Why SCALE Gave AI Its Own Day
The UK's main short-term rental conference gave AI its own full day this year. First time it has happened.
I'm at SCALE With AI in Brighton today, the day before SCALE UK.
A few years ago AI was a couple of agenda slots. Now it is a standalone event with two stages and a room full of working operators.
That tells you where the sector has moved.
→ The question has shifted from "should we use AI" to "which tool does which job, and how many hours does it save" → The headline sessions are practical: a live AI guest-messaging demo, and how LLMs are changing the way guests and owners find you → But…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.