Latest / Becker’s Payer Issues Podcast / How AI is Transforming the Payer Strategy
Transcript
- 0:00Hi, everyone. This is Brian Zerman with Becker's
- 0:02Healthcare. Thank you so much for tuning into
- 0:04the Becker's Healthcare podcast.
- 0:06Today, we're going to talk about how AI
- 0:08is transforming the payer strategy.
- 0:10Joining me for today's discussion live in Chicago
- 0:12at Becker's Payer Issues Roundtable is doctor Mira
- 0:15Atkins, chief medical officer at Lyric. Doctor Erica
- 0:18Atkins, thank you so much for being here.
- 0:20Thanks for having me. So to get us
- 0:22started here, can you just share a bit
- 0:24more about yourself, the work you're doing at
- 0:26Lyric, just so listeners can sort of appreciate
- 0:28where you're coming from as we move through
- 0:29the conversation today? Sure. So I'm actually a
- 0:33board certified OB GYN, and I practiced for
- 0:36several years prior to transitioning out of practice.
- 0:39And I've been in the payer space for
- 0:41the last ten years, but recently joined Lyric
- 0:44as their chief medical officer,
- 0:46where my focus is really to scale clinically
- 0:48informed AI for payment accuracy.
- 0:51And we're really moving towards prepayment intelligent that
- 0:54just helps to preserve the provider trust.
- 0:58Excellent. I appreciate that background. So here at
- 1:00at at Becker's Parish's roundtable,
- 1:03you've discussed with other leaders how AI and
- 1:04advanced analytics are are helping payers move from
- 1:07reactive to proactive care and payment models.
- 1:10So from your perspective, how is the shift
- 1:12showing up in areas like payment integrity and
- 1:14clinical validation, which you just flagged as really
- 1:16important to the to the work you're doing?
- 1:18And, really, I guess, in that context, if
- 1:21you could
- 1:22unpack what the word proactive actually means. I
- 1:24think we hear that word a lot, but
- 1:26put some,
- 1:27a concrete definition for folks out there. Sure.
- 1:29So for decades, you know, claims review has
- 1:32been really a reactive
- 1:34adversarial
- 1:35exercise
- 1:36where
- 1:37we are looking at either post payment and
- 1:40audits, and it's just been a really
- 1:43blunt force.
- 1:44I think the future is really we're moving
- 1:47towards the left where clinical AI provides a
- 1:50lot more transparency,
- 1:51and it drives more appropriate payments,
- 1:55where it reduces provider friction, and it really
- 1:58focuses
- 1:59people on the outliers. Those cases that really
- 2:03matter where you're getting the the high hit
- 2:05rates, I guess.
- 2:07Yeah. And that moving away from that adversarial
- 2:09sort of nature,
- 2:11do you think that AI
- 2:13is really an opportunity for that finally to
- 2:15happen? Do you really think that this technology
- 2:17is kind of might be the the the
- 2:19solution to some of the that sort of
- 2:21administrative
- 2:22gridlock, I guess. Yes. Absolutely. And I think
- 2:25it takes, like, true partnership and trust in
- 2:27order for to make that happen.
- 2:30So I think that the technology
- 2:32is out there. I think we just the
- 2:35people
- 2:36have to have the trust
- 2:37and
- 2:39the willingness
- 2:41to do something a little bit different. Yeah.
- 2:43And and coming to that trust, you really
- 2:45need sort of that,
- 2:47clinical validation. It's gotta be clinically sound. So
- 2:50how do you do that? How how can
- 2:51peer organizations really integrate these tools in a
- 2:54way that
- 2:55is equitable, transparent?
- 2:57And thinking from your experience as a as
- 2:59a clinician and also someone who who leads
- 3:01digital strategy,
- 3:02what are sort of your guiding principles or
- 3:04safeguards
- 3:05that are are essential to achieving that balance
- 3:08to making sure that
- 3:09AI is clinically sound and then you're coming
- 3:11to to that place of trust together?
- 3:13I think the first
- 3:15step
- 3:16is that intentionality.
- 3:18I think you have to be really thoughtful
- 3:20and intentional
- 3:22to ensure that we're embedding
- 3:24our human values
- 3:27of being patient centric. Right? Member centric.
- 3:30So
- 3:31at Lyric,
- 3:33our governance model is really a clinical governance
- 3:36first
- 3:37model.
- 3:38So we have multidisciplinary
- 3:40reviews. So we have clinicians. We have data
- 3:42scientists. We have legal. We have compliance. We
- 3:45really have just the whole gamut of people
- 3:49to give their input
- 3:51on
- 3:52what
- 3:53AI
- 3:54should be deployable
- 3:56before it's actually deployed and during deployment
- 3:59as well.
- 4:01And then we have continuous monitoring
- 4:03for equity
- 4:05and safety. Right? We hold our AI to
- 4:07really rigorous safety standards,
- 4:10and
- 4:11we require
- 4:12that we have this, like,
- 4:14subgroup performance checks,
- 4:16in real time governance to detect
- 4:19drift because the models can actually shift based
- 4:23on the data that's being,
- 4:25inputted.
- 4:26So and then finally, it's like that transparency.
- 4:30You can't build trust without the transparency.
- 4:34So the automated decisions, they have to be
- 4:37explainable,
- 4:38to clinicians and providers,
- 4:40to the people.
- 4:41So,
- 4:43you have to be able to back them
- 4:44up. Yeah. And that that transparency is a
- 4:47continuous act too. Just like as you're tweaking
- 4:50the models, there's no, like, set it and
- 4:51it's done. You know what I mean? Like,
- 4:53it's it's it's always constant work. It is
- 4:56constant work. Right? Because things are constantly changing,
- 4:59constantly evolving.
- 5:01I mean, look at medical evidence. When we
- 5:02talk about clinical, the medical evidence is constantly
- 5:06changing and evolving, so there is no set
- 5:08it and forget it.
- 5:09Yeah. And you could make the argument too
- 5:11that clinical evidence and medical evidence is just
- 5:13is gonna start evolving faster than what we've
- 5:15seen in the past. Absolutely.
- 5:17I mean, I think there's,
- 5:20a lot of evidence out there that says
- 5:22and I
- 5:23think someone quoted to me in 1950,
- 5:26the rate of doubling of medical literature is
- 5:29fifty years. And I think in 2024,
- 5:33it's something like sixty two days.
- 5:35So it's astonishing.
- 5:37So we have
- 5:39to be conscious of that and really intentional,
- 5:43about our models. Yeah. I I heard it
- 5:45put to me too. That's a I mean,
- 5:46that's that's a wild stat. Yeah. I also
- 5:49heard it put to me once that it's,
- 5:51you know, technology advancement innovation has never moved
- 5:54as fast as it's moving now, and it'll
- 5:56never move this slow again. Right. Yeah. I
- 5:59I have heard the same thing. Right? Like,
- 6:00this is the worst that it's gonna be.
- 6:02Yeah. So
- 6:04I don't know. That could be a little
- 6:05scary. Yeah. Yeah. That's a lot. It's a
- 6:08lot.
- 6:09But but let's let's come back to sort
- 6:11of thinking about your expertise and and what
- 6:13you're doing at Lyric.
- 6:15How does all this sort of fit into,
- 6:17I guess, helping health plans accelerate value based
- 6:19care goals,
- 6:21which are crucial to to getting to that
- 6:23payer provider,
- 6:25equanimity, I guess, to where things are sort
- 6:28of in harmony. Value based care is gonna
- 6:29have to flourish for that to happen. Right?
- 6:31Yeah. You know, I mean, that partnership is
- 6:34so important.
- 6:35I think that
- 6:37you can use AI, like, from that predictive
- 6:39modeling perspective,
- 6:41and you'll get better risk stratification or identification
- 6:44of at risk patients early.
- 6:47So you can really direct your clinical efforts
- 6:50to members who are gonna benefit the most
- 6:52and drive those better outcomes.
- 6:55I think from an administrative
- 6:57perspective,
- 6:58it can really decrease the administrative burden,
- 7:01which ultimately means
- 7:04providers, doctors, clinicians
- 7:06are gonna be spending more time with the
- 7:08patients. Right? And that's really what I think
- 7:10we want.
- 7:11So,
- 7:13automating those activities, it really frees,
- 7:16clinicians up to work top of license.
- 7:19And then
- 7:20shared measure measurement. Right? There's always been
- 7:24just that source of truth kind of friction,
- 7:28who has the right source of truth. And
- 7:30I think AI can really help align all
- 7:33the stakeholders,
- 7:34payers, providers, patients, by really integrating the data
- 7:37sources so you have one source of truth
- 7:40in a comprehensive
- 7:42view of outcomes.
- 7:44So data has always been really difficult to
- 7:46do with value based care, but I think
- 7:48there's a real opportunity here with AI to
- 7:50make the data far more accessible than it
- 7:53has been in the past,
- 7:55and transparent.
- 7:57So and then trust. Again, trust is at
- 8:00the center of all of it. That that
- 8:01that's where where my head went to. It
- 8:03comes back to, like, trust and transparency.
- 8:05You have the best technology in the world,
- 8:07but if you don't have trust and transparency
- 8:09sort of around it, it's not gonna not
- 8:11gonna do what it's supposed to do. Right?
- 8:13Right. Nobody's gonna use it. Right. Right. So
- 8:16So for folks listening out there who want
- 8:17to sort of, I guess, perhaps
- 8:20accelerate their their value based care goals and
- 8:23and put AI sort of at the center
- 8:25of that strategy, what's one step they could
- 8:26take? What advice would you give? You
- 8:29know, that's a tough one.
- 8:31But
- 8:32I would say,
- 8:34look at what's actually actionable. Right? Take something
- 8:38do a pilot on it. Partner with someone
- 8:40just on, you know, one aspect.
- 8:43You know, for example,
- 8:45here at Lyric, you know, we look at
- 8:47all sorts of different types of claims,
- 8:50look at a high cost inpatient DRG
- 8:53or coordination of benefits,
- 8:56Measure the hit rate. Look at provider appeals.
- 8:58Look at time to, you know, resolution.
- 9:02Grab some KPIs with just a short pilot
- 9:04and see if it works, and then iterate
- 9:06on that. Right? It's not gonna work the
- 9:08first time. It's just those multiple iterations and
- 9:10learning off the iterations,
- 9:12and I think that you'll find it really
- 9:15successful.
- 9:16That's, I think wonderful advice.
- 9:18You started at you said it was a
- 9:20tough question, but I think you landed the
- 9:21plane pretty good there.
- 9:23Mara, is there anything we didn't touch on
- 9:25or final thoughts you'd like to share? Perhaps
- 9:27it's something you wanna reemphasize for listeners. I'll
- 9:29leave it to you how how you wanna
- 9:31close out the podcast.
- 9:32Yeah. I think when we build AI with
- 9:35clinical intelligence,
- 9:36the governance, and the transparency,
- 9:39we move from a system that has a
- 9:40lot of friction in it to much better
- 9:43alignment across the system.
- 9:45It can help clinicians
- 9:48be clinicians.
- 9:49So it's a tool that we can use
- 9:52to improve outcomes for patients while
- 9:54really
- 9:55decreasing that administrative burden.
- 9:58Wonderful. Mara, thank you so much for being
- 10:00on the podcast. Thanks for having me. We
- 10:02also wanna thank our podcast sponsor, Lyric. Listeners,
- 10:05you can tune to more podcasts from Becker's
- 10:07Healthcare by visiting our podcast page at beckerspodcast.com.