ChatGPT Ads: the measurement stack behind image ads
Did OpenAI launch ads inside ChatGPT image generation, or announce a test? The episode separates the two, then argues the ad format is the smaller story. The measurement stack shipped alongside it, attribution partners like AppsFlyer, Triple Whale, Adjust, Branch and Northbeam, plus geo-based incrementality work with Haus, Measured and WorkMagic, is what turns a placement into an advertising business. You come away able to read partner-reported results with the right scepticism, including WorkMagic's Dose study and Triple Whale's Portland Leather figure, understand view-through conversions…
The skinny
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