The World Cup’s Streaming Cash Machine
Leave it to the U.S. sports-TV machine to turn three-minute hydration breaks at the FIFA World Cup — a new feature to prevent players from collapsing in the heat — into a multimillion-dollar ad opportunity for Fox. With 48 nations competing for global football domination on U.S. soil, the World Cup is a cultural and ratings bonanza, delivering NFL-sized audiences for marquee U.S. matches and proving once again why global soccer is the one sports property that can make even the Super Bowl look local. Elaine Low, Sean McNulty and Reel AI columnist Erik Barmack break down Fox’s incredible…
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