Latest / No Time to Waste Podcast - w Marcus Murray / Ugly Baby Syndrome- Developing the Mindset to Change
Transcript
- 0:00SPEAKER_00: Welcome out to another episode of the No Time to Waste Podcast.
- 0:04SPEAKER_00: And I'm your guide, Marcus Murray.
- 0:06SPEAKER_00: And today we're going to be talking about some very, very interesting things, starting with ugly baby syndrome.
- 0:13SPEAKER_00: Now, I know that's a tough one because most of us, just the concept that possibly our baby could be ugly, the just hearing the words, it evokes a sense of uh protection where uh we feel as though we have to make certain that you're not talking about my baby because what happens in life, we can actually fall in love with this particular item that in this moment is represented by the concept of the ugly baby and fail to make change in a timely manner.
- 0:46SPEAKER_00: And the consequence of that can be devastating.
- 0:49SPEAKER_00: Stay with me.
- 0:51SPEAKER_00: In just a moment, we're going to dive into a lot of the misbeliefs and misinformation that the majority of people in America have been trained to accept as reality, only to find out later what they were told was wrong.
- 1:07SPEAKER_00: Now, let's just unpack this for a quick moment.
- 1:10SPEAKER_00: And I do have a good amount of notes that we're going to go through.
- 1:15SPEAKER_00: When we talk about ugly baby syndrome, it's a concept where because you have created a thing, it prevents us from being able to accept any criticism about it.
- 1:26SPEAKER_00: And I'll give you an example.
- 1:28SPEAKER_00: There are people that I know that are very crafty and they make things that are really unique, but they don't want to be told that the thing that they've made is actually ugly.
- 1:39SPEAKER_00: And as a result of that, they fall in love with something, a concept, a project, a business idea, even.
- 1:46SPEAKER_00: And it's not a good business, or it's not a or it's not a healthy business or a productive business.
- 1:53SPEAKER_00: If we look at the concept of business, the purpose of business is that you make a profit.
- 1:59SPEAKER_00: You provide a service or a good and it's used and it's beneficial to people.
- 2:04SPEAKER_00: They pay for that service, and as a result, you make profit and you become successful because of the business that you've created.
- 2:12SPEAKER_00: But what happens when the business doesn't work, the business isn't profitable, and it makes no sense and adds no value?
- 2:20SPEAKER_00: Well, that would be considered an ugly baby.
- 2:23SPEAKER_00: The problem is that if you speak with someone and you try to tell them, I can clearly see that this particular thing is not effective, this is effectively an ugly baby.
- 2:36SPEAKER_00: They become very defensive and guarded.
- 2:38SPEAKER_00: So I had an opportunity just yesterday to speak with a very technically a very successful person.
- 2:45SPEAKER_00: They've run a business for over a decade.
- 2:48SPEAKER_00: And in that decade of business ownership, they came up with a very novel e-commerce concept.
- 2:54SPEAKER_00: The problem with the concept is that it's not turning a profit even after 10 years.
- 3:01SPEAKER_00: So that lets us know that just because you do something for a long or protracted period of time, that does not mean that you're successful.
- 3:11SPEAKER_00: It just means that you've been doing something over a long or protracted period of time.
- 3:17SPEAKER_00: Well, one of the things that I found in being able to maximize success is being able to critically look at whatever it is that I'm doing or whatever it is that LaDonna and I have been able to create or accomplish and look at it and evaluate it with a critical eye.
- 3:36SPEAKER_00: Even if we created it, it does not necessarily mean that it's good.
- 3:41SPEAKER_00: It may be ugly and we need to fix it.
- 3:44SPEAKER_00: There are some concepts, though, that the majority of the population in common culture have been taught to embrace.
- 3:52SPEAKER_00: One of them, this is an old saying from the urban community that people would say, I'm waiting for change to come.
- 4:00SPEAKER_00: Meaning they weren't going to really do anything about their circumstance.
- 4:05SPEAKER_00: They were going to sit, wait for change to come.
- 4:09SPEAKER_00: Well, I want to challenge that concept because it's not a valid or viable concept.
- 4:15SPEAKER_00: In reality, if a person sits waiting and they don't take action when action is needed, the change that is coming, more likely than not, is calamity.
- 4:28SPEAKER_00: So we don't want to be guilty of sitting and waiting for change to come.
- 4:33SPEAKER_00: We want to take action.
- 4:36SPEAKER_00: There's another uh misbelief that that people have, which is good things come to those who wait.
- 4:42SPEAKER_00: But the rest of that quote actually goes, good things come to those who wait, but only that which is left behind by those that hustle.
- 4:54SPEAKER_00: So in reality, if that's the case, it's like a good Friday sale.
- 4:58SPEAKER_00: If you've ever seen Good Friday sales once a year when they reduce the prices so that they can lure customers to their store, it's really a marketing concept.
- 5:09SPEAKER_00: It's called a lost leader, where on this particular day they'll drop these prices and then the place is flooded with people trying to get the new prices, these reduced prices.
- 5:22SPEAKER_00: And now you get more volume of sales because the people that can't get the great priced item will take a discounted item because who wants to leave the store empty-handed?
- 5:35SPEAKER_00: Well, that is an amazing marketing strategy.
- 5:38SPEAKER_00: But if you look at it, the good things or the best sales, the best deals came to those that hustled, that got there earlier, that were able to get in sooner.
- 5:48SPEAKER_00: Those are the ones that got the best deals.
- 5:51SPEAKER_00: Whereas those that came after, they were only able to get what was left.
- 5:57SPEAKER_00: There's another false concept that is permeated our culture, which is go to school and get a good education so that you can get a good job.
- 6:08SPEAKER_00: Well, that was once upon a time, probably at the turn of the century, not the turn of this century, but the turn of the last century, that was possibly true as America was going through a period of growth and the baby boomers were on the scene.
- 6:26SPEAKER_00: And now all of a sudden, if you had a good education, you would qualify for a good job because we were trying to move the baby boomers through the ecosystem of time.
- 6:40SPEAKER_00: But at this point, that is no longer a viable strategy.
- 6:44SPEAKER_00: You can actually go to school, get a good education, and be literally unemployable.
- 6:51SPEAKER_00: The way that you know this is a fact is now when you watch uh the advertisements for educational programs, they're now promoting technical trades and training to teach people how to do service-oriented jobs.
- 7:08SPEAKER_00: The reason is because it's not the education that matters now, it's the skill set and the ability and the work ethic.
- 7:17SPEAKER_00: With that being said, that's now a misnomer about the good education.
- 7:22SPEAKER_00: A person that participates in an apprenticeship program in heating and cooling or electrical engineering, just as an apprentice, without that formal education, we will find those individuals generating more revenue in this current society than those that have the four and six-year degrees.
- 7:45SPEAKER_00: Well, let's take a look at another one.
- 7:47SPEAKER_00: There is a concept that I'm going to hold on until things get better.
- 7:52SPEAKER_00: The business may be going through a struggle.
- 7:55SPEAKER_00: The family could be going through an economic struggle.
- 7:58SPEAKER_00: Everyone's just going to hold on.
- 8:00SPEAKER_00: Holding on is not a viable concept.
- 8:03SPEAKER_00: We actually have to look for a solution to the real problem at hand.
- 8:07SPEAKER_00: There's another misnomer.
- 8:10SPEAKER_00: People believe that there was this concept, especially when I was younger.
- 8:15SPEAKER_00: The concept was you don't want to be a jack of all trades and a master of none.
- 8:21SPEAKER_00: That is also a misnomer.
- 8:24SPEAKER_00: It's not correct.
- 8:25SPEAKER_00: Actually, you can build an enterprise that has multiple dimensions and facets in different arenas and have people positioned to run those enterprises, and you can be wildly successful.
- 8:40SPEAKER_00: So you personally do not actually have to master one thing and one thing alone in order to recognize and realize a success.
- 8:50SPEAKER_00: There's another misnomer, and that one is find one thing that you're good at and stick to it.
- 8:57SPEAKER_00: Well, I want to challenge that as well.
- 8:59SPEAKER_00: I don't believe that even makes sense.
- 9:01SPEAKER_00: If you find one thing that you're good at and you stick with it, you could be stuck to the wrong thing.
- 9:07SPEAKER_00: What if you've actually intentionally super glued yourself because you were good at something to this one thing and you never expanded your options or your horizons, and now you're in a state of stuck.
- 9:23SPEAKER_00: People will loop us into sameness without us realizing it.
- 9:28SPEAKER_00: In reality, change is the critical thing.
- 9:31SPEAKER_00: If we look at nature and how wildlife succeeds and survives, it happens because they embrace change.
- 9:41SPEAKER_00: I remember when the wildfire swept through New Zealand and Australia not long ago.
- 9:49SPEAKER_00: And people were really, really just having a fit because the kangaroos, they were being burned out of the it was all of this unmanned forestry that was just burning out of control.
- 10:01SPEAKER_00: I'm certain a human caused the fire because sometimes we can be reckless.
- 10:07SPEAKER_00: But however, the fire began as a result of the fire, it was just raging all the way through Australia, burning up all of the forest.
- 10:17SPEAKER_00: And the kangaroos were actually coming out of the forest.
- 10:21SPEAKER_00: Some of the baby kangaroos were burned and scorched.
- 10:25SPEAKER_00: The mother kangaroos with their babies.
- 10:28SPEAKER_00: Now remember, kangaroos are very dangerous.
- 10:30SPEAKER_00: They will fight you.
- 10:32SPEAKER_00: And those little koalas, those things were coming out.
- 10:35SPEAKER_00: All of these animals were coming out of the woods trying to escape the fire.
- 10:41SPEAKER_00: They were changing and they were allowing humans to embrace them, hold them, protect them.
- 10:49SPEAKER_00: It's the craziest thing.
- 10:50SPEAKER_00: Well, normally a human can't get next to this wildlife.
- 10:54SPEAKER_00: Those little bears, they were actually allowing people to put them in the cars to take them to hospitals.
- 11:01SPEAKER_00: So what that showed me is even in wild, in the wild, change is a inherent, it's like a built-in intrinsic, it's intrinsic to nature.
- 11:13SPEAKER_00: But we don't readily embrace change.
- 11:17SPEAKER_00: We prefer to stick with sameness.
- 11:20SPEAKER_00: But sometimes you've been doing the same thing over and over again, and the results, they aren't even the same.
- 11:27SPEAKER_00: The results are getting worse.
- 11:29SPEAKER_00: That means it's time for a change.
- 11:32SPEAKER_00: We use the word pivot, but pivot, pivot is a word to prevent poor.
- 11:38SPEAKER_00: We won't make any change.
- 11:40SPEAKER_00: And unfortunately, failure to change never leads to a good outcome.
- 11:47SPEAKER_00: Now, pivot.
- 11:48SPEAKER_00: I was thinking about the word pivot, and I was looking at the letters in the word.
- 11:54SPEAKER_00: Pursue intentionally viable options in transition.
- 12:00SPEAKER_00: You sometimes pivoting requires the immediate pursuit intentionally of viable options to transition.
- 12:12SPEAKER_00: If we don't pivot, it can be devastating.
- 12:16SPEAKER_00: And if you are the head of a family, it's important that you recognize a moment when you need to expand and increase options and pivot.
- 12:27SPEAKER_00: If you are the head of a company and your company is not succeeding, you have to recognize the need to pivot.
- 12:35SPEAKER_00: The concept, another false concept is going down with the ship.
- 12:42SPEAKER_00: That does not make sense when life is an option.
- 12:46SPEAKER_00: Sacrificing your life to destruction versus a pivot where you're able to move into prosperity.
- 12:54SPEAKER_00: Failure to pivot absolutely makes no sense.
- 12:58SPEAKER_00: One of the misnomers that I experienced and can speak to very clearly growing up in the city of Detroit was a concept that I never realized until I began to travel and go outside of the city.
- 13:14SPEAKER_00: What I realized is that everyone that I knew that lived in Detroit, when you asked them, where do you live?
- 13:22SPEAKER_00: they would respond with these words.
- 13:24SPEAKER_00: I stay in Detroit.
- 13:26SPEAKER_00: I stay in Detroit.
- 13:28SPEAKER_00: And that was how you described where you live.
- 13:31SPEAKER_00: Whereas other places, people say, I live in Baltimore, I live in Chicago, I live in Dallas.
- 13:39SPEAKER_00: That's where they live.
- 13:41SPEAKER_00: They don't say, I stay in Chicago.
- 13:44SPEAKER_00: It was a mindset that people were being taught to stay in Detroit.
- 13:50SPEAKER_00: As a result, there was a borderline as you crossed out of Detroit.
- 13:55SPEAKER_00: That borderline was eight mile.
- 13:57SPEAKER_00: And as you moved past eight mile, the which was a clear line of demarcation, the community went from poverty to wealth just crossing one street.
- 14:11SPEAKER_00: It was amazing.
- 14:12SPEAKER_00: This one line actually separated the wealthy and the working class.
- 14:17SPEAKER_00: And what was even crazier, there was another line at a street called Altar Road.
- 14:23SPEAKER_00: And when you were south of Altar or west of Altar, when you were there, you were in Detroit.
- 14:30SPEAKER_00: But once you crossed Altar Road, you moved over into the Gross Points, which were this very beautiful, beautiful area, in particular down a street called Jefferson.
- 14:44SPEAKER_00: Once you crossed Altar Road, they even changed the name of the street.
- 14:48SPEAKER_00: The street was no longer called Jefferson.
- 14:50SPEAKER_00: It was called Lakeshore Drive.
- 14:53SPEAKER_00: So once you crossed Altar Road, everything was altered in an amazing way.
- 14:59SPEAKER_00: And I just began to notice that there was a mindset conditioning that occurred with a lot of people within the city of Detroit that kept them south of Altar Road and kept them south of Eight Mile and kept them from making a transition or moving from the working class side to the wealthy side.
- 15:24SPEAKER_00: So this was not accident, it was by design.
- 15:28SPEAKER_00: And yet the mentality has remained in place for a ton of years and people just have accepted it.
- 15:37SPEAKER_00: But I want you to imagine something.
- 15:39SPEAKER_00: There's another saying that a watched pot never boils.
- 15:43SPEAKER_00: And that's not true either.
- 15:44SPEAKER_00: In reality, if the pot is on the stove and it's getting hot, it is going to boil.
- 15:49SPEAKER_00: But if that's a mindset and you're the frog in the pot of warm water on the hot stove, and you actually believe this water is never going to boil, you could be in for a non-awakening.
- 16:04SPEAKER_00: Because when the water begins to boil and it actually kills the frog, then we realized whether we were watching the pot or not, the longer it sat on the fire, it actually did boil.
- 16:17SPEAKER_00: Now, I want to share this last thought before I read a letter to you, to my sons, and it's that success leaves clues.
- 16:26SPEAKER_00: What I found is that success leaves clues.
- 16:30SPEAKER_00: I believe firmly that if you're going to do something, partnership is going to be critical.
- 16:36SPEAKER_00: If you find yourself today in a situation that needs to change, you need to find a partner willing to work with you to assist you in navigating that change.
- 16:47SPEAKER_00: I shared in an earlier podcast that Ladonna and I had made a transition into a very unique industry, and we've achieved astounding results in just six months.
- 16:59SPEAKER_00: I'm going to actually on Facebook be sharing some details, and I think it would be very viable and beneficial to a ton of people that may be dealing with this situation that I'm about to wrap up with.
- 17:13SPEAKER_00: I want you to look at this.
- 17:15SPEAKER_00: Now, this looks like a Rubik's Cube, but in reality, this is an object lesson.
- 17:22SPEAKER_00: What I'm holding in my hands right here are your expenses.
- 17:27SPEAKER_00: These are all of the things that you have to pay for to make life work.
- 17:31SPEAKER_00: And the reason that there are so many different colors and shapes, et cetera, we only make so much money, which is in the green.
- 17:39SPEAKER_00: But all of these other colors are immediate, temporary, mandatory expenses that we have to address.
- 17:48SPEAKER_00: And most people don't realize how large the cost of living in America has become.
- 17:54SPEAKER_00: Although we're in a country that is more viable and more bustling and booming than any other country in the history of modern economy, in reality, this does not mean that you have no expenses.
- 18:09SPEAKER_00: This is a reflection of the cost of living.
- 18:12SPEAKER_00: And what do I mean?
- 18:13SPEAKER_00: I'm going to show you another object here.
- 18:17SPEAKER_00: This is what it used to look like.
- 18:19SPEAKER_00: This was our cost of living.
- 18:21SPEAKER_00: And this is what it cost us to take care of all of our expenses.
- 18:25SPEAKER_00: The expenses weren't that confusing.
- 18:27SPEAKER_00: It was very clear.
- 18:28SPEAKER_00: You only had a few expenses.
- 18:31SPEAKER_00: You made a little money, which would be equivalent here, and you had a few expenses.
- 18:36SPEAKER_00: What has happened as the cost of living has increased, our expenses are getting larger and larger, and our money, unfortunately, is not.
- 18:46SPEAKER_00: And so I want you to take a look at what this actually looks like in this example.
- 18:52SPEAKER_00: I'm going to use this as an object lesson and I'm going to move my cell phone and this pen out of the way.
- 18:59SPEAKER_00: And I want you to compare the expenses to the income.
- 19:04SPEAKER_00: Just take a look at this.
- 19:05SPEAKER_00: So if this is the money that we're making doing things the way we've always done it, going to a job and showing up on time every day, we can clearly see that this is not enough money to address all of these expenses.
- 19:21SPEAKER_00: So therefore, something needs to happen and change needs to be made.
- 19:27SPEAKER_00: Most people, though, think that because this is what I make from my job, I know exactly what to do.
- 19:34SPEAKER_00: I'm going to go and get another job.
- 19:37SPEAKER_00: The problem is, even if you get another job, another job is not going to address all of these expenses.
- 19:45SPEAKER_00: It's not possible.
- 19:46SPEAKER_00: The cost of living has increased so significantly.
- 19:51SPEAKER_00: If you look, this job, as a matter of fact, two jobs won't even help anymore.
- 19:57SPEAKER_00: In the old days, two jobs would address all of our expenditures, but not anymore.
- 20:04SPEAKER_00: Two jobs is only going to demonstrate that you've given up all of your time for money and you still don't have enough money to address the issues at hand.
- 20:16SPEAKER_00: The bottom line here is that there is no quick way out of a massive problem without immediate action.
- 20:24SPEAKER_00: I'm going to encourage every person that's listening in.
- 20:29SPEAKER_00: If you found a solution to the economic reality of today and your solution is working, what I'm going to say is please continue with that solution if you were able to find one.
- 20:42SPEAKER_00: If not, I'm going to encourage you to keep an open mind.
- 20:47SPEAKER_00: Explore what's out there.
- 20:49SPEAKER_00: Follow the clues.
- 20:51SPEAKER_00: When you find someone that you feel you can trust and you're willing to launch out into something new, I believe that could be your moment of breakthrough.
- 21:02SPEAKER_00: With that being said, I want to read to you a letter that I wrote to my sons.
- 21:07SPEAKER_00: As you know, I have three.
- 21:08SPEAKER_00: And years from now, they'll get a chance to review these letters, and it'll be like I'm sitting there talking to them.
- 21:15SPEAKER_00: My son, there's a question that is echoed throughout time, one that's not asked because of a lack of information, but because of a need for awareness.
- 21:25SPEAKER_00: This is the question.
- 21:27SPEAKER_00: Where are you?
- 21:29SPEAKER_00: Where are you?
- 21:31SPEAKER_00: Not geographically, but spiritually, mentally, emotionally, and directionally.
- 21:36SPEAKER_00: The greatest danger is not knowing while falling, falling and not realizing that you're falling, falling into complacency, falling into routines, falling into comfort while quietly moving toward failure.
- 21:55SPEAKER_00: Son, you must learn to recognize where you are quickly and honestly, because delay is expensive.
- 22:05SPEAKER_00: Every day you ignore what needs to change.
- 22:08SPEAKER_00: You're actually not standing still, you're moving but in the wrong direction.
- 22:14SPEAKER_00: Life does not reward awareness alone.
- 22:17SPEAKER_00: It rewards responding.
- 22:20SPEAKER_00: If something is off in your thinking, correct it now.
- 22:24SPEAKER_00: If your habits are leading you away from who you've been called to be, adjust them now.
- 22:30SPEAKER_00: If your circle is weakening your standards, change it now.
- 22:35SPEAKER_00: Not next year, not next month, but now.
- 22:39SPEAKER_00: Because what you tolerate today will become your reality tomorrow.
- 22:44SPEAKER_00: Complacency is not simply a silent thing.
- 22:49SPEAKER_00: It's actually an agreement with mediocrity.
- 22:52SPEAKER_00: It says this is good enough.
- 22:54SPEAKER_00: When deep down inside, you'll know that you were built for more.
- 23:12SPEAKER_00: These questions are not meant to discourage you, they're meant to protect you.
- 23:17SPEAKER_00: Because a man who is aware can adjust.
- 23:20SPEAKER_00: A man who adjusts in time can win.
- 23:24SPEAKER_00: Son, you don't have to be perfect, but you have to be present enough to recognize when change is needed, and disciplined enough to act on it immediately.
- 23:35SPEAKER_00: There is no time to waste.
- 23:37SPEAKER_00: Your life is too valuable, your purpose too significant, your future is too important.
- 23:44SPEAKER_00: So wherever you are right now, acknowledge it, own it, and if necessary, change it without delay.
- 23:54SPEAKER_00: It's how quickly you respond when you realize that change is necessary that will determine your ultimate outcome.
- 24:04SPEAKER_00: I believe in you.
- 24:06SPEAKER_00: And more importantly, you got this.
- 24:10SPEAKER_00: Love dad.
- 24:12SPEAKER_00: Now, with that being said, we will bring this segment to a close.
- 24:17SPEAKER_00: We have a very, very powerful next two episodes.
- 24:21SPEAKER_00: I'm going to encourage you, share, like, pass this over to someone, let them hear it.
- 24:26SPEAKER_00: I believe it'll make a difference.
- 24:29SPEAKER_00: And if you have found that something that I said spoke to you today, leave a comment so that I can personally reply to you.
- 24:37SPEAKER_00: I'm so proud of you.
- 24:38SPEAKER_00: And now let's go and seize the day.
- 24:41SPEAKER_00: Make it a great one.