Marketing Is Business: Building Lasting Brands and Communities
Marketing has never had more tools. But has it ever had less patience?
In this episode of The Lead Creative, host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference, which welcomed over 3,300 delegates from more than 20 countries in 2025, marking a record-breaking year.
Before leading one of Africa’s largest marketing conferences, Dale built and sold top ten South African agency, Chillibush.
We unpack:
• Why marketing must be treated as a core business function
• The difference between audience and community
• Why credibility compounds in brand building
• The risks of…
The skinny
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