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Made to Stand Out: Distinctive Brands in B2B Tech – with Louis Grenier
Most B2B brands believe they look different. Louis Grenier has the data to prove they don’t. The founder of the positioning consultancy STFO audited 100 B2B SaaS and AI brands against eight distinctive brand assets, and only one of them reached the top band.
In this episode, we talk to Louis about why polished brands are so easy to forget and why sound is the most neglected brand asset in B2B. They also discuss what technical companies can learn from developer brands and how distributors and component suppliers can build a distinctive brand. Plus: how to use AI without ending up with beige…
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