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#93 Beyond Billable Hours: The Non-Obvious Habits of Top-Earners (Part 1)

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What if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professional or part of a firm, this conversation will show you how small, consistent actions can fuel big…

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