Is the Museum of Ice Cream the Future of Art, or Just a Sugar Rush?
There's a buzzy new museum taking over New York, and it boasts the types of specs that would make competitors drool. Now housed in a prime 25,000-square-foot building in the hip SoHo neighborhood, this fresh destination has welcomed more than 1.5 million visitors since it launched as a pop-up back in 2016, and its $39 ticket price is higher than any major museum in America. But it's not the Museum of Modern Art... or a traditional art museum at all. It's the Museum of Ice Cream.
This magical cash cow—last year, venture capitalists valued it at more than $200 million—is a tour de force in the…
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