
• 28:55
  move
• 28:55
  on
• 28:55
  to
• 28:55
  the
• 28:55
  wildfires.
• 28:58
  I
• 28:58
  don't
• 28:58
  have
• 28:58
  anything
• 28:59
  specific
• 28:59
  about
• 29:00
  the
• 29:00
  private
• 29:02
  and
• 29:02
  public
• 29:02
  parks
• 29:03
  or
• 29:03
  anything
• 29:03
  like
• 29:03
  that,
• 29:03
  but
• 29:04
  I
• 29:04
  did
• 29:04
  read
• 29:04
  an
• 29:05
  interesting
• 29:05
  or.
• 29:06
  Yesterday,
• 29:07
  and
• 29:07
  it
• 29:07
  was
• 29:07
  a
• 29:07
  survey
• 29:08
  and
• 29:08
  it
• 29:08
  kinda
• 29:09
  plays
• 29:09
  into
• 29:10
  what
• 29:10
  people
• 29:10
  are
• 29:10
  willing
• 29:11
  to
• 29:11
  spend,
• 29:11
  even
• 29:12
  with
• 29:12
  inflation
• 29:13
  going
• 29:13
  on
• 29:14
  and
• 29:14
  that
• 29:14
  sort
• 29:14
  of
• 29:14
  thing.
• 29:14
  And
• 29:15
  TripAdvisor
• 29:15
  done
• 29:15
  a
• 29:15
  survey
• 29:16
  of
• 29:17
  people
• 29:18
  asking,
• 29:19
  are
• 29:20
  they
• 29:20
  still
• 29:20
  intending
• 29:20
  to
• 29:20
  travel?
• 29:21
  What
• 29:21
  does
• 29:21
  that
• 29:22
  look
• 29:22
  like?
• 29:22
  How
• 29:22
  are
• 29:22
  they
• 29:23
  anticipating
• 29:23
  they're
• 29:24
  going
• 29:24
  to
• 29:24
  spend
• 29:24
  their
• 29:24
  dollars
• 29:25
  and
• 29:25
  that
• 29:25
  sort
• 29:25
  of
• 29:25
  thing.
• 29:25
  And
• 29:25
  I
• 29:25
  also,
• 29:26
  I
• 29:26
  read
• 29:26
  another
• 29:26
  article
• 29:27
  that
• 29:27
  was
• 29:27
  talking
• 29:27
  about
• 29:28
  the
• 29:29
  trend,
• 29:30
  the
• 29:30
  gift-giving
• 29:30
  trend
• 29:31
  is
• 29:31
  moving
• 29:31
  into
• 29:32
  more
• 29:32
  of
• 29:32
  an
• 29:32
  experiential
• 29:34
  gift
• 29:34
  giving
• 29:34
  instead
• 29:35
  of
• 29:35
  the,
• 29:35
  tangible
• 29:36
  things.
• 29:37
  And
• 29:37
  trip,
• 29:37
  the
• 29:38
  TripAdvisor
• 29:38
  survey
• 29:38
  was
• 29:39
  saying
• 29:39
  that
• 29:40
  I
• 29:40
  think
• 29:40
  it
• 29:40
  was
• 29:40
  30,
• 29:41
  36%
• 29:42
  of
• 29:43
  the
• 29:43
  people
• 29:43
  that
• 29:43
  they
• 29:43
  surveyed
• 29:43
  were
• 29:44
  planning
• 29:44
  to
• 29:44
  spend
• 29:44
  more
• 29:44
  than
• 29:45
  they
• 29:45
  typically
• 29:45
  would
• 29:45
  on
• 29:45
  a
• 29:45
  vacation.
• 29:46
  And
• 29:46
  I
• 29:46
  feel
• 29:46
  like
• 29:47
  and
• 29:47
  more
• 29:48
  people
• 29:48
  are
• 29:48
  planning
• 29:48
  to
• 29:49
  travel
• 29:49
  than
• 29:49
  previous
• 29:50
  and
• 29:51
  more
• 29:51
  people
• 29:51
  are
• 29:51
  planning
• 29:52
  to
• 29:52
  give
• 29:53
  like
• 29:53
  trips
• 29:53
  or
• 29:54
  pieces
• 29:54
  of
• 29:54
  trips,
• 29:55
  aTV
• 29:55
  tours
• 29:56
  and
• 29:56
  all
• 29:56
  those
• 29:56
  kinds
• 29:56
  of
• 29:57
  things
• 29:57
  as
• 29:57
  gifts
• 29:58
  for
• 29:58
  people
• 29:58
  as
• 29:58
  well.
• 29:58
  And
• 29:59
  so
• 29:59
  I
• 29:59
  thought
• 29:59
  it
• 29:59
  was
• 29:59
  really
• 29:59
  interesting.
• 30:00
  I
• 30:00
  think
• 30:00
  people
• 30:01
  in
• 30:01
  light
• 30:02
  of
• 30:02
  everything
• 30:02
  are
• 30:02
  to
• 30:02
  the
• 30:03
  point
• 30:03
  now
• 30:03
  where
• 30:03
  one,
• 30:03
  there
• 30:04
  don't
• 30:04
  want
• 30:04
  to
• 30:04
  be
• 30:04
  cooped
• 30:04
  up
• 30:04
  anymore.
• 30:05
  They
• 30:05
  want
• 30:05
  to
• 30:05
  go
• 30:05
  and
• 30:05
  experience
• 30:06
  things
• 30:06
  cause
• 30:06
  they
• 30:06
  missed
• 30:06
  out
• 30:07
  for
• 30:07
  a
• 30:08
  couple
• 30:08
  of
• 30:08
  years
• 30:08
  or
• 30:08
  a
• 30:08
  year
• 30:09
  and
• 30:09
  a
• 30:09
  half.
• 30:09
  And
• 30:09
  I
• 30:10
  think
• 30:10
  that
• 30:10
  I
• 30:10
  think
• 30:11
  that
• 30:11
  people
• 30:11
  are
• 30:11
  just
• 30:12
  like,
• 30:12
  we
• 30:12
  don't
• 30:13
  like,
• 30:13
  who
• 30:13
  knows
• 30:13
  when
• 30:13
  something
• 30:14
  like
• 30:14
  that
• 30:14
  could
• 30:14
  happen
• 30:14
  again.
• 30:15
  So
• 30:15
  they
• 30:15
  want
• 30:15
  to
• 30:15
  go
• 30:15
  and
• 30:15
  have
• 30:15
  those
• 30:16
  experiences.
• 30:16
  They
• 30:16
  want
• 30:16
  to
• 30:16
  give
• 30:17
  those
• 30:17
  experiences.
• 30:18
  Instead
• 30:18
  of
• 30:19
  just
• 30:19
  all
• 30:19
  of
• 30:19
  these
• 30:19
  things
• 30:19
  out
• 30:20
  of
• 30:20
  the
• 30:20
  tree
• 30:20
  so
• 30:20
  that
• 30:20
  it
• 30:20
  is
• 30:20
  interesting
• 30:21
  that
• 30:21
  people
• 30:21
  are
• 30:21
  actually
• 30:22
  intending
• 30:22
  to
• 30:22
  spend
• 30:22
  more,
• 30:23
  even
• 30:23
  with
• 30:23
  inflation.
• 30:24
  And
• 30:25
  yeah,
• 30:25
  so
• 30:25
  I
• 30:26
  hopefully
• 30:26
  it's
• 30:26
  hopefully
• 30:27
  parks
• 30:27
  will
• 30:27
  start
• 30:28
  seeing
• 30:28
  that
• 30:28
  impact
• 30:28
  as
• 30:28
  well.
• 30:29
  In
• 30:29
  the
• 30:29
  shoulder
• 30:29
  seasons.
• 30:31
  Yeah.
• 30:32
  That's
• 30:32
  a
• 30:32
  good
• 30:32
  point.
• 30:32
  So
• 30:33
  we
• 30:33
  got
• 30:33
  two
• 30:33
  things.
• 30:33
  Now
• 30:33
  we
• 30:34
  want
• 30:34
  to
• 30:34
  talk
• 30:34
  about
• 30:34
  wildfires.
• 30:34
  We
• 30:35
  want
• 30:35
  to
• 30:35
  talk
• 30:35
  about
• 30:35
  experiences
• 30:35
  because
• 30:36
  they
• 30:36
  have
• 30:36
  something
• 30:36
  to
• 30:36
  add
• 30:36
  to
• 30:36
  that.
• 30:36
  But
• 30:37
  first
• 30:37
  I
• 30:37
  have
• 30:37
  no.
• 30:38
  Does
• 30:38
  anybody
• 30:38
  else
• 30:38
  have
• 30:39
  any
• 30:39
  one
• 30:39
  thing
• 30:39
  they
• 30:39
  want
• 30:39
  to
• 30:39
  contribute
• 30:40
  to
• 30:40
  what
• 30:40
  Angela
• 30:40
  just
• 30:40
  said
• 30:40
  before?
• 30:41
  I
• 30:41
  asked
• 30:41
  Scott
• 30:41
  about
• 30:41
  data.
• 30:45
  Oh,
• 30:45
  just
• 30:46
  a
• 30:46
  quick
• 30:46
  thing
• 30:46
  from
• 30:46
  this
• 30:47
  perspective,
• 30:47
  then
• 30:48
  Angela,
• 30:48
  to
• 30:48
  your
• 30:48
  point
• 30:49
  as
• 30:49
  well.
• 30:49
  And
• 30:49
  I
• 30:49
  think
• 30:49
  it
• 30:50
  was
• 30:50
  touched
• 30:50
  on
• 30:50
  this
• 30:50
  a
• 30:50
  little
• 30:50
  bit
• 30:51
  earlier.
• 30:51
  You've
• 30:51
  done,
• 30:51
  you've
• 30:52
  got
• 30:52
  a
• 30:52
  whole
• 30:52
  consumer
• 30:53
  base
• 30:53
  out
• 30:53
  there
• 30:53
  that
• 30:54
  has
• 30:54
  been
• 30:54
  cooped
• 30:54
  up
• 30:55
  and
• 30:55
  they've
• 30:55
  been
• 30:56
  mandated
• 30:56
  out
• 30:57
  of
• 30:57
  their
• 30:57
  former
• 30:57
  lifestyle
• 30:58
  and
• 30:59
  they,
• 30:59
  there's
• 30:59
  a
• 30:59
  huge
• 31:00
  pent
• 31:00
  up
• 31:00
  desire
• 31:01
  to
• 31:01
  go
• 31:01
  out
• 31:01
  and
• 31:02
  travel
• 31:02
  and
• 31:02
  camp.
• 31:02
  And
• 31:03
  we
• 31:03
  all
• 31:03
  know
• 31:03
  that
• 31:04
  we've
• 31:04
  seen
• 31:04
  it
• 31:04
  in
• 31:04
  every
• 31:05
  bit
• 31:05
  of
• 31:05
  industry
• 31:06
  data.
• 31:06
  You
• 31:06
  can
• 31:06
  find
• 31:07
  camping
• 31:07
  is
• 31:07
  just
• 31:07
  going
• 31:08
  absolutely
• 31:08
  through
• 31:08
  the
• 31:08
  roof
• 31:09
  with
• 31:10
  an
• 31:10
  inflationary
• 31:10
  environment.
• 31:11
  What
• 31:11
  do
• 31:11
  you
• 31:11
  do?
• 31:11
  You
• 31:12
  pivot
• 31:12
  your
• 31:12
  spending
• 31:12
  plans?
• 31:13
  Once
• 31:13
  again,
• 31:14
  you
• 31:14
  might
• 31:14
  travel
• 31:15
  a
• 31:15
  shorter
• 31:16
  distance,
• 31:16
  but
• 31:16
  can't
• 31:17
  more
• 31:17
  often,
• 31:17
  you
• 31:17
  might
• 31:18
  be
• 31:18
  more
• 31:18
  picky
• 31:18
  about
• 31:19
  the
• 31:19
  different
• 31:19
  things
• 31:20
  that
• 31:20
  you
• 31:20
  buy
• 31:20
  and
• 31:20
  how
• 31:21
  much
• 31:21
  you
• 31:21
  consume,
• 31:21
  but
• 31:21
  people
• 31:22
  aren't
• 31:22
  going
• 31:22
  to
• 31:23
  stop
• 31:23
  living
• 31:23
  their
• 31:23
  lives.
• 31:24
  If
• 31:24
  anything,
• 31:24
  they
• 31:25
  might
• 31:25
  be
• 31:25
  accelerating
• 31:26
  slightly
• 31:26
  to
• 31:26
  Angela's
• 31:27
  point.
• 31:27
  The
• 31:27
  data
• 31:27
  seems
• 31:28
  to
• 31:28
  suggest
• 31:28
  that
• 31:29
  would,
• 31:29
  it
• 31:29
  would.
• 31:30
  It
• 31:30
  also
• 31:30
  does
• 31:30
  though,
• 31:31
  is
• 31:31
  as
• 31:31
  the
• 31:31
  consumer
• 31:32
  becomes
• 31:32
  a
• 31:32
  little
• 31:33
  bit
• 31:33
  pickier
• 31:33
  about
• 31:33
  where
• 31:34
  they
• 31:34
  spend
• 31:34
  that
• 31:34
  money
• 31:35
  for
• 31:35
  campground
• 31:36
  operators,
• 31:36
  you
• 31:36
  really
• 31:36
  got
• 31:37
  up
• 31:37
  here.
• 31:37
  Maybe
• 31:38
  be
• 31:38
  the
• 31:39
  front
• 31:39
  desk,
• 31:39
  providing
• 31:39
  an
• 31:40
  amazing
• 31:40
  experience,
• 31:41
  treat
• 31:41
  them
• 31:41
  like
• 31:42
  royalty,
• 31:43
  earn
• 31:43
  every
• 31:43
  dollar
• 31:43
  you
• 31:44
  give,
• 31:44
  because
• 31:44
  they're
• 31:44
  going
• 31:45
  to
• 31:45
  be
• 31:45
  very
• 31:45
  particular
• 31:46
  about
• 31:46
  how,
• 31:47
  and
• 31:47
  when
• 31:47
  they
• 31:47
  spend,
• 31:47
  they'll
• 31:48
  spend
• 31:48
  freely,
• 31:49
  if
• 31:49
  they
• 31:49
  get
• 31:49
  to
• 31:49
  your
• 31:49
  park
• 31:50
  and
• 31:50
  you
• 31:50
  have
• 31:50
  them
• 31:50
  as
• 31:51
  a
• 31:51
  guest,
• 31:51
  you
• 31:51
  provide
• 31:51
  them
• 31:52
  with
• 31:52
  a
• 31:52
  great
• 31:52
  experience.
• 31:52
  They're
• 31:53
  going
• 31:53
  to
• 31:53
  keep
• 31:53
  spending,
• 31:54
  right?
• 31:54
  They're
• 31:54
  going
• 31:54
  to
• 31:54
  stay
• 31:55
  with
• 31:55
  you
• 31:55
  and
• 31:55
  keep
• 31:55
  spending
• 31:56
  the
• 31:56
  local
• 31:56
  community
• 31:56
  and
• 31:56
  at
• 31:57
  your
• 31:57
  park.
• 31:58
  But
• 31:58
  boy,
• 31:58
  you
• 31:58
  better
• 31:58
  up
• 31:58
  your
• 31:59
  game.
• 31:59
  You
• 31:59
  gotta
• 31:59
  earn
• 31:59
  every
• 32:00
  dollar.
• 32:02
  Yeah.
• 32:02
  And
• 32:02
  add
• 32:02
  on
• 32:02
  to
• 32:02
  that,
• 32:02
  Randy.
• 32:03
  That's
• 32:03
  part
• 32:03
  of
• 32:04
  this
• 32:04
  change,
• 32:04
  demographic
• 32:05
  of
• 32:05
  campers.
• 32:05
  That's
• 32:06
  come
• 32:06
  into
• 32:06
  the
• 32:06
  industry
• 32:06
  in
• 32:07
  this
• 32:07
  last
• 32:07
  two
• 32:07
  years.
• 32:08
  The
• 32:08
  Marriott
• 32:08
  crowd,
• 32:08
  the
• 32:09
  folks
• 32:09
  that
• 32:09
  didn't
• 32:10
  traditionally
• 32:10
  camp
• 32:10
  there,
• 32:11
  they're
• 32:11
  expecting
• 32:11
  that.
• 32:12
  I
• 32:12
  know
• 32:12
  this
• 32:12
  last
• 32:12
  year,
• 32:13
  one
• 32:13
  of
• 32:13
  the
• 32:13
  big
• 32:13
  complaints
• 32:14
  about
• 32:14
  owners
• 32:15
  and
• 32:15
  I've
• 32:15
  had
• 32:15
  some
• 32:15
  private
• 32:15
  conversations
• 32:16
  that
• 32:16
  were
• 32:16
  shocking
• 32:17
  is
• 32:17
  their
• 32:17
  experience
• 32:18
  with
• 32:18
  customers
• 32:19
  who
• 32:19
  felt
• 32:19
  like
• 32:20
  they
• 32:20
  had
• 32:20
  been
• 32:20
  wronged
• 32:21
  in.
• 32:22
  And
• 32:22
  then
• 32:22
  the
• 32:22
  reaction
• 32:23
  to
• 32:23
  that
• 32:23
  is
• 32:23
  just
• 32:24
  been
• 32:24
  crazy.
• 32:25
  And
• 32:25
  that's
• 32:25
  just
• 32:25
  a
• 32:25
  demonstration
• 32:26
  of
• 32:26
  exactly
• 32:26
  what
• 32:26
  you're
• 32:27
  saying.
• 32:27
  And
• 32:28
  I
• 32:28
  would
• 32:28
  say
• 32:29
  both
• 32:30
  to
• 32:30
  your
• 32:30
  point
• 32:31
  and
• 32:31
  Angela's
• 32:31
  point.
• 32:32
  The
• 32:32
  other
• 32:32
  factor
• 32:33
  is.
• 32:33
  H,
• 32:34
  a
• 32:34
  lot
• 32:34
  of
• 32:34
  folks
• 32:35
  age
• 32:35
  two
• 32:35
  years,
• 32:36
  there's
• 32:36
  you
• 32:36
  see
• 32:36
  in
• 32:36
  the
• 32:37
  news
• 32:37
  that
• 32:37
  there's
• 32:37
  a
• 32:37
  lack
• 32:38
  of
• 32:38
  people
• 32:38
  willing
• 32:39
  to
• 32:39
  fill
• 32:39
  jobs?
• 32:40
  I
• 32:40
  think
• 32:40
  people
• 32:41
  figure,
• 32:41
  my
• 32:41
  store,
• 32:42
  I
• 32:42
  don't
• 32:42
  want
• 32:42
  to
• 32:42
  work
• 32:42
  at
• 32:42
  McDonald's,
• 32:43
  I'll
• 32:43
  just
• 32:44
  do
• 32:44
  something
• 32:44
  else,
• 32:45
  but
• 32:45
  also
• 32:45
  you've
• 32:45
  got
• 32:45
  a
• 32:45
  large
• 32:46
  population
• 32:46
  of
• 32:46
  people
• 32:47
  with
• 32:47
  that.
• 32:47
  Forget
• 32:47
  it,
• 32:47
  I'm
• 32:48
  retiring
• 32:48
  and
• 32:49
  I'm
• 32:49
  going
• 32:49
  to
• 32:49
  go
• 32:49
  live
• 32:49
  life.
• 32:50
  And
• 32:50
  I
• 32:50
  think
• 32:50
  that's
• 32:50
  a
• 32:51
  big
• 32:51
  part
• 32:51
  of
• 32:51
  what
• 32:51
  we're
• 32:52
  experiencing,
• 32:52
  especially
• 32:53
  on
• 32:53
  the
• 32:53
  RV
• 32:53
  side
• 32:54
  right
• 32:54
  now,
• 32:54
  our
• 32:54
  folks
• 32:54
  just
• 32:54
  said
• 32:55
  that
• 32:55
  I'm
• 32:55
  going
• 32:55
  to
• 32:55
  go
• 32:55
  travel.
• 32:56
  I'm
• 32:56
  going
• 32:56
  to
• 32:56
  live
• 32:56
  on
• 32:57
  the
• 32:57
  road
• 32:57
  and
• 32:57
  I
• 32:57
  can
• 32:57
  consult
• 32:58
  from
• 32:58
  the
• 32:58
  road
• 32:59
  and
• 32:59
  do
• 32:59
  that
• 32:59
  stuff.
• 33:00
  And
• 33:00
  so
• 33:00
  we're
• 33:00
  experiencing
• 33:01
  just
• 33:01
  that.
• 33:02
  Totally
• 33:02
  agreed.
• 33:04
  Okay.
• 33:05
  Scott
• 33:05
  data,
• 33:06
  here's
• 33:06
  my
• 33:06
  question.
• 33:07
  You
• 33:07
  talked
• 33:07
  about,
• 33:08
  we've
• 33:08
  all
• 33:08
  talked
• 33:08
  about
• 33:08
  data
• 33:09
  at
• 33:09
  some
• 33:09
  point,
• 33:09
  right?
• 33:10
  And
• 33:10
  so
• 33:10
  obviously
• 33:11
  some
• 33:11
  other
• 33:11
  people
• 33:11
  can
• 33:11
  weigh
• 33:11
  in
• 33:11
  on
• 33:12
  this
• 33:12
  stuff
• 33:12
  too.
• 33:12
  We
• 33:12
  all,
• 33:12
  I
• 33:12
  think
• 33:13
  on
• 33:13
  this
• 33:13
  call,
• 33:13
  understand
• 33:14
  how
• 33:14
  important
• 33:14
  it
• 33:14
  is
• 33:14
  to
• 33:14
  our
• 33:14
  businesses
• 33:15
  and
• 33:15
  to
• 33:15
  our
• 33:15
  industries
• 33:16
  and
• 33:16
  all
• 33:16
  those
• 33:16
  kinds
• 33:16
  of
• 33:16
  things.
• 33:17
  You
• 33:17
  specifically
• 33:17
  mentioned
• 33:18
  gathering
• 33:18
  data
• 33:18
  as
• 33:18
  it
• 33:18
  relates
• 33:19
  to
• 33:19
  if
• 33:19
  I
• 33:19
  remember
• 33:19
  correctly
• 33:20
  increasing
• 33:21
  your
• 33:21
  rates,
• 33:21
  but
• 33:21
  also
• 33:21
  understanding
• 33:22
  your
• 33:22
  costs
• 33:23
  for
• 33:23
  different
• 33:23
  things
• 33:24
  around
• 33:24
  the
• 33:24
  campground
• 33:24
  and
• 33:24
  stuff
• 33:24
  like
• 33:25
  that.
• 33:25
  Yep.
• 33:26
  That's
• 33:26
  right.
• 33:26
  So
• 33:27
  how
• 33:27
  would
• 33:27
  you
• 33:28
  say,
• 33:28
  and
• 33:28
  obviously
• 33:29
  we
• 33:29
  know
• 33:29
  that
• 33:29
  horizon
• 33:30
  does
• 33:30
  an
• 33:30
  excellent
• 33:30
  job
• 33:31
  that's
• 33:31
  way
• 33:31
  above
• 33:32
  and
• 33:32
  beyond
• 33:32
  probably
• 33:32
  what
• 33:32
  the
• 33:32
  typical
• 33:33
  campground
• 33:33
  owner
• 33:33
  requests
• 33:34
  the
• 33:34
  country
• 33:34
  does,
• 33:35
  but
• 33:35
  what
• 33:35
  are
• 33:35
  some
• 33:35
  easy
• 33:36
  ways
• 33:36
  that
• 33:36
  you
• 33:36
  would
• 33:36
  recommend
• 33:37
  to
• 33:38
  park
• 33:38
  owners
• 33:38
  that.
• 33:40
  Source
• 33:40
  or
• 33:41
  use
• 33:41
  or
• 33:41
  methods
• 33:42
  that
• 33:42
  they
• 33:42
  can
• 33:42
  take
• 33:43
  advantage
• 33:43
  of
• 33:43
  on
• 33:43
  an
• 33:43
  entry-level
• 33:44
  basis
• 33:44
  to
• 33:44
  both
• 33:45
  gather,
• 33:45
  organize
• 33:45
  and
• 33:46
  understand
• 33:46
  this
• 33:46
  data.
• 33:47
  Yeah.
• 33:48
  Great
• 33:48
  question.
• 33:49
  It
• 33:49
  really
• 33:49
  comes
• 33:50
  down
• 33:50
  in
• 33:50
  my
• 33:50
  mind
• 33:51
  to
• 33:51
  organizing
• 33:52
  your
• 33:52
  data
• 33:53
  in
• 33:53
  a
• 33:53
  way
• 33:54
  that
• 33:54
  makes
• 33:54
  sense
• 33:55
  to
• 33:55
  you.
• 33:55
  We,
• 33:56
  we
• 33:56
  always
• 33:57
  step
• 33:57
  into
• 33:58
  situations
• 33:59
  where
• 33:59
  the
• 34:00
  the
• 34:00
  chart
• 34:00
  of
• 34:00
  accounts
• 34:01
  that
• 34:01
  someone
• 34:02
  might,
• 34:02
  and
• 34:02
  I'm
• 34:02
  speaking
• 34:03
  with,
• 34:03
  my
• 34:03
  wife
• 34:03
  really
• 34:03
  should
• 34:04
  be
• 34:04
  talking
• 34:04
  about
• 34:04
  Randall's,
• 34:05
  who's
• 34:05
  our
• 34:05
  CFO,
• 34:06
  and
• 34:06
  this
• 34:06
  is
• 34:06
  her
• 34:06
  specialty.
• 34:07
  So
• 34:07
  I'll
• 34:07
  probably
• 34:08
  get
• 34:08
  in
• 34:08
  trouble.
• 34:08
  But
• 34:09
  we
• 34:09
  really
• 34:09
  recommend
• 34:10
  that
• 34:10
  you
• 34:11
  identify
• 34:11
  a
• 34:11
  chart
• 34:12
  of
• 34:12
  accounts
• 34:12
  that
• 34:12
  make
• 34:13
  sense
• 34:13
  to
• 34:13
  you,
• 34:13
  that
• 34:14
  you
• 34:14
  will
• 34:14
  follow.
• 34:14
  And
• 34:14
  your
• 34:15
  chart
• 34:15
  of
• 34:15
  accounts
• 34:15
  is
• 34:15
  basically
• 34:16
  your
• 34:16
  general
• 34:17
  ledger
• 34:17
  code
• 34:18
  listing,
• 34:18
  where
• 34:19
  you're
• 34:19
  coding
• 34:19
  your
• 34:19
  revenue
• 34:20
  by
• 34:20
  site
• 34:21
  type,
• 34:21
  and
• 34:21
  maybe
• 34:21
  also
• 34:22
  by
• 34:22
  rate
• 34:22
  type,
• 34:23
  you're
• 34:23
  coding
• 34:23
  your
• 34:23
  expenses
• 34:24
  by
• 34:24
  department
• 34:25
  and
• 34:25
  you
• 34:25
  have
• 34:25
  subcategories
• 34:26
  there.
• 34:26
  And
• 34:26
  that
• 34:26
  makes
• 34:27
  sense
• 34:27
  and
• 34:27
  making
• 34:28
  sure
• 34:28
  that
• 34:28
  you're
• 34:28
  diligent
• 34:29
  with.
• 34:30
  All
• 34:30
  of
• 34:30
  your
• 34:30
  expenses
• 34:31
  every
• 34:32
  time
• 34:32
  to
• 34:32
  the
• 34:32
  right
• 34:32
  GL
• 34:33
  code
• 34:33
  and
• 34:34
  keeping
• 34:34
  a
• 34:34
  really
• 34:34
  good
• 34:35
  clean
• 34:35
  set
• 34:35
  of
• 34:35
  financials
• 34:36
  that
• 34:37
  is
• 34:37
  first
• 34:37
  and
• 34:37
  foremost
• 34:38
  in
• 34:38
  our
• 34:39
  mind,
• 34:40
  how
• 34:40
  we
• 34:41
  are
• 34:41
  tracking
• 34:42
  the
• 34:42
  high-level
• 34:42
  data
• 34:43
  points.
• 34:43
  The
• 34:43
  other
• 34:44
  piece
• 34:44
  of
• 34:44
  it
• 34:44
  is
• 34:44
  your
• 34:44
  PMs
• 34:45
  setup.
• 34:45
  And
• 34:46
  Casey
• 34:46
  probably
• 34:47
  can
• 34:47
  speak
• 34:47
  to
• 34:47
  this
• 34:48
  too.
• 34:48
  But
• 34:48
  so
• 34:49
  many
• 34:49
  times
• 34:49
  we
• 34:50
  see
• 34:50
  properties
• 34:51
  that
• 34:51
  do
• 34:51
  not
• 34:51
  have
• 34:52
  enough
• 34:53
  of
• 34:53
  a
• 34:53
  definition
• 34:54
  in
• 34:54
  their
• 34:54
  PMs
• 34:55
  set
• 34:55
  up
• 34:56
  to
• 34:56
  provide
• 34:56
  relevant
• 34:57
  data.
• 34:57
  So
• 34:58
  they
• 34:58
  might
• 34:58
  be
• 34:59
  coding
• 34:59
  all
• 34:59
  of
• 34:59
  the
• 34:59
  revenue
• 35:00
  to
• 35:00
  one
• 35:00
  thing.
• 35:00
  Their
• 35:01
  site
• 35:01
  types
• 35:01
  might
• 35:01
  not
• 35:02
  be
• 35:02
  broken
• 35:02
  up
• 35:02
  in
• 35:02
  a
• 35:02
  way
• 35:03
  that
• 35:03
  will
• 35:03
  provide
• 35:04
  you
• 35:04
  relevant
• 35:04
  information.
• 35:05
  And
• 35:05
  based
• 35:05
  on
• 35:06
  the
• 35:06
  uniqueness
• 35:06
  of
• 35:06
  each
• 35:06
  site
• 35:07
  and
• 35:07
  site
• 35:07
  it's
• 35:07
  easy
• 35:08
  to
• 35:08
  have
• 35:09
  data
• 35:09
  exhaust
• 35:10
  and
• 35:11
  and
• 35:11
  have
• 35:11
  too
• 35:11
  much
• 35:11
  data,
• 35:12
  but
• 35:12
  really
• 35:12
  focusing
• 35:13
  on
• 35:13
  making
• 35:13
  sure
• 35:14
  your
• 35:14
  financials
• 35:14
  are
• 35:14
  clean
• 35:15
  and
• 35:15
  you're
• 35:15
  coding
• 35:15
  properly.
• 35:16
  And
• 35:17
  that
• 35:17
  your
• 35:17
  reservation
• 35:17
  system
• 35:18
  site
• 35:18
  types
• 35:18
  are
• 35:19
  set
• 35:19
  up.
• 35:19
  Your
• 35:19
  coding,
• 35:19
  your
• 35:20
  revenue
• 35:20
  and
• 35:20
  your
• 35:20
  PMs
• 35:21
  to
• 35:21
  the
• 35:21
  right
• 35:21
  categories.
• 35:22
  And
• 35:23
  when
• 35:23
  you
• 35:23
  pull
• 35:23
  your
• 35:23
  occupancy
• 35:24
  report
• 35:25
  in
• 35:25
  your
• 35:25
  PMs,
• 35:26
  does
• 35:26
  it
• 35:26
  make
• 35:26
  sense
• 35:26
  to
• 35:27
  you?
• 35:27
  Does
• 35:27
  that
• 35:27
  information
• 35:28
  tell
• 35:28
  you
• 35:29
  anything?
• 35:29
  If
• 35:30
  it's
• 35:30
  too
• 35:30
  general,
• 35:31
  then
• 35:32
  it's
• 35:32
  not
• 35:32
  helpful.
• 35:32
  You
• 35:32
  might
• 35:32
  as
• 35:32
  well
• 35:33
  not
• 35:33
  even
• 35:33
  pull
• 35:33
  it.
• 35:33
  But
• 35:34
  pulling
• 35:34
  and
• 35:34
  having
• 35:34
  a
• 35:35
  detailed
• 35:35
  occupants
• 35:35
  report,
• 35:36
  for
• 35:36
  example,
• 35:36
  will
• 35:37
  allow
• 35:37
  you
• 35:37
  to
• 35:38
  really
• 35:38
  understand
• 35:38
  which
• 35:39
  site
• 35:39
  types
• 35:39
  are
• 35:39
  performing
• 35:40
  and
• 35:40
  underperforming,
• 35:41
  what
• 35:42
  adjustments
• 35:42
  you
• 35:42
  can
• 35:43
  make.
• 35:44
  Okay.
• 35:44
  And
• 35:44
  specific
• 35:45
  as
• 35:45
  it
• 35:45
  relates
• 35:45
  to
• 35:46
  inflation,
• 35:46
  are
• 35:47
  there
• 35:47
  specific
• 35:47
  things
• 35:48
  that
• 35:48
  you
• 35:48
  feel
• 35:49
  like
• 35:49
  maybe
• 35:49
  a
• 35:49
  top
• 35:49
  five
• 35:50
  things
• 35:50
  that
• 35:51
  RV
• 35:51
  park
• 35:51
  owners
• 35:52
  should
• 35:52
  be
• 35:52
  paying
• 35:52
  attention
• 35:52
  to
• 35:53
  as
• 35:53
  far
• 35:53
  as
• 35:53
  the
• 35:53
  price
• 35:53
  trends
• 35:54
  and
• 35:54
  data
• 35:54
  and
• 35:54
  what
• 35:54
  they're
• 35:55
  gathering,
• 35:55
  just
• 35:55
  to
• 35:55
  make
• 35:56
  more
• 35:56
  informed
• 35:56
  decisions
• 35:57
  if
• 35:57
  they
• 35:57
  are.
• 35:58
  I
• 35:58
  think
• 35:59
  that
• 35:59
  the
• 35:59
  top
• 36:00
  things
• 36:00
  to
• 36:00
  look
• 36:00
  at
• 36:00
  are
• 36:01
  your
• 36:01
  costs
• 36:02
  of
• 36:02
  supplies.
• 36:03
  What
• 36:03
  you're
• 36:03
  reselling
• 36:04
  in
• 36:04
  your
• 36:04
  store,
• 36:05
  the
• 36:05
  cost
• 36:06
  of
• 36:06
  your
• 36:06
  maintenance
• 36:06
  and
• 36:06
  housekeeping
• 36:07
  supplies.
• 36:08
  This
• 36:08
  year,
• 36:08
  we've
• 36:09
  seen
• 36:09
  a
• 36:09
  steady
• 36:09
  increase
• 36:10
  in
• 36:10
  our
• 36:10
  housekeeping
• 36:11
  supply
• 36:11
  costs.
• 36:11
  For
• 36:11
  example,
• 36:12
  we've
• 36:13
  been
• 36:13
  over
• 36:13
  budget
• 36:14
  by
• 36:14
  about
• 36:14
  10
• 36:14
  to
• 36:14
  15%
• 36:16
  in
• 36:16
  housekeeping
• 36:16
  supplies
• 36:17
  all
• 36:17
  summer
• 36:17
  long.
• 36:18
  And
• 36:18
  that
• 36:19
  was
• 36:19
  really
• 36:19
  strange
• 36:19
  to
• 36:20
  us.
• 36:20
  And
• 36:20
  it
• 36:21
  started
• 36:21
  to
• 36:21
  obviously
• 36:22
  make
• 36:22
  sense
• 36:22
  that
• 36:23
  it
• 36:23
  was
• 36:23
  inflation.
• 36:23
  It
• 36:23
  wasn't
• 36:24
  just
• 36:24
  occupancy
• 36:25
  demand
• 36:25
  because
• 36:25
  we
• 36:25
  accounted
• 36:26
  for
• 36:26
  that
• 36:26
  in
• 36:26
  our
• 36:26
  budgeting.
• 36:27
  It
• 36:27
  was
• 36:27
  really
• 36:28
  the
• 36:28
  inflation
• 36:28
  cost.
• 36:28
  So
• 36:28
  your
• 36:29
  supply
• 36:29
  cost
• 36:29
  for
• 36:29
  your
• 36:30
  store
• 36:30
  supply
• 36:31
  costs
• 36:31
  for
• 36:31
  operating.
• 36:34
  The
• 36:34
  propane
• 36:34
  costs,
• 36:35
  your
• 36:35
  pool
• 36:35
  costs
• 36:36
  and
• 36:36
  your
• 36:36
  pool,
• 36:36
  chemical
• 36:37
  costs
• 36:37
  are
• 36:37
  all
• 36:37
  things
• 36:38
  to
• 36:38
  keep
• 36:38
  an
• 36:38
  eye
• 36:38
  on
• 36:39
  as
• 36:39
  well.
• 36:39
  Really
• 36:40
  you
• 36:40
  should
• 36:40
  be
• 36:40
  tracking
• 36:41
  that
• 36:41
  on
• 36:41
  a
• 36:41
  monthly
• 36:42
  basis
• 36:43
  and
• 36:43
  we
• 36:43
  track
• 36:44
  ours
• 36:44
  on
• 36:44
  a
• 36:44
  weekly
• 36:44
  basis
• 36:45
  so
• 36:45
  that
• 36:45
  we
• 36:45
  can
• 36:46
  keep
• 36:46
  our
• 36:46
  fingers
• 36:47
  on
• 36:47
  the
• 36:47
  pulse
• 36:47
  of
• 36:47
  really
• 36:48
  what's
• 36:48
  happening
• 36:48
  and
• 36:48
  make
• 36:49
  adjustments
• 36:49
  in
• 36:49
  the
• 36:49
  moment
• 36:50
  versus
• 36:51
  a
• 36:51
  month
• 36:51
  or
• 36:51
  two
• 36:51
  down
• 36:52
  the
• 36:52
  road
• 36:52
  when
• 36:52
  we're
• 36:52
  looking
• 36:53
  back
• 36:53
  at
• 36:53
  the
• 36:53
  previous
• 36:54
  months.
• 36:54
  So
• 36:55
  it's
• 36:55
  really
• 36:56
  important
• 36:56
  to
• 36:57
  have
• 36:57
  a
• 36:57
  good
• 36:57
  structure
• 36:58
  set
• 36:58
  up
• 36:58
  and
• 36:58
  a
• 36:59
  good
• 36:59
  system
• 36:59
  set
• 36:59
  up
• 36:59
  and
• 37:00
  it
• 37:00
  takes
• 37:00
  more
• 37:00
  work
• 37:01
  on
• 37:01
  the
• 37:01
  front
• 37:01
  end
• 37:01
  of
• 37:02
  setting
• 37:02
  that
• 37:02
  up
• 37:03
  than
• 37:03
  it
• 37:03
  does
• 37:03
  on
• 37:03
  a
• 37:03
  routine
• 37:04
  basis.
• 37:04
  Because
• 37:04
  then
• 37:04
  you're
• 37:05
  just
• 37:05
  looking
• 37:05
  at
• 37:05
  the
• 37:05
  trends,
• 37:06
  looking
• 37:06
  at
• 37:06
  the
• 37:06
  them.
• 37:07
  Sometimes
• 37:08
  that's
• 37:08
  the
• 37:08
  hardest
• 37:09
  thing
• 37:09
  is
• 37:09
  that
• 37:09
  front
• 37:09
  end
• 37:09
  set
• 37:10
  up
• 37:10
  though.
• 37:10
  I,
• 37:10
  Angela
• 37:11
  tell
• 37:11
  you
• 37:11
  stories
• 37:11
  about
• 37:12
  how
• 37:12
  I
• 37:12
  don't
• 37:12
  want
• 37:12
  to
• 37:12
  do
• 37:12
  the
• 37:12
  front
• 37:12
  end
• 37:13
  set
• 37:13
  up
• 37:13
  sometimes.
• 37:14
  And
• 37:14
  it
• 37:14
  would
• 37:14
  be
• 37:14
  so
• 37:14
  much
• 37:15
  easier
• 37:15
  on
• 37:15
  the
• 37:15
  back
• 37:15
  end
• 37:16
  if
• 37:16
  I
• 37:16
  would
• 37:16
  just
• 37:16
  sit
• 37:16
  down
• 37:16
  and
• 37:16
  do
• 37:17
  it.
• 37:17
  And
• 37:18
  that's
• 37:18
  the
• 37:18
  same
• 37:18
  point
• 37:19
  that
• 37:19
  the
• 37:19
  Casey
• 37:19
  made
• 37:19
  about
• 37:19
  dynamic
• 37:20
  pricing,
• 37:20
  the
• 37:20
  front
• 37:21
  end
• 37:21
  set
• 37:21
  up
• 37:21
  once
• 37:21
  it's
• 37:21
  set
• 37:21
  up,
• 37:22
  it
• 37:22
  works.
• 37:23
  Yup.
• 37:23
  That's
• 37:23
  right.
• 37:24
  There's
• 37:24
  something
• 37:24
  else
• 37:25
  I
• 37:25
  wanted
• 37:25
  to
• 37:25
  just
• 37:25
  toss
• 37:25
  in
• 37:26
  there
• 37:26
  that.
• 37:27
  The,
• 37:27
  you
• 37:27
  can
• 37:27
  get
• 37:28
  overwhelmed
• 37:28
  by
• 37:29
  Ms.
• 37:29
  Scott
• 37:29
  mentioned
• 37:29
  statistical
• 37:30
  exhausts
• 37:30
  and
• 37:30
  yeah,
• 37:31
  you
• 37:31
  can
• 37:31
  overanalyze
• 37:32
  anything.
• 37:32
  You
• 37:32
  can
• 37:32
  also
• 37:33
  under
• 37:33
  analyze
• 37:34
  the
• 37:34
  proper
• 37:34
  thing
• 37:35
  to
• 37:35
  do
• 37:35
  in
• 37:35
  my
• 37:35
  estimation
• 37:36
  is
• 37:36
  make
• 37:37
  data
• 37:37
  the
• 37:37
  servant,
• 37:38
  not
• 37:38
  the
• 37:38
  master.
• 37:39
  Don't
• 37:39
  get
• 37:39
  overwhelmed
• 37:40
  by
• 37:40
  it,
• 37:40
  but
• 37:40
  master
• 37:41
  the
• 37:41
  keys
• 37:42
  that
• 37:42
  you
• 37:42
  need
• 37:42
  to
• 37:42
  know
• 37:43
  that
• 37:43
  their
• 37:43
  key
• 37:43
  mattresses,
• 37:44
  that,
• 37:44
  that
• 37:45
  applied
• 37:45
  to
• 37:45
  your
• 37:45
  particular
• 37:46
  part
• 37:47
  case
• 37:47
  in
• 37:47
  point
• 37:48
  Casey
• 37:48
  with
• 37:48
  camp
• 37:48
  spot,
• 37:49
  people
• 37:50
  fear
• 37:50
  the
• 37:50
  dynamic
• 37:51
  pricing
• 37:51
  thing,
• 37:51
  because
• 37:52
  I
• 37:52
  don't
• 37:52
  really
• 37:52
  understand
• 37:53
  it
• 37:53
  yet,
• 37:53
  but
• 37:53
  once
• 37:53
  you
• 37:53
  finally
• 37:54
  understand
• 37:54
  that
• 37:54
  it
• 37:54
  goes
• 37:55
  up
• 37:55
  and
• 37:55
  it
• 37:55
  goes
• 37:56
  down
• 37:56
  and
• 37:56
  it's
• 37:56
  pricing
• 37:57
  things
• 37:57
  for
• 37:58
  you.
• 37:58
  And
• 37:58
  that
• 37:58
  software
• 37:59
  is
• 37:59
  working
• 37:59
  for
• 37:59
  you.
• 38:00
  It's
• 38:00
  becoming
• 38:00
  a
• 38:00
  servant.
• 38:01
  It's
• 38:01
  not
• 38:01
  the
• 38:01
  master.
• 38:02
  You
• 38:02
  can
• 38:02
  control
• 38:02
  that
• 38:03
  software.
• 38:03
  Anytime
• 38:04
  you
• 38:04
  want
• 38:04
  to.
• 38:05
  If,
• 38:05
  to
• 38:05
  Scott's
• 38:05
  point,
• 38:06
  your
• 38:06
  math
• 38:06
  on
• 38:06
  the
• 38:06
  back
• 38:07
  end,
• 38:07
  what's
• 38:07
  my
• 38:07
  per
• 38:08
  site
• 38:08
  cost
• 38:08
  to
• 38:08
  operate
• 38:09
  things
• 38:09
  of
• 38:09
  that
• 38:09
  nature.
• 38:10
  I
• 38:10
  would
• 38:11
  say
• 38:11
  also
• 38:11
  for
• 38:11
  the
• 38:12
  marketing
• 38:12
  guys,
• 38:12
  for
• 38:13
  mark,
• 38:13
  for
• 38:13
  Brian
• 38:13
  in
• 38:13
  particular
• 38:15
  and
• 38:15
  Scott,
• 38:15
  you
• 38:15
  know
• 38:15
  this
• 38:15
  better
• 38:16
  than
• 38:16
  anybody,
• 38:16
  I'm
• 38:16
  sure
• 38:17
  if
• 38:17
  you're,
• 38:18
  you
• 38:18
  should
• 38:18
  be
• 38:18
  doing
• 38:19
  this
• 38:19
  anyway
• 38:19
  for
• 38:19
  your
• 38:20
  park
• 38:20
  inflationary
• 38:20
  non-inflationary
• 38:21
  environment,
• 38:22
  where
• 38:22
  are
• 38:22
  your
• 38:22
  guests
• 38:23
  coming
• 38:23
  from
• 38:23
  tracking
• 38:24
  your
• 38:24
  marketing
• 38:25
  sourcing
• 38:25
  data.
• 38:26
  And
• 38:26
  when
• 38:26
  you
• 38:26
  see
• 38:27
  that
• 38:27
  shift
• 38:27
  and
• 38:27
  pivot
• 38:28
  the
• 38:28
  people
• 38:28
  not
• 38:28
  traveling,
• 38:29
  as
• 38:29
  far
• 38:29
  as
• 38:29
  distance,
• 38:30
  you
• 38:30
  don't
• 38:30
  have
• 38:30
  to
• 38:30
  change
• 38:31
  your
• 38:31
  marketing
• 38:31
  budget.
• 38:32
  You
• 38:32
  can
• 38:32
  reallocate
• 38:33
  to
• 38:33
  shorter
• 38:33
  distances
• 38:34
  from
• 38:34
  your
• 38:34
  party.
• 38:35
  A
• 38:35
  better
• 38:36
  saturation
• 38:36
  on
• 38:36
  that
• 38:37
  250
• 38:37
  mile
• 38:38
  radius,
• 38:38
  whatever
• 38:38
  it
• 38:38
  is,
• 38:38
  how
• 38:39
  people
• 38:39
  are
• 38:39
  getting
• 38:39
  to
• 38:39
  you,
• 38:40
  the
• 38:40
  whole
• 38:40
  point
• 38:41
  being
• 38:41
  at
• 38:41
  35,000
• 38:42
  feet,
• 38:43
  if
• 38:43
  you
• 38:43
  can
• 38:43
  make
• 38:43
  that
• 38:43
  your
• 38:44
  servant
• 38:44
  and
• 38:44
  just
• 38:44
  understand
• 38:45
  even
• 38:45
  a
• 38:46
  few
• 38:46
  basics.
• 38:46
  And
• 38:47
  I
• 38:47
  would
• 38:47
  defer
• 38:47
  to
• 38:47
  Scott
• 38:47
  on
• 38:48
  this,
• 38:48
  where's
• 38:49
  my
• 38:49
  customer
• 38:49
  coming
• 38:50
  from,
• 38:50
  how
• 38:50
  do
• 38:51
  I
• 38:51
  reach
• 38:51
  them?
• 38:51
  And
• 38:52
  when
• 38:52
  they
• 38:52
  arrive,
• 38:52
  how
• 38:53
  ought
• 38:53
  I
• 38:53
  to
• 38:53
  be
• 38:53
  prized?
• 38:54
  If
• 38:54
  you
• 38:54
  focus
• 38:55
  on
• 38:55
  those,
• 38:55
  you're
• 38:55
  gonna
• 38:55
  have
• 38:55
  a
• 38:55
  great
• 38:56
  running
• 38:56
  part,
• 38:56
  no
• 38:56
  matter
• 38:57
  what
• 38:57
  economic
• 38:57
  environment
• 38:58
  you're
• 38:58
  in.
• 38:59
  Yeah.
• 38:59
  And
• 39:00
  the
• 39:00
  marketing
• 39:00
  conversation
• 39:01
  is
• 39:01
  certainly,
• 39:01
  I
• 39:01
  we've
• 39:02
  got
• 39:02
  some
• 39:02
  marketing
• 39:02
  experts
• 39:03
  on
• 39:03
  the
• 39:03
  show
• 39:03
  here
• 39:04
  that
• 39:04
  can
• 39:04
  speak
• 39:04
  more
• 39:04
  to
• 39:05
  that.
• 39:05
  But,
• 39:05
  I
• 39:05
  think
• 39:06
  really
• 39:06
  understanding
• 39:07
  to
• 39:07
  your
• 39:07
  point,
• 39:07
  Randy,
• 39:07
  not
• 39:08
  even.
• 39:09
  The
• 39:09
  expenses,
• 39:09
  the
• 39:09
  revenue,
• 39:10
  the
• 39:10
  rates,
• 39:10
  the
• 39:10
  occupancies
• 39:11
  and
• 39:11
  those
• 39:11
  key
• 39:12
  metrics,
• 39:12
  but
• 39:13
  truly,
• 39:13
  yeah.
• 39:13
  Understanding
• 39:14
  as
• 39:14
  we're
• 39:14
  watching
• 39:15
  gas
• 39:15
  prices
• 39:16
  rise,
• 39:16
  we
• 39:16
  see
• 39:16
  people
• 39:16
  traveling
• 39:17
  closer
• 39:17
  to
• 39:17
  home.
• 39:18
  Where
• 39:18
  are
• 39:18
  those
• 39:19
  guests
• 39:19
  coming
• 39:19
  from?
• 39:20
  There's
• 39:20
  different,
• 39:20
  almost
• 39:21
  all
• 39:21
  the
• 39:21
  PMs
• 39:21
  report
• 39:22
  or
• 39:22
  PMs
• 39:22
  systems
• 39:23
  have
• 39:23
  the
• 39:23
  demographic
• 39:24
  sourcing
• 39:24
  information.
• 39:25
  So
• 39:25
  we
• 39:25
  can
• 39:25
  see
• 39:26
  where
• 39:26
  folks
• 39:26
  are
• 39:27
  coming
• 39:27
  from
• 39:27
  sometimes
• 39:28
  zip
• 39:28
  code
• 39:28
  breakdowns,
• 39:29
  et
• 39:29
  cetera,
• 39:29
  which
• 39:30
  is
• 39:30
  super
• 39:30
  helpful.
• 39:30
  But
• 39:30
  on
• 39:31
  the
• 39:31
  marketing
• 39:31
  side,
• 39:32
  they
• 39:32
  can
• 39:32
  get
• 39:32
  really
• 39:32
  specific
• 39:33
  as
• 39:33
  well
• 39:33
  with
• 39:34
  where
• 39:34
  folks
• 39:34
  are
• 39:34
  looking
• 39:34
  at
• 39:35
  us
• 39:35
  from
• 39:35
  and
• 39:35
  what
• 39:35
  they're
• 39:35
  searching
• 39:36
  and
• 39:36
  making
• 39:37
  sure
• 39:37
  that
• 39:37
  we're
• 39:37
  adjusting
• 39:38
  that
• 39:38
  and
• 39:39
  pivoting
• 39:39
  as
• 39:39
  much
• 39:40
  as
• 39:40
  possible.
• 39:40
  And
• 39:41
  that's
• 39:41
  why,
• 39:41
  again,
• 39:42
  we
• 39:42
  stress
• 39:43
  we
• 39:43
  make
• 39:43
  it
• 39:43
  standard
• 39:43
  practice.
• 39:44
  We
• 39:44
  stress
• 39:44
  to
• 39:44
  our
• 39:44
  consulting
• 39:45
  clients
• 39:45
  as
• 39:45
  well
• 39:45
  that
• 39:46
  you
• 39:46
  look
• 39:46
  at
• 39:46
  your,
• 39:47
  at
• 39:47
  these
• 39:47
  metric
• 39:47
  points
• 39:48
  on
• 39:48
  a
• 39:48
  weekly
• 39:48
  basis
• 39:49
  because
• 39:49
  it
• 39:50
  does
• 39:50
  change.
• 39:51
  That
• 39:51
  often,
• 39:52
  and
• 39:52
  you
• 39:52
  need
• 39:52
  to
• 39:52
  make
• 39:52
  sure
• 39:52
  you're
• 39:53
  monitoring
• 39:53
  your
• 39:53
  pickup
• 39:54
  with
• 39:54
  your
• 39:54
  reservation
• 39:55
  case.
• 39:55
  And
• 39:56
  I
• 39:56
  have
• 39:56
  are
• 39:56
  things
• 39:57
  slowing
• 39:57
  down.
• 39:57
  Do
• 39:58
  I
• 39:58
  need
• 39:58
  to
• 39:58
  pivot
• 39:58
  you
• 39:59
  really
• 39:59
  need
• 39:59
  to
• 39:59
  make
• 39:59
  sure
• 39:59
  that
• 39:59
  you're
• 39:59
  doing
• 40:00
  that
• 40:00
  routinely
• 40:01
  instead
• 40:01
  of
• 40:02
  instead
• 40:02
  of
• 40:02
  after
• 40:02
  the
• 40:02
  fact,
• 40:04
  God,
• 40:04
  you're
• 40:04
  so
• 40:05
  singing
• 40:05
  my
• 40:05
  song,
• 40:08
  I
• 40:08
  love
• 40:09
  it.
• 40:09
  I
• 40:09
  love
• 40:09
  to
• 40:10
  listen
• 40:10
  to
• 40:10
  what
• 40:10
  you're
• 40:10
  saying.
• 40:11
  And
• 40:11
  the
• 40:11
  sad
• 40:12
  thing
• 40:12
  is
• 40:12
  though,
• 40:12
  is
• 40:12
  I
• 40:13
  just
• 40:13
  don't
• 40:13
  feel
• 40:14
  that
• 40:14
  most
• 40:14
  of
• 40:14
  the
• 40:14
  parks
• 40:15
  understand
• 40:15
  the
• 40:16
  importance
• 40:16
  of
• 40:16
  that,
• 40:17
  and
• 40:17
  they
• 40:17
  don't
• 40:17
  even
• 40:18
  know
• 40:18
  where
• 40:18
  to
• 40:18
  begin.
• 40:19
  And
• 40:20
  my
• 40:20
  background
• 40:20
  started
• 40:21
  with
• 40:21
  technology
• 40:22
  and
• 40:22
  accounting
• 40:22
  software.
• 40:23
  And
• 40:23
  so
• 40:23
  I
• 40:23
  do
• 40:23
  have
• 40:23
  an
• 40:23
  accounting
• 40:24
  background
• 40:25
  and
• 40:25
  I
• 40:25
  can't
• 40:25
  tell
• 40:25
  you
• 40:25
  how
• 40:25
  many
• 40:26
  parks
• 40:26
  I
• 40:26
  go
• 40:26
  into
• 40:27
  and
• 40:27
  I'll
• 40:27
  be
• 40:27
  talking
• 40:28
  to
• 40:28
  them
• 40:28
  about
• 40:28
  their
• 40:28
  systems
• 40:29
  and
• 40:29
  their
• 40:29
  PMs
• 40:30
  software.
• 40:30
  And
• 40:31
  I'll
• 40:31
  say,
• 40:31
  okay,
• 40:32
  did
• 40:32
  you
• 40:32
  call
• 40:33
  your
• 40:33
  accountant
• 40:33
  and
• 40:34
  have
• 40:34
  them
• 40:34
  talk
• 40:34
  to
• 40:34
  the
• 40:35
  software
• 40:35
  company
• 40:35
  before
• 40:36
  they
• 40:36
  set
• 40:36
  it
• 40:36
  up?
• 40:37
  And
• 40:37
  they'll
• 40:37
  say,
• 40:38
  No,
• 40:38
  why
• 40:39
  would
• 40:39
  we
• 40:39
  need
• 40:39
  to
• 40:39
  do
• 40:39
  that?
• 40:40
  And
• 40:40
  most
• 40:41
  of
• 40:41
  the
• 40:41
  software
• 40:42
  companies,
• 40:42
  they're
• 40:43
  focused
• 40:43
  on
• 40:43
  getting
• 40:43
  their
• 40:44
  PMs
• 40:44
  software
• 40:44
  and
• 40:45
  they're
• 40:45
  not,
• 40:45
  they're
• 40:45
  going
• 40:46
  to
• 40:46
  just
• 40:46
  take
• 40:46
  what
• 40:46
  the
• 40:47
  park
• 40:47
  tells
• 40:47
  them.
• 40:48
  They're
• 40:48
  not
• 40:49
  trained
• 40:49
  to
• 40:49
  think
• 40:50
  from
• 40:50
  an
• 40:50
  accounting
• 40:51
  standpoint.
• 40:52
  And
• 40:52
  so
• 40:53
  you
• 40:53
  end
• 40:53
  up
• 40:53
  with
• 40:53
  the
• 40:54
  setup
• 40:54
  that
• 40:54
  is
• 40:55
  really
• 40:56
  not
• 40:56
  appropriate
• 40:57
  to
• 40:57
  getting
• 40:57
  the
• 40:57
  numbers
• 40:58
  that
• 40:58
  they
• 40:58
  need.
• 40:59
  And
• 40:59
  again,
• 40:59
  they
• 41:00
  are
• 41:00
  reactive
• 41:01
  instead
• 41:01
  of
• 41:01
  proactive
• 41:02
  in
• 41:02
  their
• 41:02
  management
• 41:03
  now
• 41:03
  because
• 41:04
  they
• 41:04
  wait
• 41:04
  till
• 41:04
  the
• 41:05
  end
• 41:05
  of
• 41:05
  the
• 41:05
  month
• 41:05
  until
• 41:06
  their
• 41:06
  accountant
• 41:06
  gets
• 41:07
  the
• 41:07
  information,
• 41:07
  fixes
• 41:08
  it
• 41:08
  for
• 41:08
  them,
• 41:09
  and
• 41:09
  then
• 41:09
  it's
• 41:09
  too
• 41:10
  late
• 41:10
  to
• 41:10
  make
• 41:10
  any
• 41:11
  changes.
• 41:12
  And
• 41:12
  so
• 41:12
  that
• 41:13
  is
• 41:13
  definitely
• 41:14
  one
• 41:14
  thing
• 41:14
  I
• 41:14
  would
• 41:14
  love
• 41:15
  to
• 41:15
  see
• 41:15
  happen
• 41:16
  is
• 41:16
  a
• 41:16
  closer
• 41:17
  walk
• 41:17
  between
• 41:18
  CPA
• 41:19
  firms
• 41:19
  and
• 41:20
  the
• 41:20
  companies
• 41:20
  that
• 41:21
  are
• 41:21
  providing
• 41:21
  the
• 41:21
  software
• 41:22
  to
• 41:22
  the
• 41:22
  parks.
• 41:22
  Because
• 41:23
  I
• 41:23
  think
• 41:23
  that
• 41:23
  could
• 41:23
  change
• 41:24
  the
• 41:24
  dynamic,
• 41:25
  in
• 41:25
  such
• 41:25
  an
• 41:25
  amazing.
• 41:26
  Yeah,
• 41:28
  go
• 41:28
  ahead,
• 41:28
  Scott.
• 41:29
  I
• 41:29
  would
• 41:29
  just
• 41:30
  say,
• 41:30
  I
• 41:30
  couldn't
• 41:30
  agree
• 41:30
  more
• 41:31
  say
• 41:31
  the
• 41:31
  N
• 41:32
  the
• 41:32
  number
• 41:32
  of
• 41:32
  properties
• 41:33
  that
• 41:33
  we
• 41:33
  see
• 41:34
  have
• 41:34
  all
• 41:34
  their
• 41:35
  revenue
• 41:35
  jump
• 41:35
  into
• 41:36
  revenue,
• 41:37
  and
• 41:37
  that's
• 41:37
  it.
• 41:38
  There's,
• 41:38
  there
• 41:38
  might
• 41:38
  be
• 41:39
  store
• 41:39
  sales
• 41:40
  and
• 41:40
  revenue
• 41:41
  and
• 41:41
  aggregate
• 41:41
  a
• 41:41
  rental
• 41:41
  revenue.
• 41:42
  That's
• 41:42
  it?
• 41:42
  That
• 41:42
  doesn't
• 41:43
  tell
• 41:43
  you
• 41:43
  anything.
• 41:43
  So
• 41:44
  it
• 41:44
  really
• 41:44
  does
• 41:45
  take
• 41:45
  that
• 41:45
  work,
• 41:45
  but
• 41:45
  to
• 41:45
  your
• 41:45
  point,
• 41:46
  it
• 41:47
  takes
• 41:47
  a
• 41:48
  unique
• 41:49
  mindset
• 41:50
  to
• 41:50
  understand
• 41:51
  the
• 41:51
  accounting
• 41:51
  side
• 41:52
  and
• 41:52
  the
• 41:52
  PMs
• 41:53
  side
• 41:53
  and
• 41:53
  how
• 41:53
  to
• 41:53
  merge
• 41:53
  them.
• 41:54
  And
• 41:54
  that's
• 41:54
  something
• 41:54
  that
• 41:55
  I
• 41:55
  think
• 41:55
  we
• 41:55
  all
• 41:55
  could
• 41:55
  help
• 41:56
  the
• 41:56
  industry
• 41:56
  more.
• 41:58
  I
• 41:58
  think
• 41:58
  what
• 41:58
  your,
• 41:59
  go
• 41:59
  ahead,
• 41:59
  please.
• 42:00
  Just
• 42:00
  a
• 42:00
  little
• 42:00
  minor
• 42:01
  thing
• 42:01
  to
• 42:01
  what
• 42:01
  Scott
• 42:02
  and
• 42:02
  Sandy
• 42:02
  are
• 42:02
  both
• 42:03
  saying.
• 42:04
  It's
• 42:04
  I
• 42:04
  couldn't
• 42:05
  agree
• 42:05
  any
• 42:06
  more
• 42:06
  than
• 42:06
  I
• 42:06
  am
• 42:06
  with
• 42:07
  both
• 42:07
  of
• 42:07
  you.
• 42:08
  When,
• 42:08
  even
• 42:08
  when
• 42:08
  you've
• 42:08
  got
• 42:09
  the
• 42:09
  PMs
• 42:09
  integrated
• 42:10
  with
• 42:10
  your
• 42:10
  counting,
• 42:11
  you've
• 42:11
  done
• 42:11
  those
• 42:11
  good
• 42:11
  things.
• 42:12
  What's
• 42:12
  really
• 42:12
  astonishing
• 42:13
  to
• 42:13
  me,
• 42:14
  to
• 42:14
  both
• 42:14
  of
• 42:14
  your
• 42:14
  points,
• 42:15
  I
• 42:15
  think
• 42:15
  is
• 42:16
  doing
• 42:16
  the
• 42:16
  month
• 42:16
  end
• 42:17
  look
• 42:17
  back
• 42:17
  is
• 42:17
  too
• 42:18
  late
• 42:18
  to
• 42:18
  do
• 42:18
  anything
• 42:19
  actionable,
• 42:19
  to
• 42:20
  change
• 42:20
  the
• 42:20
  pivot
• 42:21
  of
• 42:21
  where
• 42:21
  you're
• 42:21
  heading
• 42:22
  and
• 42:23
  not,
• 42:23
  just
• 42:23
  having
• 42:24
  those
• 42:24
  things
• 42:24
  set
• 42:24
  up
• 42:24
  as
• 42:25
  great.
• 42:25
  But
• 42:25
  if
• 42:25
  you
• 42:25
  look
• 42:25
  at
• 42:25
  every
• 42:26
  month
• 42:26
  or
• 42:26
  two
• 42:26
  or
• 42:26
  quarter,
• 42:27
  you're
• 42:27
  not
• 42:28
  managing
• 42:28
  the
• 42:28
  business,
• 42:29
  but
• 42:29
  on
• 42:29
  a
• 42:29
  weekly
• 42:29
  basis,
• 42:30
  you
• 42:30
  really
• 42:30
  have
• 42:31
  to
• 42:31
  know
• 42:31
  the
• 42:31
  math
• 42:32
  and
• 42:32
  follow
• 42:32
  the
• 42:32
  trends,
• 42:32
  especially
• 42:33
  in
• 42:33
  this
• 42:33
  VR
• 42:34
  environment
• 42:34
  where
• 42:34
  prices
• 42:34
  are
• 42:35
  fluctuating
• 42:35
  so
• 42:35
  rapidly
• 42:36
  your
• 42:36
  site
• 42:37
  costs
• 42:37
  might
• 42:37
  be
• 42:37
  varying
• 42:38
  rapidly.
• 42:39
  You
• 42:39
  have
• 42:39
  to
• 42:39
  watch
• 42:40
  it
• 42:40
  in
• 42:40
  real
• 42:40
  time.
• 42:41
  And
• 42:41
  once
• 42:41
  again,
• 42:41
  make
• 42:41
  the
• 42:41
  data,
• 42:42
  the
• 42:42
  server,
• 42:42
  the
• 42:42
  not
• 42:43
  the
• 42:43
  master,
• 42:43
  you
• 42:43
  use
• 42:44
  that
• 42:44
  to
• 42:44
  your
• 42:44
  advantage,
• 42:45
  but
• 42:45
  in
• 42:45
  real
• 42:45
  time
• 42:46
  working
• 42:46
  the
• 42:46
  data,
• 42:47
  that's
• 42:47
  the
• 42:47
  way
• 42:47
  to
• 42:47
  win.
• 42:48
  And
• 42:48
  I
• 42:48
  think
• 42:48
  what
• 42:48
  you're
• 42:48
  seeing
• 42:49
  is
• 42:49
  what
• 42:49
  Sandy
• 42:50
  is
• 42:50
  saying.
• 42:50
  A
• 42:50
  lot
• 42:50
  of
• 42:50
  these
• 42:50
  park
• 42:51
  owners
• 42:51
  are
• 42:51
  overwhelmed.
• 42:51
  They
• 42:51
  don't
• 42:52
  know
• 42:52
  where
• 42:52
  to
• 42:52
  start,
• 42:52
  and
• 42:53
  we've
• 42:53
  been
• 42:53
  preaching
• 42:53
  this,
• 42:54
  not
• 42:54
  we,
• 42:55
  but
• 42:55
  this
• 42:55
  group
• 42:56
  right,
• 42:56
  has
• 42:56
  been
• 42:56
  preaching
• 42:56
  this
• 42:57
  for
• 42:57
  years
• 42:57
  that
• 42:58
  you
• 42:58
  need
• 42:58
  to
• 42:58
  bring
• 42:58
  in
• 42:58
  certain
• 42:59
  experts
• 42:59
  to
• 43:00
  help
• 43:00
  you
• 43:00
  with
• 43:00
  these
• 43:00
  things.
• 43:01
  And
• 43:01
  the
• 43:01
  argument
• 43:01
  is
• 43:01
  always
• 43:02
  we
• 43:02
  don't
• 43:02
  have
• 43:02
  the
• 43:02
  money
• 43:02
  to
• 43:02
  do
• 43:02
  that
• 43:03
  or
• 43:03
  the
• 43:03
  resources
• 43:04
  together
• 43:04
  or
• 43:04
  whatever,
• 43:04
  but
• 43:05
  if
• 43:05
  you
• 43:05
  would
• 43:05
  be
• 43:06
  explained
• 43:06
  that
• 43:06
  if
• 43:06
  you
• 43:07
  would
• 43:07
  bring
• 43:07
  in
• 43:07
  the
• 43:07
  accounting
• 43:08
  person,
• 43:08
  like
• 43:08
  a
• 43:08
  Lindsay
• 43:09
  or
• 43:09
  a
• 43:09
  campground
• 43:10
  accounting,
• 43:10
  or
• 43:10
  I
• 43:11
  can't
• 43:11
  remember
• 43:11
  the
• 43:11
  other
• 43:12
  name
• 43:12
  of
• 43:12
  the
• 43:12
  firm
• 43:13
  that's
• 43:13
  out
• 43:13
  there
• 43:13
  that
• 43:13
  does
• 43:13
  Cambridge
• 43:14
  specific
• 43:14
  stuff
• 43:15
  off
• 43:15
  the
• 43:15
  top
• 43:16
  of
• 43:16
  my
• 43:16
  head,
• 43:16
  but
• 43:16
  they
• 43:16
  can
• 43:17
  save
• 43:17
  you
• 43:17
  the
• 43:17
  money
• 43:17
  that
• 43:18
  you
• 43:18
  would
• 43:18
  then
• 43:19
  sometimes
• 43:19
  in
• 43:19
  10
• 43:20
  20,
• 43:20
  30
• 43:21
  multiples.
• 43:21
  By
• 43:21
  doing
• 43:21
  that,
• 43:22
  by
• 43:22
  organizing
• 43:22
  it
• 43:22
  by
• 43:23
  being
• 43:23
  reactionary
• 43:24
  and
• 43:24
  being
• 43:24
  proactive
• 43:25
  by
• 43:25
  working
• 43:25
  with
• 43:26
  the
• 43:26
  marketing
• 43:26
  companies,
• 43:26
  by
• 43:26
  working
• 43:27
  with
• 43:27
  the
• 43:27
  management
• 43:27
  companies,
• 43:28
  by
• 43:28
  working
• 43:28
  with
• 43:28
  the
• 43:28
  consultants
• 43:29
  by,
• 43:29
  and
• 43:29
  so
• 43:29
  all
• 43:29
  these
• 43:30
  people
• 43:30
  have
• 43:31
  done
• 43:31
  right
• 43:32
  on
• 43:32
  well,
• 43:33
  can
• 43:33
  help
• 43:33
  you
• 43:34
  get
• 43:34
  a
• 43:34
  constant
• 43:35
  stream
• 43:35
  of
• 43:35
  this
• 43:35
  data
• 43:35
  to
• 43:36
  understand
• 43:36
  it
• 43:36
  in
• 43:36
  a
• 43:36
  more
• 43:37
  time
• 43:37
  efficient
• 43:37
  manner
• 43:38
  and
• 43:38
  to
• 43:38
  do
• 43:38
  so
• 43:39
  many
• 43:39
  things.
• 43:40
  Marketing
• 43:41
  wise
• 43:41
  and
• 43:41
  collecting
• 43:41
  data,
• 43:42
  Scott
• 43:42
  let's
• 43:42
  call
• 43:43
  tracking.
• 43:43
  We
• 43:44
  can
• 43:44
  monitor
• 43:44
  your
• 43:44
  phone
• 43:44
  calls
• 43:45
  for
• 43:45
  the
• 43:45
  word
• 43:45
  gas
• 43:45
  prices
• 43:46
  and
• 43:46
  tell
• 43:46
  you
• 43:46
  how
• 43:46
  many
• 43:46
  people
• 43:47
  are
• 43:47
  concerned
• 43:47
  about
• 43:47
  it.
• 43:48
  We
• 43:48
  do
• 43:48
  that
• 43:49
  with
• 43:49
  you.
• 43:49
  Yep.
• 43:49
  It
• 43:49
  works
• 43:50
  great,
• 43:51
  but
• 43:52
  we
• 43:52
  have
• 43:52
  to
• 43:52
  set
• 43:52
  up
• 43:52
  those
• 43:52
  keywords
• 43:53
  and
• 43:53
  we
• 43:53
  have
• 43:53
  to
• 43:53
  understand
• 43:54
  what
• 43:54
  people
• 43:54
  want
• 43:54
  to
• 43:54
  see.
• 43:55
  And
• 43:55
  that's
• 43:55
  a
• 43:56
  lot
• 43:56
  of
• 43:56
  the
• 43:56
  front
• 43:56
  end
• 43:56
  too,
• 43:56
  but.
• 43:58
  Something
• 43:58
  to
• 43:59
  that
• 43:59
  to
• 43:59
  Scott's
• 44:00
  point
• 44:00
  about
• 44:01
  knowing
• 44:01
  who
• 44:01
  your
• 44:02
  customers
• 44:02
  are
• 44:03
  and
• 44:03
  keeping,
• 44:04
  keeping
• 44:04
  your
• 44:04
  finger
• 44:04
  on
• 44:04
  top
• 44:05
  of
• 44:05
  all
• 44:05
  of
• 44:05
  that
• 44:05
  too.
• 44:05
  And
• 44:06
  looking
• 44:06
  at
• 44:06
  those
• 44:07
  numbers
• 44:07
  where
• 44:07
  people
• 44:07
  are
• 44:07
  coming
• 44:08
  from,
• 44:08
  especially
• 44:09
  right
• 44:09
  now,
• 44:09
  because
• 44:09
  things
• 44:09
  are
• 44:09
  changing
• 44:10
  so
• 44:10
  frequently.
• 44:11
  You
• 44:11
  might
• 44:11
  think
• 44:11
  that
• 44:11
  you
• 44:11
  know
• 44:11
  who
• 44:12
  your
• 44:12
  client
• 44:12
  base
• 44:12
  is.
• 44:13
  You
• 44:13
  might
• 44:13
  think,
• 44:13
  you
• 44:13
  know
• 44:14
  who
• 44:14
  your
• 44:14
  target
• 44:14
  demographic
• 44:15
  is,
• 44:15
  but
• 44:16
  the
• 44:16
  industry
• 44:17
  is
• 44:17
  changing
• 44:17
  and
• 44:17
  it's
• 44:17
  shifting.
• 44:18
  And
• 44:18
  there's
• 44:19
  such
• 44:19
  an
• 44:19
  influx
• 44:20
  of
• 44:20
  people.
• 44:20
  As
• 44:20
  you
• 44:20
  guys
• 44:20
  were
• 44:21
  saying,
• 44:21
  people
• 44:21
  were
• 44:21
  retiring
• 44:22
  earlier
• 44:22
  than
• 44:22
  anticipated
• 44:24
  and
• 44:24
  more
• 44:24
  people
• 44:25
  that
• 44:25
  are
• 44:25
  new
• 44:26
  to
• 44:26
  the
• 44:26
  industry
• 44:26
  or
• 44:26
  working
• 44:27
  remotely.
• 44:27
  Now
• 44:28
  you
• 44:29
  may
• 44:29
  not
• 44:29
  know
• 44:29
  who
• 44:29
  your
• 44:29
  customer
• 44:30
  is,
• 44:31
  who
• 44:31
  your
• 44:31
  customer
• 44:32
  has
• 44:32
  been
• 44:32
  for
• 44:32
  the
• 44:32
  last
• 44:32
  15
• 44:33
  years
• 44:33
  might
• 44:33
  not
• 44:33
  be
• 44:33
  anymore.
• 44:34
  They
• 44:34
  might
• 44:34
  not
• 44:34
  be
• 44:34
  coming
• 44:35
  from
• 44:35
  the
• 44:35
  same
• 44:35
  place.
• 44:36
  And
• 44:36
  we
• 44:36
  have
• 44:36
  clients
• 44:37
  where
• 44:38
  they
• 44:38
  are,
• 44:39
  they're
• 44:39
  running
• 44:39
  ads
• 44:40
  with
• 44:40
  us.
• 44:40
  And
• 44:40
  they're
• 44:40
  like,
• 44:41
  we
• 44:41
  really
• 44:41
  want
• 44:41
  to
• 44:41
  target
• 44:43
  these
• 44:43
  keywords
• 44:43
  in
• 44:44
  these
• 44:44
  key
• 44:44
  areas.
• 44:45
  And
• 44:45
  we're
• 44:46
  like,
• 44:46
  dude,
• 44:46
  really
• 44:47
  though.
• 44:47
  And
• 44:47
  they're
• 44:47
  like
• 44:47
  yes,
• 44:48
  we
• 44:48
  really
• 44:48
  sometimes
• 44:49
  it's
• 44:49
  okay,
• 44:49
  we
• 44:49
  don't
• 44:49
  advise
• 44:50
  that.
• 44:51
  Okay.
• 44:52
  And
• 44:52
  then
• 44:52
  they're
• 44:52
  really
• 44:52
  surprised
• 44:53
  to
• 44:53
  see
• 44:53
  that
• 44:53
  people
• 44:54
  are
• 44:54
  in
• 44:54
  fact,
• 44:55
  not
• 44:55
  coming
• 44:56
  to
• 44:56
  them.
• 44:56
  People
• 44:56
  from
• 44:57
  the
• 44:57
  area
• 44:57
  are
• 44:57
  not
• 44:57
  interested
• 44:58
  in,
• 44:58
  so
• 44:58
  they
• 44:59
  thought
• 44:59
  they
• 44:59
  knew,
• 45:00
  but
• 45:00
  it
• 45:00
  turns
• 45:01
  out
• 45:01
  that
• 45:01
  they
• 45:01
  didn't.
• 45:01
  And
• 45:01
  yeah,
• 45:02
  I
• 45:02
  couldn't
• 45:02
  agree
• 45:02
  more.
• 45:02
  Just
• 45:03
  always
• 45:03
  staying
• 45:04
  on
• 45:04
  top
• 45:04
  of
• 45:04
  who
• 45:04
  your
• 45:05
  demographic
• 45:05
  is
• 45:05
  because
• 45:06
  it's
• 45:06
  constantly
• 45:06
  changing.
• 45:07
  And
• 45:07
  I
• 45:07
  think
• 45:07
  people
• 45:08
  forget
• 45:08
  that
• 45:08
  sometimes.
• 45:10
  Yeah.
• 45:11
  It's
• 45:11
  definitely
• 45:11
  a
• 45:11
  fair
• 45:11
  point.
• 45:12
  Let's
• 45:12
  pick.
• 45:12
  Does
• 45:12
  anybody
• 45:13
  else
• 45:13
  have
• 45:13
  anything
• 45:13
  to
• 45:13
  add
• 45:14
  to
• 45:14
  data
• 45:14
  before
• 45:14
  we
• 45:14
  pivot
• 45:15
  to
• 45:15
  experiences
• 45:16
  slash
• 45:16
  wildfires?
• 45:17
  Before
• 45:17
  I
• 45:17
  forget.
• 45:20
  Okay.
• 45:20
  Cool.
• 45:21
  All
• 45:21
  right,
• 45:21
  let's
• 45:21
  go
• 45:22
  to
• 45:22
  wildfires
• 45:22
  first.
• 45:22
  Cause
• 45:23
  I
• 45:23
  feel
• 45:23
  like
• 45:23
  that's
• 45:23
  a
• 45:23
  bit
• 45:23
  more
• 45:23
  quicker
• 45:24
  topic.
• 45:24
  Kurt
• 45:25
  had
• 45:25
  asked
• 45:25
  us
• 45:25
  the
• 45:25
  group
• 45:26
  to
• 45:26
  talk
• 45:26
  about
• 45:26
  how
• 45:27
  wildfires
• 45:28
  and
• 45:28
  probably
• 45:28
  you
• 45:28
  could
• 45:29
  lump
• 45:29
  in
• 45:29
  some
• 45:29
  natural
• 45:29
  disasters
• 45:30
  and
• 45:30
  things
• 45:30
  like
• 45:30
  that
• 45:31
  general,
• 45:31
  kurt,
• 45:31
  but
• 45:31
  wildfires
• 45:32
  specifically.
• 45:33
  How
• 45:33
  are
• 45:33
  they
• 45:33
  going
• 45:34
  to
• 45:34
  ask
• 45:34
  your
• 45:34
  question
• 45:34
  again?
• 45:34
  So
• 45:35
  I
• 45:35
  don't
• 45:35
  butcher
• 45:35
  it.
• 45:35
  I
• 45:35
  was
• 45:35
  just
• 45:35
  wondering
• 45:36
  with
• 45:36
  the
• 45:37
  wildfire
• 45:38
  season
• 45:38
  that
• 45:38
  we're
• 45:39
  slowly
• 45:39
  exiting
• 45:40
  how
• 45:40
  that
• 45:41
  impacted
• 45:41
  private
• 45:42
  campgrounds
• 45:42
  surrounding
• 45:43
  the
• 45:43
  parks
• 45:44
  or
• 45:44
  the
• 45:44
  Western
• 45:44
  general.
• 45:45
  It's
• 45:45
  been
• 45:45
  a
• 45:45
  very
• 45:46
  smoky
• 45:46
  year.
• 45:46
  We
• 45:47
  had
• 45:47
  a
• 45:48
  story
• 45:48
  from
• 45:48
  a
• 45:48
  writer
• 45:49
  who
• 45:49
  traveled
• 45:49
  from
• 45:49
  Wyoming
• 45:50
  to
• 45:51
  the
• 45:51
  east
• 45:52
  coast
• 45:53
  and
• 45:53
  ran
• 45:53
  into
• 45:53
  smoke
• 45:53
  just
• 45:54
  about
• 45:54
  the
• 45:54
  entire.
• 45:57
  We
• 45:58
  just
• 45:58
  finished
• 45:58
  about
• 45:59
  a
• 45:59
  10,000
• 45:59
  mile
• 46:00
  road
• 46:00
  trip.
• 46:01
  I'm
• 46:01
  leaving
• 46:02
  in
• 46:02
  August
• 46:03
  and
• 46:03
  ending
• 46:04
  end
• 46:04
  of
• 46:04
  October
• 46:05
  and
• 46:05
  mostly
• 46:06
  in
• 46:06
  the
• 46:06
  west.
• 46:07
  And
• 46:07
  I
• 46:07
  was
• 46:08
  really
• 46:08
  shocked
• 46:09
  at
• 46:09
  how
• 46:09
  many
• 46:09
  sites,
• 46:10
  how
• 46:10
  many
• 46:10
  parks
• 46:11
  had
• 46:11
  only
• 46:12
  60
• 46:12
  or
• 46:12
  70%
• 46:13
  occupancy.
• 46:14
  Great
• 46:14
  parks.
• 46:15
  And
• 46:16
  one
• 46:16
  of
• 46:16
  the
• 46:16
  things
• 46:17
  that
• 46:17
  they
• 46:17
  would
• 46:17
  say
• 46:17
  when
• 46:18
  I
• 46:18
  was
• 46:18
  talking
• 46:18
  to
• 46:18
  them
• 46:18
  as
• 46:19
  so
• 46:19
  many
• 46:20
  people
• 46:21
  cancel
• 46:21
  because
• 46:21
  of
• 46:21
  the
• 46:22
  forest
• 46:22
  fires
• 46:22
  very
• 46:23
  few
• 46:23
  people
• 46:23
  would
• 46:24
  say
• 46:24
  it
• 46:24
  was
• 46:24
  COVID
• 46:25
  or
• 46:25
  anything
• 46:25
  like
• 46:25
  that.
• 46:25
  It
• 46:25
  was
• 46:26
  really
• 46:26
  other
• 46:26
  circumstantial
• 46:27
  things.
• 46:27
  There
• 46:28
  were
• 46:28
  quite
• 46:28
  a
• 46:28
  few
• 46:28
  parks
• 46:29
  that
• 46:30
  they
• 46:30
  had
• 46:30
  to
• 46:31
  deliberately
• 46:31
  reduce
• 46:32
  their
• 46:33
  number
• 46:33
  of
• 46:34
  sites
• 46:34
  that
• 46:34
  they
• 46:34
  could
• 46:35
  book
• 46:35
  because
• 46:35
  of
• 46:36
  water
• 46:36
  restrictions.
• 46:37
  They
• 46:37
  were
• 46:37
  being
• 46:38
  restricted
• 46:38
  on
• 46:38
  water
• 46:39
  because
• 46:39
  of
• 46:40
  all
• 46:40
  the
• 46:40
  restrictions
• 46:41
  out
• 46:41
  in
• 46:41
  the
• 46:41
  west
• 46:41
  on
• 46:41
  water
• 46:42
  right
• 46:42
  now.
• 46:42
  So
• 46:42
  they
• 46:43
  couldn't
• 46:43
  even
• 46:43
  supply
• 46:44
  enough
• 46:44
  water
• 46:45
  to
• 46:45
  all
• 46:45
  of
• 46:45
  their
• 46:45
  sites.
• 46:47
  And
• 46:47
  so
• 46:47
  there
• 46:47
  were
• 46:47
  a
• 46:47
  lot
• 46:48
  of
• 46:48
  environmental
• 46:48
  things.
• 46:49
  I
• 46:49
  think
• 46:49
  that
• 46:49
  impacted
• 46:50
  the
• 46:50
  west
• 46:51
  that
• 46:51
  we
• 46:52
  can't
• 46:52
  look
• 46:52
  at
• 46:53
  just
• 46:53
  from
• 46:53
  a
• 46:53
  data
• 46:53
  standpoint
• 46:54
  and
• 46:54
  interpret
• 46:55
  what's
• 46:55
  going
• 46:55
  on
• 46:56
  correctly.
• 46:57
  Yeah,
• 46:58
  I
• 46:58
  think
• 46:58
  natural
• 46:59
  natural
• 46:59
  events
• 46:59
  are
• 46:59
  going
• 46:59
  to
• 46:59
  have
• 47:00
  a
• 47:00
  greater
• 47:00
  impact
• 47:01
  the
• 47:01
  way
• 47:01
  we're
• 47:01
  going.
• 47:01
  Not
• 47:02
  just
• 47:02
  the
• 47:02
  wildfires.
• 47:03
  But
• 47:03
  you
• 47:03
  look
• 47:03
  at
• 47:03
  the
• 47:03
  lake
• 47:04
  Powell
• 47:04
  and
• 47:04
  lake
• 47:05
  Mead
• 47:05
  and
• 47:05
  how
• 47:06
  water
• 47:06
  levels
• 47:06
  have
• 47:06
  dropped.
• 47:07
  I
• 47:07
  know
• 47:07
  Paige,
• 47:07
  Arizona
• 47:08
  is
• 47:09
  hurting
• 47:09
  a
• 47:09
  lot
• 47:10
  because
• 47:11
  the
• 47:11
  low
• 47:11
  water
• 47:12
  level
• 47:12
  in
• 47:12
  lake
• 47:12
  pal
• 47:13
  has
• 47:13
  dropped
• 47:13
  so
• 47:13
  much
• 47:14
  that
• 47:14
  they
• 47:14
  can't
• 47:14
  launch
• 47:15
  houseboats.
• 47:16
  A
• 47:16
  lot
• 47:16
  of
• 47:16
  the
• 47:16
  houseboat
• 47:17
  reservations
• 47:18
  have
• 47:18
  gone
• 47:18
  away.
• 47:19
  I
• 47:19
  heard
• 47:19
  one
• 47:20
  anecdotal
• 47:21
  story
• 47:21
  of
• 47:22
  one
• 47:22
  operator
• 47:22
  who
• 47:22
  had
• 47:23
  to
• 47:23
  cancel
• 47:23
  400
• 47:24
  houseboat
• 47:25
  reservations
• 47:26
  in
• 47:26
  August.
• 47:27
  And
• 47:28
  I
• 47:29
  know
• 47:29
  the
• 47:29
  situation
• 47:29
  is
• 47:29
  not
• 47:30
  getting
• 47:30
  better.
• 47:30
  Here
• 47:30
  it
• 47:31
  is.
• 47:31
  December
• 47:31
  1st,
• 47:32
  we're
• 47:33
  hurting
• 47:33
  for
• 47:33
  snow
• 47:33
  infer.
• 47:34
  Hasn't
• 47:34
  seen
• 47:34
  snow
• 47:35
  yet
• 47:35
  this
• 47:35
  year.
• 47:35
  It's
• 47:36
  the
• 47:36
  longest
• 47:36
  in
• 47:36
  the
• 47:36
  city's
• 47:37
  history.
• 47:38
  And
• 47:38
  if
• 47:38
  this
• 47:39
  keeps
• 47:39
  going
• 47:39
  up.
• 47:39
  I've
• 47:39
  reached
• 47:40
  out
• 47:40
  to
• 47:40
  the
• 47:40
  park
• 47:40
  service
• 47:41
  to
• 47:41
  figure
• 47:41
  out
• 47:42
  how
• 47:42
  they're
• 47:42
  going
• 47:42
  to
• 47:43
  extend
• 47:43
  the
• 47:43
  boat
• 47:44
  ramps
• 47:44
  at
• 47:44
  lake
• 47:44
  pal,
• 47:44
  if
• 47:45
  they
• 47:45
  can.
• 47:46
  But
• 47:46
  that's
• 47:46
  just
• 47:46
  one
• 47:47
  example
• 47:47
  of
• 47:48
  the
• 47:48
  issues
• 47:48
  that
• 47:49
  RV
• 47:49
  ears
• 47:49
  and
• 47:50
  tent
• 47:50
  campers
• 47:50
  are
• 47:50
  facing
• 47:51
  in
• 47:51
  the
• 47:51
  west
• 47:52
  and
• 47:53
  for
• 47:53
  California
• 47:54
  specifically.
• 47:55
  And
• 47:55
  by
• 47:55
  the
• 47:55
  way,
• 47:55
  I'll
• 47:55
  caveat,
• 47:56
  when
• 47:56
  I'm
• 47:56
  about
• 47:56
  to
• 47:57
  say
• 47:57
  by
• 47:57
  saying
• 47:57
  Diana
• 47:58
  Kelly
• 47:58
  is
• 47:58
  the
• 47:59
  absence.
• 48:00
  She
• 48:00
  just
• 48:00
  knows
• 48:01
  California
• 48:01
  as
• 48:02
  you'd
• 48:02
  run
• 48:02
  the
• 48:02
  camp
• 48:03
  Cal
• 48:03
  now.
• 48:04
  And
• 48:04
  she
• 48:04
  was
• 48:04
  speaking
• 48:05
  about
• 48:05
  this
• 48:05
  recently
• 48:06
  on
• 48:06
  another
• 48:06
  another
• 48:07
  broadcast
• 48:08
  American
• 48:08
  glamping
• 48:09
  association
• 48:09
  call.
• 48:10
  So
• 48:10
  she's
• 48:11
  the
• 48:11
  definitive
• 48:11
  expert
• 48:12
  for
• 48:12
  this,
• 48:12
  but
• 48:12
  to
• 48:12
  paraphrase
• 48:13
  some
• 48:13
  of
• 48:13
  what
• 48:13
  she
• 48:13
  was
• 48:14
  saying,
• 48:14
  what
• 48:14
  California's
• 48:15
  experience
• 48:16
  is,
• 48:17
  fires.
• 48:17
  Yes,
• 48:18
  absolutely.
• 48:18
  But
• 48:18
  the
• 48:19
  after
• 48:19
  effect
• 48:19
  of
• 48:20
  that
• 48:20
  has
• 48:20
  been
• 48:20
  insurers,
• 48:21
  either
• 48:21
  dropping
• 48:22
  their
• 48:22
  parks
• 48:23
  and
• 48:23
  not
• 48:23
  insuring
• 48:24
  them
• 48:24
  at
• 48:24
  all
• 48:25
  or
• 48:25
  doubling
• 48:26
  or
• 48:26
  triple.
• 48:27
  Their
• 48:27
  insurance.
• 48:27
  If
• 48:28
  they'll
• 48:28
  even
• 48:28
  write
• 48:28
  a
• 48:28
  policy,
• 48:29
  that's
• 48:29
  a
• 48:29
  huge
• 48:30
  thing.
• 48:30
  Especially
• 48:31
  if
• 48:31
  you
• 48:31
  think
• 48:31
  about
• 48:31
  developing
• 48:32
  apart
• 48:32
  in
• 48:32
  California,
• 48:33
  almost
• 48:34
  before
• 48:34
  you
• 48:34
  find
• 48:34
  the
• 48:34
  land
• 48:35
  to
• 48:35
  start
• 48:35
  with,
• 48:35
  can
• 48:36
  I
• 48:36
  even
• 48:36
  ensure
• 48:36
  it
• 48:36
  once
• 48:37
  I
• 48:37
  build
• 48:37
  it,
• 48:38
  but
• 48:38
  secondarily
• 48:39
  Diana
• 48:39
  was
• 48:39
  making
• 48:40
  the
• 48:40
  point
• 48:40
  that
• 48:40
  perception
• 48:41
  is
• 48:41
  reality.
• 48:42
  And
• 48:42
  if
• 48:42
  the
• 48:42
  consumer
• 48:43
  perceives
• 48:43
  it's
• 48:44
  going
• 48:44
  to
• 48:44
  be
• 48:44
  smokey
• 48:45
  and
• 48:45
  it's
• 48:45
  all
• 48:45
  going
• 48:45
  to
• 48:45
  be
• 48:45
  burnt
• 48:46
  to
• 48:46
  a
• 48:46
  CRISPR,
• 48:47
  I'm
• 48:47
  going
• 48:47
  up
• 48:47
  there.
• 48:48
  I'm
• 48:48
  not
• 48:48
  going
• 48:48
  to
• 48:48
  make
• 48:49
  the
• 48:49
  trip.
• 48:49
  Now,
• 48:50
  this
• 48:50
  campground
• 48:50
  I
• 48:50
  may
• 48:51
  have
• 48:51
  been
• 48:51
  up
• 48:51
  there
• 48:51
  for
• 48:51
  generations
• 48:52
  was
• 48:52
  never
• 48:53
  cooked
• 48:53
  by
• 48:53
  a
• 48:53
  fire.
• 48:54
  Didn't
• 48:54
  have
• 48:54
  the
• 48:54
  smoke,
• 48:55
  didn't
• 48:55
  have
• 48:55
  the
• 48:55
  set
• 48:56
  and
• 48:56
  they
• 48:56
  evaded
• 48:57
  the
• 48:57
  entire
• 48:57
  thing,
• 48:58
  but
• 48:59
  they're
• 48:59
  still
• 48:59
  suffering
• 49:00
  because
• 49:00
  the
• 49:00
  perception
• 49:01
  is
• 49:01
  I'm
• 49:02
  not
• 49:02
  going
• 49:02
  into
• 49:02
  a
• 49:02
  fire
• 49:03
  zone.
• 49:03
  So
• 49:04
  public
• 49:04
  perception
• 49:05
  has
• 49:05
  hurt
• 49:05
  tourism
• 49:06
  in
• 49:06
  California
• 49:06
  at
• 49:06
  RV
• 49:07
  parks,
• 49:07
  demonstrably
• 49:08
  let
• 49:08
  alone
• 49:09
  the
• 49:09
  operational
• 49:09
  costs.
• 49:10
  So
• 49:10
  from
• 49:11
  a
• 49:11
  real
• 49:11
  and
• 49:11
  imagined
• 49:12
  perspective,
• 49:13
  the
• 49:13
  wildfires
• 49:13
  in
• 49:13
  California,
• 49:14
  deleterious
• 49:15
  to
• 49:15
  put
• 49:16
  in.
• 49:18
  Yeah.
• 49:18
  And
• 49:18
  I
• 49:18
  think
• 49:18
  that's
• 49:18
  a
• 49:18
  whole
• 49:19
  topic.
• 49:19
  We
• 49:19
  get
• 49:19
  dive
• 49:19
  into
• 49:20
  deeply,
• 49:20
  right?
• 49:20
  Rio
• 49:21
  versus
• 49:21
  perception
• 49:22
  and
• 49:22
  media
• 49:22
  coverage
• 49:23
  and
• 49:23
  hurricanes
• 49:23
  and
• 49:24
  how
• 49:24
  all
• 49:24
  those
• 49:25
  kinds
• 49:25
  of
• 49:25
  things.
• 49:25
  We
• 49:25
  probably
• 49:25
  won't
• 49:25
  have
• 49:26
  time
• 49:26
  for
• 49:26
  the
• 49:26
  remainder
• 49:27
  of
• 49:27
  the
• 49:27
  show.
• 49:27
  But
• 49:27
  yeah
• 49:28
  it's
• 49:28
  to
• 49:29
  Kurt's
• 49:29
  point
• 49:29
  too,
• 49:30
  it's
• 49:30
  everywhere.
• 49:31
  It's
• 49:31
  not
• 49:31
  the
• 49:31
  west
• 49:32
  is
• 49:32
  what
• 49:32
  we're
• 49:32
  talking
• 49:32
  about.
• 49:33
  And
• 49:33
  it's
• 49:33
  been
• 49:34
  disproportionately
• 49:35
  impacted
• 49:36
  by
• 49:36
  the
• 49:36
  things
• 49:36
  like
• 49:36
  the
• 49:36
  drought
• 49:37
  we're
• 49:37
  talking
• 49:37
  about
• 49:37
  in
• 49:37
  the
• 49:38
  wildfires
• 49:38
  and
• 49:38
  stuff
• 49:38
  like
• 49:39
  that.
• 49:39
  But
• 49:39
  even
• 49:39
  up
• 49:40
  here,
• 49:40
  I
• 49:40
  am
• 49:40
  in
• 49:40
  Calgary.
• 49:41
  Like
• 49:41
  it's
• 49:41
  a
• 49:41
  small
• 49:42
  difference,
• 49:43
  but
• 49:43
  we
• 49:43
  would
• 49:43
  have
• 49:43
  a
• 49:43
  ton
• 49:43
  of
• 49:43
  snow
• 49:44
  usually
• 49:44
  by
• 49:45
  now
• 49:45
  it's
• 49:45
  snowed
• 49:46
  twice
• 49:46
  maybe.
• 49:47
  And
• 49:47
  it
• 49:47
  melts
• 49:47
  that
• 49:47
  like
• 49:48
  the
• 49:48
  next
• 49:48
  day,
• 49:48
  cause
• 49:48
  we
• 49:48
  get
• 49:49
  a
• 49:49
  lot
• 49:49
  of
• 49:49
  sunshine,
• 49:50
  but
• 49:50
  so
• 49:50
  there's,
• 49:51
  again,
• 49:51
  that's
• 49:51
  not
• 49:52
  anything
• 49:52
  that
• 49:52
  would
• 49:52
  impact
• 49:52
  the
• 49:52
  camping
• 49:53
  industry,
• 49:53
  but
• 49:53
  those
• 49:54
  small
• 49:54
  little
• 49:54
  changes
• 49:55
  are
• 49:55
  happening,
• 49:56
  whether
• 49:56
  they're
• 49:56
  consistent
• 49:57
  or
• 49:57
  not
• 49:57
  remains
• 49:57
  to
• 49:57
  be
• 49:57
  seen,
• 49:58
  whether
• 49:58
  they
• 49:58
  impact
• 49:58
  anything
• 49:59
  remains
• 49:59
  to
• 49:59
  be
• 49:59
  seen.
• 50:00
  But
• 50:00
  it's
• 50:00
  interesting
• 50:01
  to
• 50:01
  think
• 50:01
  about,
• 50:01
  you
• 50:01
  go
• 50:01
  to
• 50:01
  the
• 50:01
  east
• 50:02
  coast
• 50:02
  right
• 50:02
  now
• 50:03
  and
• 50:03
  the
• 50:03
  entire
• 50:03
  state
• 50:04
  of
• 50:04
  North
• 50:04
  Carolina.
• 50:05
  It's
• 50:06
  under
• 50:06
  an
• 50:06
  open
• 50:06
  fire
• 50:06
  ban
• 50:07
  at
• 50:07
  CA
• 50:07
  lookout
• 50:08
  and
• 50:08
  Cape
• 50:08
  Hatteras,
• 50:09
  national
• 50:09
  seashores,
• 50:10
  you
• 50:10
  can't
• 50:10
  even
• 50:10
  build
• 50:11
  a
• 50:11
  fire
• 50:11
  in
• 50:12
  the
• 50:12
  sand
• 50:12
  dunes.
• 50:13
  That's
• 50:13
  how
• 50:13
  seriously
• 50:14
  dry
• 50:14
  things
• 50:14
  are
• 50:15
  back
• 50:15
  there.
• 50:15
  So
• 50:16
  yeah,
• 50:16
  it
• 50:16
  goes
• 50:16
  from
• 50:16
  coast
• 50:16
  to
• 50:17
  coast.
• 50:19
  I
• 50:19
  didn't
• 50:19
  know
• 50:19
  that,
• 50:20
  but
• 50:20
  that
• 50:20
  never
• 50:20
  would've
• 50:20
  occurred
• 50:21
  to
• 50:21
  me.
• 50:21
  Yeah.
• 50:21
  I
• 50:22
  had
• 50:22
  North
• 50:22
  Carolina.
• 50:22
  So
• 50:24
  maybe
• 50:24
  we
• 50:24
  can,
• 50:25
  we'll
• 50:25
  have
• 50:25
  to
• 50:25
  maybe
• 50:25
  do
• 50:25
  a
• 50:26
  show
• 50:26
  on
• 50:26
  that
• 50:26
  and
• 50:26
  talk
• 50:26
  about
• 50:27
  some
• 50:27
  of
• 50:27
  the
• 50:27
  different
• 50:27
  things
• 50:27
  that
• 50:27
  are
• 50:28
  being
• 50:28
  impacted
• 50:28
  Angela
• 50:29
  in
• 50:29
  the
• 50:29
  future.
• 50:29
  If
• 50:29
  we
• 50:29
  can,
• 50:29
  maybe
• 50:30
  in
• 50:30
  2022.
• 50:30
  So
• 50:31
  we've
• 50:31
  only
• 50:32
  got
• 50:32
  a
• 50:32
  couple
• 50:32
  minutes
• 50:32
  left
• 50:32
  here.
• 50:32
  I
• 50:33
  want
• 50:33
  to
• 50:33
  talk
• 50:33
  about
• 50:33
  experiences
• 50:34
  real
• 50:34
  briefly,
• 50:34
  cause
• 50:34
  Angela
• 50:35
  brought
• 50:35
  it
• 50:35
  up.
• 50:35
  And
• 50:35
  I
• 50:35
  think
• 50:35
  Randy
• 50:36
  touched
• 50:36
  on
• 50:36
  it
• 50:36
  briefly
• 50:36
  just
• 50:37
  how
• 50:37
  you
• 50:37
  need
• 50:37
  to
• 50:38
  delight
• 50:38
  and
• 50:39
  take
• 50:39
  care
• 50:39
  of
• 50:39
  your
• 50:39
  customers
• 50:40
  and
• 50:40
  think
• 50:41
  of
• 50:41
  new
• 50:41
  ways
• 50:41
  to
• 50:42
  bring
• 50:42
  them
• 50:42
  into
• 50:42
  your
• 50:42
  park.
• 50:43
  As
• 50:43
  Angela
• 50:44
  mentioned,
• 50:45
  the
• 50:45
  inflation
• 50:45
  is
• 50:46
  going
• 50:46
  up,
• 50:46
  but
• 50:46
  people
• 50:46
  seem
• 50:47
  to
• 50:47
  be
• 50:47
  tending
• 50:47
  to
• 50:48
  buy
• 50:48
  more
• 50:48
  experiences
• 50:49
  than
• 50:49
  they
• 50:49
  are
• 50:49
  goods
• 50:50
  and
• 50:50
  things.
• 50:51
  And
• 50:51
  how
• 50:51
  much
• 50:52
  that
• 50:52
  translates,
• 50:52
  remains
• 50:52
  to
• 50:53
  be
• 50:53
  seen,
• 50:53
  whether
• 50:53
  it's
• 50:53
  a
• 50:53
  pattern
• 50:54
  that
• 50:54
  happens
• 50:54
  this
• 50:54
  year
• 50:55
  or
• 50:55
  continues
• 50:56
  onto
• 50:56
  the
• 50:56
  next
• 50:56
  years,
• 50:57
  I
• 50:57
  don't
• 50:57
  know
• 50:57
  yet,
• 50:58
  but
• 50:58
  I
• 50:58
  think
• 50:58
  it's
• 50:58
  important
• 50:59
  to
• 50:59
  think
• 50:59
  about
• 50:59
  as
• 51:00
  we
• 51:00
  move
• 51:00
  into
• 51:00
  this,
• 51:01
  more
• 51:01
  people
• 51:01
  do
• 51:01
  glamping,
• 51:02
  more
• 51:02
  people
• 51:03
  are
• 51:03
  focused
• 51:03
  on
• 51:03
  the
• 51:03
  experience
• 51:04
  and
• 51:04
  the
• 51:04
  uniqueness
• 51:05
  of
• 51:05
  their
• 51:05
  property,
• 51:05
  not
• 51:05
  just
• 51:06
  with
• 51:06
  the
• 51:06
  type
• 51:06
  of
• 51:06
  accommodations,
• 51:07
  but
• 51:07
  how
• 51:07
  the
• 51:07
  setup,
• 51:08
  isn't
• 51:08
  how
• 51:08
  the
• 51:08
  dividers
• 51:09
  are
• 51:09
  between
• 51:09
  sites
• 51:09
  and
• 51:10
  how
• 51:10
  the
• 51:10
  service
• 51:10
  is.
• 51:11
  And
• 51:11
  do
• 51:11
  you
• 51:12
  deliver
• 51:12
  meals
• 51:12
  and
• 51:12
  do
• 51:12
  you
• 51:13
  put
• 51:13
  together
• 51:13
  packages
• 51:13
  and
• 51:14
  things
• 51:14
  like
• 51:14
  that,
• 51:15
  the
• 51:15
  opportunities
• 51:15
  there
• 51:16
  to
• 51:16
  not
• 51:16
  just
• 51:17
  extend
• 51:17
  your
• 51:17
  season?
• 51:18
  I
• 51:18
  think,
• 51:18
  and
• 51:18
  obviously
• 51:19
  you
• 51:19
  guys
• 51:19
  can
• 51:19
  all
• 51:19
  comment
• 51:20
  on
• 51:20
  this
• 51:20
  in
• 51:20
  a
• 51:20
  second,
• 51:21
  but
• 51:21
  not
• 51:21
  just
• 51:21
  to
• 51:21
  extend
• 51:22
  your
• 51:22
  season,
• 51:23
  but
• 51:23
  to
• 51:23
  really
• 51:24
  create
• 51:24
  a
• 51:24
  whole
• 51:25
  new
• 51:25
  season.
• 51:25
  In
• 51:25
  some
• 51:26
  cases
• 51:26
  like
• 51:27
  this
• 51:27
  is
• 51:27
  the
• 51:27
  campground
• 51:28
  related,
• 51:28
  but,
• 51:29
  and
• 51:29
  we
• 51:29
  were
• 51:29
  talking
• 51:30
  about
• 51:30
  this,
• 51:30
  got
• 51:30
  in
• 51:30
  the
• 51:30
  slack
• 51:31
  channel
• 51:31
  earlier
• 51:31
  posted
• 51:32
  some
• 51:32
  pictures
• 51:32
  of
• 51:32
  a
• 51:32
  Christmas
• 51:33
  party
• 51:33
  that
• 51:33
  we
• 51:33
  went
• 51:33
  to
• 51:33
  in
• 51:34
  Seattle.
• 51:34
  There's
• 51:34
  a
• 51:34
  couple
• 51:34
  in
• 51:35
  Calgary
• 51:35
  too.
• 51:35
  And
• 51:36
  just
• 51:36
  the
• 51:37
  ability
• 51:37
  for
• 51:37
  that.
• 51:38
  It's
• 51:38
  a
• 51:38
  pop-up
• 51:38
  bar
• 51:38
  for
• 51:39
  a
• 51:39
  regular
• 51:39
  bar.
• 51:40
  That's
• 51:40
  open
• 51:40
  all
• 51:40
  year
• 51:41
  to
• 51:41
  transform
• 51:41
  itself
• 51:42
  for
• 51:42
  a
• 51:42
  month
• 51:42
  and
• 51:42
  a
• 51:42
  half
• 51:43
  or
• 51:43
  from
• 51:43
  Thanksgiving
• 51:43
  to
• 51:44
  the
• 51:44
  end
• 51:44
  of
• 51:44
  the
• 51:44
  year
• 51:45
  into
• 51:45
  a
• 51:45
  Christmas
• 51:45
  bar,
• 51:46
  probably.
• 51:47
  I'd
• 51:47
  be
• 51:47
  willing
• 51:48
  to
• 51:48
  bet
• 51:48
  10
• 51:48
  X
• 51:49
  their
• 51:49
  revenue
• 51:50
  during
• 51:50
  that
• 51:50
  time,
• 51:51
  because
• 51:51
  just
• 51:52
  as
• 51:52
  the
• 51:52
  charm
• 51:52
  that
• 51:52
  people
• 51:53
  will
• 51:53
  come
• 51:53
  in
• 51:53
  and
• 51:53
  see
• 51:53
  all
• 51:53
  the
• 51:53
  Christmas
• 51:54
  decorations
• 51:54
  and
• 51:54
  the
• 51:54
  curling
• 51:55
  and
• 51:55
  the
• 51:55
  special
• 51:56
  drinks
• 51:56
  and
• 51:56
  all
• 51:56
  those
• 51:56
  kinds
• 51:57
  of
• 51:57
  things.
• 51:57
  And
• 51:57
  so
• 51:58
  that's
• 51:58
  a,
• 51:58
  not
• 51:59
  an
• 51:59
  example
• 51:59
  that
• 51:59
  translates
• 52:00
  to
• 52:00
  campgrounds
• 52:01
  specific
• 52:01
  to
• 52:01
  bars.
• 52:02
  If
• 52:02
  you
• 52:03
  could
• 52:03
  theme
• 52:03
  things
• 52:03
  around
• 52:03
  Christmas,
• 52:04
  just
• 52:04
  like
• 52:04
  how
• 52:05
  Halloween
• 52:05
  extended
• 52:06
  a
• 52:06
  lot
• 52:06
  of
• 52:06
  people's
• 52:06
  sites.
• 52:07
  And
• 52:07
  if
• 52:07
  you
• 52:07
  can
• 52:07
  enhance
• 52:08
  those
• 52:08
  experiences,
• 52:09
  I
• 52:09
  think
• 52:09
  you
• 52:09
  can
• 52:09
  really
• 52:09
  do
• 52:10
  some
• 52:10
  amazing
• 52:10
  things.
• 52:13
  Yeah.
• 52:13
  And
• 52:13
  I
• 52:14
  think
• 52:14
  it
• 52:14
  really
• 52:14
  comes
• 52:15
  back
• 52:15
  to
• 52:15
  what
• 52:15
  Toby
• 52:16
  was
• 52:16
  talking
• 52:16
  about
• 52:16
  is
• 52:17
  re-imagining
• 52:17
  your
• 52:18
  space
• 52:19
  because
• 52:19
  instead
• 52:20
  of
• 52:20
  seeing
• 52:20
  the
• 52:20
  negative,
• 52:21
  there
• 52:21
  are
• 52:21
  so
• 52:21
  many
• 52:21
  ways
• 52:22
  you
• 52:22
  can
• 52:22
  turn
• 52:22
  it
• 52:22
  and
• 52:22
  see
• 52:22
  the
• 52:23
  positive.
• 52:23
  So
• 52:24
  for
• 52:24
  example,
• 52:24
  I,
• 52:25
  I
• 52:25
  if
• 52:25
  I
• 52:25
  had
• 52:25
  known
• 52:26
  then
• 52:26
  what
• 52:26
  I
• 52:26
  know
• 52:26
  now,
• 52:27
  I
• 52:27
  would
• 52:27
  have
• 52:27
  been
• 52:27
  telling
• 52:28
  some
• 52:28
  of
• 52:28
  those
• 52:28
  parts
• 52:29
  with
• 52:29
  there
• 52:29
  that
• 52:29
  were
• 52:29
  had
• 52:30
  to
• 52:30
  reduce
• 52:30
  their
• 52:30
  site
• 52:31
  occupancy,
• 52:32
  keep
• 52:32
  your
• 52:32
  sites
• 52:33
  open.
• 52:33
  Just
• 52:34
  allow
• 52:34
  boondockers
• 52:34
  to
• 52:35
  come
• 52:35
  in
• 52:35
  at
• 52:35
  a
• 52:35
  lower
• 52:35
  rate,
• 52:36
  no
• 52:36
  hookups,
• 52:37
  because
• 52:37
  boondockers
• 52:38
  are
• 52:38
  always
• 52:38
  looking
• 52:38
  for
• 52:39
  a
• 52:39
  safe
• 52:39
  place
• 52:40
  to
• 52:40
  go.
• 52:40
  They
• 52:40
  don't
• 52:40
  necessarily
• 52:41
  need.
• 52:42
  All
• 52:42
  the
• 52:42
  amenities.
• 52:43
  And
• 52:44
  I
• 52:44
  have
• 52:44
  parks
• 52:45
  now
• 52:45
  that
• 52:45
  are
• 52:45
  in
• 52:45
  the
• 52:46
  Northeast,
• 52:46
  that
• 52:47
  they
• 52:47
  were
• 52:47
  never
• 52:48
  open
• 52:48
  during
• 52:48
  the
• 52:48
  winter,
• 52:49
  but
• 52:49
  they're
• 52:49
  opening
• 52:50
  on
• 52:50
  weekends
• 52:50
  now.
• 52:51
  And
• 52:51
  they're
• 52:51
  not
• 52:52
  in
• 52:52
  same
• 52:52
  thing.
• 52:52
  They're
• 52:52
  not
• 52:53
  offering
• 52:53
  amenities,
• 52:54
  but
• 52:54
  they're
• 52:54
  doing
• 52:55
  event
• 52:55
  weekends.
• 52:56
  And
• 52:56
  they're
• 52:57
  bringing
• 52:57
  in
• 52:57
  people
• 52:58
  who
• 52:58
  have
• 52:58
  solar
• 52:59
  and
• 52:59
  who
• 52:59
  have
• 53:00
  they're
• 53:00
  self-contained
• 53:01
  so
• 53:01
  they
• 53:01
  don't
• 53:01
  need
• 53:02
  the
• 53:02
  amenities.
• 53:03
  So
• 53:03
  instead
• 53:03
  of
• 53:03
  closing,
• 53:04
  three
• 53:04
  months
• 53:04
  out
• 53:04
  of
• 53:04
  the
• 53:04
  year,
• 53:04
  they're
• 53:05
  taking
• 53:05
  12
• 53:05
  special
• 53:06
  weekends
• 53:07
  and
• 53:07
  generating
• 53:07
  revenue.
• 53:08
  And
• 53:08
  so
• 53:09
  that's
• 53:10
  what
• 53:10
  I
• 53:10
  really
• 53:10
  want
• 53:11
  to
• 53:11
  encourage
• 53:11
  our
• 53:11
  park
• 53:11
  owners
• 53:12
  to
• 53:12
  do
• 53:12
  is
• 53:12
  really
• 53:13
  take
• 53:13
  some
• 53:13
  time
• 53:14
  during
• 53:14
  this
• 53:14
  season
• 53:15
  when
• 53:15
  things
• 53:15
  are
• 53:15
  generally
• 53:16
  less
• 53:16
  busy
• 53:17
  and
• 53:17
  re-imagine
• 53:18
  what
• 53:19
  you
• 53:19
  could
• 53:19
  be
• 53:19
  doing
• 53:20
  with
• 53:20
  your.
• 53:21
  Absolutely
• 53:22
  giving
• 53:22
  people
• 53:23
  a
• 53:23
  reason
• 53:23
  to
• 53:23
  be
• 53:24
  there.
• 53:24
  When
• 53:24
  they
• 53:24
  otherwise
• 53:25
  would
• 53:25
  not
• 53:25
  be
• 53:25
  there
• 53:26
  I
• 53:26
  think
• 53:26
  it's
• 53:27
  spot
• 53:27
  on,
• 53:27
  there's
• 53:28
  a
• 53:28
  property
• 53:29
  that
• 53:29
  that
• 53:29
  we
• 53:29
  manage
• 53:30
  in
• 53:30
  the
• 53:30
  Oklahoma
• 53:31
  Ozarks
• 53:31
  that
• 53:32
  is
• 53:32
  historically.
• 53:33
  Dead
• 53:34
  in
• 53:34
  December.
• 53:35
  But
• 53:35
  this
• 53:35
  year
• 53:35
  we've
• 53:35
  launched
• 53:36
  a
• 53:36
  winter
• 53:36
  festival
• 53:37
  for
• 53:37
  the
• 53:37
  first
• 53:38
  three
• 53:38
  weekends
• 53:38
  of
• 53:39
  the
• 53:39
  month.
• 53:40
  And
• 53:40
  it's
• 53:40
  not
• 53:41
  much,
• 53:41
  we've
• 53:41
  got
• 53:41
  like
• 53:42
  a
• 53:42
  drive-through
• 53:42
  Christmas,
• 53:43
  light
• 53:44
  display
• 53:44
  and
• 53:44
  pictures
• 53:45
  with
• 53:45
  Santa
• 53:45
  and
• 53:45
  some
• 53:45
  crafts
• 53:46
  and
• 53:46
  that
• 53:46
  sort
• 53:46
  of
• 53:46
  thing.
• 53:47
  But
• 53:47
  our
• 53:47
  occupancy
• 53:48
  would
• 53:48
  normally
• 53:49
  be
• 53:49
  5%
• 53:50
  and
• 53:50
  now
• 53:51
  it's
• 53:51
  45%.
• 53:52
  And
• 53:52
  we
• 53:52
  just
• 53:52
  launched
• 53:53
  this
• 53:53
  a
• 53:53
  month
• 53:54
  ago.
• 53:54
  Wow,
• 53:55
  it's
• 53:55
  not
• 53:55
  like
• 53:55
  it's
• 53:55
  been
• 53:56
  in
• 53:56
  the
• 53:56
  works.
• 53:56
  And
• 53:57
  I
• 53:57
  think
• 53:57
  that
• 53:57
  people
• 53:58
  are,
• 53:58
  there's
• 53:59
  so
• 53:59
  many
• 53:59
  new
• 53:59
  guests
• 54:00
  that
• 54:00
  are
• 54:00
  new
• 54:01
  to
• 54:01
  our
• 54:01
  industry
• 54:02
  that
• 54:02
  understand
• 54:03
  what
• 54:04
  outdoor
• 54:04
  hospitality
• 54:05
  can
• 54:06
  be
• 54:06
  and
• 54:07
  they're
• 54:07
  paying
• 54:07
  attention
• 54:08
  to
• 54:08
  what
• 54:08
  we're
• 54:08
  doing.
• 54:09
  So
• 54:09
  the
• 54:09
  more
• 54:09
  that
• 54:09
  we
• 54:10
  disrupt
• 54:11
  what
• 54:11
  has
• 54:11
  been,
• 54:12
  and
• 54:12
  we
• 54:12
  start
• 54:12
  to
• 54:13
  implement
• 54:14
  these
• 54:14
  themed
• 54:14
  weekends
• 54:14
  and
• 54:15
  create
• 54:15
  a
• 54:15
  true
• 54:15
  destination
• 54:16
  and
• 54:16
  a
• 54:16
  true
• 54:16
  experience
• 54:17
  at
• 54:17
  your
• 54:17
  property,
• 54:18
  the
• 54:18
  more
• 54:18
  that
• 54:19
  they'll
• 54:19
  come
• 54:19
  back,
• 54:19
  we
• 54:19
  have
• 54:20
  so
• 54:20
  many
• 54:20
  more
• 54:20
  do
• 54:20
  eyeballs
• 54:21
  on
• 54:21
  us.
• 54:21
  Let's
• 54:22
  take
• 54:22
  advantage
• 54:22
  of
• 54:22
  that
• 54:23
  and
• 54:23
  really
• 54:23
  show
• 54:23
  them
• 54:23
  what
• 54:23
  this
• 54:23
  could
• 54:24
  be.
• 54:27
  Anybody
• 54:27
  else
• 54:27
  want
• 54:28
  to
• 54:28
  touch
• 54:28
  on
• 54:28
  experiences
• 54:29
  before
• 54:29
  we
• 54:29
  wrap
• 54:29
  up
• 54:29
  here?
• 54:29
  I
• 54:29
  know
• 54:30
  we
• 54:30
  all
• 54:30
  gotta
• 54:30
  go
• 54:30
  in
• 54:30
  about
• 54:30
  a
• 54:30
  minute,
• 54:31
  but
• 54:32
  that
• 54:32
  could
• 54:32
  be
• 54:32
  a
• 54:32
  whole
• 54:33
  show
• 54:33
  up
• 54:33
  right
• 54:33
  now.
• 54:34
  I
• 54:34
  know
• 54:34
  we
• 54:34
  probably
• 54:35
  should
• 54:35
  have
• 54:35
  a
• 54:35
  show
• 54:35
  on
• 54:35
  that
• 54:36
  too.
• 54:36
  We're
• 54:36
  just
• 54:36
  going
• 54:36
  to
• 54:37
  see
• 54:37
  Duran,
• 54:38
  like
• 54:38
  we'll
• 54:38
  have
• 54:38
  a,
• 54:38
  we'll
• 54:39
  devote
• 54:39
  a
• 54:39
  whole
• 54:39
  show
• 54:40
  like
• 54:40
  this
• 54:40
  to
• 54:40
  ideas
• 54:41
  for
• 54:41
  Angela,
• 54:42
  for
• 54:42
  a
• 54:42
  future
• 54:42
  show
• 54:46
  for
• 54:46
  this
• 54:47
  group,
• 54:47
  I
• 54:47
  imagine,
• 54:47
  but
• 54:48
  all
• 54:49
  oh,
• 54:49
  I
• 54:49
  w
• 54:49
  no,
• 54:49
  I
• 54:50
  was
• 54:50
  just
• 54:50
  going
• 54:50
  to
• 54:50
  say
• 54:50
  to
• 54:50
  touch
• 54:51
  on,
• 54:51
  but
• 54:51
  Sandy
• 54:52
  and
• 54:52
  Scott
• 54:52
  were
• 54:52
  both
• 54:52
  saying
• 54:53
  just
• 54:53
  trying
• 54:53
  to
• 54:54
  come
• 54:54
  up
• 54:54
  with
• 54:54
  new
• 54:54
  and
• 54:54
  creative
• 54:55
  ways
• 54:55
  to
• 54:55
  give
• 54:56
  those
• 54:56
  experiences.
• 54:57
  And,
• 54:57
  you're
• 54:57
  at
• 54:58
  your
• 54:58
  property
• 54:58
  anyway,
• 54:59
  in
• 54:59
  the
• 54:59
  off
• 54:59
  season
• 54:59
  and
• 55:00
  your
• 55:00
  normal
• 55:00
  off
• 55:00
  season,
• 55:01
  and
• 55:01
  you
• 55:01
  can
• 55:01
  get
• 55:02
  people
• 55:02
  to
• 55:02
  come
• 55:02
  in
• 55:03
  that
• 55:03
  don't
• 55:03
  need
• 55:03
  your
• 55:03
  utilities.
• 55:04
  Like
• 55:04
  why
• 55:04
  not
• 55:05
  open
• 55:05
  those
• 55:05
  sites
• 55:05
  up
• 55:05
  for
• 55:06
  them?
• 55:06
  What
• 55:06
  is
• 55:06
  it
• 55:06
  to
• 55:06
  you?
• 55:07
  You're
• 55:08
  already
• 55:08
  there,
• 55:08
  you're
• 55:08
  already
• 55:08
  maintaining
• 55:09
  other
• 55:09
  things.
• 55:09
  You're
• 55:10
  already
• 55:10
  doing
• 55:10
  work
• 55:10
  on
• 55:10
  the
• 55:10
  property.
• 55:11
  So
• 55:11
  what
• 55:11
  is
• 55:11
  it
• 55:11
  to
• 55:12
  you?
• 55:12
  You
• 55:12
  make
• 55:12
  a
• 55:12
  little
• 55:12
  bit
• 55:12
  of
• 55:12
  extra
• 55:13
  revenue
• 55:13
  that
• 55:14
  some
• 55:14
  is
• 55:14
  better
• 55:14
  than
• 55:14
  none.
• 55:15
  And
• 55:15
  it's
• 55:15
  not
• 55:15
  like
• 55:15
  it
• 55:16
  requires
• 55:16
  a
• 55:16
  gigantic
• 55:17
  staff
• 55:17
  because
• 55:17
  you're
• 55:17
  not
• 55:18
  necessarily
• 55:18
  renting
• 55:19
  your
• 55:19
  units
• 55:19
  or,
• 55:20
  cleaning
• 55:20
  your
• 55:20
  bath
• 55:20
  houses
• 55:21
  and
• 55:21
  stuff.
• 55:21
  And
• 55:21
  then
• 55:21
  I
• 55:21
  also
• 55:22
  regarding
• 55:22
  the
• 55:23
  experiences
• 55:23
  and
• 55:23
  stuff
• 55:24
  like
• 55:24
  that
• 55:24
  to
• 55:24
  Scott's
• 55:24
  point.
• 55:25
  Yeah,
• 55:25
  just
• 55:25
  getting
• 55:25
  creative,
• 55:26
  it's
• 55:26
  it?
• 55:26
  Doesn't
• 55:27
  it
• 55:27
  honestly,
• 55:27
  doesn't
• 55:27
  take
• 55:27
  a
• 55:27
  lot
• 55:28
  to
• 55:29
  draw
• 55:29
  people
• 55:29
  in.
• 55:29
  Sometimes
• 55:30
  they're
• 55:30
  just
• 55:30
  looking
• 55:30
  for
• 55:30
  something
• 55:31
  different
• 55:31
  and
• 55:31
  unique
• 55:32
  to
• 55:32
  be
• 55:32
  able
• 55:32
  to
• 55:32
  say,
• 55:32
  Hey,
• 55:33
  we
• 55:33
  did
• 55:33
  this
• 55:33
  and
• 55:33
  it
• 55:33
  was
• 55:33
  cool.
• 55:35
  And
• 55:35
  so
• 55:35
  it
• 55:36
  doesn't,
• 55:36
  it
• 55:36
  doesn't
• 55:36
  have
• 55:36
  to
• 55:36
  be
• 55:36
  anything
• 55:37
  crazy.
• 55:37
  And
• 55:37
  over
• 55:37
  the
• 55:37
  top,
• 55:38
  we've
• 55:38
  seen
• 55:38
  a
• 55:38
  lot
• 55:38
  of
• 55:39
  clients
• 55:39
  trying
• 55:39
  different
• 55:40
  things
• 55:40
  and
• 55:40
  and
• 55:41
  having
• 55:41
  success
• 55:41
  with
• 55:42
  just
• 55:42
  kind
• 55:43
  of
• 55:43
  silly
• 55:43
  events
• 55:44
  that
• 55:44
  they've
• 55:44
  thrown
• 55:45
  into
• 55:45
  what
• 55:45
  they
• 55:45
  already
• 55:46
  do.
• 55:46
  So
• 55:46
  yeah,
• 55:47
  I
• 55:47
  agree.
• 55:47
  Yeah.
• 55:47
  It
• 55:48
  doesn't
• 55:48
  have
• 55:48
  to
• 55:48
  be
• 55:48
  much,
• 55:49
  look
• 55:49
  at
• 55:49
  this
• 55:49
  thing,
• 55:49
  I'm
• 55:49
  sitting
• 55:49
  next
• 55:50
  to
• 55:50
  you
• 55:50
  right
• 55:50
  here,
• 55:50
  right?
• 55:50
  Like
• 55:51
  I,
• 55:51
  this
• 55:51
  was
• 55:51
  a
• 55:51
  exhibitor
• 55:52
  who
• 55:52
  exhibited,
• 55:53
  but
• 55:53
  imagine
• 55:53
  this
• 55:54
  is
• 55:54
  super
• 55:54
  portable.
• 55:55
  This
• 55:55
  is
• 55:55
  not
• 55:55
  a
• 55:55
  propane
• 55:56
  one.
• 55:56
  It's
• 55:56
  a
• 55:56
  wood
• 55:56
  pallet,
• 55:56
  one
• 55:57
  it's
• 55:57
  super
• 55:57
  portable.
• 55:57
  It
• 55:57
  packs
• 55:58
  up,
• 55:58
  you
• 55:58
  can
• 55:58
  put
• 55:58
  these
• 55:58
  on
• 55:59
  luxury
• 55:59
  patio
• 56:00
  sites
• 56:01
  and
• 56:01
  extend
• 56:01
  the
• 56:01
  ability
• 56:02
  for
• 56:02
  people
• 56:02
  to
• 56:02
  sit
• 56:02
  outside
• 56:03
  and
• 56:03
  do
• 56:03
  things
• 56:04
  for
• 56:04
  maybe
• 56:04
  a
• 56:05
  month,
• 56:05
  maybe
• 56:05
  two
• 56:05
  months,
• 56:06
  whatever.
• 56:08
  And
• 56:08
  again,
• 56:08
  maybe
• 56:08
  that's
• 56:08
  not
• 56:09
  the
• 56:09
  blockbuster
• 56:10
  idea
• 56:10
  of
• 56:10
  the
• 56:10
  century,
• 56:11
  but
• 56:11
  it's
• 56:11
  one
• 56:11
  thing
• 56:12
  where
• 56:12
  you
• 56:12
  can
• 56:12
  create
• 56:13
  different
• 56:13
  experiences
• 56:14
  by
• 56:14
  stepping
• 56:14
  back
• 56:15
  like
• 56:15
  Sandy
• 56:15
  and
• 56:15
  Toby
• 56:16
  said
• 56:16
  and
• 56:16
  re-imagining
• 56:17
  your
• 56:17
  space.
• 56:17
  So
• 56:19
  just
• 56:19
  one
• 56:20
  more
• 56:21
  quick
• 56:21
  note
• 56:22
  on
• 56:22
  that.
• 56:22
  You
• 56:22
  really
• 56:22
  could
• 56:23
  do
• 56:23
  a
• 56:24
  series,
• 56:25
  let
• 56:25
  alone
• 56:25
  a
• 56:25
  full
• 56:25
  episode
• 56:26
  on
• 56:26
  what
• 56:26
  it
• 56:27
  means
• 56:27
  to
• 56:27
  do
• 56:28
  the
• 56:28
  guest
• 56:28
  experience,
• 56:29
  extend
• 56:29
  a
• 56:29
  shoulder
• 56:30
  season,
• 56:30
  provide
• 56:32
  onsite
• 56:32
  and
• 56:32
  offsite
• 56:33
  things
• 56:33
  to
• 56:33
  do
• 56:33
  and
• 56:34
  whatnot
• 56:34
  like
• 56:34
  that.
• 56:34
  There
• 56:35
  happens
• 56:35
  to
• 56:35
  be
• 56:35
  a
• 56:35
  guy
• 56:35
  in
• 56:36
  this
• 56:36
  call
• 56:36
  who
• 56:36
  I've
• 56:36
  known
• 56:37
  for
• 56:37
  quite
• 56:37
  a
• 56:37
  while
• 56:38
  on
• 56:38
  my
• 56:38
  screen,
• 56:38
  he's
• 56:39
  right
• 56:39
  up
• 56:39
  there.
• 56:39
  I
• 56:39
  don't
• 56:40
  know
• 56:40
  where
• 56:40
  he
• 56:40
  is
• 56:40
  on
• 56:40
  the
• 56:40
  other
• 56:40
  screens,
• 56:41
  but
• 56:41
  the
• 56:41
  master
• 56:42
  of
• 56:42
  this
• 56:42
  stuff.
• 56:42
  But
• 56:42
  I
• 56:42
  think
• 56:43
  all
• 56:43
  of
• 56:43
  us
• 56:43
  have
• 56:43
  our
• 56:43
  own
• 56:43
  little
• 56:44
  masterful
• 56:44
  take
• 56:45
  on
• 56:45
  this
• 56:45
  stuff,
• 56:45
  but
• 56:45
  that
• 56:46
  would
• 56:46
  be
• 56:46
  a
• 56:46
  really
• 56:46
  interesting
• 56:47
  thing.
• 56:47
  Just
• 56:48
  to
• 56:48
  do
• 56:48
  a
• 56:48
  total
• 56:48
  deep
• 56:49
  dive
• 56:50
  approach.
• 56:51
  What
• 56:51
  does
• 56:51
  it
• 56:51
  mean?
• 56:52
  What
• 56:52
  does
• 56:52
  the
• 56:52
  guest
• 56:53
  experience
• 56:53
  mean?
• 56:54
  How
• 56:54
  do
• 56:54
  you
• 56:54
  get
• 56:55
  there?
• 56:55
  Because
• 56:55
  a
• 56:55
  place
• 56:56
  to
• 56:56
  stay
• 56:56
  is
• 56:56
  not
• 56:57
  remarkable.
• 56:57
  Anybody
• 56:58
  can
• 56:58
  have
• 56:58
  a
• 56:58
  place
• 56:58
  to
• 56:59
  stay
• 56:59
  a
• 56:59
  place
• 56:59
  to
• 56:59
  experience
• 57:00
  something
• 57:01
  that's
• 57:01
  a
• 57:01
  real
• 57:01
  talent.
• 57:02
  That's
• 57:02
  a
• 57:02
  crime.
• 57:04
  And
• 57:04
  who
• 57:04
  knows,
• 57:04
  maybe
• 57:05
  we
• 57:05
  do
• 57:05
  something
• 57:05
  like
• 57:05
  that.
• 57:06
  That's
• 57:06
  a
• 57:06
  special
• 57:06
  episode
• 57:07
  of
• 57:07
  MC
• 57:08
  Fireside
• 57:08
  Chats.
• 57:09
  That's
• 57:09
  totally
• 57:09
  separately
• 57:10
  would
• 57:10
  be
• 57:10
  like
• 57:10
  a
• 57:10
  really
• 57:10
  deep
• 57:11
  dive
• 57:11
  into
• 57:11
  some
• 57:11
  of
• 57:11
  this
• 57:11
  stuff.
• 57:12
  And
• 57:12
  it's
• 57:12
  on
• 57:12
  a
• 57:12
  different
• 57:13
  day
• 57:13
  than
• 57:13
  our
• 57:13
  regular
• 57:13
  Wednesday.
• 57:14
  I
• 57:14
  don't
• 57:14
  know.
• 57:14
  But
• 57:14
  yeah,
• 57:15
  so
• 57:16
  to
• 57:16
  neatly
• 57:16
  wrap
• 57:16
  this
• 57:16
  up,
• 57:17
  cause
• 57:17
  we
• 57:17
  all
• 57:17
  have
• 57:17
  to
• 57:17
  go,
• 57:17
  I
• 57:18
  think
• 57:18
  we
• 57:18
  did
• 57:18
  a
• 57:18
  pretty
• 57:18
  good
• 57:18
  job
• 57:19
  tying
• 57:19
  this
• 57:19
  all
• 57:19
  together
• 57:20
  and
• 57:20
  just
• 57:20
  to
• 57:20
  close
• 57:21
  it
• 57:21
  off
• 57:21
  in
• 57:21
  people's
• 57:21
  minds,
• 57:21
  we
• 57:21
  started
• 57:22
  to
• 57:22
  talk
• 57:22
  about
• 57:22
  inflation
• 57:23
  and
• 57:24
  yes,
• 57:24
  inflation
• 57:25
  is
• 57:25
  bad.
• 57:25
  Nobody
• 57:25
  likes
• 57:26
  inflation,
• 57:26
  but
• 57:26
  we
• 57:26
  can
• 57:27
  combat
• 57:27
  this
• 57:27
  in
• 57:28
  some
• 57:28
  ways
• 57:28
  by
• 57:28
  our
• 57:29
  pricing
• 57:29
  that
• 57:30
  may
• 57:30
  be
• 57:30
  lower
• 57:30
  than
• 57:30
  normal
• 57:31
  for
• 57:31
  some
• 57:31
  people
• 57:31
  like
• 57:31
  Casey
• 57:32
  said,
• 57:32
  but
• 57:33
  adjusting
• 57:33
  that,
• 57:33
  paying
• 57:34
  attention
• 57:34
  to
• 57:34
  the
• 57:34
  data
• 57:34
  like
• 57:35
  Scott
• 57:35
  said
• 57:35
  being
• 57:35
  re
• 57:36
  proactive
• 57:37
  instead
• 57:37
  of
• 57:37
  reactionary
• 57:38
  with
• 57:38
  a
• 57:38
  lot
• 57:38
  of
• 57:38
  that
• 57:38
  data
• 57:39
  and
• 57:39
  information,
• 57:39
  collecting
• 57:40
  it
• 57:40
  more
• 57:40
  often
• 57:40
  as
• 57:40
  all
• 57:41
  of
• 57:41
  our
• 57:41
  guests.
• 57:41
  And
• 57:41
  just
• 57:42
  being
• 57:42
  willing
• 57:42
  to,
• 57:43
  create
• 57:43
  some
• 57:43
  of
• 57:43
  those
• 57:43
  experiences
• 57:44
  that
• 57:44
  maybe
• 57:45
  even
• 57:45
  through
• 57:45
  inflation
• 57:46
  guests
• 57:47
  will
• 57:47
  come
• 57:47
  out
• 57:47
  and
• 57:47
  pay
• 57:48
  more
• 57:48
  for
• 57:49
  if
• 57:49
  you're
• 57:49
  adding
• 57:50
  the
• 57:50
  little
• 57:50
  touches
• 57:50
  or
• 57:50
  experiences
• 57:51
  or
• 57:51
  events
• 57:51
  and
• 57:51
  stuff
• 57:52
  like
• 57:52
  that.
• 57:52
  And
• 57:52
  Angela
• 57:52
  talked
• 57:53
  about
• 57:53
  the
• 57:53
  only
• 57:53
  thing
• 57:53
  we
• 57:53
  haven't
• 57:53
  solved
• 57:54
  is
• 57:54
  wildfires.
• 57:54
  I
• 57:54
  don't
• 57:55
  think
• 57:55
  anybody's
• 57:55
  going
• 57:55
  camping
• 57:56
  during
• 57:56
  wildfires.
• 57:56
  Kurt.
• 57:57
  I'm
• 57:57
  sorry,
• 57:57
  I
• 57:57
  can't
• 57:57
  close
• 57:58
  that
• 57:58
  loop
• 57:58
  for
• 57:58
  you,
• 57:58
  but
• 58:01
  yeah,
• 58:01
  everything
• 58:01
  else?
• 58:02
  I
• 58:02
  think
• 58:02
  we
• 58:02
  just
• 58:02
  all
• 58:03
  ready.
• 58:04
  Does
• 58:04
  anybody
• 58:04
  have
• 58:04
  any
• 58:05
  closing
• 58:05
  thoughts
• 58:06
  before
• 58:06
  we
• 58:06
  wrap
• 58:07
  up
• 58:07
  the
• 58:07
  show
• 58:07
  for
• 58:07
  today?
• 58:10
  Cool.
• 58:10
  All
• 58:11
  right.
• 58:11
  Thank
• 58:11
  you
• 58:11
  all
• 58:11
  for
• 58:11
  joining
• 58:11
  us
• 58:12
  again.
• 58:12
  On
• 58:12
  another
• 58:12
  episode
• 58:12
  of
• 58:13
  MC
• 58:13
  Fireside
• 58:13
  Chats,
• 58:14
  we
• 58:14
  will
• 58:14
  be
• 58:14
  here
• 58:14
  next
• 58:15
  week,
• 58:15
  December
• 58:16
  8th,
• 58:16
  talking
• 58:16
  about
• 58:17
  diversity
• 58:17
  in
• 58:18
  the
• 58:18
  campground
• 58:18
  industry.
• 58:18
  We've
• 58:19
  got
• 58:19
  a
• 58:19
  couple
• 58:19
  of
• 58:19
  really
• 58:20
  good
• 58:20
  guests,
• 58:20
  including
• 58:21
  Earl
• 58:21
  from
• 58:21
  black
• 58:22
  folks,
• 58:22
  camp
• 58:22
  two
• 58:23
  and
• 58:23
  a
• 58:23
  couple
• 58:24
  other
• 58:24
  organizations.
• 58:24
  We're
• 58:24
  still
• 58:25
  trying
• 58:25
  to
• 58:25
  reach
• 58:25
  out
• 58:25
  to
• 58:25
  you.
• 58:25
  So
• 58:26
  looking
• 58:26
  forward
• 58:26
  to
• 58:26
  talking
• 58:26
  about
• 58:26
  diversity
• 58:27
  in
• 58:27
  the
• 58:27
  industry
• 58:28
  next
• 58:28
  week
• 58:28
  on
• 58:28
  December
• 58:29
  8th,
• 58:29
  as
• 58:29
  a
• 58:29
  reminder,
• 58:30
  we
• 58:30
  are
• 58:30
  a
• 58:30
  podcast
• 58:31
  to
• 58:31
  the
• 58:31
  kid
• 58:31
  and
• 58:31
  all
• 58:31
  the
• 58:31
  networks.
• 58:32
  So
• 58:32
  you
• 58:32
  can
• 58:32
  see
• 58:32
  us
• 58:33
  there
• 58:34
  on
• 58:34
  Spotify,
• 58:34
  apple,
• 58:34
  Google,
• 58:35
  or
• 58:35
  wherever
• 58:35
  you
• 58:35
  want
• 58:35
  to.
• 58:36
  And
• 58:36
  other
• 58:36
  than
• 58:36
  that,
• 58:36
  we
• 58:37
  will
• 58:37
  see
• 58:37
  you
• 58:37
  next
• 58:37
  week.
• 58:38
  Thank
• 58:38
  you
• 58:38
  so
• 58:38
  much
• 58:38
  for
• 58:38
  joining
• 58:38
  us
• 58:39
  again.