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Multifamily Is Big Business: Sales, Strategy, and the Fundamentals We Can’t Forget - Tamela Coval, TEKFMMES
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With 44 years in multifamily and a career spanning asset management, development, national sales, technology innovation, and startup leadership, this industry trailblazer has seen it all.
In this episode, we talk about why multifamily is serious business, why leasing is sales (period), and why understanding the financial big picture is a non-negotiable for today’s teams. She shares lessons from the “old days” that still matter, the importance of mentors, and why empowering women in leadership is about creating opportunity, not competition.
This is a back-to-basics…
The skinny
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