Episode 72 - How bookkeepers can use copywriting to promote their businesses

The Bookkeepers' Podcast · Apr 29, 2021 · 33m

Today Jo and Zoe were joined by the founder of 'Tell My Story', Laura McDouall. They discussed how bookkeepers' can use copywriting in their day-to-day business and the best way to go about it. They covered: * How to inject personality into sales copy, emails and social media * How to write copy for websites which isn't boring * Why it is important to ensure your personality comes through when writing * Whether or not we need a professional copywriter or can if we do it ourselves * The benefits of getting a copywriter involved * How bookkeepers can use copywriting in their day-today business…