Adarsh Varghese: How to Close the Context Gap Between Marketing Strategy and Real-World Results

The Human Connection Podcast · Jul 2, 2026 · 20m

"So much of good marketing is listening and observing and seeing how a strategy needs execution. Very often, that's the gap." — Adarsh Varghese

You hired the agency. You approved the strategy. It looked great in the deck. Nobody checked with the person answering the phones.

Adarsh Varghese has spent 20+ years in digital marketing — including time at Google and Meta — and what he's learned is that the gap between a brilliant marketing strategy and real-world results almost never lives in the strategy. It lives in the context: who your customers actually are, how they actually behave, what your…