Latest / Earn Your Leisure / Akon: Building an Empire, Funding Africa, and Why 'I Am the Fund' Changes Everything | EYL
Transcript
- 0:00Speaker 1: Everybody when they signed in the contract for the first time,
- 0:02Speaker 1: it's the best thing that ever happened to them. It's
- 0:03Speaker 1: only a bad contract later when you're making money. When
- 0:06Speaker 1: I invest, I'm investing so I can raise my value
- 0:08Speaker 1: to get more money, whereas them they're investing to make
- 0:11Speaker 1: the money back plus interest. I'm not thinking like a
- 0:13Speaker 1: hedge fund. I'm thinking like I am the fun.
- 0:15Speaker 2: I might not sell a bunch of records anymore, but
- 0:17Speaker 2: if I can get billions of views on Instagram and TikTok,
- 0:20Speaker 2: is that something that musicians are starting to look at.
- 0:22Speaker 1: That's what I'm looking at, and you should because those
- 0:25Speaker 1: are the active users that's constantly checking for that record,
- 0:28Speaker 1: constantly playing that record, repeating it and sharing it.
- 0:30Speaker 2: As far as Africa, what do you think the biggest hurdle.
- 0:33Speaker 1: Is the outside world coming in. If you go into
- 0:35Speaker 1: an environment where people don't got you can just bribe.
- 0:37Speaker 1: They gotta survive, so they gonna accept it.
- 0:39Speaker 3: Africa gotta be willing to die for it. That's the
- 0:41Speaker 3: only way it works.
- 0:41Speaker 1: That's an ultimate opportunity for anybody to go in and
- 0:45Speaker 1: really like whatever you're doing here, and you do it there,
- 0:47Speaker 1: your money, your value all that's going triple quadruple, like
- 0:50Speaker 1: literally within the year.
- 0:51Speaker 4: At what point are you thinking, I gotta build catalog.
- 0:54Speaker 3: That's always the case, just make timeless music.
- 0:56Speaker 2: People are selling their catalog. Is that something that you're considering.
- 1:00Speaker 3: It's so big.
- 1:00Speaker 1: There's pieces that I'm creating specifically just to be able
- 1:03Speaker 1: to gain value and then sell it later.
- 1:05Speaker 2: How do you feel about the direction that African music.
- 1:07Speaker 1: Is headed in the fact that it's even mainstream to
- 1:09Speaker 1: me is enough for it. But what I am afraid
- 1:11Speaker 1: of is the idea that that is the only way out.
- 1:16Speaker 2: All right, Gosh, welcome back, Yea, we got a special guests,
- 1:19Speaker 2: my brother A cow's going on.
- 1:20Speaker 1: Man, it's a special day boys. Since I leave, since
- 1:25Speaker 1: I seen y'all last, Bro, I can't I can't begin
- 1:29Speaker 1: to express our pride. I am with y'all advancement. Appreciate
- 1:32Speaker 1: appreciate that, man, Bro, this is amazing.
- 1:35Speaker 3: We've seen each other all over the world.
- 1:37Speaker 4: Right, the last interview in a hangar which was allmatic,
- 1:43Speaker 4: and uh, here we are today, man.
- 1:45Speaker 3: Man, this is this is amazing.
- 1:46Speaker 2: I appreciate it.
- 1:47Speaker 3: Man.
- 1:47Speaker 2: Before we start, I got an ask you, man, it's
- 1:50Speaker 2: sending God giving back that trophy. Man. That's that's highly
- 1:53Speaker 2: uh controversial.
- 1:54Speaker 1: It's highly controversial. And we all as a family and
- 2:00Speaker 1: I all spoke about it, like we know we're the champions.
- 2:05Speaker 1: I mean, if you want the cup, we're giving back
- 2:07Speaker 1: to you. But you know, like you know what I'm saying,
- 2:11Speaker 1: it actually looks worse that's giving it back to you,
- 2:14Speaker 1: like the person has to receive it.
- 2:16Speaker 2: YEAHMI said that they don't deserve it. I respect what
- 2:19Speaker 2: you heard he said. He said that they don't deserve
- 2:21Speaker 2: he said. He said, we lost, like we don't. We
- 2:23Speaker 2: shouldn't be getting the trophy like we lost.
- 2:25Speaker 3: Right and you was in you You watched that love
- 2:28Speaker 3: that was there from top to bottom. Like I almost
- 2:31Speaker 3: jumped on the stairs myself. It's I don't think people
- 2:34Speaker 3: got to understand it.
- 2:35Speaker 4: To see you in Africa and watch the reception like
- 2:37Speaker 4: we were at the semi final game and you went
- 2:40Speaker 4: on the screen.
- 2:40Speaker 3: It was like, I'm like, what's going on? Everybody's wrong.
- 2:42Speaker 3: I'm like, oh, calm on the screen. Man. I wish
- 2:46Speaker 3: y'all was.
- 2:47Speaker 1: I knew y'all was there, like ah man, you know,
- 2:50Speaker 1: but I was just happy that y'all actually was though
- 2:53Speaker 1: that just shows that y'all making y'all rounds.
- 2:54Speaker 2: Yeah, that's the fact.
- 2:55Speaker 3: That's amazing. Man.
- 2:57Speaker 2: Well let's get into it.
- 2:57Speaker 1: Man.
- 2:58Speaker 2: I know you got the new music coming out, so
- 2:59Speaker 2: we definitely to talk about that, but I want to
- 3:01Speaker 2: just get your perspective on a few things. You know,
- 3:03Speaker 2: obviously you wanted the great minds when it comes to business.
- 3:05Speaker 2: So what's your thoughts on the state of music right now?
- 3:08Speaker 2: I know you got a hit out now, but have
- 3:10Speaker 2: you changed your tactical strategy as far as like TikTok,
- 3:14Speaker 2: Like are you aiming towards social media TikTok influences when
- 3:17Speaker 2: you're actually making the music or is it still like
- 3:20Speaker 2: how it was before? Like how has that changed being
- 3:22Speaker 2: social media?
- 3:23Speaker 3: Yeah?
- 3:23Speaker 1: Like me personally, I didn't change anything. I feel like
- 3:27Speaker 1: the formultave that I have for me specifically is like
- 3:30Speaker 1: the formula that will always be like for me, right, So,
- 3:34Speaker 1: I think everybody has a formula that works for them.
- 3:37Speaker 1: With me, I just feel like it's recession proof when
- 3:41Speaker 1: it comes to what I'm doing because of the fact
- 3:43Speaker 1: that I'm covering like the globe and now when you
- 3:46Speaker 1: look at social media and how it's actually spread and
- 3:49Speaker 1: then you look at my music, how it's actually like
- 3:52Speaker 1: it adapts to every generation. Right, So if next generation
- 3:56Speaker 1: comes a whole new different technology.
- 3:59Speaker 3: My fans today is present that to their kids.
- 4:01Speaker 1: And then they're gonna adapt that onto whatever that next
- 4:03Speaker 1: technology is, you know what I mean. So I never
- 4:06Speaker 1: really worried about trying to conform into this technology because
- 4:09Speaker 1: then I'll be like I would literally be stuck in
- 4:12Speaker 1: this frame of work. So when something else new come,
- 4:15Speaker 1: I'm gonna have to readapt again. And you want something
- 4:18Speaker 1: that's gonna be sustainable, that's gonna adapt to anything else
- 4:20Speaker 1: that's new, that's adapted, you know what I'm saying. So
- 4:22Speaker 1: my formul has always been just make reality music that
- 4:25Speaker 1: people can relate to. So as long as people can
- 4:27Speaker 1: relate and people are creating new platforms, that relation is
- 4:31Speaker 1: going to always conform into that new platform.
- 4:33Speaker 4: Your songs when they ring off, even now, it just
- 4:35Speaker 4: feels like it could have happened in this year, right,
- 4:38Speaker 4: you know what I'm saying. I wonder when you're creating,
- 4:41Speaker 4: or when you were creating, Yes you're making songs, Yes
- 4:44Speaker 4: you want to make a hit. At what point are
- 4:46Speaker 4: you thinking I gotta build catalog or did it just.
- 4:49Speaker 1: It's always the case, okay, Like as I'm making I'm
- 4:52Speaker 1: making it to build catalog, right, But always looked at
- 4:55Speaker 1: it from a perspective of just make timeless music, you
- 4:59Speaker 1: know what I mean? And I think what you what
- 5:01Speaker 1: you can relate to is always gonna be timeless. If
- 5:03Speaker 1: it's not timeless now, there's gonna be a memory tomorrow.
- 5:05Speaker 1: But even memories are timeless. So don't overthink it or
- 5:09Speaker 1: try to make music for now. And I think that's
- 5:11Speaker 1: the biggest mistake artists make because when now it's no
- 5:14Speaker 1: longer here, then they have to try to make music
- 5:16Speaker 1: for the next now. And you just have to find
- 5:18Speaker 1: you You find yourself reinvented every time. Before you know it,
- 5:21Speaker 1: you're gonna find you're gonna lose things to reinvent into.
- 5:24Speaker 3: You know.
- 5:25Speaker 2: Speaking of catalog and timeless music, people are selling their
- 5:28Speaker 2: catalogs right right right, So is that something that you
- 5:32Speaker 2: you're considering, you have considered.
- 5:35Speaker 3: I got my catalog is so big.
- 5:38Speaker 1: To tell people a little piece of here, a whole
- 5:41Speaker 1: little piece.
- 5:42Speaker 2: Here, that's what you made. The pre was saying, he said,
- 5:44Speaker 2: you think about selling pieces of.
- 5:45Speaker 1: It, and that's how you should do it like especially,
- 5:47Speaker 1: but it depends on you know, what you have, Like
- 5:51Speaker 1: what's your plans? Like me, I was selling pieces of
- 5:54Speaker 1: my catalog so I can build my city.
- 5:56Speaker 2: Are you already started to sell pieces of your catag Oh?
- 5:58Speaker 1: Yes, I definitely started selling some pieces. But there's a
- 6:01Speaker 1: block of catalogs that I would never sell. That's for
- 6:03Speaker 1: my family, right, that's going to continue to make money
- 6:06Speaker 1: for them and their kids and formed. But because I
- 6:10Speaker 1: makes like because I'm constantly creating, there's pieces that I'm
- 6:14Speaker 1: creating specifically just to be able to gain value raised,
- 6:17Speaker 1: you know, and then sell it later.
- 6:18Speaker 3: You know what I'm saying, like real estate exactly. It's
- 6:20Speaker 3: just like real estate.
- 6:21Speaker 2: So like when but y'all, you have an artist that
- 6:23Speaker 2: actually sold t pain, right, you participate in that.
- 6:27Speaker 3: I mean his portion he can sell.
- 6:29Speaker 2: I still have, Oh, you still have your portion.
- 6:32Speaker 1: So so when you're selling, you're selling the portion of
- 6:34Speaker 1: the catalog that you own. Like prime example, if I
- 6:36Speaker 1: own my master's fifty fifty universal, if I sell off
- 6:39Speaker 1: my masters, I'm selling my version. My fifty percent. Universe
- 6:42Speaker 1: is still retaining theirs, or they can hold on to
- 6:44Speaker 1: theirs if they decide to, you know, what I'm saying.
- 6:47Speaker 3: Yeah, I mean that makes a lot of sense.
- 6:49Speaker 4: And even part of it was like how people were
- 6:52Speaker 4: getting their masters and you know the provisions of thirty
- 6:54Speaker 4: thirty five years for it reverse back.
- 6:56Speaker 3: And trying to figure out versions the reversions.
- 6:59Speaker 4: Once I get full, now it makes more sense because
- 7:01Speaker 4: I have more value exactly. Here's the thing also, because
- 7:05Speaker 4: early on, like you said, you have artists, and I'm
- 7:07Speaker 4: sure this kind of loged that we're keeping that in
- 7:10Speaker 4: the tuck when you're structuring those deals. Early in your mind,
- 7:14Speaker 4: when you're getting the artists, you're like, that's a superstar.
- 7:17Speaker 4: We've got to structure the deal I have that we like,
- 7:21Speaker 4: how did you have that knowledge early on to figure
- 7:24Speaker 4: out that's a star? We got to have partnership, equity
- 7:26Speaker 4: shares inside.
- 7:27Speaker 1: Cause it's something you kind of choose that according to
- 7:30Speaker 1: what you believe in. Like it's some things that you
- 7:33Speaker 1: just be like, nah, that's gonna be big, like you
- 7:35Speaker 1: believe in yourself, like you know that right there, gonna
- 7:38Speaker 1: go crazy, right, But then sometimes you find something that
- 7:42Speaker 1: you don't really believe in that even goes crazy than
- 7:44Speaker 1: what you did believe in.
- 7:45Speaker 3: So me, I structure everything as if I believe in it,
- 7:48Speaker 3: I won't get into it.
- 7:49Speaker 1: And let's have believe in it, and it's all the
- 7:51Speaker 1: same structure until we negotiate later when you actually prove yourself,
- 7:56Speaker 1: you know what I'm saying. So like labels, that's what
- 7:58Speaker 1: they do. They give you a generic contract and it's
- 8:01Speaker 1: one for everybody. Then when you get your weight up,
- 8:03Speaker 1: then you go back in and you renegotiate.
- 8:05Speaker 2: How do you feel about that, because there's a lot
- 8:07Speaker 2: of artists, all the artists, I feel like it's always
- 8:09Speaker 2: complaining about their record label. They signed a bad contract,
- 8:12Speaker 2: but it's like it wasn't a bad contract in that
- 8:14Speaker 2: moment that you signed it.
- 8:15Speaker 1: Well, it's never a bad contract in the beginning. It's
- 8:18Speaker 1: only a bad contract later when you're making money and
- 8:22Speaker 1: not given it like we ain't making no money, or
- 8:24Speaker 1: it's a great contract because they're investing in you.
- 8:27Speaker 3: I've never recoupited it. They're investing in you.
- 8:30Speaker 1: Like to me, that's a selfish way of thinking because
- 8:33Speaker 1: they didn't have to take their hard earn money and
- 8:35Speaker 1: put it into you for you to become in the
- 8:38Speaker 1: position you're in. To complain, they gotta put that money
- 8:41Speaker 1: on somebody else. Like people don't think about what comes
- 8:45Speaker 1: with investing in you and what they have to deal with,
- 8:48Speaker 1: you know, whether it's relationships, resources, all that that they
- 8:51Speaker 1: all have to work or actually purchase to gain the
- 8:54Speaker 1: value enough to be in a position to invest in you.
- 8:56Speaker 1: Like everybody, when they sign in the contract for the
- 8:59Speaker 1: first time, it's the best thing that ever happened to them.
- 9:01Speaker 1: Nobody remembers that moment. They remembering the moment when now
- 9:04Speaker 1: they have to get that money back. Man, Hell no,
- 9:08Speaker 1: I put it all this work. I early in the morning,
- 9:11Speaker 1: do all these radio shows. Men, I had to travel
- 9:13Speaker 1: over here and sacrifice time my family. Yes, that's what
- 9:17Speaker 1: you asked for, that's what you signed up for. That's
- 9:20Speaker 1: what I invested in thinking that you understood that that's
- 9:22Speaker 1: your role. My role was giving you the resources to commit.
- 9:27Speaker 1: And actually you know, like bring your dreams about. Right,
- 9:31Speaker 1: So now that you're in the dream and you know
- 9:35Speaker 1: that now that like this is what it takes for
- 9:37Speaker 1: me to get there, you want to be rewarded for
- 9:39Speaker 1: what it takes.
- 9:40Speaker 3: I rewarded you in advance the advanced right.
- 9:45Speaker 4: Yeah, you know what it feels like when you when
- 9:47Speaker 4: you speak about it, and I wonder if your mindset
- 9:49Speaker 4: was there. It feels like the venture capital world, whereas
- 9:52Speaker 4: I'm looking at an investment, which is the artist, right,
- 9:55Speaker 4: I'm saying here, I'm going to invest in it. And
- 9:57Speaker 4: most times, you know, when you put it investment in
- 10:00Speaker 4: vestu cap, if one out of ten make it, you
- 10:03Speaker 4: make it back. You've got it. You get the right one.
- 10:06Speaker 4: You're fortunate enough to have a few.
- 10:09Speaker 3: Times a few times that don't happen.
- 10:10Speaker 4: Off Right, It was that in the frame of mind,
- 10:14Speaker 4: like I'm treating it like that type of investment.
- 10:17Speaker 1: Well, with me, it was a little bit different because
- 10:19Speaker 1: everything that I invested in was already a part of
- 10:22Speaker 1: what I was already doing. So I looked at I
- 10:24Speaker 1: was investing that to build more value for me. Like
- 10:29Speaker 1: if I signed an artist like t Pain. T Pain
- 10:33Speaker 1: is a songwriter, he's a producer, he's a performer, and
- 10:37Speaker 1: he's an entrepreneur. That's value in itself that I can
- 10:42Speaker 1: attach myself to that raises my value. So I went
- 10:45Speaker 1: from the moment I invested in him because he has
- 10:48Speaker 1: a value that comes with that.
- 10:50Speaker 3: You understand what I'm saying.
- 10:51Speaker 1: So, now if I go into any corporation, loan office, whatever,
- 10:56Speaker 1: and I need something to leverage. I'm leveraging what I
- 10:59Speaker 1: bring to the table plus what's attached to me that
- 11:02Speaker 1: I profit from. You understand what I'm saying. So I'm
- 11:05Speaker 1: not thinking like a hedge fund. I'm thinking like I
- 11:07Speaker 1: am the fun There's a bigger difference. So and when
- 11:11Speaker 1: I think it like that, don't I feel like I
- 11:13Speaker 1: can never make a bad investment like in that, in
- 11:16Speaker 1: like in that with that mind frame, right, So, because
- 11:19Speaker 1: I know how to leverage this within this sector. So
- 11:22Speaker 1: it's a little bit different. Whereas hedge funds they just
- 11:26Speaker 1: invest in, you know, a group of things and hope
- 11:30Speaker 1: that one of them pop. But what they do they
- 11:32Speaker 1: kind of hedge their best because they get the information
- 11:34Speaker 1: on everything they're in betting on and look at the
- 11:36Speaker 1: numbers and find and kind of try to, you know,
- 11:39Speaker 1: mitigate the odds and the risks and you know, and
- 11:42Speaker 1: the rewards or whatever the case may be. But me,
- 11:44Speaker 1: I already know that I'm winning and as long as
- 11:47Speaker 1: I'm winning there will be money. They're waiting, like ready
- 11:49Speaker 1: to invest in me, but now they want to see
- 11:51Speaker 1: what my value is so they know how much to invest.
- 11:54Speaker 1: So when I invest, I'm investing so I can raise
- 11:57Speaker 1: my value to get more money. Where asked them, they're raising,
- 12:02Speaker 1: they're investing to make the money back plus interest. So
- 12:06Speaker 1: it's a little bit different.
- 12:08Speaker 3: It's great breakdown.
- 12:08Speaker 2: Every time we see you, we gotta talk about Africa.
- 12:11Speaker 2: Got to you gotta talk.
- 12:11Speaker 1: About Africa, especially not at your Africa's a fact.
- 12:17Speaker 2: I'm not sure what man we heard?
- 12:20Speaker 3: Man?
- 12:21Speaker 1: You have man when I tell you this is probably
- 12:23Speaker 1: the most proudest moment because this was a public like infruition,
- 12:28Speaker 1: Like this is something we spoke about and y'all acted
- 12:31Speaker 1: on it.
- 12:32Speaker 3: You know what I'm saying. That's amazing, bro.
- 12:35Speaker 2: So how's how's everything going? Obviously the last time we spoke,
- 12:39Speaker 2: you had the city. The city I think got derailed
- 12:42Speaker 2: a little bit. It was some hiccups. Where do we
- 12:45Speaker 2: stand now with with everything?
- 12:46Speaker 3: Well, the hiccups are gonna continue. You know.
- 12:49Speaker 1: The project that I'm doing is just one of them
- 12:50Speaker 1: things is just it comes with hiccups, like it goes
- 12:53Speaker 1: back to new artist to get.
- 12:54Speaker 3: Like I asked for it. Now I gotta get deal
- 12:58Speaker 3: with it, you know what I'm saying.
- 12:59Speaker 1: But it's a lot of political a lot of agendas.
- 13:02Speaker 1: It's one of the things that's going to change the
- 13:04Speaker 1: face of how the people of Africa, you know, think,
- 13:07Speaker 1: And I think that's what the fear is, like the
- 13:10Speaker 1: switching of that mindset and mentality with a project like
- 13:15Speaker 1: that becoming successful. So I'm always be going up, up,
- 13:18Speaker 1: going up an uphill battle. So now I limit the
- 13:20Speaker 1: conversations when it comes to that because I noticed that
- 13:23Speaker 1: they was utilizing that information to kind of try to
- 13:26Speaker 1: pull and shut it down, you know what I'm saying.
- 13:28Speaker 1: But just know I will always continue to be working
- 13:30Speaker 1: towards that direction.
- 13:32Speaker 2: And like, well, just in general as far as Africa,
- 13:34Speaker 2: what do you think the biggest hurdle is. Is it
- 13:37Speaker 2: internally as far as dealing with like governments and stuff
- 13:40Speaker 2: like that, or is it the external factors like people
- 13:43Speaker 2: that have vested interest France.
- 13:45Speaker 1: Yeah, that's the biggest problem. The biggest problem is is
- 13:48Speaker 1: the outside world coming in. But then the problem that
- 13:54Speaker 1: actually allowed that is the internal problem with the mentality.
- 13:58Speaker 1: But so they kind to play hand in hand, like
- 14:01Speaker 1: you can't have one without the other. Because the Western
- 14:03Speaker 1: world got so much influence because of they throw they
- 14:05Speaker 1: money around, and they can throw their money around into
- 14:08Speaker 1: certain parts of Africa, because Africa just struggled so long,
- 14:13Speaker 1: like in a position of not having So if you
- 14:15Speaker 1: go into an environment where people don't got you can
- 14:18Speaker 1: just bribe. They got to survive, so they're gonna accept it, right,
- 14:22Speaker 1: So they utilize that as ay, they honestly use that
- 14:27Speaker 1: as a weapon to continue to do what they're doing.
- 14:30Speaker 1: But we got to be smarter and be willing to
- 14:32Speaker 1: take that suffering just a little bit longer to be
- 14:36Speaker 1: able to be in a position to actually own it
- 14:39Speaker 1: and really like like do what we need to do.
- 14:43Speaker 1: And it's prime example, like when you look and see
- 14:45Speaker 1: what's happening in Iran. Right, Iran could easily just gave
- 14:48Speaker 1: in and say, you know what, take it. But they
- 14:55Speaker 1: came together as a people and knew that we have
- 14:58Speaker 1: to sacrifice in order for us to be free on
- 15:02Speaker 1: our land, protect our sovereignty and still be able to
- 15:05Speaker 1: look ourselves tomorrow and live and take care of our
- 15:08Speaker 1: children the way we know how to do it within
- 15:10Speaker 1: the culture we live in. So they fought back and
- 15:12Speaker 1: was willing to die for Africa got to be willing
- 15:15Speaker 1: to die for it.
- 15:16Speaker 3: That's the only way it works. Yeah, you're seeing some countries,
- 15:21Speaker 3: you know, fighting that for the ones that was willing
- 15:24Speaker 3: to die for what will happen.
- 15:26Speaker 1: They switching it up, new leadership, new environment, new rules,
- 15:31Speaker 1: new attitude, and the countries are actually advancing.
- 15:35Speaker 4: Yeah, I was reading a report the other day about
- 15:38Speaker 4: the opportunities. Obviously, we've seen it and have tried to,
- 15:41Speaker 4: you know, help change narrative and create narrative around the
- 15:44Speaker 4: opportunities that are there in terms of population growth, economic opportunities, infrastructure.
- 15:50Speaker 4: There's a study saying that the population growth is going
- 15:52Speaker 4: to double, specifically in countries like Chad Moley, Niger, tripley.
- 15:58Speaker 4: But there's not the same infrastructure there. And so cultural
- 16:01Speaker 4: cities the car Abijean a cry, they're gonna get that weight.
- 16:05Speaker 4: They're gonna get the weight of that talk about the
- 16:08Speaker 4: opportunities that exists in these cultural cities.
- 16:10Speaker 1: Man, this is why I've been preaching forever for African
- 16:13Speaker 1: Americans to go back home with the knowledge that they
- 16:16Speaker 1: have the resources they have and the access that they have.
- 16:19Speaker 1: Because what's crazy is America itself has money to give
- 16:26Speaker 1: us citizens to invest in foreign lands like they The
- 16:31Speaker 1: reason what makes us so powerful is the fact that
- 16:34Speaker 1: the United States of America is united because they have
- 16:36Speaker 1: allies everywhere because they spread investment everywhere. But if they can,
- 16:42Speaker 1: if they cannot have to give a country aid, but
- 16:44Speaker 1: give that aid money to their citizens to invest in
- 16:47Speaker 1: that country and flourish, they will prefer to do that.
- 16:50Speaker 3: So the money is available to do that.
- 16:51Speaker 1: Right, So when you look at influx of people and
- 16:55Speaker 1: population growth like that, that's an ultimate opportunity for need
- 17:00Speaker 1: body to go in and really like, whatever you're doing here,
- 17:02Speaker 1: and you do it there, your money, your value, all
- 17:06Speaker 1: that's going triple quadruple, like literally within the year because
- 17:09Speaker 1: of the opportunity of the population.
- 17:12Speaker 4: We went to the car and saw some of the opportunity,
- 17:14Speaker 4: some of the vision. I said, yeah, we might be
- 17:16Speaker 4: Senategalese after this, and then we'll.
- 17:23Speaker 3: Get to that.
- 17:28Speaker 4: I mean, you got to a port city, which means
- 17:30Speaker 4: that there's trade, which means that there's infrastructure. The same
- 17:34Speaker 4: way we looked at America in terms of why New
- 17:37Speaker 4: York is prominent, right, closural cities.
- 17:39Speaker 3: Harbors like Newark Harbor's.
- 17:41Speaker 4: Like the d m V Miami Uh, all these places
- 17:45Speaker 4: that have access to water and lead to trade which
- 17:48Speaker 4: leads to growth.
- 17:49Speaker 3: Same things exist.
- 17:50Speaker 2: What do you think about the music like we've seen
- 17:53Speaker 2: afrobeats take off, right, we see Tyler like it's it's
- 18:00Speaker 2: become very very mainstream.
- 18:02Speaker 1: Right.
- 18:04Speaker 2: How do you feel about the direction that African music
- 18:07Speaker 2: is headed in?
- 18:08Speaker 1: I love the direction. I mean the fact that it's
- 18:10Speaker 1: even mainstream to me is enough for it. And the
- 18:13Speaker 1: good thing is is they have the population to keep
- 18:15Speaker 1: that sustainable without a question, because rhythm and dance it's
- 18:19Speaker 1: in our blood, like we don't know how to we
- 18:21Speaker 1: can't shake that, right, So that's one source that we
- 18:24Speaker 1: know we can always look up to or look to
- 18:26Speaker 1: to help build what we're trying to build back in Africa,
- 18:29Speaker 1: because it's moving really really fast. But what I do,
- 18:32Speaker 1: what I am afraid of, is the idea that that
- 18:37Speaker 1: is the only way out or that is the only
- 18:40Speaker 1: avenue for the young generation. We've we've already seen it
- 18:45Speaker 1: happen in America right to the point where everybody's financially literate,
- 18:48Speaker 1: but they're super talented.
- 18:51Speaker 3: But then then what like, right, so you don't want
- 18:53Speaker 3: that to happen to a billion kids, that's a fact.
- 18:56Speaker 1: Then it's a huge problem that the world got to
- 18:58Speaker 1: work like focus on. So that that's why these conversations,
- 19:02Speaker 1: you know, y'all show like the information that y'all given
- 19:05Speaker 1: is golden Like, it's the golden egg for our future
- 19:07Speaker 1: because as long as we are in a position where
- 19:10Speaker 1: we can literally like get the info, then we can
- 19:14Speaker 1: plan according to the info that we're getting. But if
- 19:18Speaker 1: you ain't got the information, the only thing you could
- 19:19Speaker 1: plan is your craft, and that you just got to
- 19:24Speaker 1: perfect that. But then once you perfect it, you go
- 19:26Speaker 1: in rooms and you're getting and then you're walking into
- 19:28Speaker 1: opportunities that you can't even maximize because all you're walking
- 19:31Speaker 1: in is talent without the knowledge.
- 19:33Speaker 4: Yeah, the last conversation, we were just at the cuss
- 19:37Speaker 4: of artificial intelligence.
- 19:39Speaker 5: Right right, Yeah, and so now that was just using
- 19:46Speaker 5: it from a prompt and getting you know, responses.
- 19:49Speaker 4: Now we've seen it's crashing industries. It's disrupting especially music.
- 19:53Speaker 4: I wonder what has your experience been since that time?
- 19:57Speaker 4: This is like this whole worth twenty three. This that time,
- 20:00Speaker 4: I got coan GPT and I started my own AI
- 20:06Speaker 4: company based Dubai, and we've been up for two years
- 20:09Speaker 4: already killing it. It's you know, we're more, it's like
- 20:15Speaker 4: it's more you know gen ai, like because I know
- 20:18Speaker 4: that's where the direction of the world is going. So
- 20:20Speaker 4: we've been cultivating that just we just built the data
- 20:23Speaker 4: center that we just you know, But for the kan GPT,
- 20:27Speaker 4: it's African base. I'll be launching hopefully before the end
- 20:30Speaker 4: of the year. And it's all African dialects in all
- 20:35Speaker 4: other languages. So if you're in a village and you
- 20:38Speaker 4: don't speak English, or you don't speak German, or you
- 20:40Speaker 4: don't Free Sprench, whatever your local village dialect.
- 20:43Speaker 3: Is, you'll be able to communicate with the rest of
- 20:45Speaker 3: the world.
- 20:45Speaker 2: You know, that's interesting because there's so many languages in Africa.
- 20:49Speaker 3: Oh my goodness, you're a long got like twelve hundred.
- 20:51Speaker 2: Yeah, it's crazy. Do you ever think that that's something
- 20:55Speaker 2: that hurts Africa as well? Because it's like the our
- 20:58Speaker 2: world that unified by culture and language and language, right
- 21:01Speaker 2: like China, Like it's a billion people, they speak the
- 21:03Speaker 2: same language hundred per Like you go to some places
- 21:08Speaker 2: like you said in Nigeria and within six miles that
- 21:11Speaker 2: people don't even speak the same language, right, Like, do
- 21:13Speaker 2: you think that that's something that's kind of hurtful as
- 21:16Speaker 2: far as not being on one accord just from a language.
- 21:20Speaker 3: Yeah, I mean but that was one.
- 21:21Speaker 1: Of the tools that was used to divide us language right.
- 21:25Speaker 1: But then you know, the French went in there and
- 21:27Speaker 1: made sure that every country that they colonized spoke and
- 21:31Speaker 1: wrote in French.
- 21:34Speaker 3: Right.
- 21:35Speaker 1: But then they were they would they would, they would
- 21:38Speaker 1: divide all the tribes purposely.
- 21:41Speaker 2: French and English, right, right.
- 21:43Speaker 1: So so ultimately what happened was with with that language barrier,
- 21:46Speaker 1: already the trade can't happen, so there's you you actually
- 21:49Speaker 1: start your growth because you can't communicate to even you know,
- 21:53Speaker 1: concoct a plan or sell goods and trade goods back
- 21:57Speaker 1: and forth. So language barriers had one of the biggest
- 22:00Speaker 1: walls in Africa that was unseen, but they used as
- 22:04Speaker 1: the biggest tool.
- 22:05Speaker 3: You feel what I'm saying.
- 22:06Speaker 1: So that's why when when you look at all of
- 22:09Speaker 1: the acconaized countries, they always speak the language of the
- 22:14Speaker 1: colonized country. You feel what I'm saying, So everybody speak
- 22:18Speaker 1: the same language. There's pure transparency when it come to trade,
- 22:22Speaker 1: you know, planning, whatever the case may be. Whereas Africa,
- 22:25Speaker 1: we was fragmented in languages and it was easier for
- 22:29Speaker 1: the masters to control them. But at the same time
- 22:33Speaker 1: it was a default because the slaves used to use
- 22:37Speaker 1: them languages and create languages so they can outsmart the masters,
- 22:42Speaker 1: and the masters couldn't understand what they were planning or
- 22:44Speaker 1: what they were saying, like Haiti exactly. Like that's why
- 22:49Speaker 1: a lot of pigeon, you know, like pigeon come from.
- 22:51Speaker 1: Like those are like fragmented languages where you mix them
- 22:53Speaker 1: all up, but they were actually creating real like such
- 22:56Speaker 1: certain parts of South Africa where it's not even a.
- 22:58Speaker 3: Word, it's like a sound like you're like, wait, what
- 23:02Speaker 3: do you say?
- 23:03Speaker 1: You think he beat boxing, but he actually talking to me, right,
- 23:07Speaker 1: But these are all traditions of slaves back then that
- 23:10Speaker 1: it was like code on how they can communicate without
- 23:12Speaker 1: the slave owner actually understanding what they were doing as
- 23:15Speaker 1: they was planning escapes and different things like that. But
- 23:18Speaker 1: as unfortunately it was a strength for them then, but
- 23:22Speaker 1: it was it was it's a weakness later by default
- 23:26Speaker 1: because now when you're trying to unite the tribes, you're
- 23:28Speaker 1: trying to unite the people and everybody else to kind
- 23:30Speaker 1: of move forward together, you can't because that language baron
- 23:32Speaker 1: is hard to communicate.
- 23:33Speaker 4: But that's what your app does, That's what that was
- 23:36Speaker 4: say technology becomes the great bear that that unifies. That's
- 23:41Speaker 4: so as you're saying CONGBT and I'm thinking jenerator of Ai,
- 23:44Speaker 4: I'm thinking there is a world of opportunity now right
- 23:47Speaker 4: because in order for that you need to have telecommunications.
- 23:50Speaker 3: What kind of device is who's coming in there?
- 23:52Speaker 4: I just saw that Wawei is now coming to Africa,
- 23:55Speaker 4: but it also been.
- 23:57Speaker 3: Africa a while. But like when I was doing my
- 23:59Speaker 3: a kond like.
- 24:00Speaker 1: In Africa, I was partnering up with them because we
- 24:02Speaker 1: were putting the cap five wires up under the underground.
- 24:05Speaker 3: It's all why Wai that did all of that?
- 24:08Speaker 1: So they already got I think they had a thirty
- 24:10Speaker 1: year plan for Africa already.
- 24:12Speaker 3: So that's that's part.
- 24:13Speaker 4: So now as you're saying it because instead of using
- 24:18Speaker 4: in videos GPUs, they're saying that Wi is going to
- 24:21Speaker 4: create the jpus that will now go into the continent.
- 24:23Speaker 3: I'm not sure which countries.
- 24:24Speaker 1: All of them, but I'm leating, you know now being transparent, guys,
- 24:28Speaker 1: they like literally.
- 24:29Speaker 3: All of them.
- 24:30Speaker 4: It speaks to the power issue, which is an issue
- 24:32Speaker 4: on the continent. How do you see that that plan out?
- 24:36Speaker 4: Because yes, we've seen metal with the w project going
- 24:40Speaker 4: underseas with their cables, but that doesn't get inland right, right,
- 24:45Speaker 4: So how how do you see power for the continent
- 24:48Speaker 4: going forward? Because this is going to be a huge issue.
- 24:50Speaker 1: Yeah, it's going to be a huge show, but it
- 24:52Speaker 1: won't be as huge because as you can see the
- 24:55Speaker 1: world is they're slowly transforming away from the traditional energy sources.
- 25:01Speaker 3: So it's gonna be a lot of renewable energy going in.
- 25:03Speaker 1: But when you look at all the fiber optics that's
- 25:05Speaker 1: being put in, it's that's the connectivity for people to
- 25:08Speaker 1: be able to communicate, whether you got media sources, you know,
- 25:12Speaker 1: mobile sources, whatever the case may be. But as far
- 25:14Speaker 1: as energy itself, I mean, we got plenty of wind,
- 25:18Speaker 1: we got plenty of water, and more than anything, we
- 25:20Speaker 1: got plenty of sun. So just those three alone, those
- 25:23Speaker 1: when you look at hydro, you look at you know, solar,
- 25:25Speaker 1: you know, you look at wind, that alone can power
- 25:28Speaker 1: all of Africa. We don't even need no nuclear power plant,
- 25:32Speaker 1: right But of course that nuclear is always available too,
- 25:35Speaker 1: with proper funding and all of that. But when the
- 25:37Speaker 1: infrastructure isn't put in place, then certain things you want
- 25:40Speaker 1: to go nuclear because certain things only nuclear can power
- 25:42Speaker 1: for it to be efficient, you know what I mean.
- 25:45Speaker 1: So as of now, though, Africa can literally rely on
- 25:48Speaker 1: all you know, renewable energies and be able to compete
- 25:51Speaker 1: with the rest of the world because of the vast
- 25:53Speaker 1: amount of land that existed, that's that's not being used.
- 25:55Speaker 4: And somebody's gonna see that as an opportunity. Why that
- 25:58Speaker 4: should invest.
- 25:59Speaker 3: Yes, exactly.
- 26:00Speaker 2: So you got a new song, beautiful Day.
- 26:02Speaker 3: Yeah.
- 26:03Speaker 2: So I think it's like six six hundred million social
- 26:05Speaker 2: impressions something like that. They said impressions impressions Do you
- 26:10Speaker 2: check GPT? Yeah, it's like two billion, two billion.
- 26:15Speaker 3: That's a big number. You better last month, man, oh
- 26:17Speaker 3: last month? Yeah, that might work.
- 26:19Speaker 2: Last So it's two billion social impressions. Yeah, So talk
- 26:24Speaker 2: about the song, but then also talk about this is
- 26:26Speaker 2: interesting because Open a Eye just brought a podcast for
- 26:30Speaker 2: two hundred million dollars what was the name of the podcast.
- 26:32Speaker 1: Alleged y'all know, Because I know they're coming at y'all,
- 26:37Speaker 1: But y'all, y'all can triple y'all value because you can
- 26:39Speaker 1: freaking too.
- 26:40Speaker 3: Now that's a fact. I got to be there to
- 26:44Speaker 3: help y'all negoti down.
- 26:46Speaker 2: But what was interested. They was like the show, Like
- 26:48Speaker 2: the actual show doesn't really get a lot of views,
- 26:50Speaker 2: but they was like the social impressions. So I thought, like,
- 26:55Speaker 2: do musicians looking at that same way? Like I might
- 26:57Speaker 2: not sell a bunch of records anymore, right, but if
- 26:59Speaker 2: I can get billions of views on Instagram and TikTok,
- 27:04Speaker 2: is that is that something that musicians are starting to
- 27:06Speaker 2: look at? Like is it like shifting?
- 27:08Speaker 1: Yeah, Like on the business side of the musicianship, That's
- 27:11Speaker 1: what I'm looking at, and you should because those are
- 27:14Speaker 1: the active users that's constantly checking for that record, constantly
- 27:19Speaker 1: playing that record, repeating it and sharing it. And those
- 27:22Speaker 1: are the people that will spend money on tickets, t shirts,
- 27:25Speaker 1: merch whatever the case, right, because there are believers in
- 27:29Speaker 1: your you know your work. Now you got others like
- 27:32Speaker 1: an actual view it's okay now, but they don't care
- 27:36Speaker 1: about just the view because you could just be strolling through,
- 27:38Speaker 1: stop for a second and move over, but it's still
- 27:41Speaker 1: clicked on as a view. Even if you viewed it
- 27:43Speaker 1: for a few seconds, it's still viewed. But that don't
- 27:46Speaker 1: mean that there was an engagement, there was a like
- 27:48Speaker 1: process on it, or that the artists or I'm sorry,
- 27:51Speaker 1: the consumer actually engaged in that record or that artist.
- 27:56Speaker 1: But now the numbers that they're looking at is engagement.
- 27:59Speaker 1: Because these fans are actually engaging, you know, going into
- 28:04Speaker 1: comments making that means they're emotionally attached. And those are
- 28:07Speaker 1: the people that you want to send the ads to
- 28:09Speaker 1: because now you're understanding exactly that relationship to that person
- 28:12Speaker 1: and that artist and what that artists represent and how
- 28:14Speaker 1: that brand correlates to. That is what you want to
- 28:16Speaker 1: be at. That's the value.
- 28:17Speaker 2: So do you think it's a disconnective. They still gauging
- 28:20Speaker 2: first week sales? Yeah, and that's dumb, that's dumb, stupid.
- 28:24Speaker 2: It means nothing because that's all marketing.
- 28:27Speaker 6: And that's an old way of thinking, very very old
- 28:29Speaker 6: with outdated. Yes, But to their credit, a lot of
- 28:33Speaker 6: the older uh you could say Fortune five hundred companies
- 28:39Speaker 6: still think that way. So they use that to leverage
- 28:41Speaker 6: to get branding opportunities. But in the end the long run,
- 28:46Speaker 6: that one week means absolutely nothing.
- 28:48Speaker 4: That's that's the jay line. We were praising Billboard when
- 28:50Speaker 4: we was young. Now I look at the board like,
- 28:52Speaker 4: are you dumb?
- 28:53Speaker 2: Right?
- 28:53Speaker 3: Right?
- 28:54Speaker 4: So I wondered from it because it seems like I'm
- 28:57Speaker 4: speaking to you a bunch of times.
- 28:58Speaker 3: You're deep into the analytics, right.
- 29:01Speaker 4: I want to talk about the tour, but before we announced,
- 29:04Speaker 4: like talk about it when you're looking at where you're going,
- 29:07Speaker 4: are you saying, look, let me look at my analytics
- 29:09Speaker 4: where the engagement has happened. We got to get to
- 29:11Speaker 4: these cities because fifty seven city World Tour, yes, sixty yeah,
- 29:15Speaker 4: how do you gauge where we're moving?
- 29:18Speaker 1: Well, the routing is already there. Me, that data is priceless.
- 29:28Speaker 1: The fans who bought the tickets, how many of them
- 29:31Speaker 1: they bought, Where they're seeding, which one them correlated to
- 29:35Speaker 1: actual sales at the concession stands my merch, whether it's
- 29:38Speaker 1: a T shirt, a cap, a coffee mug, a hat,
- 29:43Speaker 1: You now know exactly who it is, what it is.
- 29:46Speaker 1: You even can find out how early they came to
- 29:48Speaker 1: the show and how late they left, right, And this
- 29:53Speaker 1: is how you gauge which like audience member is actually
- 29:57Speaker 1: a super fan. Because me, my goal is to I'm
- 30:00Speaker 1: trying to entertain that super fan. That person gonna.
- 30:04Speaker 3: Ride and die for me.
- 30:05Speaker 1: So I'm gonna make sure that person gets all the exclusives,
- 30:08Speaker 1: anything that I need to sell, they get the option.
- 30:11Speaker 3: To buy it first.
- 30:12Speaker 2: And you're collecting all that data, you collecting everything.
- 30:15Speaker 3: How do you do how I am at least.
- 30:17Speaker 2: But you're not using like ticket Master because they don't
- 30:19Speaker 2: give you the information.
- 30:19Speaker 3: I don't know. Ticket Master will never give you that.
- 30:21Speaker 3: Then you won't need Ticketmaster.
- 30:23Speaker 2: With some venues, you can only use Ticketmaster.
- 30:25Speaker 3: Yes, venue, but that's the venue exactly.
- 30:28Speaker 1: And guess what as they should they you know, they
- 30:31Speaker 1: invested in the infrastructure to where they can actually you know,
- 30:34Speaker 1: maximize that data. But I got services, situations, links, all
- 30:39Speaker 1: kinds of stuff that my fans come to just to
- 30:42Speaker 1: get more information on my tour. And that's where I
- 30:45Speaker 1: collect my information from because I know they're literally coming
- 30:48Speaker 1: for me. They're not coming to Ticketmaster to go to
- 30:51Speaker 1: see like prime example, I know the difference in which
- 30:54Speaker 1: one of my fans are coming for me and which
- 30:57Speaker 1: ones are coming from Neil. I already know, right, But
- 31:01Speaker 1: my goal now is to I need to convince that
- 31:04Speaker 1: neo fan that he needs to support me to you
- 31:08Speaker 1: understand what I'm saying. So my goal is to understand
- 31:12Speaker 1: what is it about those neo fans that make them
- 31:15Speaker 1: neo fanatics. By the time they leave my show, they're
- 31:21Speaker 1: gonna be akon fanatics and.
- 31:23Speaker 3: Neil probably doing the same thing.
- 31:25Speaker 1: That's why we collaborate so we can share each other's
- 31:27Speaker 1: fan base because they might come and say, Man, listen,
- 31:29Speaker 1: those two though my idols.
- 31:31Speaker 3: Wherever they're at, I'm there. That's the goal.
- 31:34Speaker 1: But in realistic terms, one of them gonna leave more
- 31:37Speaker 1: of a fan than one in the other in the
- 31:38Speaker 1: end of the night. And what's gonna get you there
- 31:40Speaker 1: is the information on how to attract that fan.
- 31:44Speaker 4: Talk about how you guys came together to create the tour.
- 31:47Speaker 4: Oh Man, A lot of people go out this summer, yeah,
- 31:50Speaker 4: or busy summer for shows.
- 31:51Speaker 1: Busy summer. But you know, Neil's like my family. I've
- 31:54Speaker 1: been knowing. We go back almost twenty years, you know
- 31:57Speaker 1: what I mean. So this is something that this was
- 32:00Speaker 1: happen like we always wanted to do something together, like
- 32:03Speaker 1: you know what I'm saying. So when we got the
- 32:05Speaker 1: opportunity to actually go out, we man, we ran with
- 32:09Speaker 1: it because we both was gonna go out on our
- 32:10Speaker 1: own separate tours and then we stopped thought about it.
- 32:13Speaker 3: Man, wait a minute, we're getting all the same markets
- 32:16Speaker 3: around the same time. Like, what are we doing? You
- 32:18Speaker 3: know what I'm saying. So we got together, man, say,
- 32:20Speaker 3: we're gonna do this thing the big way, and then
- 32:22Speaker 3: after that then we can go off on our own
- 32:24Speaker 3: separate tours.
- 32:24Speaker 1: How many countries, h It's gonna be Europe, Canada and
- 32:28Speaker 1: then the US fire.
- 32:30Speaker 2: Yeah, well, I know you got to run, got a
- 32:32Speaker 2: busy schedule. We got word from management, but tell telling
- 32:37Speaker 2: people like where they can expect the album, when they
- 32:40Speaker 2: can expect the album, come in the tour, how to
- 32:42Speaker 2: get tickets all that stuff.
- 32:43Speaker 4: No.
- 32:43Speaker 1: Absolutely, So the album is dropping April twenty fourth. It's
- 32:46Speaker 1: called Beautiful Day. I mean I personally I can't wait
- 32:49Speaker 1: for y'all to get a hold of it. The tour
- 32:51Speaker 1: is everywhere right now, but definitely between my page on
- 32:54Speaker 1: Instagram and Neil's and both is at akon and at
- 32:57Speaker 1: Neil you can get all the you know, obviously, the
- 32:59Speaker 1: the scheduling, where we're gonna be and win, and then
- 33:02Speaker 1: just stay tuned.
- 33:03Speaker 3: Man.
- 33:03Speaker 1: My link trees also give you all the links of everything,
- 33:05Speaker 1: but you can just go on Acon dot com and
- 33:07Speaker 1: get everything you need.
- 33:08Speaker 3: Everything is in that one spot.
- 33:10Speaker 2: You have it. Man, we gotta connect next time.
- 33:12Speaker 3: We now, we got to reconnect.
- 33:15Speaker 1: Know next time i'mnna be coming to y'all building, I'll
- 33:18Speaker 1: be coming to you'll building.
- 33:20Speaker 2: That's a fact. But all right, my brother, it's been
- 33:22Speaker 2: a pleasure always ask you too. Man, all right, shall
- 33:24Speaker 2: we tap in with y'all? See you next week, Peace
- 33:26Speaker 2: says