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32. Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong?
As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel.
That means no media relations arm. No crisis comms plan. No PIO.
In fact, the entire PR team was purged just a couple years ago in 2020, and CEO Elon Musk has defended the move, saying the company doesn't believe in "manipulating public opinion."
Not only does this reflect a very unsophisticated understanding of what public relations practitioners do, but it also makes Elon Musk the sole public authority authorized to…
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