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AI Agents in Marketing: From Prompts to a Digital Workforce
Using AI to write faster is becoming the baseline. What happens when AI agents start connecting the entire marketing workflow—from research and campaign briefs to creative production, performance analysis and recommended actions?In this episode of The AI & Tech Society, we explore the shift from prompts to workflows to a digital workforce, and why simply having access to ChatGPT, Claude or Gemini is no longer enough to stand out.We unpack findings from Ahrefs, Basis and the World Federation of Advertisers to examine how marketing teams are moving beyond AI content creation toward connected…
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