Who Is Your Offer Built For? The Question Every Founder Needs to Answer | Pondering Prompts
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If you are struggling to book sales calls consistently the answer might not be your outreach strategy your content or your pricing.
It might be your offer.
Most founders build their first offer around the value they want to bring and the problems they think their ideal client has. The challenge is that perception is not reality. Until you validate in the market whether the problem you are solving is actually the problem your buyer is experiencing you are building on an assumption.
And if…
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