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How to Lower Customer Acquisition Cost and Improve Conversions
What’s your customer acquisition cost? I’ve been accused of being a bit of a maniac when it comes to lead tracking and making sure that we know where everything is coming from. I was a bit of a tyrant about that in previous businesses that I had, because you have to know what’s producing and what’s not. Otherwise, you can waste enormous amounts of money.
David: Hi and welcome to the podcast. In today’s episode, cohost Jay McFarland and I will be discussing what it costs to get a new customer. Welcome, Jay.
Jay: Hey, it’s so good to be here, David. And…
The skinny
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