Latest / FOMO Sapiens with Patrick J. McGinnis
S9 Ep19. Jonah Berger on the Power of Words
Welcome to FOMO Sapiens, the podcast about entrepreneurial thinkers who don't just follow the crowd, but instead take their own path to success in business and in life.
In this episode, Patrick is joined by Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of "Contagious" and "Invisible Influence". Berger discusses his latest book, "Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence," which delves into the psychology behind how certain words can inspire action and influence behavior…
The skinny
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