Why brands' blind faith in black-boxes can't go on

Performance Marketing Unlocked · Aug 28, 2025 · 32m

Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS of its Shops ads' tool by 17 to 19%, as alleged by a former employee.

On this episode of the Performance Marketing podcast, host Joe is joined by PMW's News Reporter Reem Makari and Premium Content Editor Jyoti Rambhai to break down exactly why advertisers' blind faith in big tech black-boxes can't go on.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

Did Meta inflate Shops ads' performance?…