Ep. 2783 The Suburban Gold Mine: Insights into New Jersey’s Wine Market with Brittney Abell | Masterclass US Wine Market
Is New Jersey the untapped gold mine for Italian wine?
In episode 2783, Marissa Muoio is joined by Brittney Abell to explore New Jersey’s wine market and the opportunities hiding within its affluent suburban retail and dining scene.
Together, they unpack what makes the New Jersey consumer unique, why the state represents an important opportunity for Italian wine producers, and how brands can communicate more effectively with consumers who may be curious about wine but are often looking for familiar entry points.
From organic and biodynamic practices to the importance of simplifying complex…
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