Latest / The Realtor Who Wines / The Boutique Business - Learning to Adapt, Improvise, and Overcome

Transcript

The Boutique Business - Learning to Adapt, Improvise, and Overcome · The Realtor Who Wines

• 0:00
  Welcome to the Realtor Who Wines podcast.
• 0:02
  I'm Rashelle Newmeyer.
• 0:03
  Your hosts with the mostest a student of life, a connector, a passionate wine.
• 0:08
  Enthusiast, and your local favorite guide.
• 0:10
  Join me as we explore.
• 0:12
  The vibrant Pacific Northwest.
• 0:14
  Savor the finest wines and champion the spirit of entrepreneurship.
• 0:18
  Each episode I'll sit down with inspiring guests, supporting business ownership and uncovering the stories that make this community unique.
• 0:25
  So grab a glass of wine, settle in, and let's embark on a journey of discovery and connection together. Cheers! Hi everyone.
• 0:33
  Welcome back to the Realtor Who Wines podcast.
• 0:35
  I'm Rashelle Newmeyer, the realtor who wines.
• 0:37
  And today I'm with Angela and her beautiful storefront here.
• 0:41
  And Canby Oregon at tIn and Paisley.
• 0:43
  Cheers, Angela.
• 0:44
  Thanks for having me, I appreciate it.
• 0:47
  It's always a good time being with you for sure.
• 0:50
  Thank you.
• 0:51
  I feel the same about you.
• 0:53
  Go ahead and introduce yourself to everybody and tell them who you are.
• 0:57
  I'm Angela Walker, and I'm a, Let's see.
• 1:01
  So I fit in here.
• 1:02
  So for 30 years and about six years ago, I decided that, my daughter was a rodeo queen.
• 1:09
  And we were going around to all these little towns, and one little town had a boutique on one side and the hair on the other side, and there's still Magnolia.
• 1:18
  Yeah, yeah.
• 1:19
  Yes. I love that movie.
• 1:20
  Yeah. And I was like, I can totally do this.
• 1:22
  Like, like I could do this.
• 1:24
  So came home and literally, during her reign as rodeo queen for Canby, shout out my daughter Kelli.
• 1:31
  And she's the ten side of ten. And Paisley.
• 1:34
  I was selling stuff out of my camper.
• 1:36
  Like, literally rodeo queens were like, knocking on the door and, coming in.
• 1:40
  Yeah.
• 1:41
  So that's how ten and Paisley started.
• 1:44
  We started in Aurora and, after that, like, started in Aurora and it was a half hair, half boutique.
• 1:51
  Totally amazing.
• 1:53
  Shout out to my previous hair clients because those girls were some OGs and they were super sweet and supportive and would wait while I'd ring somebody out.
• 2:01
  So, it does make a difference when you support small business.
• 2:05
  Absolutely.
• 2:06
  Anyway, and, anyhow, so we outgrew that location in a year, moved to another location right there in Aurora and House.
• 2:15
  We were there for three, four years, and then I moved here, and we've been here three years, and now the boutique and salon are separated because they're both too big for each other.
• 2:24
  They can't fit in the same venue.
• 2:26
  Maybe one day. But for now, this is how it works.
• 2:28
  So we have a spa in Aurora, and the boutique hearing can be.
• 2:31
  Yeah, yeah, I love it because I discovered you when you very first opened because I was living in Aurora.
• 2:37
  Yeah, I am.
• 2:39
  And, when you were in your first spa, I was living in Aurora, and your second spot is still in Aurora.
• 2:44
  And then when you moved here, I also lived.
• 2:45
  So we both moved away from Aurora at the same time. But.
• 2:49
  Yeah.
• 2:50
  Spread our wings.
• 2:51
  Yeah.
• 2:52
  We still like, you know.
• 2:53
  Absolutely.
• 2:54
  Support what's there, but definitely, I thinking about when you first opened your store, it was was that 2018 your first store for.
• 3:04
  Yeah, I'm six years in. Yeah.
• 3:06
  So Covid happened in 2020.
• 3:09
  And one thing I admire about you, and I've actually talked about this with so many small business owners and staff, is how you quickly pivoted.
• 3:18
  It pivoted.
• 3:19
  At least I can talk you.
• 3:21
  That wine's good.
• 3:22
  Yeah it is. Yeah.
• 3:24
  Shout out to pizza mountain.
• 3:27
  Wilsonville, Oregon.
• 3:28
  A week today we are drinking the sisters rosé for also 2020.
• 3:33
  Yeah, that was, planned, but that works out here in the Willamette Valley.
• 3:37
  Pete's mountain is also just total small batch winery.
• 3:40
  They're only open on Sundays.
• 3:42
  It's like a hobby. Like, but delicious wine.
• 3:45
  Super great family.
• 3:46
  If you're ever in the area on a Sunday, check them out.
• 3:48
  And sometimes they have food trucks and stuff up there too, which is pretty cool.
• 3:52
  Okay, Pete? Yeah, that's pretty it.
• 3:54
  It is very good.
• 3:55
  Go to.
• 3:55
  Church and Pete's on. Sunday. Yeah, yeah.
• 3:58
  There you go. Let's pray it. Praying, Pete.
• 4:00
  There you go.
• 4:00
  That should be a flag in church. And it's but in 2020 you did a quick pivot and instantly started selling on Facebook.
• 4:09
  You were doing Facebook lives and people are just sitting at home.
• 4:13
  I ordered so many things during the, during that time because I won.
• 4:17
  I just loved your bravery.
• 4:19
  You were trying to figure it out.
• 4:20
  You like Facebook?
• 4:21
  Didn't even have a system in place you were finding other systems to have.
• 4:25
  Like, just comment below and we'll get your order together.
• 4:28
  So, like, they were modeling stuff.
• 4:30
  They're holding stuff up.
• 4:31
  They're talking about where the product came from, the different sizes that comes in, different people will try it on.
• 4:37
  Sometimes you have products that are in sizes extra small to like three acts, you would sometimes have two different models with you, and mostly it was your daughters or family members.
• 4:45
  Because of Covid, you can only have yeah, so many people near you.
• 4:49
  But I just thought that was genius.
• 4:51
  Like, what gave you that idea to, like, do that?
• 4:54
  Like, we were just like, oh, we got to do this or we're going to close.
• 4:56
  Or like.
• 4:57
  I think that for me, it was such an uncertain time for so many people, but as you know, a hair stylist and I was still doing hair, like they just said, you can't do hair.
• 5:08
  And when you work for yourself, there's no unemployment.
• 5:10
  And then they said, oh, you can get unemployment if you do this.
• 5:13
  But like, it wasn't working. Right.
• 5:15
  So I was watching, you know, I had the benefit of having the boutique where I could still kind of try and sell some things, you know, online.
• 5:24
  But all of my poor hair girls, like they were just told you no longer have income.
• 5:28
  Right?
• 5:29
  And, that was devastating.
• 5:32
  And like, if there's one thing like I'm a ride or die.
• 5:35
  So I was like, we got to figure this out.
• 5:37
  So like, I tried really hard, to help them.
• 5:41
  We didn't take any grants or anything during Covid because I was like, skeptic kept honest. Yeah, I was only there.
• 5:48
  Yeah.
• 5:48
  Later they were going to come back and be like, actually, that wasn't this, you know, it was that. And so. Right.
• 5:53
  We just like dug and and I think that's pretty much how I've always done business and even my life where, our family motto is adapt, improvise and overcome.
• 6:04
  We also talk a lot about eating the frog.
• 6:06
  Doing things.
• 6:07
  Yeah. Like, we in our film, we're like, well, you just need to eat the frog.
• 6:09
  And that really means, like, doing the thing you don't want to do, and you're just, like, dreading.
• 6:14
  Yeah.
• 6:15
  And just, like, doing it, that doesn't mean that everything happens perfectly, but, honestly, it was just like a survival moment.
• 6:25
  Sure.
• 6:26
  Well, I thought you totally rose to the occasion.
• 6:29
  And I was so nervous, too, because we saw so many businesses not survive.
• 6:33
  And I was just like, oh, order whatever you need.
• 6:36
  I don't want you to go anywhere, and I.
• 6:38
  But I wasn't the only one.
• 6:39
  You had a ton of people in the community that were like, Angela, stay around, we need you. But also you were trying.
• 6:46
  And I think people recognized that and wanted to support that.
• 6:49
  Oh, yeah. Yeah, for sure.
• 6:50
  And it was, it's so interesting now to see women who have been chopping me all six years to, like, come in and they're just like you, where they'll be like, I remember when your store literally had four racks, like, I remember when like, yeah.
• 7:05
  So because I think when you're running a small business, you're always in survival mode.
• 7:11
  Like, I'm trying really hard to have more of that owner mindset and learn that.
• 7:17
  And, I think you're always in survival mode.
• 7:19
  You're like, okay, well, I got to this ledge, but now I feel like that ledge isn't enough and I need to get to the next ledge.
• 7:25
  And how do I get to the next legend? Right.
• 7:27
  So it literally feels like you're playing, like that game Jumanji.
• 7:32
  Yeah.
• 7:33
  Now what?
• 7:34
  And now what's coming to me, too? Yeah.
• 7:36
  Well, and I think part of the reason you specifically feel that way is you have a very customer forward mindset.
• 7:42
  And so if a client says here like, oh man, I really wish you had shoes, then you're like, oh, okay, I need to make space for shoes.
• 7:49
  I need to go order shoes.
• 7:51
  And then you're like, well, now I need a bigger spot.
• 7:52
  So and I think that's what happens for you sometimes too, is like, you just want to provide what the clients are asking for a new adapter business kind of based on demand sometimes too.
• 8:02
  That was a plus and a negative and actually a hard lesson to learn because a lot of women will be like, oh, I would love it if you would carry like, shoes, right?
• 8:09
  So then I would go and I'd find shoes and I invest in shoes.
• 8:12
  And by the time I could make that happen, that girl has already found her shoes, right? Yeah.
• 8:16
  She never.
• 8:17
  She's walking. Around.
• 8:18
  And it's not that she doesn't love me and will come by, but she's.
• 8:21
  She's already moved. She's like, girl, I got four pairs now.
• 8:23
  That's great.
• 8:23
  You got some? I'll check you later. Yeah.
• 8:26
  But that didn't always happen, honestly.
• 8:28
  But sometimes it does, so I've had to learn a lot.
• 8:32
  I no longer do hair like.
• 8:34
  I think it's been two years now since I've been able to do hair just because this grew bigger.
• 8:38
  And I always thought, oh, this is will be like passive income where I don't have to physically touch somebody to make money.
• 8:44
  Like, I can hire amazing girls to work here.
• 8:47
  And, I knew it would be hard work, but what I did not realize at that time is all of the steps that go into it, right?
• 8:55
  I just I didn't realize it.
• 8:57
  For me, customer service is so huge.
• 8:59
  Yeah.
• 9:00
  So huge because I know that people have tons of choices where they're going to shop, and I know that they can shop anywhere, so why should they shop me?
• 9:09
  You know, just like for you as a realtor, you're like, there are a lot of realtors like that.
• 9:12
  Why should they pick me?
• 9:16
  I think our in stores.
• 9:17
  I bring one. Arm and go, I think that our in-store experience is outstanding.
• 9:24
  It is.
• 9:24
  And what I'm really struggling with is figuring out how to create that in-store experience online.
• 9:34
  Like, I think it's.
• 9:35
  Very, very difficult.
• 9:37
  I have a boutique bestie and her online is poppin like she's amazing.
• 9:41
  Her and her mom have been doing it for a really long time together.
• 9:45
  And she's awesome.
• 9:46
  And so we talk a lot about like, she's like, oh, I really want my brick and mortar to pop in.
• 9:50
  And I'm like, I really want my oh, nice.
• 9:52
  Yeah, that's not funny.
• 9:53
  Yeah. So it's it's really fun to have those people.
• 9:55
  But customer service wise, I want everyone to feel welcome.
• 9:59
  And my I've told so many girls and I think I've even said I'm like, oh, you're hesitating.
• 10:04
  If you're hesitating, just put it back on the rack. Yeah.
• 10:07
  I don't want something from me to sit in your closet.
• 10:09
  Absolutely wanted.
• 10:11
  I have always appreciated.
• 10:12
  You are always very honest, but also your staff in a kind way too.
• 10:15
  Like, let's say on a different size or, you know, that's not your color, sweetie.
• 10:20
  Like, which is nice, like, instead of being like, oh, that looks great, then you're walking around out there not looking that great, you know? Yeah.
• 10:27
  Especially if you come in by yourself.
• 10:29
  You kind of rely on the staff of the store to help you and not just to sell.
• 10:33
  And I have always appreciated that about shopping at your store throughout your different staff, because some of your staff has gone off to college and like, moved on and done other stuff.
• 10:43
  But every time I come in, everyone's always so kind but also gives really good advice.
• 10:48
  They're like, that doesn't look that nice, you know?
• 10:51
  Like another kind way.
• 10:52
  Of thumb is if a girl comes out and she's confident, there is no reason to squash that shine, right?
• 10:58
  Because wearing clothes and fashion and whatever you pick, it literally has everything to do with your attitude.
• 11:06
  Because we like I'm sure we can all remember that girl that you'd be like oh my God she's amazing.
• 11:10
  Look, she's wearing two different socks to school and I think she's awesome.
• 11:13
  When we were in high school or wherever like she did that because she didn't.
• 11:17
  Care, right.
• 11:17
  And we all thought she was cool for it.
• 11:20
  So you really just have to, like, own what works for you.
• 11:23
  But I also recognize not everybody has that personality, right?
• 11:28
  And that's where we come in.
• 11:30
  We're like, hey, you know, have you thought about this?
• 11:32
  Have you thought about wearing it this way?
• 11:34
  And a lot of girls that doesn't come to them naturally.
• 11:37
  Yeah.
• 11:37
  I think a struggle for a lot of boutiques now is fast fashion.
• 11:41
  I want right now.
• 11:42
  Now piece lines going for me.
• 11:44
  Yeah, fashion. Fast fashion. Front page.
• 11:48
  I think it's very interesting. And, I have a hamburger theory where I think that buying from these other brands that are inexpensive and, I don't want to give them names, but starts with an S and one starts with a T.
• 12:03
  Yeah.
• 12:03
  But I feel like when you buy from them, you can get a hamburger anywhere.
• 12:08
  You can get a hamburger from, you know, the yellow arches, right?
• 12:12
  You can, but you can also get a hamburger at a really nice restaurant.
• 12:16
  And you can't tell me that that experience isn't butter.
• 12:19
  You can't tell me.
• 12:20
  Or the quality.
• 12:20
  You can't. Tell me the quality. Is how you feel. Afterwards.
• 12:23
  Tell me the burger isn't better. Yeah.
• 12:26
  And that's what I really want people to feel like they bought from me.
• 12:33
  And it's like getting a hamburger at a really nice restaurant.
• 12:37
  Yeah, like, yeah, you can go get it somewhere else, but it is not equal to what you're getting here.
• 12:41
  No. Well, and I think that's something to be said to you about the quality of wines that you pick to be in the store to like some of the online marketers that you're talking about, like it looks one way and it shows up one way, and you wash it once and then it has holes in it and stuff.
• 12:57
  So like, yeah, you got it for $6.
• 12:59
  But yeah. So I only got to wear it one time. Right. You know.
• 13:02
  And I still have pieces in my wardrobe that I got six years ago that still look great from your shop.
• 13:08
  And I just think, like, you always get what you pay for, you know, I think that's a very true statement.
• 13:13
  We try to carry a little bit of both.
• 13:15
  I call it like the target brand and the Nordstrom brand.
• 13:18
  So we try to carry something for that Nordstrom girl who's like, I, I will pay more because I am paying attention to fabric stitching.
• 13:25
  Yeah. And all of those things.
• 13:27
  And I will buy a piece that I want to last.
• 13:29
  But there's also the girl who's like this is my budget.
• 13:33
  And you know, I'm okay if it's only last, you know, three years.
• 13:35
  But if you take care of it, it is going to last for six years.
• 13:38
  So we try to have shopping for both people so that everybody can, you know, continue.
• 13:44
  I will say that, like, even for us, you know, we love to give back to our community.
• 13:49
  Yeah you do.
• 13:50
  That is like one of my like, goals was I wanted to be a business where people were like, oh my gosh, look what she does for the softball team, for the for her team, for the whoever.
• 14:01
  But what I've discovered as I've grown, more people have asked for items and less people have supported.
• 14:10
  Yeah.
• 14:10
  I think that that is like a dying society.
• 14:13
  Yeah.
• 14:14
  Where people don't realize the more they don't support those smaller businesses, they are supporting their kids or whatever, they're not going to be able to do that.
• 14:21
  Yeah.
• 14:23
  It's sad to me because I mean that's what like our whole I think country was built on like a community.
• 14:29
  Yeah, 100%.
• 14:31
  I think another way to that, your store, you say like you like it to feel welcoming is inclusion.
• 14:38
  Because I know sometimes I go into boutiques and in smaller towns and the size large fits like a small and I'm like, and then I leave like super sad because, like, I'm not petite.
• 14:48
  That's not a secret, right?
• 14:49
  So yeah, I know, and I like that you can relate to that.
• 14:53
  So I like that you carry a wide variety of sizes in your store, or it's not just like one rack is like bigger sizes, like you have multiple pieces throughout the store that are small for the smaller girls and the bigger for the bigger girls.
• 15:06
  So we when I started, the store was a size 22.
• 15:09
  So I remember shopping and I go with my friends that were smaller.
• 15:13
  And first off, you don't want to ask the person who's dropping like, hey, do you have anything?
• 15:17
  Do you have anything for, you know, plus size?
• 15:19
  Because that's embarrassing, right?
• 15:21
  But then they would like tell you like, oh yeah, this corner. Yeah.
• 15:24
  So all of your friends are shopping the whole store, right.
• 15:26
  And you're in like corner corner.
• 15:28
  Yeah. So I was like, nobody puts baby in the corner.
• 15:30
  That's that's absolutely not.
• 15:32
  Going to happen.
• 15:34
  I love that movie.
• 15:35
  Made you, It's a good one.
• 15:37
  So in our store, we've kind of done, like, a whole, like, coloring system.
• 15:42
  So, like, if there's a purple rubber band, it means that if it's oversize and our plush, if there's a white rubber band, it means that it is petite and or junior sizing.
• 15:49
  Yeah.
• 15:50
  For us, that means that people who come in can shop the whole store, and the whole store doesn't come in plus size.
• 15:57
  Like, where can I be honest and direct about that?
• 15:59
  Like, I would love to try really hard and but plus size is also really, really hard to get girls to come in and buy.
• 16:07
  Sure. Because I think that it's hard.
• 16:09
  They're kind of trying not to.
• 16:10
  Well, they are because you think boutique, you think small, right?
• 16:13
  Expensive, you think small.
• 16:15
  You think they're not going to have anything for me.
• 16:17
  Right.
• 16:18
  And that's not who we are.
• 16:20
  And no, I, who I wanted to be.
• 16:21
  Well, and I like you have brands too that have like a lot of flexibility.
• 16:25
  And so there's been times where I've gotten super excited.
• 16:28
  I'm normally a size large, you know, and sometimes, like, I walked out of here with a small because the fabric was.
• 16:35
  Giving runs or.
• 16:36
  Yeah, I mean, this is a great example.
• 16:38
  I yeah, this is a small and it's super roomy. Yeah.
• 16:40
  So I mean this top is going to fit a variety of sizes and people.
• 16:44
  And for a gal who is more Starburst, that is that's what we like to call it because, you know, maybe that style out with that girl.
• 16:52
  But you still star.
• 16:53
  You can still. Shine.
• 16:54
  Yeah, I love that. That's how. That goes. But, she's just going to have a little less room.
• 16:59
  It's not going to be as flowy for her. But she it still going to feel comfortable.
• 17:02
  Yeah I'm confident in it.
• 17:04
  Absolutely.
• 17:05
  And that's what's so important. Yeah.
• 17:09
  How do you like.
• 17:10
  Because like you said you were inspired one day and you're like, I'm opening a boutique.
• 17:14
  So like, how did you take those first steps, even know how to open a boutique called a by product from like, distributor, like distributors or like going to market and stuff like, how did you learn to do all of that?
• 17:27
  I was doing hair.
• 17:29
  I, dabbled in it a little bit, like in my little hair booth.
• 17:33
  I had like some earrings and some, like, jewelry and things like that, you know?
• 17:37
  So I kind of already knew that portion of it, if that makes sense.
• 17:42
  And then honestly, a Google go will be your friend.
• 17:46
  Yeah, you you can learn a lot.
• 17:48
  But shout out to the boutique hub because I did join the boutique Hub.
• 17:51
  So if you're somebody who thinks they want to, you know, start a boutique, the boutique hub is a great place to get a lot of information.
• 17:59
  I think it's 30 bucks a month.
• 18:00
  I don't know, I auto pay or so, whatever it comes up.
• 18:03
  But yeah, but it's well worth it.
• 18:05
  Yes, it's a great community and there's a ton of information there.
• 18:08
  And it's a good start.
• 18:10
  I would say that I am a much better buyer now than I was six years ago.
• 18:14
  Sure. Well, naturally.
• 18:16
  Yeah. You've learned. A lot. Yeah.
• 18:17
  Oh my gosh.
• 18:19
  And you've gone to more shows and like, you've made more contacts and stuff.
• 18:22
  So make sense.
• 18:23
  And I'm definitely, like I love to buy in person.
• 18:27
  Which is hard because you know I've got kids at home still and we, you know, have the spa and my husband, you know he's got his job and things.
• 18:36
  So yeah it's definitely difficult to like figure out how to navigate all the things.
• 18:40
  And I think that every mom and I know this wasn't the pivot that we were going to, but I think every mom who runs a business and or is, you know, trying to do both when you're at home, you feel guilty that you're not pouring into your business.
• 18:55
  And when you're in your business, you feel guilty that you're not pouring in all your kids.
• 18:59
  You couldn't have said that.
• 19:01
  More true like that is such a true.
• 19:03
  State and it's so sad.
• 19:05
  Then we have to feel that way, because I will guarantee you, my husband does not feel, oh yeah, it's because he doesn't love his kids, right?
• 19:12
  And now because he doesn't want to be successful, right?
• 19:13
  But because it does not cross his mind.
• 19:15
  Yeah, it's not there.
• 19:16
  It's not part of the car cards is not in his DNA.
• 19:19
  Yeah.
• 19:19
  Well, and I think that's just a little bit more of the nature versus nurture.
• 19:24
  Like women are very nurturing.
• 19:25
  So we're always thinking about that, like nurturing the business, nurturing the family men when they're home, they're like, I'm home on that work, that work.
• 19:32
  So like, they just don't think about the too as much as we do.
• 19:35
  Again, this isn't man hating by any nurse.
• 19:38
  It's just different. It's just different.
• 19:39
  Like we call my husband air when he comes there.
• 19:41
  Like his his nickname at the boutique is H.R.
• 19:44
  because he comes in, he's like, yeah, you probably should be doing that.
• 19:46
  Like, a or he'll come in and fix things or put things up or.
• 19:49
  Yeah, like my printer is randomly no longer printing.
• 19:52
  Like why I clicked nothing.
• 19:54
  So I understand what you does.
• 19:55
  I turn it on, I turn it off, I plug it in, I check it out.
• 19:59
  I don't have a problem with me.
• 20:00
  And yeah, it's it's literally ghosting me because it'll be like four pages.
• 20:04
  Here's one. Of them. Right.
• 20:05
  And then I of think about giving you yeah.
• 20:08
  They act like we're no longer together and you're just not getting that.
• 20:11
  So I'm giving you a one word answers.
• 20:13
  Yeah. So no, I think that, it's really it's difficult, but it's also inspiring to see how many women are now being like, it's okay.
• 20:25
  It's okay that I do both.
• 20:26
  It's okay that I, you know, do this, this and that.
• 20:31
  I think that's really amazing.
• 20:33
  I'm trying to, I love a microphone, as you can see.
• 20:39
  Yeah, I do, because I love meeting people and talking to people and learning their story and hearing where that came from.
• 20:44
  That was the part of doing hair that, like, was so fun for me.
• 20:48
  And to have a girl come in and be like, oh, I had such a bad day.
• 20:51
  I mean, yeah, or at least how we fix ourselves as women.
• 20:56
  We're going to buy a shirt or earrings, right?
• 20:58
  We're going to get our hair done.
• 21:00
  We're going to talk to a bestie. Right?
• 21:02
  Or we're gonna drink some wine.
• 21:03
  Definitely. Definitely.
• 21:05
  Right. Yeah. That's how it goes down, like. Absolutely.
• 21:07
  Ourselves. And, that has been so fun to, like, inspire women and help them feel better about themselves.
• 21:14
  Have not only and hair, but also like that's kind of my premise here as well.
• 21:19
  But so I am considering, kind of dabbling in my own, like, you know, not podcast because I'm not as cool as my girl over here.
• 21:27
  Oh my gosh, you could totally do podcasts.
• 21:30
  Nobody wants to hear me ramble.
• 21:31
  So I would subscribe.
• 21:34
  So like and. Subscribe.
• 21:35
  You know, I, I might try and ramble.
• 21:37
  At one point I tried doing a podcast on the podcast.
• 21:39
  Sorry, got that wrong cause I'm looking at you.
• 21:41
  But one time I tried doing a blog and it was called Once the Dust Settles.
• 21:44
  So I'm considering that I really like them.
• 21:46
  Yeah, and.
• 21:47
  Yes, I think they.
• 21:47
  Should because I, I do love inspiring people and helping people and, I think it's good for people to know it's okay to mess up.
• 21:58
  Yeah, it's okay to want to be okay.
• 22:00
  Yeah, yeah, I have to have a perfect kitchen.
• 22:02
  Like I've got laundry right now.
• 22:04
  Y'all laying in so many places and, like, it's.
• 22:08
  It's okay.
• 22:09
  That doesn't make me a bad person or a not good business person or not good.
• 22:12
  Mom. Right?
• 22:13
  It just makes me a busy person who decided to focus on something else.
• 22:16
  Yeah, choosing priorities like, doesn't matter if the laundry gets put away right now or this other task is done, you know.
• 22:24
  You struggle with that too.
• 22:25
  Like the priority part I do.
• 22:27
  One thing about the kids is that I've learned along the way.
• 22:31
  A great coach told me, like, include your kids in your goal setting because then when you miss something, because we have to miss something sometimes, right?
• 22:39
  We can't be at every single game, every single.
• 22:42
  Because my daughter, she would have me at every practice, even like which I am when I'm coaching her.
• 22:47
  Well, I've met her and you're an amazing mom, and she she challenges you because she's been on some of your TikToks and things. Yeah.
• 22:53
  And I've watched her grow up.
• 22:56
  So you have known her.
• 22:57
  For a little mini me.
• 22:58
  At least she had.
• 22:59
  That girl's got confidence oozing and sometimes too much.
• 23:03
  Yeah, sometimes too much. But, she would even want me at practice.
• 23:07
  Right?
• 23:08
  And so sometimes I can't.
• 23:10
  Like, in real estate, a lot of times I'm showing houses in the evenings or on the weekends, and that's when she's not at school.
• 23:15
  So she does mommy work a lot and then coach told me once I conclude her and your goals, because then she doesn't see, oh, mommy is at work.
• 23:23
  She says, oh, mommy is doing this. So like, yeah.
• 23:26
  So right now our current goal as of a power team, Rylan and I is if I sell so many transactions or do so many transactions this year in real estate, Rylan and I will go to Disney Tokyo next year.
• 23:38
  So if I'm am.
• 23:39
  At I know not Disney are all through and I know.
• 23:41
  We model it on this.
• 23:41
  Yeah Disney cruise yes.
• 23:43
  We bonded over that as being.
• 23:45
  More will go yeah you can send us.
• 23:47
  Yeah Andre so you can't see on he's behind the camera.
• 23:51
  He's also Disney.
• 23:52
  Yet him and his wife are Disney people.
• 23:54
  So Disney adults shout out we love you so much.
• 23:57
  Yeah.
• 23:58
  While we're there we're going to need you.
• 23:58
  That's it.
• 24:00
  I said, yeah, he's even wearing a Mickey shirt today.
• 24:02
  It's like perfect.
• 24:03
  Yeah. Yes.
• 24:05
  Oh my gosh I love that.
• 24:06
  But so Rylan I had to miss something last week and she said was okay mom, you're trying to get us to Tokyo.
• 24:12
  So like it is working because she understands, like, oh, mommy was out doing this because I want to take her to Tokyo.
• 24:19
  Not because I just care about business.
• 24:21
  Like I'm actually doing it for a goal together.
• 24:24
  And that's totally, like, pivoted.
• 24:26
  How she sees stuff and it makes me feel less guilty knowing she's not like my mom.
• 24:31
  Miss us again.
• 24:32
  And she's like, way to go, mom.
• 24:34
  And I'm like, oh, thank you. Then I feel like way better.
• 24:36
  Yeah, I love that.
• 24:37
  But it is hard.
• 24:38
  I've started incorporating my voice because, I have five kids total and they range from the age of three all the way down to 14.
• 24:45
  So we like to call it round one, round to aim high fashion.
• 24:48
  Sorry girl.
• 24:49
  And we just re-enlisted.
• 24:50
  Okay, that's that's sad because the next question everybody asks is like, oh did you remarry?
• 24:54
  No, no.
• 24:55
  We re-enlisted.
• 24:56
  That's how much we love not having time.
• 24:59
  And, tax deductions.
• 25:02
  That's where we're at with our life.
• 25:03
  Yeah.
• 25:03
  You know what we need right now? A child.
• 25:06
  Yeah.
• 25:06
  You know, it would really be great is to do that a.
• 25:09
  Whole that old school. High school.
• 25:11
  Do you like sleep? No.
• 25:13
  Me neither. Let's get another. Child.
• 25:15
  But it's been fun because, I think the boys thought that the boutique thing wasn't for them, because, you know, I had the girls first.
• 25:22
  And my older son, he, you know, kind of did his own thing and came our family, like, later, like high school years.
• 25:27
  Yeah.
• 25:28
  And, but my two younger sons, they're like, what would I, you know, do, but like, so I've had them.
• 25:33
  They're now working events.
• 25:35
  Shout out to that buddy.com.
• 25:37
  Yeah.
• 25:37
  People out and or they, help put the stuff back during events.
• 25:42
  Which has been awesome.
• 25:42
  And they're all about it after they got a little Changjiang, they were like, oh, I did How to Sell Flowers one time.
• 25:49
  And my youngest son is he is all business.
• 25:53
  Yeah. My older son was like, yeah, mom, that sounds great.
• 25:56
  Younger son.
• 25:57
  What's the ROI?
• 25:58
  Yeah. Who's going to pay a on selling off?
• 26:00
  Who's paying for the, you know, credit card fees?
• 26:03
  I was like like, I'm a little scared of you, but I'm also proud of you because the. Wow.
• 26:06
  Who asks those questions? Age of 11.
• 26:09
  Like he was 11 at the time.
• 26:10
  Yeah. He's 14 now.
• 26:12
  And if I set a goal where I'm like, oh, when we do this, we're going to do that.
• 26:17
  And then if I decide to spend the money on something else, it's like, well, what happened to that goal? Yeah.
• 26:20
  So like you said, Tokyo.
• 26:22
  Yeah, exactly. So, yeah.
• 26:24
  To keep that goal and, like, make sure you're, you know, being true to your word, which I think is super duper important on both. Yeah.
• 26:30
  Well, and also from an accountability standpoint.
• 26:33
  Well, no, I don't want to let her down.
• 26:34
  So like, I'm going to do whatever I can to hit my goals.
• 26:37
  So we're going to Tokyo.
• 26:38
  So you like to know that your children 100% are watching you?
• 26:42
  Totally.
• 26:43
  I like and I, I don't think I got that when I was doing hair because I don't think they were.
• 26:47
  The kids were around as much, but like, my boys think it's funny.
• 26:52
  Like I told those doing the podcast today because you're a full mom.
• 26:55
  Yeah.
• 26:55
  And I was like, I, yeah, because she wants to talk to me.
• 26:58
  And he laughed.
• 26:59
  And I was like, dude, I really do.
• 27:01
  What then you think, like, I do.
• 27:02
  Have teenagers I. Like? Yeah, you know, I.
• 27:04
  Think nothing you do will be cool to that, you.
• 27:06
  Know, somebody like me. Eventually.
• 27:06
  It'll be fine.
• 27:09
  Everyone thinks I'm awesome.
• 27:10
  He thinks that Lala is amazing.
• 27:12
  So her grandson is so cute.
• 27:14
  Oh my God, he's cute.
• 27:15
  My granddaughter is like, oh, that girl's feisty.
• 27:19
  Yeah, I see, but, it's really fun to be in all avenues.
• 27:23
  Like to be a mom, a grandma, like.
• 27:26
  And then I have older kids, so, like, I can do all that with them.
• 27:29
  Drink and do whatever drink on the ones I see.
• 27:32
  Yeah. Friends. Yeah.
• 27:33
  And then to also have younger kids that are now still in middle school and high school.
• 27:37
  So it's very weird to be an.
• 27:38
  All in a business owner on top of it.
• 27:40
  I'm all type small type business owner. Yeah.
• 27:42
  But I will say just kind of like wrapping it up a little bit.
• 27:46
  But what I will say is the thing that I absolutely love about my current business, is one that ladies like you, when you came and like multiple times where I've been like, oh my gosh, am I really doing this because I think imposter syndrome.
• 28:05
  Oh my gosh, a real thing for sure.
• 28:07
  Being in real estate, it's also big and boutique.
• 28:09
  Let's just. Begin life.
• 28:10
  Like even with mom stuff. You're like, am I a good mom?
• 28:12
  Am I doing the right thing?
• 28:12
  Am I ruining her? That?
• 28:15
  Is this topic going to happen on the therapy couch later?
• 28:18
  Exactly. Yeah.
• 28:19
  So having those people that you know are like, how do I grow?
• 28:23
  You're good. Like, I see you, I see you, you're doing good.
• 28:26
  Like. Yeah.
• 28:27
  And like, so what I would just say like is, you know, people in general, don't be afraid to tell someone that you see that they're doing good.
• 28:34
  Don't be afraid to be like, hey, I have multiple people who come in and are starting small businesses, candles, earrings, teachers, whatever.
• 28:43
  And I tell all of them, use me as a resource.
• 28:47
  If you have a question and you want to ask.
• 28:50
  Absolutely. Here's my number. Reach out.
• 28:52
  If I can help you, I will. Yeah.
• 28:54
  Because I remember when I began, I was scared to tell somebody I had a question because I didn't want them to think I was copying.
• 29:01
  Them or that you didn't know what you were doing.
• 29:03
  I'm like, oh, well, don't shop with her.
• 29:03
  And she doesn't know what she's doing.
• 29:06
  Yeah.
• 29:06
  So I really want my business to reflect that community over competition.
• 29:11
  Yes. Moment and where?
• 29:14
  And I know you do this in real estate, too, because I've had other people mention your name to me and I'm like, oh, that's my friend.
• 29:19
  And it's in a positive light.
• 29:19
  So yeah, to know that, oh, that's scary.
• 29:22
  I haven't told you that. I'm sorry.
• 29:24
  Because no, I'm not being a very good friend.
• 29:26
  Sorry. Gosh, I told right now and I do on record.
• 29:28
  So that's even better than calling you not on record.
• 29:31
  So ten points for Gryffindor, what.
• 29:34
  100. Percent?
• 29:35
  Yes, exactly.
• 29:36
  But I think that it's really important to remember.
• 29:39
  And I always say this, that, you know what?
• 29:41
  Old Navy and Target both sell white t shirts, and they're almost always in the same parking lot.
• 29:45
  Like that's yard, right?
• 29:47
  But they're almost always by each other.
• 29:49
  They don't fight over selling t shirt. No.
• 29:51
  Instead they just stand there.
• 29:53
  Lane Powell or Boat fill the fill the whole sure.
• 29:56
  Keep going.
• 29:57
  And I think that that's a great thing to do.
• 30:00
  And I absolutely try really hard to do that.
• 30:02
  I mean, I'm not saying I don't have a crying moment occasionally.
• 30:05
  Yeah, we all do that. Yeah.
• 30:06
  I don't sing it out occasionally because that's what I do when I'm stressed.
• 30:09
  But I think it's really important to if you see a friend and she's got a small business and maybe you don't support it because it's not your style, or maybe you don't use your friend that's a real estate agent because you're, you know, don't want to. It's too close to home.
• 30:22
  Yeah, but that just happens.
• 30:24
  Yeah.
• 30:24
  I know a lot of agents that get frustrated, like, oh, so-and-so didn't use me and I'm so mad and I'm like, the one, you can't be mad over something that was never yours.
• 30:33
  Like, you didn't lose anything that you never had.
• 30:35
  That was never your transaction.
• 30:37
  That was never your house to sell because no one asked you.
• 30:39
  So chill out the two.
• 30:42
  Maybe they feel uncomfortable because they didn't want you to know their situation.
• 30:45
  Maybe they're thinking about getting divorced and they don't want you to know yet because you know, their whole sphere, things like that.
• 30:50
  Like there's just, I don't know, like we take stuff so personal when it's not even our thing that take personal.
• 30:56
  And I love that you feel the same way in the boutiques.
• 30:58
  Like. Yeah. Area.
• 30:59
  It's important to just even if you're not going to use that person or do that thing, you can do a small thing by shouting her out, right, share her stuff on your page.
• 31:10
  Like that costs you nothing but like two seconds.
• 31:12
  Comment on something of hers and say man I see you're working so hard.
• 31:15
  Good job.
• 31:15
  Yeah.
• 31:16
  Because it literally takes two seconds to make somebody's life different and to make them feel better about themselves. Yeah.
• 31:22
  And I think in a world where there's a lot of negativity, if you can be the little tiny shine that like, sparks somebody and makes them feel like I can keep going.
• 31:30
  You shouldn't use that.
• 31:31
  Yeah.
• 31:32
  As this thing, just say it in the moment, too.
• 31:34
  Like how might oil change the other day?
• 31:36
  And the the person that was doing it was a gal.
• 31:39
  And you don't see that every time you pull up to a shop.
• 31:42
  And she was in there and I said, I hope this doesn't offend you, but I think it's like kick ass that you changed my oil today.
• 31:48
  And she was like, really?
• 31:49
  You know? And I was like, yeah.
• 31:50
  It was like, I think more women should be in this trade and like, good for you for being in this trade.
• 31:55
  And she was like, thank you.
• 31:57
  Because, you know, people probably are like, oh, a woman's changing my oil.
• 32:00
  Or parents that took the time to show for it, right?
• 32:02
  My daughter was really good at that I am not.
• 32:04
  Yeah, well, I just you could tell like, people probably don't say that to her often.
• 32:08
  Instead, it's probably opposite.
• 32:10
  Like, can, like, I change my oil and. Sorry, I'm.
• 32:13
  Not a lot to you, but I will guarantee you she told at least 4 or 5 of her friends.
• 32:17
  So for sure, positivity travels farther than negativity every time.
• 32:22
  Oh, yeah. Yeah.
• 32:22
  And that's also why I think obviously you exude that, right?
• 32:28
  You just said that we've talked about it multiple times.
• 32:30
  And that's why people feel that way when like they come into your stores, it's like you want them to feel good about themselves.
• 32:36
  Like obviously you run a business, but at the end of the day, you're trying to help someone feel better about themselves, leaving with confidence, feeling good in their clothes.
• 32:43
  I think that shows.
• 32:44
  So if you're ever in the Cambie area, you definitely should come and attend and place you should definitely come to town in Paisley.
• 32:51
  It's been one of my favorite stores ever since it opened.
• 32:54
  If you know me personally, do you know that because you've been all over my social media for years?
• 33:00
  Even my family, when I did that shop small event and Aurora, they're like, well, it's a cute store.
• 33:05
  Like they still talk.
• 33:06
  I'm like, oh, she's, can be an now and stuff.
• 33:08
  But yeah, my family knows, like buy me presents from here.
• 33:12
  I also want to shout out my girls.
• 33:14
  In Aurora at Well Rooted.
• 33:15
  Yeah, I can't leave my girls alone because they're amazing at what they do.
• 33:20
  There at the spa. Yeah. And.
• 33:23
  How many girls do you have there right now?
• 33:24
  I think I have 5 or 6 now.
• 33:25
  It's a mrs. and eyelash girl.
• 33:29
  Extension specialist, color girl.
• 33:31
  It's amazing.
• 33:31
  Are they all taking new clients?
• 33:33
  I think there's only two that are currently like, I know the massage girl does take people the eyelash girl.
• 33:38
  And then there's only like the hair girls are pretty.
• 33:40
  Yeah.
• 33:41
  One hair girl that is taking people that she's.
• 33:43
  She knows Maya.
• 33:44
  So there you go. Yeah, I noticed that a lot.
• 33:47
  And, the hair industry that, like, it's hard to find a good hairdressers.
• 33:51
  Don't you find that, like, you don't let her go, and then they're always booked, so they're, like, never taking new clients because they're always. But still.
• 33:58
  That's awesome.
• 33:58
  I think that is, that's a craft in itself, 100%. Yeah.
• 34:03
  You get how you get, booked thing.
• 34:05
  And I have a lot of thoughts on that.
• 34:06
  And usually when a new girl comes in and if she doesn't really have a full book, I'll be like, hey, let me like, let me mom you up a little bit like you of s is your own business.
• 34:14
  You do your own thing.
• 34:15
  But let me like, use me as a resource.
• 34:17
  So I think without really realizing it, I've done the same thing here where I'm like, oh, you're doing a small business.
• 34:22
  Like I use me as a resource.
• 34:23
  Yeah, not that I know everything because y'all.
• 34:26
  But you have learned stuff along the way.
• 34:28
  Like I can't even get my printer to work, so I'm still working on.
• 34:32
  Yeah, yeah, yeah.
• 34:33
  But you know, some stuff.
• 34:35
  Yeah. I like, got work in progress.
• 34:37
  Well, I like that.
• 34:38
  Like that little rock in the oyster that, like. Oh, yeah.
• 34:41
  Like you're gonna be a girl any day. Yeah.
• 34:43
  Any day you need any day now.
• 34:45
  The pearl pearls. Come on.
• 34:46
  Any day now, girls, I'm gonna shine.
• 34:48
  That's how this is gonna go.
• 34:50
  Oh. Hey, guys, are there any.
• 34:52
  You do a lot of fun events in the store.
• 34:54
  And, like, especially seasonally.
• 34:56
  You do a lot of events coming up. Yeah.
• 34:57
  So can you tell us some events that are coming out? Yeah.
• 35:00
  Boutique crawl in downtown Canby.
• 35:01
  And that's on April 26th.
• 35:03
  Okay. I have to give date.
• 35:04
  So hopefully I got this right.
• 35:06
  That's okay. Yeah.
• 35:07
  But I think that might be after this one comes out.
• 35:10
  A May 6th, though.
• 35:12
  We are part of the Cow Hides and Cocktails fashion show.
• 35:14
  Oh, my gosh, that sounds so fun.
• 35:16
  Event.
• 35:17
  And, the girls that run that are nice enough, to allow me to work the mic.
• 35:21
  So I'm the emcee, so.
• 35:23
  You'll get a. Sorry. So the. Whole night.
• 35:26
  Well, not the whole night.
• 35:27
  Just the fashion show, but that is a super fun event.
• 35:30
  So we do that.
• 35:31
  We also do a mother's day event.
• 35:32
  I think it's on May 11th.
• 35:34
  So we love to do events.
• 35:36
  And then during the summer we see you at the well I guess it's like I say the same bull rodeo can be rodeo or the fair.
• 35:45
  Yeah we did but. Just at the same time.
• 35:46
  We did gather last year which is a big event.
• 35:48
  And that was like the farthest event I've ever driven, like when it got slow here. Like you were talking about pivoting when it got.
• 35:55
  Yeah, here I was like, well, what are we going to do?
• 35:57
  Like this is so slow.
• 35:58
  So I was like, well, I'm going to look for some pop ups because, yeah, we're not.
• 36:01
  And I can go where there are people like, and nobody shows up at a fair or an event that has a shopping without some dollars.
• 36:09
  Right?
• 36:10
  Like, I hate to say that, but that's that's true.
• 36:12
  Yeah.
• 36:13
  Well, and people use fairs and puppets and things as a chance to check out other shops like so, and especially at a fair because it's a county wide thing.
• 36:22
  So they might not come to Canby all the time, but if they see you at the fair then and then they know you have a storefront there, like, oh, you're not just at the fair, I can come back.
• 36:30
  When I do a pop up. For me, it's more, like I think of it as like online dating.
• 36:35
  Like I'm more like, I want you to have the little tiny experience.
• 36:40
  Like a little mini experience. Yeah.
• 36:42
  And I want you to get to know us, to know that we can be besties.
• 36:45
  So even if you buy nothing, that doesn't upset me.
• 36:48
  Like, I think a positive outcome in a pop up, like, yeah, I'm there to make money because I've got bills to pay.
• 36:53
  Yeah, I got staff to pay.
• 36:54
  But, a positive pop up is when I get girls who come in 2 or 3 weeks later or are doing online orders that I know came from there, where I was like, it's kind of that making a difference moment.
• 37:06
  You're like, she felt connected.
• 37:08
  She felt like, I was a safe, fun person that maybe she could relate to.
• 37:13
  Or for once, she felt like she fit in. Yeah.
• 37:16
  Or she saw that one thing and she's like, why didn't I buy that?
• 37:19
  Dang it. It does happen.
• 37:21
  I have FOMO all the time here, and I'm like, okay, you can't buy it because I can't restock it.
• 37:26
  So it's better to sell it. To pay it.
• 37:27
  Yeah, I got to pay the light bill, so usually you can't.
• 37:29
  You got to like pay the light. It's so funny.
• 37:31
  And some of the stuff sells so quick.
• 37:32
  Like you'll post a TikTok or and Instagram reel and I'll be like, I love that.
• 37:37
  And then I'll go online.
• 37:37
  I'm like, yeah, it's already gone or it's gone in my size or.
• 37:40
  Whatever, where I always message us, no, I, I get enough girls who say they want to. I'll try and.
• 37:44
  Get it back.
• 37:44
  Yeah, I love that so much.
• 37:46
  Thank you so much for being on the podcast.
• 37:48
  I really appreciate you.
• 37:50
  For asking me.
• 37:51
  Amen to be here. This is super fun.
• 37:53
  Yeah, we will definitely tag ten and Paisley on the YouTube video with this podcast.
• 37:59
  And then, on our website and everything so that you can check out their social media.
• 38:03
  They are very active on social media, but then also your website.
• 38:06
  So if you're not in the area you can go online shopping. Yeah.
• 38:09
  Shout out to my daughter Kelly who runs my social media.
• 38:11
  Yeah she does and she is good.
• 38:12
  You should follow Carly on her own social media.
• 38:14
  She posts very funny stuff.
• 38:15
  Yeah. Pretty fun.
• 38:16
  And my daughter Haley is a nurse, so like, I'm yeah, I know I love her family.
• 38:20
  I something. Yeah, yeah.
• 38:22
  I can't have one kid feel like I didn't talk about it.
• 38:24
  That's why I got from all of you guys.
• 38:25
  I have all the kids and I love all the kids.
• 38:28
  In the Hilton. And my one has been.
• 38:32
  That's hilarious.
• 38:33
  I think we should stop there.
• 38:34
  Yeah. Cheery.
• 38:35
  See you next time. Bye.