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#223 Amazon Sellers Hit Decade Low in 2025… Is Amazon still worth it in 2026?
Amazon seller registrations hit a decade low in 2025, but the marketplace isn’t dying.
Fewer sellers don’t mean less opportunity. In this episode, Neil explains why Amazon is filtering out casual sellers, how revenue is concentrating, and what disciplined operators need to succeed.
If Amazon feels harder than it used to, but demand hasn’t disappeared, this episode breaks down the data, the Great Compression happening across the platform, and what serious sellers must fix now to stay competitive as Amazon raises the bar in 2026.
🚀 Dominant is a 12-week live cohort for serious operators…
The skinny
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