Latest / Retail Media Breakfast Club
Will LLMS Monetize With Ads or Marketplaces? [Retailgentic Crossover]
Today I’m doing something a little different! Instead of my usual trends and insights, I’m sharing a clip from my recent guest appearance on Scot Wingo’s podcast, Retailgentech. Scott flipped the script and let me ask him about his career journey, his perspective on where retail is headed, and one of the biggest questions in e-commerce right now: How will large language models (LLMs) like ChatGPT make their money in the future?
Will they follow the traditional ad-based route we’ve seen from Google and Facebook? Or will they build marketplaces and take a cut from transactions, as we’re…
The skinny
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