Hedge Fund to Founder: Building Lasso in 11 Months, Clarke Pennington
Clarke Pennington spent a decade in finance: investment banking, Columbia MBA, a consumer hedge fund. Then he left to build Lasso, a better-for-you gelatin cup with protein and fiber that no one had been able to manufacture before. He gave himself 12 months. He did it in 11 — with six failed production runs, a co-manufacturer who wouldn't return his calls for four months, and stress so severe his hair started falling out.
We talk about what it's like to leave a career everyone envies, what happens when the people who raised you to always perform your best become your investors, and the line…
The skinny
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