Latest / Honest Esthetician Education / 160 Estheticians, Endless Connections, One Amazing Weekend! (Glow On Studios x Skin By You)

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160 Estheticians, Endless Connections, One Amazing Weekend! (Glow On Studios x Skin By You) · Honest Esthetician Education

• 0:00
  I'm with Maddie from Glow On Studios.
• 0:02
  We just finished the most impactful conference in the esthetician industry and it was such a surreal weekend.
• 0:09
  I cannot believe that it's over today and that there was 160 people in one room.
• 0:14
  It was truly so special.
• 0:15
  How are you feeling right now?
• 0:18
  I mean, I feel both so happy that I was able to be there and be a part of this experience, but also so sad that it's over.
• 0:26
  It went by so fast.
• 0:29
  It was like a blur.
• 0:30
  It was honestly, it kind of felt like such a big event, like a wedding, you know, where it's like you blink and it's over.
• 0:36
  We've been talking about forever.
• 0:39
  I know.
• 0:39
  I know.
• 0:40
  Like a year.
• 0:41
  Yeah.
• 0:41
  Yeah.
• 0:42
  Crazy.
• 0:42
  I don't remember when you guys called me on that FaceTime, but I remember I was sitting at my dining room table and my boyfriend was like, what do they want to talk about?
• 0:51
  He said, I don't know.
• 0:53
  You know, it's Victoria and Chris.
• 0:54
  They could say anything.
• 0:56
  And you guys told me and I was like, hell yes, of course.
• 0:59
  Like obviously I always say yes to anything that you guys wanna do because I really believe in you guys and I think that you create amazing content.
• 1:07
  And now, you know, you've created truly the most amazing experience.
• 1:12
  Every single detail you can tell, like you put a lot of thought and effort and energy into it.
• 1:17
  And nothing was like overdone.
• 1:19
  You know, it wasn't like, oh, you know, you tried really, really hard to do this.
• 1:23
  And it just like didn't hit.
• 1:24
  No, it was perfect.
• 1:25
  It was perfect.
• 1:26
  Thank you so much.
• 1:27
  I'm so happy that you were.
• 1:29
  a keynote speaker for this event.
• 1:30
  Your presentation was so good.
• 1:34
  It was really cool to see you on stage and see your presentation and how smart you are and how knowledgeable you are as an esthetician.
• 1:43
  And you kill it within your business and just so much value.
• 1:47
  I'm so sorry, I just moved your mind.
• 1:49
  So much value that you provide to this industry.
• 1:52
  But yeah, it was so
• 1:59
  when we're marketing this event and for people to like truly feel the community and the connection and that they felt like they were typically like in another crowded like area like a huge convention in the aesthetics industry and you're so scared you're so nervous and a lot of these girls were that a lot of them were coming solo but like everybody in that room was so sweet like there was not a single like mean soul.
• 2:27
  in that.
• 2:27
  No, no, no, no, no.
• 2:28
  I've never been in a place where there's so many nice open people.
• 2:33
  You know, the only time I've ever been to an event like that, I would say, is like a wedding.
• 2:37
  You know, it was very similar to that setup in a way where it was like so thoughtful and so intentional.
• 2:43
  And weddings, you know, you have grandmas and you have grandpa, you know, not not 160 people are really like socializing within themselves.
• 2:50
  Yeah.
• 2:50
  And every single girl I talked to was so nice, so sweet.
• 2:55
  And like groups of three people would come up to me and it would be like a girl from Idaho and a girl from Kansas and a girl from New York.
• 3:02
  And I'm like, how do you guys know each other?
• 3:04
  Oh, we just met today.
• 3:05
  Yeah.
• 3:05
  And they seem like the best of friends.
• 3:07
  Like it was just I don't know how you guys were able to like create such an amazing community, but you did.
• 3:14
  And no one's ever done it before.
• 3:16
  Yeah.
• 3:16
  And I'm so excited for you guys to do it again next year.
• 3:19
  I know.
• 3:19
  It's crazy because when we did our pre-sale tickets, they sold out within like 20 minutes of us.
• 3:26
  I was checking the screen.
• 3:27
  I'm not kidding.
• 3:28
  Like we left from the intermission.
• 3:30
  I went upstairs and I was like, we already sold all the tickets.
• 3:32
  And we went back downstairs and a girl came up to me and she's like, we just met this weekend and we're going to this.
• 3:40
  We're going to the next event together.
• 3:42
  And I was like, how cool is that?
• 3:44
  So awesome.
• 3:45
  But like.
• 3:46
  10 girls or whatever the amount was they met in that moment.
• 3:50
  And they were like, they said, we're all going to get a room together next year.
• 3:53
  And that was so special because when we were planning this event, my whole goal actually, like after the event, I was like, you know how cool it would be is if so many of these girls became friends and they roomed together for the next event.
• 4:05
  And somebody literally said that to me out loud at the convention.
• 4:10
  I guarantee it's more than just them too.
• 4:11
  Like it was just creating that kind of vibe and that kind of community.
• 4:15
  Yeah.
• 4:15
  And no, a hundred percent.
• 4:17
  I mean, you're, those girls are going to be friends for life too.
• 4:20
  Like truly, if you can connect at an event like this and you're both estheticians and you can find common ground in that, I mean, you know, it's just like us.
• 4:30
  Like, you know, you're my, you're my for lifer girl.
• 4:33
  I know.
• 4:34
  I know.
• 4:34
  And she, you're, it's funny.
• 4:36
  Cause we were just looking at the first video that we ever did together.
• 4:40
  Yeah.
• 4:40
  Um, we're,
• 4:41
  We are pretending to be sisters now because everybody thinks we are.
• 4:44
  Everyone thinks we're sisters.
• 4:46
  It's so funny.
• 4:47
  I mean, it's a compliment.
• 4:49
  I know.
• 4:49
  I'm not mad about it.
• 4:50
  I'm like, you're so pretty.
• 4:51
  Thank you.
• 4:52
  But I don't think that we look alike.
• 4:54
  I don't either.
• 4:54
  We have very different features.
• 4:56
  Yeah.
• 4:57
  But I mean, we're rolling with it.
• 4:59
  I wish I had your whole you.
• 5:01
  Oh, my gosh.
• 5:01
  Stop.
• 5:02
  No, but it's cool to see the growth.
• 5:05
  Like, you're the first person that I did a podcast with.
• 5:10
  you're the first person that said yes to our crazy ideas.
• 5:13
  And it's, it's like truly a full circle moment.
• 5:16
  I've had so many full circle moments, like within this whole, my whole, like my whole career, essentially like you.
• 5:24
  And then even our event coordinator, Lindsay, she's like one of my really good friends now.
• 5:28
  And she is our event coordinator.
• 5:30
  Now she works for us.
• 5:31
  And she was the first person that I ever filmed for content when I opened my business in my one bedroom apartment in my living room.
• 5:38
  And like,
• 5:39
  it's just like crazy to see like the hard work that you put into like for it to come to life into something so beautiful and like even just for you guys as well like even the speakers like it's cool to see other people to give people a light to shine and like to for other people to see how amazing like like you are you know like it's you're uh somebody that is really true to my heart and somebody that I really just like connected with right away okay I'm gonna go cry
• 6:09
  okay I'm just kidding no but like seriously it's uh it's really cool all the connections like that this industry can bring and uh in my intro video I was talking about like how lonely it can feel in the aesthetics industry and like for you to have somebody to lean on is truly so important I mean I always go back to as well like Karen Marie she's here today on the Airbnb and she's somebody that I truthfully like lean on to this day as an esthetician if I'm like hey I'm like
• 6:34
  You know, I did this peel.
• 6:36
  Like, why is it not being consistent?
• 6:38
  Like, she's like always ahead of the game.
• 6:40
  Like, I always have somebody that I can lean on.
• 6:42
  And it's just really important to have people in the industry that you can trust and you can lean on when when you are sometimes just needing reassurance in yourself.
• 6:51
  100%.
• 6:52
  No, you're totally right.
• 6:53
  And I feel the same way.
• 6:55
  I think that I do have an employee, so I don't necessarily feel like lonely at work because I have an amazing employee.
• 7:02
  We have a great relationship.
• 7:04
  But a lot of women in this industry are solo estheticians.
• 7:08
  And that can feel very lonely if you're not in a suite rental and you don't have co-workers.
• 7:13
  Like, it is a very lonely career because as much as, you know, I say my clients are my friends.
• 7:18
  Like,
• 7:19
  I love some of my clients.
• 7:20
  I love all my clients.
• 7:21
  But some of my clients, I'm like, oh, my God, we would be best friends.
• 7:25
  But I don't really rarely cross that line because there is that line of professionalism.
• 7:31
  But another esthetician can so easily be such a good resource for you.
• 7:36
  And I said that in my presentation, too.
• 7:38
  You know, we need to utilize each other.
• 7:40
  Mm-hmm.
• 7:41
  Community over competition.
• 7:43
  Truthfully, like I want my clients to come to me because I'm me and I do the services I do.
• 7:48
  If they think that they're going to vibe better with another esthetician, I want them to vibe better.
• 7:53
  Like I want them to have a good experience.
• 7:55
  I want to have a good experience.
• 7:57
  you know, you need to support other estheticians.
• 7:59
  And that's exactly why, you know, I put as much information as I did in my presentation because I want to uplift other estheticians.
• 8:07
  And I think that a lot of the information that I know is beneficial for other people and it might not be something that they know.
• 8:14
  And so I was more than happy to share that.
• 8:16
  And I really hope that people found my presentation helpful.
• 8:20
  I think a lot of people did.
• 8:22
  I think most people can pull at least one thing from it.
• 8:25
  Yeah, I know.
• 8:26
  I'm like, if you didn't learn one thing, that'd be crazy.
• 8:30
  I mean, yeah.
• 8:31
  But I also, I said at the end of my presentation too, I'm like, this is a lot of information at once.
• 8:36
  When you go to a conference or anything like this where you're sitting all day and you're learning.
• 8:42
  If you go home and try to apply all of that into your business right away, like chances are you are going to fail.
• 8:48
  Like that's a lot to do right away.
• 8:50
  So pick one thing.
• 8:51
  Start with that.
• 8:52
  Yeah.
• 8:52
  If you like that, if it's working for you, if it aligns with your business, that's amazing.
• 8:57
  Keep it going.
• 8:58
  Yeah.
• 8:58
  Pour more into that.
• 8:59
  Yeah.
• 9:00
  No, keep going.
• 9:01
  No, go ahead.
• 9:02
  No, I was just going to say, even if you think about, you could take all this information like you said, but if you were to change five things at once, you wouldn't know what works.
• 9:11
  Exactly.
• 9:13
  Take one step at a time.
• 9:14
  Even just with anything, when you're working on your business and trying to perfect each system, I think it's really important to take one step at a time.
• 9:24
  What do you feel in your business is the biggest hurdle that is...
• 9:29
  is not allowing you to move forward to be the successful esthetician that you want to be or even like take you to that next level if you are a successful esthetician so like it's okay to take baby steps instead of trying to run it's like your skincare routine like don't i was just thinking that when you said take one thing at a time i know don't uh don't walk don't sprint walk right don't run yeah walk
• 9:57
  Okay.
• 9:58
  I don't know how that saying goes.
• 10:01
  It's not a race.
• 10:02
  It's a marathon.
• 10:03
  Yes.
• 10:04
  It's not a sprint.
• 10:05
  It's a marathon.
• 10:06
  Yeah.
• 10:08
  Chris, are we saying that wrong?
• 10:14
  yes you know you know what we mean you know what we mean okay in our defense it's been like the longest weekend yeah it went by so fast so fast a blink of the eye and yeah it was over it went by so fast but also like I feel like so much happened and like yeah I don't know like do you feel like you're an introvert or an extrovert
• 10:35
  It's really funny that you asked me that because I feel like I'm an extrovert.
• 10:42
  I feel like you kind of have to be to do this job, like to an extent.
• 10:46
  Right.
• 10:47
  And a lot of people recharge, even extroverts recharge introvertly.
• 10:53
  You know, I would say I'm like an introverted person.
• 10:56
  extrovert or an extrovert introvert yeah like you you need both you need both you need you time and you need socialization this weekend was a lot because you know obviously you had an entire event put on yeah and you had your presentation and you're meeting a ton of new people and you're coordinating everything and you know doing all this stuff you know and I had my presentation and I'm meeting a ton of people um
• 11:22
  You know, there's just a lot to do.
• 11:24
  And so for me personally, I don't feel burnt out yet, but I will probably sleep a lot when I get home.
• 11:30
  Yeah.
• 11:30
  No, it's like your, it was like your battery was like, you need to recharge your battery.
• 11:36
  Yeah.
• 11:36
  A hundred percent.
• 11:37
  Yeah.
• 11:38
  So, you know, I liked that the lunch break was a little bit longer because I would go to my hotel room.
• 11:43
  Also because I had my presentation to prepare for.
• 11:45
  Yeah.
• 11:47
  But yeah, truthfully, too, I couldn't do a lot of socialization before I presented because I was just so nervous.
• 11:55
  I talked to a couple of girls and I don't even know what I said.
• 11:59
  I was blacked out before I went on stage.
• 12:02
  It's like, yeah.
• 12:04
  Yeah.
• 12:05
  So anyway, I know it's a lot of I mean, because we care so much, like we just want to provide the best for people who like invested in being there.
• 12:15
  And so it's definitely going back to the introvert extroverted thing.
• 12:20
  Like I feel like for our jobs, like you said, we we do have to be extroverts.
• 12:24
  Yeah.
• 12:24
  Like.
• 12:25
  I really enjoy when my clients like when I have a day of people who are like half want to talk and half want to stay silent.
• 12:32
  Yeah.
• 12:33
  And like, I always catch up with every single client in the beginning of the appointment.
• 12:37
  But like how long that extends like during the whole appointment is like.
• 12:41
  what what like essentially drains or like doesn't during my day but I'm so thankful when I have clients that are like super talkative then I have one that wants to talk and then stay silent and like when I have clients all day that are extroverts I'm like oh my gosh my introvert inside of me and my social battery like Chris will literally have a million ideas like if he comes and picks me up for work and I'm like
• 13:05
  Can you give me a second?
• 13:06
  I fear Chris is not the person to recharge around.
• 13:11
  Hey, if I need like uplift, if I need uplifting, if I need energy, but if I want to be like, I need silence.
• 13:19
  Yeah.
• 13:20
  His voice is gone this weekend.
• 13:22
  I know.
• 13:22
  Yeah.
• 13:23
  His wife is gone this weekend.
• 13:24
  You're going to have the most peaceful tomorrow.
• 13:27
  I know.
• 13:28
  Oh, my gosh.
• 13:28
  That's why I had to book the spa day because he just doesn't stop talking.
• 13:31
  Hopefully my facialist or my massage masseuse doesn't talk my ear.
• 13:37
  I literally will be like...
• 13:39
  I hate when masseuses talk.
• 13:41
  I'm so sorry.
• 13:43
  I'm okay with like a little conversation.
• 13:44
  Oh, like, are you here for a vacation?
• 13:46
  Yes, no.
• 13:47
  But like, I am booking a massage to relax.
• 13:50
  I don't want to talk.
• 13:51
  I think facials are different because you're laying on your back.
• 13:53
  You know, you're having different sensations.
• 13:56
  But I mean, I talk during my facials.
• 13:58
  Well, I feel like if you're there for like corrective, like it's totally different.
• 14:02
  It's very different.
• 14:03
  But if you are there to like relax and like I don't get a lot of relaxation, they should like make that a thing on intake forms.
• 14:11
  So that's actually something that I want to start adding.
• 14:15
  I have this little photo frame in my treatment rooms that kind of goes over like, oh, let your service provider know if you want a specific kind of music, if you need anything, you're
• 14:26
  You know, this is typically what's normal.
• 14:28
  This is what to expect.
• 14:30
  And if you want a quiet appointment, put the photo frame down.
• 14:33
  You don't have to say anything.
• 14:35
  We just walk in.
• 14:36
  We see the frames down.
• 14:37
  We still, you know, have to ask you a couple questions, of course.
• 14:40
  Like we need to know if anything's new.
• 14:42
  We need to know if anything's tingling or stinging or anything like that.
• 14:46
  But I get the vibe and it's okay.
• 14:49
  Like I'll zone out.
• 14:50
  All good.
• 14:51
  I love that idea.
• 14:53
  That's really awesome.
• 14:54
  Imagine if somebody just like goes in there and they're like,
• 14:57
  Right away.
• 14:57
  And they're like, all right, I don't want to talk anymore.
• 15:00
  That's totally fine.
• 15:01
  You know, I get it.
• 15:02
  And I think going back to what you were saying about just having extrovert after extrovert.
• 15:07
  For me, it really depends on the kind of conversation, because I think as estheticians, we're also therapists.
• 15:13
  This is very, very true.
• 15:14
  Absolutely.
• 15:15
  Yeah.
• 15:16
  I know because my sister's a therapist and we have very similar conversations.
• 15:21
  But no, we are what we are who people vent to.
• 15:25
  We truly are.
• 15:25
  People feel very comfortable.
• 15:27
  It's very vulnerable experience.
• 15:29
  And so I have a lot of clients tell me deep, dark things.
• 15:34
  Yeah.
• 15:34
  Yeah.
• 15:35
  And if I have that and then I have someone, you know, wanting to chat a ton and be, you know, a totally different vibe, it's a little hard for me to switch.
• 15:44
  Yeah.
• 15:45
  You know, for what people need.
• 15:47
  And also, you know, I just have this mental load for my last client, which is totally fine.
• 15:52
  I love to be there for my clients.
• 15:54
  But that's when I find it difficult is if, oh, I just heard something, you know.
• 15:58
  OK, this is a story I can share.
• 16:00
  One of my clients recently, I've been treating her for over five years.
• 16:05
  She was just recently diagnosed with breast cancer.
• 16:07
  And I only share this because she made it so clear that she was telling us because she wants us to tell other women and our other clients and share that, you know, she's very young.
• 16:19
  She's in her 30s.
• 16:20
  She felt not even a lump, but actually an indentation in her breast.
• 16:26
  And, you know, she was just washing her body in the shower and she was diagnosed with breast cancer.
• 16:32
  And.
• 16:33
  She told me that and immediately, of course, I'm devastated.
• 16:37
  Cancer is very near and dear to my heart.
• 16:40
  My mom had cancer when I was in high school and I was essentially her caretaker.
• 16:43
  And it's very, very difficult to watch someone go through chemo and go through cancer.
• 16:48
  It's a horrible, horrible thing to have happen to you and have happen to your loved one.
• 16:53
  And my employee was actually taking her that day.
• 16:56
  And so I had to turn around five minutes later and take a different client.
• 16:59
  It's very difficult to like adjust your brain and be happy and lucky go when you know that something so horrible is happening to someone.
• 17:09
  Do I want my clients to not tell me these things?
• 17:11
  Absolutely not.
• 17:13
  It's just how you handle it and how you process it and how you move on.
• 17:16
  Yeah, it's it's a lot.
• 17:18
  I mean, if it's it's a lot of like heavy things that your clients tell you.
• 17:22
  I mean, I think that's incredible.
• 17:25
  Like that's such a beautiful story that you're able to share somebody like and that wants to share that and and.
• 17:32
  it's, yeah, it's a lot of deep rooted things.
• 17:36
  I mean, I could tell you a million stories, but yeah, I can think of something specific right now, but I'm not going to air anybody's business.
• 17:42
  I know it's so hard because we can't say what people are saying because I would never want to make a client feel exposed.
• 17:47
  But I only share this story because she made it so clear that, you know, this is something that we should be paying attention to.
• 17:54
  I had a client recently who had
• 17:57
  you know, a lump on her her neck.
• 17:59
  And I said, hey, girl, this is looking a little suspicious.
• 18:03
  Like, I want you to go get this checked out and keep me updated.
• 18:06
  And she got it checked out.
• 18:07
  It was totally fine.
• 18:09
  But I only saw it because I see her all the time and my clients, you know, undress.
• 18:14
  And so I see their chest.
• 18:15
  I see their neck.
• 18:17
  And I think that we are absolutely a resource for to see something and say, hey, this is a red flag to me.
• 18:25
  I need you to go to the doctor.
• 18:26
  Like being somebody's esthetician is such a special, special gift that a lot of people don't even realize that they have access to.
• 18:37
  Like even if you're not into skincare, I'm like.
• 18:39
  estheticians just care on such a deeper level.
• 18:42
  Like if we're, I mean, it's our baby, it's our business.
• 18:45
  And like, we have clients coming in every single month and like the power of physical touch is so, it's just so powerful.
• 18:53
  And so for you to be able to make people feel like comfortable and like in a vulnerable state, it like says so much.
• 19:00
  Yeah.
• 19:01
  Yeah.
• 19:02
  Um, as when I was talking about the, the, um,
• 19:08
  Sorry, when I was when we were talking about the aspect of making clients feel comfortable and having like the intake form and all that before.
• 19:18
  Do you typically like for a first time client?
• 19:20
  Do you go through their whole intake form with them?
• 19:22
  How does that process look like?
• 19:24
  Yeah.
• 19:24
  So what I do for my new clients is everyone just fills out the forms for everything.
• 19:31
  That way we don't have to pull the forms out every time.
• 19:34
  I always go over, you know, hey, like if I know my clients could be pregnant, I always ask them.
• 19:40
  And I always say any new medications, any new changes.
• 19:43
  And I have them redo the forms every single year.
• 19:45
  And I think that's important.
• 19:46
  But I don't think we need to be doing forms every single time.
• 19:49
  Yeah.
• 19:50
  Um, but yeah, of course, if they have any questions, I happy to go over them.
• 19:55
  I think the forms are pretty basic.
• 19:57
  Yeah, there really shouldn't be any like crazy confusion.
• 20:01
  Most of the time people are just like, oh, we're not doing a chemical peel.
• 20:05
  And I'm like, no, no, no.
• 20:06
  This is just in case we do it.
• 20:07
  You know, no.
• 20:09
  So for my like – if I have a first-time client, it's – I have like a very – every single time it's like – it's pretty routine.
• 20:15
  I feel like when you have your clientele for a long time and you like figure out what works, like you kind of just have like a natural system in place.
• 20:22
  Yeah.
• 20:23
  Like –
• 20:23
  psychologically you do the same thing every single time but every single time somebody comes in that's new I always like ask I always like basically like set expectations before I go over their intake form I like explain exactly what to expect because like if somebody's getting a hydrofacial they may have gotten it somewhere else and I've seen that on the intake form that they have that but like yours could be different so I always explain the process what to expect yeah and if
• 20:53
  Hey, I just want to let you know that this is what's going to happen and everybody's hydrofacial is different, but here's what to expect.
• 21:00
  If anything feels uncomfortable, you let me know.
• 21:02
  And like, yeah.
• 21:03
  Over explaining the process and like, cause I feel like a lot of people think that because they got it done somewhere else that they don't have to explain it, but like you should over explain yourself and your services because also like also specifically with hydrofacial, there's so many hydrofacial.
• 21:19
  Yeah.
• 21:19
  Yeah.
• 21:20
  You have no idea if a client truly got a hydrofacial.
• 21:23
  You should never.
• 21:23
  I don't want to say you should never believe your clients, but you should never just assume that they know.
• 21:28
  Yeah.
• 21:28
  You should never make assumptions, I think.
• 21:31
  And everyone's way of doing hydrofacials is very different.
• 21:34
  Yes.
• 21:35
  So even if it's and it's funny because I used to tell my clients, if you're going to go somewhere else, if you're going to go to like, you know, a spa, if you're in Hawaii, you're
• 21:43
  A hydrofacial is typically a safe treatment to get because it's basically the same treatment.
• 21:48
  But I stopped telling people that because it's not.
• 21:51
  It really depends on the hydrofacial list.
• 21:54
  Yeah.
• 21:55
  You know.
• 21:55
  It's always so bad at spas.
• 21:57
  I know.
• 21:57
  I didn't know that.
• 21:59
  I didn't know that.
• 21:59
  I just assumed the training's the same.
• 22:01
  You know, it's the same machine.
• 22:02
  Yeah.
• 22:03
  It's all good until actually a client came to me and she goes, okay, Maddie, I got a gift certificate for a med spa.
• 22:09
  I went and got a hydrofacial because you've said that if you're going to get anything, get that because it's a good facial.
• 22:16
  She goes, it was the worst facial of my life.
• 22:18
  Yeah.
• 22:18
  And I was, shoot, I've been telling people this for years that hydrofacials are safe to get elsewhere.
• 22:26
  But no, they're not because you just don't know if the actual facialist knows what they're doing and can read people's skin and understand what they need.
• 22:34
  And also, you know, if you've gotten a hydrofacial from a new esthetician, no shade.
• 22:40
  But sometimes it's not the most uncomfortable experience.
• 22:43
  Yeah.
• 22:44
  They're scraping your skin.
• 22:46
  Yeah.
• 22:47
  It's a little tricky to learn how to do.
• 22:50
  And that's totally OK.
• 22:52
  But it doesn't always feel good if you don't know what you're doing.
• 22:55
  And so, yeah, no, 100 percent.
• 22:57
  You should never assume that someone knows exactly what to expect.
• 23:01
  And it's such a good point.
• 23:03
  You kind of have to figure out with every client what they want and what they need.
• 23:07
  Because some of my clients want to know exactly what ingredient is in every product and, you know, exactly what I'm doing at every second, which is totally fine.
• 23:17
  I'm not saying that in a bad way.
• 23:18
  And some of my clients do not care.
• 23:20
  Yeah.
• 23:21
  And I'm like, hey, what have you done in the past?
• 23:23
  Oh, I don't know.
• 23:24
  My previous esthetician just does whatever.
• 23:26
  To me, that's always been like a little bit of a red flag because I always want to communicate what I'm doing to my clients.
• 23:31
  My client should always know at least what kind of facial they got, but maybe not every single product that goes on their face if they don't want to.
• 23:38
  Yeah.
• 23:38
  But you have to pick it up, you know, based off the vibe at the first couple of minutes.
• 23:43
  You can always be a little chatty at the beginning.
• 23:46
  But if you're noticing your clients like responding less and less and talking less and less.
• 23:51
  Yes.
• 23:51
  Oh, my gosh.
• 23:52
  There's nothing worse.
• 23:53
  I had a massage and the lady.
• 23:59
  I'm sorry.
• 24:00
  Too much detail.
• 24:00
  So I, she, I got a massage and, um, she, I got her, I went to her like one time and the first time we like had like a really good conversation.
• 24:10
  And I was like, um, like I was chatty that day.
• 24:13
  Like I was fine.
• 24:14
  Cause I wanted to get to know her.
• 24:15
  Like I wanted to like, if you're giving me a massage, like I want to like get to know my therapist.
• 24:20
  Right.
• 24:20
  Yeah.
• 24:21
  Then the second appointment goes around.
• 24:23
  I'm like, hey, I just got back from a trip.
• 24:25
  I'm exhausted.
• 24:26
  I want a silent appointment.
• 24:27
  And she kept talking to me.
• 24:29
  You said that and she kept talking?
• 24:30
  She kept talking.
• 24:31
  Oh.
• 24:32
  And it's really important that like the first interaction might be different.
• 24:35
  I've had that a lot of times where it will be chatty the first appointment.
• 24:38
  Yeah.
• 24:38
  And then the second, like you need to know how to read a room.
• 24:41
  Like 100%.
• 24:41
  That's like a huge part of being an esthetician.
• 24:44
  Yeah.
• 24:44
  Yeah.
• 24:45
  And I've even had clients who have come in and been like, I am exhausted.
• 24:49
  And I'm like, well, you've got this amount of time to take a little nap.
• 24:53
  If you snooze, I don't care.
• 24:54
  You know, I take it as a compliment if you snore.
• 24:57
  I know.
• 24:58
  People always apologize.
• 24:59
  And I'm like, I know.
• 25:00
  I'm like, stop.
• 25:01
  You snored.
• 25:02
  I know.
• 25:03
  I'm like, damn, you got some good sleep.
• 25:04
  Yeah.
• 25:06
  Um, no, but yeah, also they can change their mind too.
• 25:09
  You know, sometimes they might feel tired, like same with me, you know, but if you get a good conversation going, they, it makes them feel better and it helps their day.
• 25:20
  They might come in and be like, Oh my God, I'm having the worst day ever.
• 25:22
  I just kind of want to relax.
• 25:24
  And then again, you have to go from what they're giving you.
• 25:28
  If they keep talking to you,
• 25:30
  Even if you're, you know, silent and they just keep asking you questions, then they want to chat.
• 25:34
  Yeah.
• 25:34
  And you got to chat and you got to distract them from their shitty day because it's your job.
• 25:38
  You know, truthfully, you've got to set the mood and you've got to pick up on what the client wants and what the client needs because that's also a service that you're offering.
• 25:45
  You can't sit there like a robot.
• 25:47
  Otherwise, you'll be replaced by one.
• 25:48
  Yes.
• 25:49
  And and I and I think it's really important for you to going back to like.
• 25:53
  standing out as an esthetician, like during that intake process is that maybe your client has never experienced a good esthetician that cares and deeply, like you can set such high expectations by going the extra mile, by just assuming that they know what they're getting by just assuming that they've gotten it before and they can just...
• 26:12
  like, I don't know.
• 26:13
  There's just so many ways that you can go above and beyond.
• 26:15
  I can't tell you how many times people have gone other places.
• 26:18
  Uh, I had a hydrofacial.
• 26:20
  I had a, I had a woman that came to me, got a hydrofacial and I went in depth with all these questions, got to know her skin.
• 26:27
  And I explained my process of my hydrofacial.
• 26:29
  And she was like, then I gave her my, my hydrofacial and she was like,
• 26:34
  Honestly, I never knew that like I she's like, I thought I could go anywhere for a hydrofacial.
• 26:39
  But now that I've gotten one with you, I will never like unsee like a hydrofacial and what it actually is.
• 26:46
  Can we talk about the hydrofacial hate that's going on online right now?
• 26:50
  Yes.
• 26:50
  Before we go into that, I think it's like I think hydrofacial slander comes from providers.
• 26:57
  Oh, yeah.
• 26:58
  Yep.
• 26:58
  I think it comes from bad service.
• 27:00
  Or uneducated slander.
• 27:02
  But it's like with anything though.
• 27:04
  But it's with any treatment.
• 27:05
  Like it's interesting that Hydrofacial gets a specific slander.
• 27:09
  But it really like anything is in the hands of the provider.
• 27:11
  Yeah.
• 27:11
  So you can't put the treatment.
• 27:13
  Like Hydrofacial is like my it's my number one book service.
• 27:16
  And it's because of the experience, the customization that they get.
• 27:18
  And it's not just.
• 27:20
  And the results.
• 27:21
  Yeah.
• 27:21
  And people are like, oh, it's just serums.
• 27:23
  It's just in and out.
• 27:23
  And I'm like my Hydrofacial is like I'm like customizing them.
• 27:27
  I'm truthfully.
• 27:29
  Yeah.
• 27:29
  you know adding adding value to them to where clients aren't experiencing just an average hydrofacial I mean I had one at a spa a few months ago and serum was dripping down my my neck and I'm like there's nothing worse than a bad hydrofacial yeah yeah no yeah I mean I always tell my clients it can be a pretty splashy facial because it can but we want that solution to sit on the skin and
• 27:53
  But yeah, you need to be paying attention.
• 27:55
  If it's dripping down your neck, wipe it.
• 27:57
  Because I hate that feeling of like when the back of like your ears wet.
• 28:01
  Oh, that's the worst.
• 28:03
  No, but I don't know if you do this, but I've learned with Hydrofacial is that like I will do the exfoliation and almost like make it a massage into like the whole experience.
• 28:14
  So that solution never drips down there.
• 28:17
  So like the way that I go up and I just like it's like it almost feels like a dance with the skin.
• 28:22
  I always say now I want you to give me a hydropower.
• 28:24
  I know.
• 28:25
  This is sounding like an incredible experience.
• 28:27
  But my clients are always like, oh, my gosh, this feels like a massage.
• 28:30
  How have you never given me a facial?
• 28:32
  That's crazy.
• 28:33
  I will give you one.
• 28:34
  We should have done it this weekend.
• 28:36
  I know.
• 28:36
  Well, actually, no.
• 28:37
  I'm sorry.
• 28:38
  No.
• 28:39
  I'm tired.
• 28:39
  I probably would have given you a crappy hydroficial because I'm so tired.
• 28:43
  No.
• 28:43
  We should have not done it this weekend.
• 28:44
  We should have done it last time.
• 28:45
  Yes.
• 28:46
  Yes.
• 28:46
  No.
• 28:47
  No.
• 28:48
  Another trip coming soon.
• 28:49
  But like, seriously, like there is, there's a lot of little things with hydrofacial that people aren't like, and not you, I'm just saying like that there's ways to make it more seamless than people think.
• 29:00
  I mean, and the reason why I was like, I want to offer hydrofacial trainings is because I received a hydrofacial like that from a spa.
• 29:09
  And I was like,
• 29:11
  This is crazy.
• 29:12
  People can't experience a hydrofacial like this.
• 29:15
  Like, yeah, it is like it gives it a bad name.
• 29:18
  But no, I think to the slander and this might be controversial, but I've always prided myself on being honest.
• 29:25
  So if you get offended, I'm sorry.
• 29:27
  But I think the slander also comes from people who don't maybe want to spend the money on the hydrofacial and they need an excuse, you know, because people can rarely kind of like look inward and be like, hey, maybe like the problem is is in here and not out there.
• 29:42
  But they see the price tag and they say, no way.
• 29:44
  That's, you know, that's necessary.
• 29:47
  And I totally understand that.
• 29:50
  But you don't need to shit on it just because you can't afford it.
• 29:52
  Yeah, totally.
• 29:54
  And honestly, I think with anything, I think of when I first started Skin By You and the way that I was speaking to my clients and doing the consultations, I was projecting my own – spending out of my own wallet.
• 30:07
  And when you start a business, you aren't making money.
• 30:10
  You are struggling.
• 30:11
  There's like – you're building a clientele.
• 30:13
  Yeah.
• 30:13
  if you change your mindset to I like this is something that's going to bring people an investment is an investment like you don't just like make the money right away and if you believe in the service and you believe in like who you are as an esthetician it will come back like I think a lot of like people shop out of their own wallet and until I changed my mindset and I was like I'm
• 30:37
  speaking like I can't sell Trio moisturizer when I use it every single day because I'm like, people can feel that.
• 30:45
  Like you can't sell just because you're building a business and you can't afford it.
• 30:49
  Yeah.
• 30:49
  No, a hundred percent for me personally too.
• 30:51
  I just want to say this.
• 30:53
  I was spiraling when I was considering purchasing my hydrofacial device.
• 30:59
  I was going back and forth.
• 31:00
  I was asking everyone that I fucking knew in my entire life.
• 31:04
  Yeah.
• 31:04
  I was calling up my
• 31:06
  my middle school friends yeah i'm just some a person that i like a lot of people's advice you know when i'm really debating a topic i like to hear other people's opinions and say you know what do you think do you think this is a good move especially when i first started my business you know i didn't have much money i poured my entire savings into my business and this was my one thing you know if i failed i had to move to kentucky and move in with my father you know
• 31:33
  I didn't want that.
• 31:36
  So I was very, very nervous to invest in a HydraFacial.
• 31:40
  And it almost held me back.
• 31:41
  But, you know, the people around me were really supportive and said yes.
• 31:45
  And it was a really scary investment.
• 31:48
  At that point, too, I'd never...
• 31:49
  bought my own car.
• 31:50
  You know, I mean, I bought a car, but it was a really cheap car.
• 31:53
  So I never had a car payment.
• 31:54
  You know, I never had such a big.
• 31:56
  You didn't buy like a $50,000 car.
• 31:57
  No, no, no.
• 31:58
  I've never had such a big payment in my life leading up to me buying the Hydrafacial.
• 32:03
  And the Hydrafacial was more a month than my rent from my room.
• 32:08
  And so it was very, very scary.
• 32:10
  It was scarier, honestly, than opening my business and starting my business because it's
• 32:20
  And I've never looked back.
• 32:21
  I've never said that was a bad move because immediately the device started paying for itself.
• 32:27
  And for me, immediately I started profiting off the device even though I was making payments on it.
• 32:32
  Because it is such an amazing treatment.
• 32:36
  And people love it.
• 32:38
  And it provides amazing results.
• 32:41
  It's really, really, there's nothing like it.
• 32:44
  And, you know, I'm a big hydrofacial lover, I gotta say.
• 32:47
  Yeah.
• 32:49
  my favorite is the desktop though and i just don't know if i'll ever ever upgrade because she slays i know she's such a she's such a workhorse and uh cindy is beautiful i she is beautiful i will say oh gorgeous so beautiful i will say if you're if you're like wanting to take that first step with hydrafacial and just honestly like learning the device because i feel like you learn so much by like manually adjusting the settings yeah manually like
• 33:16
  like adjusting the nozzle too.
• 33:18
  Yeah.
• 33:19
  And so you get like a, such a different experience and there's nothing wrong with starting there.
• 33:23
  And then if you're like, I want the like pretty bells and whistles, it's like buying a car.
• 33:28
  Like you got the upgrades, right?
• 33:29
  You pay more.
• 33:30
  The same as a car.
• 33:31
  Yeah.
• 33:31
  A really nice car.
• 33:32
  It is.
• 33:33
  And, uh, if you can, I mean, and I, and I, I say like, I, I have the tabletop.
• 33:38
  Mm-hmm.
• 33:39
  100% love.
• 33:40
  Like, I'm so happy with it.
• 33:42
  Yeah.
• 33:42
  I do think that the Hydrafacial Sandeo can be, like, really good for marketing, which is, like, it sucks to, like, pay that much more for, like, a pretty machine.
• 33:50
  Yeah.
• 33:51
  I've also heard that it's better if you share it with other people.
• 33:54
  Yeah.
• 33:55
  You know, if you have a lot of employees.
• 33:56
  I just have one employee.
• 33:57
  You know, I trust her.
• 33:58
  She's been doing Hydrafacials probably longer than I have.
• 34:01
  Yeah.
• 34:01
  Yeah.
• 34:02
  um so she's amazing with the hydrafacial she knows how to work the device i never have to worry but if you have a new esthetician i've heard that the sandeo is great for that because it's going to track the solutions with your new estheticians to see if they're doing it right um whereas you know with the tabletop you do have to eyeball that yeah i wish that they would come out with a cart that you can put the tabletop on yeah
• 34:25
  Because my cart that I use, it's a bar cart.
• 34:28
  Yeah.
• 34:28
  But at the previous spa that I worked at when I was an employee, the bar cart she had hers on broke.
• 34:35
  And the device broke.
• 34:36
  Oh, no.
• 34:36
  And that is my biggest fear to this date.
• 34:41
  And, like, the bar cart's kind of bulky, you know.
• 34:44
  So I think that they should come out with a cart for the tabletop.
• 34:48
  I'll just invent one.
• 34:49
  Okay.
• 34:50
  Yeah.
• 34:50
  I'll buy it.
• 34:50
  My next project.
• 34:51
  Yeah.
• 34:52
  launch it at the next experience.
• 34:55
  And announcing the Allegro card.
• 34:58
  I would be like, add to cart.
• 35:00
  Add to cart.
• 35:01
  Pre-order.
• 35:02
  That's so funny.
• 35:03
  No, but I think like going back to what you said about just like you investing in Hydrofacial and you were so scared, but like
• 35:11
  You're partnering and you invested in something that you truly believed in.
• 35:14
  Like when it's on your own dime, it's always going to be so scary.
• 35:18
  And it's like, did I make the right decision?
• 35:21
  Am I going to be like, if you believe in something, you will sell it.
• 35:25
  Exactly.
• 35:25
  Hands down.
• 35:26
  Yeah.
• 35:26
  And I think it also helped to, you know, to be totally transparent.
• 35:32
  I had worked at a spa that had hydrafacials.
• 35:34
  So my clients were used to hydrafacials.
• 35:37
  And when I opened my own spa, I didn't, I didn't have that.
• 35:39
  And it was something that my business was definitely lacking and I could only do services with my hands.
• 35:44
  So it's the first and only device that I have in my spa.
• 35:48
  And it's truthfully, I feel like it's the only device I need.
• 35:52
  I mean, I'm in California,
• 35:56
  love to believe me but that's not legal as a reminder so annoying how every state is different it is kind of annoying yeah it's definitely very annoying i feel bad for people who move states and like are used to doing something one way and then can't do the same services in a different state um but yeah that's why i didn't move to california
• 36:20
  Yeah.
• 36:20
  Yeah.
• 36:21
  So I was like, yeah, thank you.
• 36:22
  Yeah.
• 36:23
  Because I went from like restriction to Florida and then I was like, and then Arizona, I got laser certified and I was like, there's no way.
• 36:31
  Like I love doing microneedling and going back to like you saying that you had the privilege of, uh, which is such a blessing to work for another spa.
• 36:42
  That's one of the biggest reasons why I say don't go solo right away out of school because you-
• 36:49
  So let's say that you're like, oh, my gosh, I want to carry a hydrofacial one day.
• 36:52
  That's my end goal.
• 36:54
  But if you invest in a hydrofacial and you're like, crap, I actually don't like this advice, this advice, this device.
• 37:00
  Yeah.
• 37:01
  As much as I thought that I thought it was my dream.
• 37:03
  But then I actually fell in love with Diamond Glow more.
• 37:06
  So you're actually able to figure out what you want for your business.
• 37:09
  Yeah.
• 37:10
  And get that hands-on experience.
• 37:11
  And it's like you're saving yourself from the investments that you could potentially save yourself from.
• 37:17
  Totally.
• 37:18
  Totally.
• 37:18
  Yeah, yeah, yeah.
• 37:19
  You trial and experience under someone else's protection.
• 37:24
  And there's been so many solo estheticians who became estheticians that I knew.
• 37:30
  And, okay.
• 37:32
  So do you think that's too loud?
• 37:34
  That's huge.
• 37:36
  Oh, we're good.
• 37:37
  Okay.
• 37:37
  Okay.
• 37:38
  Um, I had a client who became an esthetician and then one of her first chemical peels, she burned a client because she went solo completely on her own and she didn't have enough training.
• 37:50
  And I mean, there's just so much risk that you take.
• 37:54
  And I am a firm believer that your first at least two years of being an esthetician is all just learning.
• 38:00
  Mm hmm.
• 38:00
  You just don't know what it's like because school is to pass your state boards.
• 38:05
  And the first couple of years is when you really learn and you learn and you gain knowledge.
• 38:10
  And if you want to do that under your own business name, that's just a huge risk that you don't necessarily need to take.
• 38:18
  Um...
• 38:19
  Now, I know a lot of business owners who hate the fact that there's so many estheticians who come to work with them for them and then open their own business.
• 38:29
  And they feel betrayed and they feel stabbed in the back.
• 38:33
  And, you know, I just think that you should go into that experience knowing that this is what some people do.
• 38:40
  And you should find that a more empowering experience.
• 38:43
  You are helping women, you know, achieve success.
• 38:46
  the business of their dreams and achieve the career of your dreams and that's how you should look at it it's all about mindset you know just like miracle was talking about in her presentation everything in your life
• 38:56
  is how you look at it.
• 38:58
  It's not, I have to do this.
• 39:00
  It's, I get to do this.
• 39:01
  You get to provide a safe place.
• 39:03
  And my thing is, you know, if my employee left and opened her own business, would I be sad?
• 39:09
  Yes, I would be sad because that's a human reaction.
• 39:12
  We have a good relationship.
• 39:14
  I would miss her, but I would also be excited and happy for her.
• 39:18
  And you know what?
• 39:19
  If clients followed her, then the clients connected with her more than they connected with me.
• 39:23
  Yeah.
• 39:23
  And, you know, they liked her facials more than they liked my facials.
• 39:27
  We're not the exact same person.
• 39:29
  Our surfaces are slightly different.
• 39:31
  Yeah.
• 39:32
  And it just is what it is.
• 39:34
  Like I should have trust in my expertise that I can rebuild from her leaving.
• 39:39
  Yeah.
• 39:40
  I just think that there's so much.
• 39:42
  And obviously I have a personal, you know, experience with this.
• 39:46
  And I just think that there's so many women that have the wrong mindset about it.
• 39:50
  And I have personal beef with that.
• 39:52
  Yeah.
• 39:53
  No.
• 39:53
  Mindset is like where it all starts of like owning your business.
• 39:56
  And it, you know, it goes back to when I started Skin By You and I, you know,
• 40:02
  was posting high quality content and it didn't get any interaction or I or you post in the beginning and you get like three likes and you're like why do I keep doing this like you have to be consistent yeah even when it sucks and you're not getting the engagement or the reaction that you want like stand firm and like what your goal is and what you believe in as an esthetician and
• 40:21
  hard work comes off.
• 40:22
  Every single institution that I know worked so hard for their business and they didn't give up.
• 40:27
  And it starts with mindset because every single person, every successful person never gave up.
• 40:33
  Yeah.
• 40:33
  And there's waves of it, right?
• 40:35
  You know, you can be thriving one day and then-
• 40:38
  You can lose engagement the next day.
• 40:40
  You can lose followers.
• 40:41
  Like you just have to like believe in yourself and push through that.
• 40:44
  Like no one's going to be amazing and perfect every single day.
• 40:47
  You're not going to have a great day every single day.
• 40:49
  Your business is not going to run smoothly every single day, every single month, every year.
• 40:52
  Yeah.
• 40:53
  You just have to go through the waves of the motions, you know?
• 40:56
  Mm-hmm.
• 40:57
  Um, but I want to talk more about the event because I had so much fun and I'm really curious to hear kind of the behind the scenes of it, you know, because I was like so surprised, not because obviously I believe in you guys, I believe in everything you do, but I was just so surprised about how smoothly everything ran, you know, because also I, I attend so many weddings and I'm a bridesmaid and a lot of my friends' weddings and there's always something that goes wrong.
• 41:22
  Yeah.
• 41:23
  Everything went perfectly.
• 41:24
  Yeah.
• 41:25
  Everyone was great.
• 41:26
  The vibe was amazing.
• 41:27
  So like how did you do it?
• 41:32
  I'm a firm believer that what you constantly communicate and put out to the world comes back to you.
• 41:40
  Yeah.
• 41:41
  And whether you believe in God or not, like yesterday was truthfully like a moment of like, how is everything going so smoothly?
• 41:48
  Like for me, it was, this was something that we were planning for the,
• 41:54
  a year and for like everything was so thoughtfully produced.
• 42:00
  Like we like everything was in, was like pure intention.
• 42:04
  Everything was with love.
• 42:06
  Everything was, this is our goal of community.
• 42:09
  And like, I just saw all these girls in one room that were so much alike.
• 42:14
  And I think of like this past year of everything that we've been putting out and everything,
• 42:20
  In perspective, 3,000 subscribers on YouTube isn't a lot, but, like, it is a lot.
• 42:26
  But, yeah.
• 42:26
  If you stand in a room with 3,000 people, you are going to feel like you're in a room with a lot of people.
• 42:31
  No, and, like, we have, like, truthfully built such a strong community.
• 42:35
  And it's just by us being, like, authentically ourselves and, like, loving people and loving.
• 42:40
  And I think that was a huge part of it.
• 42:42
  And I can't control if the event coordinator is amazing or not.
• 42:48
  But, like...
• 42:49
  I was shocked that yesterday nothing bad happened.
• 42:52
  Yeah.
• 42:52
  The worst thing that happened that is that dinner took longer and that the dance party was cut shorter.
• 42:57
  I was like, if that's the biggest thing that I can complain about.
• 43:00
  I didn't even think the dance party was like short.
• 43:03
  I thought it was the perfect amount of time.
• 43:04
  I thought it ended at the perfect time.
• 43:06
  Good.
• 43:06
  Where if like people wanted to go out, they could, you know, afterwards and keep the party going.
• 43:11
  But obviously, you know, it's at a hotel.
• 43:13
  Weddings are just the same, you know.
• 43:15
  Sorry, I keep relating your event to a wedding.
• 43:17
  But like.
• 43:18
  Well, I was wearing a white dress.
• 43:19
  We got married, you know, we did.
• 43:23
  No, but from your perspective, though, what what do you what do you think made the event go so smoothly?
• 43:29
  Like, is it do you think it has to do with like the event hotel that you go to or like what what are your thoughts?
• 43:35
  Yeah.
• 43:36
  I think that you guys just are on it.
• 43:38
  And, you know, my boyfriend was saying the same exact thing.
• 43:42
  He was just like, I don't know how Chris and Victoria did it because it was just on you guys.
• 43:47
  You guys were running the entire thing.
• 43:49
  And I know you had an amazing team, you know.
• 43:53
  everyone was truly amazing.
• 43:55
  What I really liked too is I was just chatting with the guy who was selling t-shirts and it turns out he went to high school with Chris and they're like best friends.
• 44:03
  And he was the nicest guy.
• 44:06
  He was so, so nice.
• 44:08
  And everyone was just good energy, good vibes.
• 44:11
  I think it came down to the people who showed up.
• 44:14
  We're all amazing people.
• 44:16
  Every detail was something that you thought of and very intentional.
• 44:21
  The event ran very smoothly.
• 44:23
  Like everyone just put in effort beforehand.
• 44:26
  Yeah.
• 44:26
  It was thought out and it was prepared.
• 44:30
  And I think it ran smoother than like, I don't want to say anything bad about any other events, but I think it ran smoother than a lot of big companies put on events.
• 44:41
  And I think like a like as I'm thinking, thank you so much for saying that.
• 44:46
  I think as I'm thinking, too, is we delegated a lot.
• 44:49
  Like that's awesome.
• 44:50
  Like, I think it's really important to not go the cheaper out and to pour and invest back into what you're trying to like.
• 44:59
  make something different.
• 45:00
  And so something that we really focused on was, Chris could have shot video and photo, but no, we invested a lot of money on a video, video artist.
• 45:08
  So we had to take, we had that stress off.
• 45:10
  So Chris could solely, Chris and I could solely focus on connecting with the community.
• 45:15
  we could make sure that all those little details are seamless because if he was caught up with video and AV was running to crap, like I would have to, I'm what, I have to run off the presentation, right?
• 45:25
  Like I think that that is also a big aspect of it is that we...
• 45:30
  truthfully went negative in this event.
• 45:32
  Yeah.
• 45:32
  And like, it's a learning lesson.
• 45:34
  I was going to bring that up because I wasn't sure if you guys wanted to talk about money in this.
• 45:37
  Yeah.
• 45:37
  But I wanted to make it clear if you're okay with it.
• 45:39
  Yeah.
• 45:40
  That you guys did not profit off of this event.
• 45:42
  Yeah.
• 45:42
  And you guys poured money into the event because...
• 45:46
  You want to give back to the community and you want to support other estheticians and you want to help other estheticians learn and grow because you you love the community.
• 45:55
  And I think for me, like knowing a little bit of the behind the scenes, obviously, I'm not in your guys's bank account.
• 46:01
  But you don't want to see it.
• 46:02
  I'm kidding.
• 46:05
  But, you know, I think that a lot of people might look at something like this and say, oh, they're doing this just to make money.
• 46:11
  Like a lot of people in this industry do do things to make money and profit off of other estheticians who, you know, are new or want to learn or want to grow or want a community.
• 46:23
  But you guys aren't doing that.
• 46:24
  And I think that that's what
• 46:26
  makes you different because also you're you're just another esthetic you know you're not this big company that comes in and has no connection to the industry you're an esthetician who has been in every single one of the you know attendees shoes yeah and you know what it's like and you wanted community and so you built it yeah and I think like something that really like resonates with us is that of course everybody has to make money like
• 46:53
  we've been planning this for a year and like it is like you do need to get paid right like no 100% it's like right it's like a service right so but this event just like Chris and I's heart we're like it truly is profit uh yeah it's people over profit yeah and so every little detail that we poured into the event with the tote bags we could have easily had like
• 47:16
  cheaper little tiny ones that weren't as practical.
• 47:21
  You also could have not had any.
• 47:22
  Yeah, exactly.
• 47:23
  You know, like it would have been OK.
• 47:25
  But that was so much.
• 47:27
  Yeah.
• 47:27
  And I think like it's those little details that like I'm like, I appreciate you being here.
• 47:31
  Like, yeah, this was our first event.
• 47:33
  We essentially had to prove the concept.
• 47:35
  And for like 160 people to invest in an event that we had an idea of with no marketing was absolutely nuts.
• 47:43
  And
• 47:43
  Yeah, it's just like investing into those little details that like me putting myself in the consumer's position and being like, if I were to show up to an event, what do I want?
• 47:53
  And the event as a whole was something that was an idea.
• 47:57
  And Chris and I truly felt like there was a gap in the industry.
• 48:01
  And like at the time of us hosting this event, it was so scary because we did not have $20,000 to invest in this event.
• 48:09
  And we signed the contract.
• 48:10
  and made a joke that we would be eating frozen food for the next year if nobody bought a ticket.
• 48:15
  And but we just believed in it.
• 48:17
  I think that's like also like a testimony to like your business is that like you don't have to invest $20,000 like if you're just starting.
• 48:25
  But like if you believe in the vision and you believe that it's impactful and that you like you have to just truly believe in it.
• 48:31
  Like and that's where
• 48:32
  this event just came to life was that it's going to happen.
• 48:36
  Like this, there's a gap and it shows in every single testimony that I received and feedback.
• 48:42
  I was like, oh my gosh, everything that I was saying of a gap in the industry, that there's no events in the institution space that like are truly community focused and there's education and connection.
• 48:52
  Like it was crazy to see that in person.
• 48:54
  Yeah.
• 48:54
  That's why I cried on stage when I got up.
• 48:56
  I was like,
• 48:57
  160 people.
• 48:58
  Everyone was so nice before.
• 49:00
  I actually was out.
• 49:02
  I've never hosted my own event before, but I was out like running around like a mad woman and people were like, can I take
• 49:10
  yes, yes, yes.
• 49:11
  But I was like, everyone's so nice.
• 49:13
  Like, and I wasn't expecting like that many people to be that loving.
• 49:16
  Like, I just thought that I'd be walking throughout the day, like, like making sure that everything was good.
• 49:20
  But like the fact that everything went that smooth and I was like interacting with that many people is crazy.
• 49:25
  Yeah.
• 49:25
  No, I was like eating lunch, you know, taking a break during our lunch break.
• 49:30
  And Victoria's like going up to every table.
• 49:32
  Are you guys having fun?
• 49:33
  Is everything good?
• 49:34
  I'm like, girl, sit down, eat.
• 49:36
  take a break get off those heels you know put those dogs up i know but i think that's like also very important part is that like i'd rather not eat and people feel like they're connected at that like i don't know like personally i would rather you eat but i i appreciate your sacrifice yes i
• 49:55
  I'm like, no, but like if I'm at an event and like I don't even – me having like a following on Instagram, I don't think of myself as that.
• 50:04
  Like I really don't.
• 50:05
  Like I don't think of myself as that.
• 50:06
  But I also know how intimidating it can feel to like number one, be in a group of like new women and number two, like going up to like interact with the host.
• 50:15
  I had a lot of people that were like I didn't want to bother you and they came up to me today and I'm like –
• 50:19
  Like I, I have to be the, the leader and this is my event.
• 50:24
  And I wanted to connect with people.
• 50:26
  Like that was my goal was like, you're here.
• 50:28
  Thank you so much for investing in this event today.
• 50:31
  No.
• 50:31
  And you, and you really inspired me because like in hindsight, I didn't do that enough.
• 50:36
  You know, I didn't put myself out there and, and go to talk to people, um,
• 50:41
  You know, I let people approach me.
• 50:42
  I think that I was really nervous for my presentation.
• 50:46
  So before that, it was a little bit hard for me to kind of push myself out of that comfort zone.
• 50:52
  But that shouldn't be an excuse because you had a presentation too.
• 50:55
  No, I mean, I was first in my defense.
• 50:57
  It's very difficult.
• 50:58
  It's very difficult to do that no matter if you're the host or an attendee.
• 51:04
  But I do think it's so important if you want to build that community.
• 51:07
  Like I always see, you know, people talk about if you want a village, you've got to be a villager.
• 51:12
  Yeah.
• 51:12
  And if you want a community, you've got to put yourself out there and you've got to approach people.
• 51:17
  I should have done that more.
• 51:18
  Sorry, I just hit the mic.
• 51:21
  I should have done that more.
• 51:22
  And I know now I want to do that more because I want that community too.
• 51:28
  And you did such a great job with it.
• 51:30
  Thank you.
• 51:32
  And I know that you're exhausted from doing it because that does take a lot of work.
• 51:36
  And like
• 51:36
  all the anticipation and everything, but you, you killed it.
• 51:41
  You crushed it.
• 51:41
  Thank you.
• 51:42
  Thank you.
• 51:43
  I appreciate that.
• 51:43
  And don't be so hard on yourself.
• 51:45
  Like if I were to, let's say I was like, I sucked.
• 51:48
  No, we're so mean to ourselves.
• 51:52
  No, but like, I get that.
• 51:54
  I think that, uh, obviously I have a lot, like it's my event.
• 51:57
  Like I'm like, I want everything to be perfect, but
• 52:01
  I think there is also a balance of, um, with anything that you do to make sure that you like compromise, right?
• 52:07
  Like not compromise, but you have balance.
• 52:09
  Yeah.
• 52:10
  So if you know that being an extrovert is going to suck, like it is a lot of energy, just like with our clients, right?
• 52:17
  Like there's so much energy that goes into it.
• 52:19
  So if you feel like you're not going to be able to show up for other people with your fullest self and just to do that, like there's still a time and place to connect through the rest of the night.
• 52:27
  So.
• 52:28
  Yeah.
• 52:28
  Yeah.
• 52:29
  And I don't know if this is an interesting fact or not, too, but I did bring my my boyfriend with me.
• 52:34
  He makes me feel very comfortable.
• 52:36
  I practice my speech in front of him a lot.
• 52:38
  And he was kind of like my comfort person, like bringing an emotional support.
• 52:42
  I bring Chris everywhere.
• 52:43
  Like he's with me 24 seven.
• 52:45
  I'm like, if I it's so ridiculous.
• 52:47
  I'm like, if I go to like hang out with friend, I'm like, can you come with me?
• 52:50
  No, I know.
• 52:51
  I'm just like, oh, you're you're going to sit in that room.
• 52:54
  I know.
• 52:54
  Sit in this room.
• 52:55
  I'm kind of lonely.
• 52:57
  No, it's like your best friend.
• 52:58
  No, 100 percent.
• 52:59
  Like your partner has to be your best friend.
• 53:01
  And he really is mine.
• 53:02
  He made me feel so much better.
• 53:04
  I don't know if anyone saw, but like I was standing, you know, waiting to go up before my presentation and he was standing down like the wall a little bit.
• 53:12
  And he was just like dancing.
• 53:14
  He was making me dance.
• 53:15
  And it made me feel so much better before I went up there.
• 53:18
  He really, really helped make me feel comfortable.
• 53:21
  I woke the poor guy up at 5 a.m. after not being able to sleep the entire night.
• 53:25
  I'm like, please, like, help me relax.
• 53:27
  I'm so stressed.
• 53:28
  And so I did like need him for that kind of support.
• 53:31
  But I do think also him being there, like we were obviously interacting too.
• 53:36
  And I think if he hadn't been there, I would have pushed myself more to interact.
• 53:41
  And I think that's also something to think about for other people.
• 53:45
  If you want that community, but you're constantly going with your partner or you're going with your Esty Besty, I think that's okay.
• 53:51
  But you still have to really actively try to.
• 53:54
  Yeah.
• 53:55
  To meet new people and talk to new people, even though you have your person with you.
• 53:59
  And that's something that, you know, I wish I would have done a little bit more.
• 54:06
  But it's also like you're trying to, like, give this person your time and meet new people.
• 54:10
  It can be a lot.
• 54:11
  It can be very overwhelming.
• 54:13
  Um, but yeah, looking back, the event went by like this and I'm like, oh shoot, you know, I only connected with, which still I connected with a ton of people.
• 54:22
  Perspective.
• 54:23
  Yeah.
• 54:24
  Yeah.
• 54:24
  No.
• 54:24
  And, and I think like, I think that's one of the biggest, uh, things in the industry is that if you do or whatever it is, even like friendships, I've been to so many baby showers where there's like two girls that are with each other.
• 54:38
  And I show up alone and it's like they're just off on their own little corner.
• 54:43
  And I'm like, be that person.
• 54:45
  Yes.
• 54:46
  Be the person that goes up to other people.
• 54:48
  Yeah.
• 54:49
  And start a conversation.
• 54:50
  You should not be in the corner with your clique.
• 54:53
  Like if you're trying to build community, you're not going to do that if you're just sticking with that one person.
• 54:58
  Yeah.
• 54:58
  And that's why Chris and I like I could have easily been with him all night.
• 55:01
  I could have locked myself up in the extra, you know, faculty room.
• 55:05
  Yeah.
• 55:05
  But we intentionally were like we're separating and we're going to connect with people like people should truthfully like if in this is in the industry, if you're showing up to any convention, you need to make sure that you're showing up with like if you want community, stop being clicky.
• 55:22
  For sure.
• 55:23
  For sure.
• 55:23
  And, you know, clicky isn't necessarily a bad thing.
• 55:26
  Like you're not being like a mean girl.
• 55:28
  Yeah.
• 55:28
  But if you are very comfortable with someone, you have to put yourself in the uncomfortable position.
• 55:35
  and meet new people.
• 55:36
  And I'm saying that as someone who wished I did that more, you know, this weekend too.
• 55:41
  Um, and I'm, I know it can be really hard.
• 55:43
  It was really intimidating.
• 55:45
  Um, but I wish I did it more for sure.
• 55:48
  Yeah.
• 55:48
  Well, you did great.
• 55:50
  You did so good.
• 55:50
  Thanks.
• 55:51
  But yeah, we're so, we're so happy that we were able to spend the weekend together.
• 55:55
  And, uh, again, Maddie is just like,
• 56:00
  literally my day one person in when I started skin by you and it should we put a clip of us like a first little podcast no no one wants to see that he's like I don't want to edit that he's like please no and anyway everyone go watch our first podcast
• 56:16
  even though five seconds in I was like oh god oh why am I talking yeah go wildcats I was like ew who said that no I tell you I I watched back my my old podcast and I'm like that it's disgusting I'm deleting off the face of the internet but like it shows how much you've grown I know not you but like anybody no yeah yeah for sure but even my presentation today I for whatever reason I was
• 56:42
  why did I say that why did I say that no I have so many moments like that in my life and I'm like why did that come out of my mouth oh my gosh I I met uh faced by mace and skinned by brook uh this weekend for the first time and it was during the lunch break I was like about to go on the second half and my brain was kind of scrambled and I was like oh are you guys changing into cuter outfits later tonight I was like
• 57:04
  what you're wearing is very cute.
• 57:05
  I'm so sorry.
• 57:06
  Like, you look adorable.
• 57:07
  I was like, oh my God, why did I say that?
• 57:09
  I think, like, also having self, again, self-awareness is so important.
• 57:13
  Like, even if, like, nobody ever took it the wrong way, like, the fact that you're thinking that far into, like, the consciousness.
• 57:18
  No, I ran after them.
• 57:19
  I said, I'm so sorry.
• 57:20
  Are you?
• 57:21
  Like, you're obviously not, mm, mm, mm.
• 57:23
  Are you going to show up in something a little cuter?
• 57:25
  I'm like, I just met these girls, and they're like, oh, my gosh.
• 57:28
  She thinks we have no taste.
• 57:30
  They're like, you're off.
• 57:31
  It's ugly.
• 57:32
  How about that?
• 57:34
  They're going to boo me on stage.
• 57:35
  I'm like, oh, my gosh.
• 57:36
  Tomatoes.
• 57:38
  Could you imagine?
• 57:39
  Oh, my gosh.
• 57:40
  No, it's so funny, though.
• 57:41
  I still can't believe that, like, this event's over.
• 57:43
  It's bittersweet.
• 57:45
  It really is.
• 57:45
  We're going to roll with the fact that people think we're sisters.
• 57:48
  Tomorrow we have a spa day, which we're really excited about after the long weekend.
• 57:52
  I'm so excited.
• 57:53
  I'm so excited.
• 57:54
  If you are exhausted and you haven't treated yourself, this is your sign.
• 57:58
  For sure.
• 57:58
  If you work hard, you deserve some self-care.
• 58:02
  But thank you guys so much for listening to this episode.
• 58:05
  As you know, I'm skinned by you on Instagram.
• 58:08
  If you're a first time listener, I don't know why I said that, but follow me, follow glow on.
• 58:13
  But thank you so much for being here this weekend.
• 58:15
  Love you so much.
• 58:17
  Make sure you like comment, subscribe, comment glow on if you watch all the way through and we'll see you in the next episode.
• 58:23
  Bye.