Latest / Show-Me Institute Podcast
How to Think About Persuasion in Public Policy with Josh Bandoch
Susan Pendergrass speaks with Josh Bandoch, author of "How to Get What You Want: Mastering the Art and Science of Persuasion," about why leading with data and logic is often the wrong approach to changing minds. Drawing on more than a decade of research across psychology, neuroscience, economics, and political science, and experience writing speeches for senior government officials and advising executives, Bandoch explains how the human brain feels before it reasons, why persuasion is about shared action rather than winning, and what policy advocates get wrong when trying to move legislators…
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