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Stop Faking Bestsellers - Best Systems for Book Growth with Alex Strathdee | BWI #217
Episode 217 - Stop Faking Bestsellers - Best Systems for Book Growth with Alex Strathdee
Alex Strathdee scaled book distribution at 21 before founding ShelfLife to help authors reach actual readers. He moved from running expensive ads to a scientific framework of seeding copies. We explore how he treats books like products and replaces random marketing acts with sustainable, high-impact systems.
Key Takeaways
Treat your book as a product and test its quality using a scientific approach.
Move past vanity Amazon rankings to focus on getting books into real readers' hands.
Seed between one…
The skinny
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