“It's terribly hard to drive a customer into the door” — Corey Mitrovic | GGP #82
Launching a new auto repair shop isn’t just about fixing cars—it’s about earning trust before customers even walk through the door. In this Origin & Impact episode, Corey Mitrovic and Joey Kenville share how perception, reviews, and communication shaped the growth of their Colorado-based shop.Corey came from a sales and business background, while Joey spent decades turning wrenches. When they opened Elite Imports Auto Repair in December 2020, they started with zero customers, zero reputation, and a blank slate. Early on, they discovered that skill alone doesn’t drive traffic—customers first…
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