Latest / The Digital Marketeer
Episode 116: Scars Into a Movement, with Mindie Kaplan
Mindie Kaplan, Executive Vice President at MediaMint and Creator of The Million Mammogram Challenge, joins host Stefanie Beach to kick off Breast Cancer Awareness Month, October. Mindie opens up about her 2019 early-stage breast cancer diagnosis and double mastectomy, detailing how a private post-surgery recovery photo shoot transformed into the "Million Mammograms Challenge,” a nationwide movement in partnership with OUTFRONT Media and BreastCancer.org targeting 1 million scheduled mammograms. They discuss the mechanics of driving a large-scale awareness initiative without a media budget…
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