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Turning an Idea into Reality: Why Building a Dream Takes Real Work · Pitch to Product

• test: Hey, welcome to another episode of Pitch to Product Podcast. I am Peter. I am Bobby. And you guys are always fantastic. I really appreciate that everyone spends the extra effort. Actually, let's let's call it what it is. You're investing time in listening to this podcast so you can build your dream. And what are we going to talk about today, Bobby? At your dreams. You have to work at your dreams. Yes. Work. ⁓ It is, man, it is work, right? Is shortcuts to this? No. Even just just try remember the dream you had last night. You have to work at remembering it. ⁓ You know. So I've been kind of changing my tune on conversations ⁓ a little bit because you know what? I'm kind of done telling people how the dream works. I'm here to break down how you think the dream works and teach you how to start rebuilding your dream so you can reach your goals. Of course. So, since you kind of picked this topic, why don't I let you start? Give me give me some give me some stuff that you got questions or give me a place to start and let's get going. Well, let's start with your idea. Let's start. You've had this idea, it's been in your head rallying around. Start thinking about it now. And I've always said this it's a business. It's a business. It's a business. So start breaking it down as to business that it is. Number one, what's the competition like? Yep. Look for the competition. You could do that yourself. Right. Where's the gap? Or again, if you found one of those products that there's nothing out there, there is still competition. What is in the market that exactly? What is what are people buying instead of that product that doesn't exist? Because that's your future audience. You have to know them pretty well. If if you have a tool. Well, what were they doing before that tool you invented makes that easier and better? Right. What was being done. Right. So what's the benefit to your tool? Well, more so, like, you're gonna have to deal with the the first objection I could think of would be, ⁓ I already have that tool, so I don't really need yours. Right. So this is where you have to demonstrate that product. Right. How do you demonstrate a dream? ⁓ well, you could explain it, you could sketch it, you could you could explain how you take it takes you three steps to do this. If we had this tool, we could take two of those steps out. That's why this tool is needed. Yeah. So, you know, you and I both seen it now probably in the last few weeks. ⁓ actually probably for the last year. We're starting to see like an AI presentation of ideas. Yes. What does that mean when they say, well, I already have this done through AI? That means they could speak to a machine that's seen other products and they could print it out for you at the best of his ability, but it can't tell you how it works. It i well, you know we're talking about you. We're talking about having to work, right? So you're right. It did the thinking part it created the it did some of the work. Did it do a lot of the work? Actually I'm thankful when you bring me an AI sketch. Yeah. Yeah. It's a good reference point because guess what? AI is not going to tell you all the things you need to know. You have to ask the right questions. So even then, the people that are utilizing AI are asking the right questions. It sounds like good work, right? It's it to a point. Right. But it's still work. If you know an app everything work, yeah, exactly. You still have to try to explain it properly because Sometimes you have to talk to AI 13 times to get what you want to get across because it's not speaking your language. And look at that's a great point. You know, the the it is it's a language, right? There's a language barrier, there's a momentum barrier. But make no mistake about it, AI is improving the process. It is not replacing the work. Not one bit. And look at Bobby, we're maybe we're skirting around the conversation a little bit, but what do people have to work at the most to build it to bring a dream to market? Trying to get it made. Try to get try to get the physical product done that proves that it's done, that proves that it works. Or how about just that it proves it can be done? That's true. That's true. Like and so I'm with you. I would actually have a different answer, but I actually think yours is the correct one. Right. Because what does somebody need to get the work done? The money. No, a hundred percent. Right. So this is the chicken and the egg that we're always battling. It's like, hey, I need to go and show my investor this thing. Can you make me this like widget? And you know that that Pretty much if I could make your widget, that's what I'm asking the investor to give you the money for. If I can develop that and do all the work and figure it out, I mean, it's not if you could just ⁓ magically make it, you wouldn't need us. You wouldn't need an investor because because you you go straight to sales. Exactly. And and so I think that's the that's the circular argument. I think everybody that calls us wants to do the work. I think it's just not understanding the work that needs to be done. And they don't expand the expense of the work. Expense. Of getting the proper work done, the sourcing, the materials, the tooling, all that is part of the work. I've always said anybody can make a toothpick. Anybody can make a toothpick. Right. Go make a million of ⁓ Right. That's where it's everything. It changes everything. Go make a million of them at the price to compete with other toothpicks. At a quality that doesn't break every time you try and, you know, get whatever the toothpick's supposed to do. Exactly. look at on on on that tangent a little bit, right? It's it's about organized work. It's about smart work, but you talked about you use the word cost. Someone taught me a long time ago. Like it's it's really it's finding you have to invest. Right. And whether you're investing your effort, whether you're investing your time, your resources, your, you know, money, like those are things that you have no choice. I I don't like I've never seen a way around. I've never seen anybody successfully not invest in the process or invest in the next step. Or and again. Affordability is everything, right? Like a i i it it's no question, it's no joke. ⁓ that's why everybody tries to avoid it because can you do anything without money? I don't know one thing. Right. But other than sit in the grass. It depends where. Yeah, exactly. It really dep it really depends where. But you you kind of in a conversation we had earlier today or or at some point, you kind of mentioned like, what are the things that you wish people would have done before they called us? Right. And maybe these aren't free, but they're they're knowledge. But the free stuff is is important. And they're not You could look for competition for free. You could do that on your phone. You can explain the benefits of your idea for free. You know? You could there's knowledge that you can have that's not costing you anything. At one point, it will cost you to move the product forward, but get as much as you can get. Well, look at I'm on I'm under non-disclosure with with the conversation I had, but I can share these parts of it, right? I I had a very good conversations. I is this is probably the majority of my conversations, probably yours as well. But we'll since since we're busy talking to people all day long, this is our opportunity to compare notes, have conversations, and figure out amongst ourselves what what people need to hear and help. But the conversations that I had mostly today was everybody has that has a really good idea. One of them had it really worked out, like where I can see they used AI and they they broke down every step of this device. And I had someone else that had gone and made their own silicone mold and learned how to do that and put it together and showed me a prototype that worked. Now, what is the one thing that they were both missing? And and and I'll give you the answer. It was the investment dollars need to get started. Yes. And so On one side, it was actually a pretty low dollar amount that needed to get started because silicone tooling is not expensive. Maybe it's TPE, maybe, you know, again, whatever. I I knew the materials well enough that I could advise. But the men's the mindset was like, ⁓ I need to go get everybody else to invest in me. Bobby, who invested in you? Nobody. And how did you how did you get here? Research. Right. Yeah. I people that knew me. Okay, exactly. And you know, I I sent everyone a text, I saw it on LinkedIn today. You know, Damon John. Apparently there's a post going around. Whether it's true or not, I I probably believe it just because you know, we're we're I I've been in that shark tank space long enough, but you know, you're either sitting around waiting or you're starting. And Damon started Fubu for f with forty bucks. With a knit hat with a hole in the top. Yeah. And and so if you don't start where you can, you'll never finish where you want to be. That's what that's every journey has to start with the first step. Yep. So that that's the hardest part is what is that first step? And and so here's the the moral of the story. You know, on one side someone made something they can make in their in their basement or in their house and they were able to do it to show something. Now when you show somebody something that looks like it was made in a ⁓ you know crude crude manner. It can be equated to a, hey, you know, my kindergarten teacher could have done that or my kindergarten class could have done that better. ⁓ and so that's not investable. When you show somebody something that like looks like that, Bobby and I get inside excited, like extremely excited. Cause we can understand what you're trying to build. We can have conversations about why you thought about designing it the way you did. We can understand like all the little things. But But that's because we're in this field. Exactly. Your cousin does not. Your neighbor does not. Right. We're in this field because we've seen it a thousand times. And we could say, ⁓ here's where it has to go from here. Here's where needs to be mold is here. But most people don't see that. Well, and so how important is other people seeing your idea at the state that they can understand it? Don't go unprepared. Yes. Don't go. It's like going to a bank for a loan without a business plan. Yep. So that that's the tale on the one side, right? Like we have to like that person can actually go and show and demonstrate the idea and did a pretty good job in my world and Bobby's world to be able to show us what they did. I I saw another ⁓ well for us to ex understand it. For us to understand For us to understand it. Someone else. Someone well, someone else is gonna look in a different language. Yeah. Could you imagine like seeing a candy bar at the at the grocery store that's all melted, unwrapped, that's someone handmade? Yeah. You wouldn't buy it. You wouldn't invest in it, right? So you have to understand that it's a completed product that someone needs to see that vision on because it 'cause they're just not trained. Like we're consumers, right? What what do we see? We see product. When you go anywhere, what do you see? You see things in package. You see things that are ⁓ I like name on the front explanation. Yes. You see the pretty pictures that tells you what it does. I don't know what it does, but I see the picture. It tells me what it did. It's definitely I go to H Mart H Mark grocery store. Yeah, Asian grocery store. I don't know what anything is. I'm so thankful they have pictures. I'm so thankful they have pictures. If not I don't know what I'm eating. Yeah. Yeah. There's eighty different types of ramen. At least they have pictures explaining what's in it. Look at we're we're about to get our a first H mark just down the street from here that is like it is in the neighborhood that I live in. So I'm excited. But you're right. Like again, menus, right? Pictures, numbers, ⁓ designation. Like you don't know what you're ordering. You hope to order what you want. But exactly. Again, that's a great analogy that you know, someone had to break it down to the simplest level. They trained us how to buy something. And right now retailers have taught us Even Amazon has taught us the new way. I see a picture, I see a video, I get what I what I'm looking for. It matches up with my search. Front view, side view, top view, moving around. There's a video, you know, reviews. We get more stuff from Amazon than we've ever gotten in life. Right. Going to a store and knowing the competition or anything. Well, you know, we we ⁓ again, so that was the tale of the the hard work. And and so both these people, I will tell you, did a lot of hard work. The the challenge on the other side, you know, the the this ⁓ These people today I saw and I met, we they have a fantastic idea. It's a very sincere product. It helps it's a it's a health product. So health and wellness is huge right now. However, well it and and they have designed it. I mean, it is it's it's it makes high technology it it's up there with like some of the high technology things. The challenge is, you know, there are two people, they're two friends that don't have the funds to bring this to market. And so, you know. I I looked up the Aura ring and I just asked, ⁓ you're wearing one. There you go. I asked how much did they initially raise or how much did it cost for them to get through the R and D process? And they had raised six hundred and fifty million dollars according to AI. And I, you know, again, it's a ver I don't know if it's a verified source, but I believe it was. I'm sharing, I'm not ⁓ judging. But I knew it was a pretty significant amount of money. And then it went on to say that, you know, in addition to that at that launch, which was apparently on a Kickstarter campaign, they also raised $1.5 billion or $1.2 billion, right? So they're constantly in growth mode and evolving. Right. And and so that's like what, you know, that's hard work. And it didn't come without investment. What they figured out early on was how do I do this? And when I say how do I do this, Bobby, what I'm asking you is or or to help me explain to people. You can either go find the money and do your big dream, or you can break it down to the simple starting points. You have to start somewhere. And and that sounds version one. That is so important. And look at you have a different, you know, path. And we ended up here with the same conversations, the same understanding. But if you don't break it down to the smallest starting point, ⁓ investors will never never believe in you. So the conversation I had with the complicated part was, and look at just so you understand. They were talking about not just a product. Original proof of concept. They went so far beyond proof of concept. They wanted to, it did all the right things. And I'm not judging the the design for the whole thing, but that design requires millions of dollars of funding. It requires them to go and figure out how to get raise that capital. And that's that's a that's not us. I I mean I can I can help have the conversation. The part that Bobby and I can be involved in every one of those conversations is how we work. where we would utilize that money and what you get in return. So I'm accountable to your investors' money. 100%. Right? Because I I want them too. So I'll be on those calls. Bobby will be on those calls. My, you know, Dan will be on those calls. John will be on those calls. Like the hard part is where do you get started? So I recommend don't make the dream so outrageous. Let me rephrase that. It's not the word outrageous. It is so far beyond anyone's means that someone with the means, like an aura or a a health device, You say, well, that's a great idea. I didn't think of that. I have the team, the bandwidth, and the money to do it. Start small. Proof of concept is exactly what I told the two today. It's exactly what I told the other gentleman I talked to earlier today. So it's the bane of my conversation. What is the minimal viable product that we can make that is not heavy on electronics, not heavy, like we can do all these things. I can make the I can make all the electronic products. I can build absolute those things don't scare us. Can you afford to do them without a team of investors. And you gotta remember you got to start at one place where as you grow, you can bring in more investors you want to, but at the same time you're adding more features. You gotta have that starting vision first where people buy the concept and say, ⁓ the next version could do this. You know, now let's get the next order to add the next features we want to it. You know? So since we're on the hard work topic, where do you think inventors, inve ⁓ entrepreneurs And business people with product ideas, where do what do you think the work looks like that they need to do before they meet us? You gotta understand the pro first understand the business of the product. Okay. Understand the business of the product. You gotta be able to explain invention, but also understand the business of the product you're moving into. Okay. It's not just, hey, I'm gonna compete against Boeing. I'll make a jet. Right. And and and so, yeah, I mean, I'll break it down a little bit. To me, that means, yeah, don't tell me that the market is worth $3 trillion and all I want is 1% of that. You know many times we hear that? Every day. Yeah. So that's not what that's not a business. No. What you need to understand is okay, I am number 30,337 on this list of options that you have. What percentage does that look like? What is that market share? If we had 37,000 like you know, a microfraction of a percentage of anything between a small group and selling. I don't know, 2,000, 5,000, 10,000 units. That's a huge amount of money. But but I've always said if you look at every if you just took hand drills, look how many variations of hand drills. You look at ⁓ think of your budgets, because I always tell people the same thing as you could buy an eight dollar fruit of loom t-shirt, you could buy a sixty-five dollar Versace white t-shirt. It's all it's still a white t-shirt, but you gotta work the the way is Fruto Loom selling to the masses. So that's where you want to start off at to build your your your brand recognition. So you can start growing to the higher end market. No, that's great advice. I I heard something to I heard. Shell space. Shell space. I heard ⁓ heard two things that were really interesting. It was Richard Branson, right? Billionaire. Yes. You remember when he had Virgin Cola? Yeah. And you know, he drove a Sherman tank into new into Times Square and ran over a bunch of Diet Coke and Diet Pepsi and and made a big s big news thing. Well You know, someone asked him today, he goes, Well, what was your biggest failure in life? He goes, It was underestimating the power of a big brand. Yes. And even though he said, you know, for two years we were starting to take market space from the big three, it wasn't until I made that big splash and I really got on everyone's radar, I didn't realize why our sales plummeted within months. And then to a point where, you know, he had to shut Virgin Cola down. Yep. And it came down to exactly what you said, Bobby, th that The other competitors, and he didn't single anybody out, but the strategy was we can go buy the shelf space. We can survive longer than you can where we freeze you out. And so when I say hard work, right, you it's it's not just hard work, it it's smart work. You you need to work smart, you need to understand what you can do yourself. So break down. Here's the here's ⁓ like not only know your starting points, you gotta know where you fit in and where you can afford to fit in. You get Doesn't have to be Dave the Goliath all the time. Well you know, you you start a little smaller, you know, work your way up there. You you live in New York City. I live in the suburbs here, but like farmers markets, what are they selling? Of of everything. Well, in our neighborhood, all the fresh fruit. The farmers and neighborhoods are bringing in food down to us. Well, how many times do you walk into a farmer's market and there's like ⁓ just somebody there that doesn't sell fruit? Right? They're selling something. Yes. ⁓ you know There's a bourbon guy that makes upstate bourbon. Yeah. New York upstate bourbon. He sells it there and New Yorkers, we love it. And he brings it to us. Exactly. So whatever you're selling, like that's part of the hard work. Is that you know you gotta you gotta like get out there and be exposed. So here's here's what I'm gonna I'm gonna like rapid fire question. Hard work. Am I better off trying to figure out how to get AI and everybody do this for free? Or am I better off going to figure out how to raise capital so I can get the product done to market? Honestly, myself is get as much as you can done free and then move forward to try to be. So what are those things? Doing a good sketch, market survey, knowing the bet knowing what your competition knowing what the difference between you and your competition. Yep. Explain your product. Explain your why. Yes. Explain why someone would want your version. Yes. And I will go step a step further. Do the hard work and prove it. Yes. Right? Because we're no longer in a show me generation. I know I know we moved from like a tell me to a show me. We are now in a prove to me generation. Yes. And so that is a huge thing. So okay. So I sketched something. I can't sketch, Bobby. I can draw stick figures. So what do I need to do? Get your phone. Yep. Start talking to your phone to chat. Chat, give me a helmet. Give me a helmet with a green visor. Give me a helmet with a half visor. Yeah. And break it down in your own words to you get more or less what you want. To be able to explain it to someone else without you saying this, this and this, and them not on the channel. Totally agree. And and I'll even go one step further. Now say, give me the dimensions that fits a whatever size head or person or body and understand the variables, right? Give me some dimensions. What do I need to do? Ask it, hey, you know, will what materials would I would would I best make this out of? So you know, what laws do I need to understand that are in this realm? Or what what policies or what what ⁓ what do they call them? Regulations do I need to be concerned about? Like these are all the things that you can ask AI and it's pretty effective. Pretty effective. Now we do that because we know the questions that we have, but it is we do not use it. To tell anybody that we've got this figured out. There is still a human side to this, right? 100%. Like the amount of people that that call us and say, I already got it all figured out, those are the that's the most dangerous statement you could ever make because AI figured out your questions to answer them the best way it knew how to do. And I will tell you, there is a lot of question manipulation that people give into these search engines, into these AIs that You get the answer you're looking for, not the answer that is the one that you need. Exactly. And it's also it doesn't know exactly every part of your product. It doesn't know every the feel of it. It doesn't know the competition that you'll have. Like why people use the shoe helmet more than they use the bell helmet. Or why and I didn't just degenerate say anything bad about the helmet. I'm just saying the different helmets. No, exactly. Why does people like this one? Is it a different feel on the ears? Is it a different cushion that they use. Well, that's human study, right? That that's someone look at that's what people want. Like there's people that go to school for that. There's people that have experience for that. It's not something that you can just pop out or you can ask your friend, hey, does this fit on your head? Exactly. There is like there's no two body types that are the same. There's no two heads that are the same. Like everything is qu measured down the quarter inches. We had a product from a guy, I won't say the product, but it had to do with noses. Yeah. And he wanted something that custom fit for a client's nose. There's five thousand sizes. Well look length, size, the the the depth, the size out, ⁓ the width, everything is different. Everything. Everything for look at I I'll I'll give you an example. You know that I I started a CPAP journey a while ago. Yeah. ⁓ probably about three months in. And you know, before I did that, I was like, ⁓ I'm not going through this insurance stuff. This is gonna be and then I looked them up. I'm like, wow, this is a thousand bucks and or or more than a thousand bucks. And you know, it's hard it's hard to find them. I am so glad that I went through the proper process to get one because I will tell you, I appreciate the amount of work and detail that went into the experience that I had. And I know a lot of people out there are like, wow, they it sucks. I gotta put this mask on. You know, talking about the nose thing, I give you just the one example. I got these things called pillows, and the company was was smart enough to send me the three options. I think the majority of them are the what I would do with the medium ones. They literally are little pillows that sit on my nostrils and they stay connected. I breathe in and out. I don't notice it at night. It does, it does not bother me one bit. And I'm gonna tell you, I'm not the princess princess in the pea type personality. Right. But I like I don't like my sheets wrinkled. Like I feel things in the middle of night that bother me and I straighten them out and I'll go back to bed. So I'm really amazed that that this does not bother me. And why is that? Because someone puts hard work in. I appreciate whoever that was. I'm like, wow. Not only did they put the hard work into figuring out the average, but just in case I was like too a smaller nostril or a larger nostril, I got them sitting there. I looked at both of them like, wow, I can't believe that there's this much discrepancy between people's nostrils. Earbuds. They always give you a pack of three different sizes. I I'm gonna tell you right now, I cannot And they still sell additional. I don't buy earbuds because I lose them. They fall out of my ear all the time and I don't notice that they're gone until like I realize, wait a minute, why is the why does the sound mono now? Right, a bike can fall out. Right. And I'm not coming back to pick ⁓ up. ⁓ I I love when ⁓ when an airplane takes off recently, the ⁓ they the stewardesses or steward stewards come to the back of the plane and pick up all the ⁓ the earbuds that fell out on takeoff and they're all at the back of the plane. So or at the back of the the the first you know, wall that that you hit. So pretty funny. ⁓ but you're right, ⁓ everyone's different. But someone's put a lot of research into it. Yes. Right. And and that's hard work. Can you do that with AI? ⁓ No. Well, you could do a little research, but you're not gonna get all that. ⁓ exactly. I think there's still trial and error. I think AI gives you a better starting point. But can I also say one thing also is d don't fear when you're doing your invention the competition 'cause just from talking earbuds right now, yeah, we're old enough to remember the first headphones whopping ones. Remember ones with the little phone they used to Well, you can even go back. I mean, it was the big RCA ones that you put over your ears, right? Like now they're back to Everyone wears a podcast, I I'm trying not to. I get my ears get too high. Look how many variations of products are there because of the market for which is beautiful. That's the beautiful there's for your your idea that you have, there if you find a variation, they'll and if we do a proper product, there will be someone that wants that product if it serves a purpose that you could explain. Well, I'm gonna make a statement. Yes. Right? And and so and stubborn. That's probably the better word, right? Like when when so again, ⁓ the the you know, the second conversation I had today, which was with that was a very well detailed, and I could see chat GPT or or some AI program, really detailed everything out. And it was very specific. But it also got them to a point where they were so pigeonholed into that's the only way to make it. And I had to tell them people. This is incredible, but you could not afford to make this without raising a tremendous amount of capital. If that is what we're about to do, or you already have that, then tell me to be quiet because I am presuming and I don't like to presume, but I just know that like, you know, you wouldn't be on a call with me on a second call if you had the funding or when you were asking me questions like, what do you think this would cost to bring to market? Exactly. Okay. It it's it's like going to Pat can't tell you that. Chat cannot tell you that. Cannot tell you that. Actually, more dangerous. It might tell you that. And it will be wrong. It will be wrong. And because there is not a there's not a single way you bring something to market. It's an evaluation of all the different things. And the hard work goes into that process. Somebody asked me today what DFM meant. And I'm like, okay, everybody else is going to give you a design. That design is going to go to a manufacturer. That manufacturer's going to look at and go, who the hell did this? I like the design, but I don't know what to do with it. I'll give you another ex I'll give you an in in-store example. ⁓ you know, we had somebody that said they got it all done, they figured it out. We made a piece of equipment, it's a gym product. I went to go pick up the bar today, and it is like 80 pounds. It is a solid piece of steel because that designer did not hollow it out. And we've been scratching our heads going, why is this part costing so much? And so again, We got it handed to us. It was not part of the process like w we normally go through. I didn't do the design. No, but this is where I'm going to tell you. I have never, and I can make the statement, I challenge anybody. Every product that has been sent to me, they think the hard work it's done that they've done for free. It's that last 10% that's the hardest part. Yeah. That is where you got to be flexible. That's where you have to understand cost. That's where you have to understand. I might need to rescope design that I thought was going to be my final. That is hard conversation as well as hard work. They don't even think they don't even think that same product might have to come from three different places. This place is this component, this place is this component, this place is the only one that makes the kind of alloys at this price that we could get it for this product here. Yeah. So well that that's a that's a great part. And you know, again, yeah, being doing hard work, there's three parts, right? Everyone has to work hard. There's no question about it. You have to work smart and you have to use the budget that you have to to get your idea done. So I'm gonna use a piece of technology, right? Cameras. I got two options. Do I need to reinvent a micro camera or something that I can go buy off a shelf, Bobby? Do I need to reinvent that? Probably not. No. Right? Now, what I need to understand is that who owns the IP of that camera that I'm buying off the shelf? Yeah. Right? Exactly. You don't. No. We're buying it off the shelf. The person that we're buying it from is allowing us to use it, including the license to use it. But make no mistake about it, they own the IP if we're using any of their software. Exactly. So We're doing that because that's the starting point. And I know that that may not be the ideal situation or maybe the speaker or whatever. Whatever we're using off the shelf comes with the not requiring to work hard on something that somebody else did. Proof of concept. Let's get to proof of concept. Thank you. And that's those are little things that we need to have better conversations with. I think people need to understand more. Everyone thinks that, you know, their IP is like everything. It's parts of your IP that are done. But what's more important? Is delivering a product that a consumer loves. Have you ever bought a product that you love and ever wondered, hey, I wonder if this is patented? Exactly. Like never. No, and we'll when you're ⁓ going to make it and you want to own it your own, not that you start looking at it. Well, because you think that the value in the is in the protection. Look at you need patents and you need protection because it's part of the business conversation. But as a consumer, I want to sell. Like when you see a trademark or a registered trademark, do you go, ⁓ I gotta p I gotta register trademark my name. ⁓ No. There there's ⁓ what what I hear today? I heard that ⁓ and again, allegedly or presumably, you know, Matthew McConaughey ⁓ has trademarked all right, all right, all right. So apparently I own some money just by saying that now. Yeah. Right. I love that. I mean that's but he's probably earned that. He probably earned it. Right. Or or maybe the director or the writer or whoever wrote that up. Whoever wrote that up earned it. Right. ⁓ I I also in the again, patent attorney conversation or IP attorney conversation. Apparently Taylor Swift is trademarking her voice because guess what is happening right now with AI? Popping her voice. Right. So look at I I can see that becoming a real world where ⁓ you know, you gotta I got a voice. I should probably I should probably trade my voice. Yeah, and like this. So is is does that sound easy or is that hard work? That's a lot of hard work. Yeah. That's a ton of hard work. But does it need to be done? Not always. Not always. But in this conversation, it's it's it's it's actually a decision that has to be made. Cause it always is hard work. How much does it cost to get the work done right? Yes. Right? Because I think everybody can those are subjects you want to tackle early. Yeah. Those subjects you want you you want to go through and sit with a professional and know these things upcoming. Maybe not at the beginning, but once you get to a point, there are times you want to have those conversations. So I I'm I'm very repetitive like when I'm talking to people every day because it really is the same. It's not a it's not a shtick, it's not a s a script, it's it's conversation. And the conversation is really this. You know, I've had to hire the 65 people on this team that do the specific work that is needed to get the job done. Because everyone has a very significant role. And I'm the guy and you're the guy in your other world that we want every shortcut. I hired everybody that you're looking to hire. I've been on Upwork. I've been on, you know, all the freelance. I've been on Facebook. I've I've been all these places. And at the end of the day, the people that are out there that you can hire, I have only found a small, small, small group of people that did not fail me. And when they fail me, they fail my client. So I c that's not acceptable to me. We're doing it for two reasons. Number one, we're doing it. Because it's easier for us to work. More importantly, it's it's more important for you guys to have everything in-house, to have the people here. So right people to do the work. And so look at the hard work isn't just hard work, it's smart work, right? Let's so let's lay it on the table. I need and Bobby needs and the team needs. We need to have the the team do the parts that we know that are hard with your flexibility to say, Okay, what can I do in the meantime? What are things people could start doing in the meantime, Bobby, while we're designing a product? Because do I need them to come here and like sit on the sit behind an AutoCAD desk and actually figure out how a gear ratio works and figure out where injecting pins have to come out and where the factory says you gotta move this and and you have to almost redesign the entire interior. Do I need you to do that? That's why we have those people for that's what that's hard for. Exactly. That's hard work. Right. And and honestly they get paid good money because that is not just hard work. It is a specific skill of hard work. Your hard work and your if if if I keep going back construction, you're a ⁓ musician, you do what you do to make your living what you have to. You brought us your product for us to help you and we have the professionals to help you with that product. So you don't have to make ten thousand decisions and go to eighteen different places trying to get your product done, but we can help you all along the way and make smarter choices that we don't have to go back six months later and start from scratch because no one took ⁓ this part that's very important to this product to use 'cause nobody ever thought of it. We did. Exactly. We did that for you. Well, and and to that point as well. It's knowing how not how not to go too far. Exactly. Right? Because what you know, again, the the and this is gonna be another podcast that we're gonna do later. ⁓ is just, you know, when is too far, too far. Because too far doesn't bother us. I got no problem making a product beyond the scope that came in here because I'm gonna manufacture it. Yes. But it's gonna come down to affordability. Something made out of paper is way cheaper than making it out of plastic. So look at here's what I recommend. You know, everyone, please, when you get our proposal, ⁓ Review it. Those are the 65 people that I have that are doing work that you cannot find out there. And on top of that, there's out of those 60 people, 65 people, 60 of them are doing the work. Five of them are making sure there's a continuity from the way a project came in to the way a product came out. And in between that, there is legal services that need to be discussed as a third-party conversation. There's other hard work that needs to be done. But the biggest hard work comes right at the end, but it is starts at the beginning. Is if you aren't thinking about how to go sell your product idea, you are not doing the real hard work. Yeah. Right? So hard work is hard work. Hard work is going to sell the product. Going to start telling people that there's a pre-sale or get the email list to say when this product comes out, you're gonna be my first customer. You know why? It's not hard work, it's actually uncomfortable work. Uncomfortable work, whenever you get to a point and you start getting frustrated because you can't do it and it's it's frustrating work, that is when you need to go get someone else to do it. I I personally sales is not easy. ⁓ please understand selling a product is not easy. You you you you have a shop owner there, people walk into their store, look at stuff and walk away. That takes that that breaks them a little. That that breaks them a little because they want to sell to everyone. But you have to understand, not everything's for everyone. So you go to the next person. You can't fail. This is your dream that you're working on. We started with the dream. Start with the dream. Switch it to hard work. Right. It's hard work. Yeah, building a dream is hard work. Remembering your dream is hard work. Now making it reality. The older you get, it gets even harder. ⁓ my God. But you what? When the older you get, you appreciate that, you know, you know the dream you had means something and you gotta do something about it. You can't sit idle. No. So no one's gonna dream for you. Build your dreams. No one's gonna do it for you. If you want to have conversations with us, I I'm looking, I'm open to other topics that you want to write ⁓ and ask questions about. We're ⁓ we're in this. You know, this is not like a ⁓ actually please write us. Give us topics. Yeah, give us topics, give us conversations, give us stuff that you want to have. Respond to us. Give us some comments, talk to us. Yep, because we will teach you everything you need to know. I just know that in the areas that I have people here, that is what we do. ⁓ you don't need any more, you don't need any less. There's always gonna be other things that we can do, but the goal is to take your dream and get it to the launch pad. That's what we are. We're here to help, a hundred percent. All right. Well, look at we're gonna end this topic today. you know, I appreciate everyone watching this. I I know look at this as an investment to your first step. This is hard work. It is to build your dream. We can do a lot of the things of the, like I always say, the heavy lifting. ⁓ it's your job to bring the conversation, the uncomfortableness. But the first thing that I would tell you to build your dream, you know, understand that no one is gonna help you financially unless they believe that you believe your dream is going to be a home run. And that's what you to do. So with that. I wanted to say one thing. and want to thank you for the people that have shared our videos to the friends of theirs that have an idea and have a product, share it to them. Share them reach out to us. I appreciate that more than anyone. I got a friend I want to send it to. Those one of the things that I really appreciate the most. ⁓ because a lot of people actually been looking for something like us. Yeah. To talk to. Yeah. We're entrepreneurs that do. We're business owners that have proven it. Exactly. So look at I appreciate to Bobby's point. Please share us, like us, follow us, and ⁓ give us topics. If you got questions, please ask us. We're here for you guys to make the first step because that's the hardest one. If without it, you don't go anywhere. Nowhere. So reach out. Thank you. Take care.