Meeting Your "Silent Audience" with Frances La Rue
Your engagement numbers are down and your comments are quieter, but Frances La Rue says that doesn't mean your community stopped paying attention; it means they're watching without raising their hands. She calls them the silent audience, and if you're grading yourself on likes and comments, you're missing most of what's actually happening. Frances spent four years as the City of Anna's first-ever communications manager, hired after a 2021 ice storm made it obvious the city had no one whose job it was to keep residents informed. Now she's the social media specialist at Julie Parker…
The skinny
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