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Track Your Data, Track Your Success
Episode Summary
Jessica sits down with Adrienne Wilkerson, CEO of Beacon Media and Marketing, to talk about one of the most overlooked aspects of business growth: tracking your data. They dive into a real client story that exposed the gap between "marketing says we're driving leads" and "sales says nobody's picking up the phone." This episode is essential listening for podcast guests who want to know if their appearances are actually working.
Key Takeaways
On Niching Down
A specific niche makes your marketing dollar go farther
Your messaging becomes clearer when you know exactly who you serve…
The skinny
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