Why You Don’t Need a Website (and Better Ways to Invest Your Energy)

Founder Unfiltered - What Founders Think But Never Say · Mar 6, 2025 · 15m

Bradley Jacobs challenges the conventional wisdom that fractional experts need a website to appear professional. He breaks down the significant investment of time, money, and energy required to create and maintain a website, only to face the additional challenge of driving traffic to it. Bradley argues that the ultimate goal is securing client calls, and there are far more efficient paths to achieve this. He identifies the three primary ways consultants win clients: through network referrals, outbound efforts combined with content that establishes credibility, and occasionally through SEO…