Latest / Brandon Fogal Evolution / #188 - Cracker Barrel’s New Logo Backfires—What Were They Thinking??

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#188 - Cracker Barrel’s New Logo Backfires—What Were They Thinking?? · Brandon Fogal Evolution

• 0:00
  The CEO of Cracker Barrel must be thinking, I fudged up, guys,
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  because look at the old logo and let's just take a look at the new logo. There we go.
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  There's been this this kind of actually strikes to my heart a little bit because
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  I love Cracker Barrel. I do.
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  And the more I've looked at it, the logo not necessarily is that bad. Seriously.
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  Now, the whole renovation that they're doing inside of the restaurants,
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  that does not look good at all.
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  And, but they're changing the, just the, the feel, the home feel,
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  the, just the down to earth feel that was Cracker Barrel.
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  But it's like, could you get this publicity without doing something so stupid? This is stupid.
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  But I mean, this, you can't buy this publicity. This is good stuff,
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  you know, for Cracker Barrel.
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  I mean, maybe not their, their stock is tanking and they're turning off a lot
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  of loyal customers that love Cracker Barrel.
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  And this is from a CBS news. the Cracker Barrel loses almost a hundred million
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  in value as stock plunges after new logo release.
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  That is just absolutely crazy.
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  This reminds me again of the Bud Light effect that companies are not taking
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  notice that you might just completely ostracize your base, your base of customers.
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  I remember like back in the day when I actually used to drink beer,
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  I liked Bud Light, but when that
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  whole thing was going down there were so many other options
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  I could choose from I'm like I don't really want to support that
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  I don't really want to do that even even though the overall umbrella company
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  owns pretty much everything but still I didn't really want to be caught holding
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  a Bud Light it just did not feel right I didn't want it and I think this is
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  the same effect that is going to happen with Cracker Barrel and this really
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  this really drives at my heart because I love Cracker Barrel.
• 1:51
  This, I mean, Cracker Barrel is in my blood, in my veins.
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  I think of, and I don't speak of this often, my grandpa and my grandma,
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  they used to travel the country, you know, and their destinations was a lot
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  of times stopping at Cracker Barrels.
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  It wasn't to go to Cracker Barrel. They didn't go everywhere for that,
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  but they planned a lot of their trips and they would go Cracker Barrel to Cracker
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  Barrel, you know? And I, I.
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  I don't speak a lot of that, but that shows how much like that.
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  I love it. And it has that just that nostalgia that just that memory of them
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  that they loved it so much. And I love it.
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  Just them changing the inside of it. That is going to it's tearing out the guts
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  of the restaurant. So I don't know why they're doing this.
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  I think it was a major miscalculation to be maybe politically correct.
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  Get the white guy off of the logo.
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  Maybe they weren't even thinking about that. Maybe they really just wanted a
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  new modern design. And honestly, the, the, the, the new logo to me,
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  the more I see it, it doesn't look that bad.
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  It actually, I mean, it's, it's pretty cool. It's pretty, it's decent.
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  It's not terrible, but I mean, it's the new overreaction on both sides of the aisle.
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  Everyone overreacts to everything, you know, so everyone's torching Cracker Barrel.
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  I have mixed emotions about it. I, they, they run deep with me.
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  I like them overall, but it's like, am I going to go to a Cracker Barrel today?
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  If I had the choice, I'm probably not. I'm going to stay away,
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  you know, teach them a lesson, you know, I'm not giving you my business right
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  now, but they, overall, they have my heart.
• 3:22
  I think, but I think they, they need to have some crackdown on change.
• 3:25
  I, I don't want to, I almost don't want to say that, but change the CEO.
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  I don't want to be calling for someone's job, but I think she made a over a
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  major misstep on this, this whole thing.
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  Maybe it came just from the marketing team or whatever, but I think they need,
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  they need to shuffle things around and bring back.
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  They need to do something, make amends, do something to win back their customer
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  base because they're over.
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  I mean, and you think of long-term, this is just, this has put a major dent into them.
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  And I wanted to go through this article, but I don't think we're gonna have time.
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  So if you've enjoyed this video, smash that like button, subscribe to this channel,
• 4:01
  share it with everyone. Follow me on X and Instagram at Brandon Fogle.
• 4:05
  And let me know what you think of this whole situation.
• 4:08
  Are you going to go eat at a Cracker Barrel this weekend? All right. See y'all.