Latest / Identity at the Center / #306 - Sponsor Spotlight - Panini

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#306 - Sponsor Spotlight - Panini · Identity at the Center

0:00
People may not be familiar with Panini.
0:02
Tell us, what about the organization?
0:04
What is Panini? Panini, we are used to say
0:08
internally that is a 79 startup company, 70 years old startup
0:14
company because we're doing really we're going to do our 8th
0:18
anniversary next year. Actually we have been founded by
0:23
the founder is from Panini family that is a famous Panini,
0:27
a famous family in, in Turin, Italy.
0:31
And in over the years we have become basically one of the two
0:35
leader in the check scanning, check scanner business.
0:38
So basically our primary customer are financial services
0:42
and banks. And thanks to our best seller
0:46
Visionique that has been launched 30 years ago, we are
0:51
still a very important player in this in this space.
0:55
But we have current thanks to listening to our customer, we
1:00
have decided basically to move into towards this space of
1:04
identity. And this is the reason why we're
1:06
here today at the Identity week now launching, enhancing our
1:10
business line, launching a new solution, a new patented formula
1:15
to no patented meter to to recognise authenticate persona,
1:22
giving back directly to them their credential, biometric
1:25
credential and personal information.
1:27
And this meter is called bio cred.
1:29
And this basically is the reason why we are now approaching this
1:34
space of the identity and verification.
1:43
This is identity at the center if it has anything to do with
1:48
IAM. This is the go to podcast now
1:53
your hosts Jim McDonald and Jeff Steadman.
2:03
Welcome to the Identity Center Podcast.
2:04
I'm Jeff, and that's Jim. Hey, Jim.
2:06
Hey, Jeff, how are you? Not so bad yourself.
2:08
Doing great here at Identity Week America 2024.
2:12
Gotten to our guest Marta over the last couple of days.
2:15
Fantastic person, really looking forward to this conversation.
2:18
Yeah, we've got a sponsor spotlight episode for everyone
2:21
today. These are special episodes that
2:23
we develop in collaboration with our friends.
2:26
And today we've got Panini. They're going to be walking us
2:29
through some of the things that they're that they're ready to
2:31
announce here. So just make it crystal clear,
2:33
right? This is a sponsored episode.
2:35
We are here at Identity Week America and we've gotten to know
2:39
Marta from Panini. If you want to visit the website
2:41
itspanini.com, panini.com. And so Marta, Marta Napo,
2:46
strategic Marketing and Business Development Director.
2:49
Welcome to the show. Thank you so much.
2:51
Hi to both of you and I'm really excited to be here today.
2:55
Well, it is definitely probably a career highlight to be
2:58
identified. Yes, so I totally understand
3:00
that. Let's talk a little bit about
3:02
your background because typically we'll start with how
3:04
did you get into identity? And I'd like to understand a
3:06
little bit about, you know, your perception of that.
3:09
I must say that I'm a newcomer here into this identity space
3:14
because I spent the majority of my career so far 21 years for
3:18
even more than 21 years in the automotive segment.
3:23
Out of which six years I spent in financial services service
3:29
for automotive business where frauds and identity
3:35
verification, risk assessment, all this kind of stuff are
3:39
really more and more important year over year.
3:42
And then I, I, I basically spent one year in doing also some
3:49
advisory for start-ups that are really playing in this space and
3:54
as well in technological space and cloud based space.
3:58
And then finally one year ago and a little bit less than one
4:01
year ago, I landed to Panini in that is still based in my own
4:07
city touring Italy. So and here I am.
4:10
Well, that's exciting. Welcome.
4:12
Welcome to the dining space. It's very warm.
4:14
Waters come right in. People may not be familiar with
4:17
Panini. Tell us a lot about the
4:20
organization. What is Panini?
4:23
Panini, we are used to say internally that is a 79 startup
4:27
company, 78 years old startup company.
4:31
Because we're doing really we're going to do our 8th anniversary
4:35
next year. Actually we have been founded by
4:40
the founder is from Panini family.
4:42
That is a famous Panini, a famous family in in Turin,
4:46
Italy. And in over the years we have
4:50
become basically one of the two leader in the check scanning,
4:54
check scanner business. So basically our primary
4:56
customer are financial services and banks.
5:00
And thanks to our best seller Visionique that has been
5:05
launched 30 years ago, we are still a very important player in
5:10
this, in this space. But we have current thanks to
5:15
listening to our customer, we have decided basically to move
5:18
into towards this space of identity.
5:21
And this is the reason why we're here today at the Identity week
5:24
now launching, enhancing our business line, launching a new
5:29
solution, a new patented formula to protect me to, to recognise
5:34
authenticate person, giving back directly to them their
5:40
credential, biometric credential and personal information.
5:44
And this metal is called bio cred.
5:45
And this basically is the reason why we are now approaching this
5:50
space of the identity and verification.
5:54
So normally I would ask how did you come up with the name
5:56
Panini, but it sounds like it's a family names.
5:59
Yes, it is. So that answers that question.
6:02
Yes it is. Yes, it is really the the, the
6:05
first years of the company. In the first years the company
6:09
was based only in Italy. Then due to the Fed work, we
6:13
were serving 8 out of the 12 major banks in US.
6:18
We have decided to open a branch in Beta Ohio in 1998.
6:22
And so we have a big presence in US as well.
6:27
So and and we are currently really global company because we
6:31
are serving 14 countries in the world, but still US is our major
6:38
major place. So major of course market so.
6:43
So, so I, I take it that in the check verification space, you're
6:48
already doing a fair amount of identity and access management.
6:52
So it's really enhancing some of the capabilities that you
6:55
already had. To be honest, we are just
6:58
launching the the solution, our solution suite today.
7:02
So we are now currently running some POC, some proof of proof of
7:06
concept with the capital of organization one in the bank
7:14
industry space. So one of our customer that the
7:17
reader would like to apply our solution not only for
7:21
recognizing allowing their customer to have a friction
7:25
length and smooth experience in the access during the access of
7:30
a branch or at a teller station. But on the other hand, we're
7:35
having another POC in the healthcare business in Italy
7:40
because there are, I mean we are there are really obsessed by the
7:45
time of the clearness of some operation and the way we are
7:50
authenticating the recurring users because could be either
7:56
for the doctor or for the patient depending on the use
7:58
case we are dealing with. This could be really a good
8:05
solution to that. So we have a couple of POC in
8:07
place currently and we hope that it could be it could open as
8:13
several doors also not just for these two verticals, but even
8:17
for other verticals. Well, sounds like a kind of a
8:20
core functionality that you're working on right now or that
8:23
you're making available is the identity verification.
8:27
So I'd like to know kind of because identity verification
8:30
being that it's, it's hot, it's also kind of new and taken form
8:35
in terms of how vendors are approaching the market.
8:39
How for Panini? How do you define identity
8:43
verification? For us there is there are two
8:48
different moment basically. So the first first of all we
8:53
have we have found a space for us in the in presence so far in
8:57
the in presence identity verification.
9:00
So this is because we have noticed that during the pandemic
9:03
period, a lot of investment have been fostered in the online.
9:07
We were all forced to work remotely.
9:09
So we are being and we are getting used to be recognized
9:13
basically to access thanks to what was marked from everywhere.
9:18
So to be verified everywhere in online, let me say online
9:22
experience. And while we, we have, we've
9:26
seen listening to our customer, there are still some ineffective
9:30
processes in identification of the customer because mostly the
9:36
our customer, for example, the telestation, they are simply
9:40
looking at the ID or, and the person that they have in front
9:44
of us or maybe using a cheaper P solution.
9:47
So basically the debit card, they can be card and they're
9:50
paying to validate the identity of the and they have in France
9:54
while we have decided we have, we have focus in, we have
9:59
separated the two moments of of the identification.
10:03
So first of all, the moment of the enrollment in which of
10:06
course that it takes a little bit, you say not much time, but
10:10
a little bit more time than in the next phases.
10:14
So where thanks to our solution, the the organization could
10:21
basically enroll the person verifying an identity document
10:26
could be either be an identity card, passport, not by driving
10:29
license, whatever. And then adding some biometry In
10:34
our case the fingerprints to an encrypting everything in a QR
10:40
code or NFSNFC tag that we are giving back immediately to the
10:45
customer. So as soon as the customer, the
10:48
user and say customer, patient, whatever, as soon as the user
10:53
and downloaded from the from the app from the other end their QR
10:59
code, they're automatically, automatically basically deleted
11:05
from our server. So no one is storing any
11:09
personal data either by metadata or personal data inside our
11:15
inside our server. So this is for us, let me say
11:19
the first phase on the authentication and this every
11:22
time the person, the customer, the patient is coming back to
11:27
the to the organization, they just need to show the QR code
11:31
and put one of the finger they have selected in the Roman phase
11:34
and they will be immediately matched and recognize and
11:37
granted the access to whatever they have to go laboratories.
11:41
That's hospitals, bank accounts and this kind of thing.
11:47
You mentioned something there that I thought was really
11:51
interesting about not keeping the data on the server.
11:55
And it kind of leads into the question that I was processing,
11:58
right. Because being a company is born
12:01
in the European Union, focus on privacy seems to be heightened.
12:08
And I think that almost shows that that is part of the focus.
12:12
Am I? Am I on something?
12:14
How? You are totally right.
12:16
You are totally right because honestly we are obsessed by
12:21
preventing the privacy of our customers on one the customers
12:26
of our customers and as well of our employees because being an
12:32
European based company GPR have been enforced since quite some
12:38
time. So we are really, really we are
12:41
taking a a lot of care of not of basically preventing privacy of
12:51
especially of sensitive data either they be biometric data or
12:55
personal information data. And then but I think that this
12:59
kind of regulation is coming is going to come into play in
13:02
several other regions and fully Asia as well.
13:06
And there are some countries that are adopting this kind of
13:11
of regulation. And I was recently reading a
13:15
research based upon the US Americans basically, yes,
13:22
people. And they will say that basically
13:25
78% are reluctant to provide their data, their personal data
13:32
to an organization. But on the other end 70% thinks
13:37
that it's they will need something more secure than
13:42
password to access especially where there are big risk at
13:47
stake. So to access their bank account
13:51
or their else provider, insurance provider and so on and
13:58
so forth platform. So I think that this is becoming
14:03
more and more important, not just in Europe, but really
14:07
everywhere that's. What I was going to say, I think
14:09
there's a heightened concern with having biometric data being
14:13
on a server and it being able to be potentially breached just
14:16
like any other data. And I think not just European
14:21
but also American and, you know, probably globally, people are
14:26
becoming more cautious about giving their fingerprint or
14:30
their face scan or anything like that in terms of being worried
14:36
about what might happen to it. But the process that you're
14:39
using really prevents that from becoming an issue.
14:43
I. Think it's important because you
14:44
can change a password and as much as I wish I could, I can't
14:48
change my face right? So if my facial recognition data
14:52
were to become public domain, that's no longer a viable
14:56
biometric for me. It's now it's a fingerprint.
14:58
And then you know what happens at that.
15:00
They just don't suck. I I'm very curious to to
15:02
understand more about how that works.
15:04
But I must say, and as I was saying, as soon as you, as soon
15:08
as the enrollment of the person finished and you download, you
15:13
download the QR code you have received from your e-mail,
15:16
everything well is, is basically deleted from our server.
15:22
And the only person that is keeping the credential is the
15:25
person itself. So it's like kind of first step
15:28
towards a decentralized identity, No, And I, we know
15:35
that this is coming, the centralized identity server and
15:38
identity and so on and so forth. So it's pretty much coming and
15:44
so physically the the customer itself is keeping it with him
15:51
and we just need to bring your QR code or your MC tag and your
15:54
finger. And the reason why we started
15:56
from the finger, you mentioned the facial recognition that for
16:00
sure is something we are going to add inside the, IT seemed in
16:05
our road map not, but we have preferred to start from the
16:09
finger because it's currently is more secure.
16:12
Also due to we know that the AI is coming into play 9.
16:16
I know that did fake for the facial recognition on.
16:20
So we have decided to start from the fingerprint because we
16:24
leverage, we have leveraged our knowledge in treating and
16:29
transmitting image safely. The one that we have developed
16:34
to transmit to basically to scan and transmit, check, check
16:38
images. And so we did the same for the
16:42
fingerprint and tends to this fact.
16:45
Basically our fingerprint has been recognized as by FBIFBAI as
16:50
one of the most secure and reliable.
16:55
So we know that fascia is going to play a big, big, big, big
17:00
important role and we are going for of course to the further
17:03
development. We prefer to start just to be
17:06
again to prevent as much as possible, to reassure our
17:11
customer as much as possible of the keeping secure and keeping
17:15
reliable our solution and their data.
17:19
And the same it will be with the palm print and the contactless
17:24
technology that is coming so. That's smart.
17:28
I think you're starting from a position where you already have
17:31
knowledge and capability in that space.
17:33
So yeah, totally makes sense to to from there.
17:37
I'm, I'm curious from a, you know, I'm going to take the role
17:40
of the Jaden CSO or security person, right?
17:43
I see a lot of products in the space.
17:45
What are some of the features or benefits that you see for your
17:49
solution that sets you apart from others in the space?
17:52
Apart from the one where we just.
17:53
Discussed exactly. Because this is for sure the
17:57
most important one. But then as I was saying, the
18:02
liability of our fingerprint, the the fact that we would like
18:06
to be a Turkey solution for our our customer.
18:13
So basically we would like to be an access point and transport.
18:18
We would like to be fully integrating in their workflow.
18:21
Now I'm thinking for example, the workforce to open a new bank
18:25
account. Now we would like to be the
18:26
entry point and then afterwards to be fully integrated.
18:29
We have this capability tend to the fact we are not we are not a
18:33
big organization was there is a wire being said we are 79 years
18:37
old standard company. We're not a big company.
18:39
So we have the flexibility to to adapt and customize our solution
18:45
in into the work for of our customer.
18:48
And on the other end, due to the fact that we have moved all the
18:52
feature of our solution into a cloud based architecture, it's
18:58
very should be very easy for the organization is going to adopt
19:03
our solution even for not the bigger one, the biggest one, not
19:09
not the one that that big IT department.
19:12
I think that it could be very easy to monitor basically I'm
19:18
not saying it's part total plug and play, but it should.
19:21
Our our aim is to be as much as possible easy to be deployed and
19:27
also demand that we can take care about the maintenance
19:30
that's the least cloud based infrastructure and of course
19:35
releasing the customer from stand staging cost that in such
19:41
kind of technologies could be a pain point for some
19:45
organization. Do you find that your presence
19:51
already in the check scanning area?
19:54
I would assume that would lead you into, oh, here's the things
19:57
we heard from customers that were looking to adopt that.
19:59
I would imagine aligning it as part of that onboarding process
20:02
or whatever that looks like. It's probably, I want to say
20:05
easy, but maybe simpler from that approach.
20:08
Is that fair? Yes it is.
20:11
Yes, it is. Of course, we, our primary
20:17
customer are banks and insurances and financial
20:20
services operators. So it was easier to listen to
20:25
their need and to develop now and to develop something based
20:31
upon our knowledge. So we start as another where I'm
20:37
a CNR, I'm I don't want to hide myself.
20:39
We started as an hardware manufacturing company because we
20:43
were producing check scanner for them even if some have already
20:48
the capability to scan ID and to physically to be connected in
20:54
the back end with an IDV provider, so identity
20:57
verification provider. But we are announcing how our
21:02
line up not to to be to satisfy some of their need and and when
21:11
we ended, we ended up with this solution.
21:14
Now then the fact that we are now cloud base is a first step
21:18
towards an hardware agnostic solution.
21:21
Now so that we are clear here, we are presenting both the other
21:25
part that is a tablet secure tab and the software part.
21:30
But our aim in the future is to become a less serger centric and
21:34
more basically to move into into the space of the identity, move
21:39
towards an argument and have the solution.
21:41
And this could open up a lot of other verticals in my opinion.
21:46
Yeah, I know we've been focusing this conversation on finance,
21:48
but identification, identity verification is exploding all
21:51
over the place. Government healthcare, like you
21:54
mentioned, I can see, you know, use cases in education, right?
21:57
All kinds of stuff out there. You mentioned you're watching
22:00
this sort of today, right? We're at day week America and
22:02
and you guys are on the show floor.
22:04
What has been the initial sort of feedback as people you know,
22:07
as you get the message out there, you know, what are what
22:10
are your thoughts on that? I think the feedback was quite
22:15
good. There were some some people
22:18
generally interested in our solution.
22:23
It was very important to be here first of all to understand which
22:26
are the question what they would like to know and they and they
22:31
were surely interested in the into the fact that we are not
22:34
keeping or storing their data anywhere.
22:38
They have tested the our our solution and it was quite
22:42
smooth. It was really smooth and
22:44
quicker. So there they have been able to
22:47
test that's a good first impression, first impression.
22:51
And the other, the other question that we have received
22:54
honestly was can I put this all this feature into my device?
23:00
So and we were explaining that it's a it's absolutely in the
23:03
road map. We have just launched the cloud
23:05
based infrastructure. So it is where we would like to
23:07
go. It will still take some months
23:11
and some time, but it's it should come.
23:15
And and the other point was the one I briefly mentioned before
23:21
that is the capability to add additional services into it.
23:28
Probably we haven't figured out either ourselves how many
23:31
services we could potentially add to this platform.
23:34
We have some in mind. So I was facial recognition,
23:41
contactless recognition, but I, I really think, I do think that
23:48
there are other services that are potentially being embedded.
23:54
So for for example, we are now collecting signature in with our
23:58
with our device that is a partner we're dealing with in
24:02
Italy. We're dealing with in Italy that
24:04
is a governmental supplier that is really much interesting in
24:11
making the signature get advanced signature with the
24:17
fingerprint. So basically to have this our
24:21
fingerprint certified and recognized to as with the
24:26
capability to sign officially formally some important
24:30
document. So this is something we are
24:33
thinking of and we would like to develop.
24:37
So in terms of even not just access management, but also
24:40
contract life management and these kind of things.
24:43
So I, I do think that there are many opportunities out there
24:47
that starting from the identity verification and identity we can
24:52
pursue. Is there anything that's been
24:54
surprising from feedback you've gotten or just having announced
24:58
this now into the, you know, into the market space, anything
25:02
surprising jump out of you or is like, yeah, this is pretty much
25:04
kind of what we expected? What are your thoughts there?
25:09
I'm not saying that it's surprising.
25:11
I was. I think I was aware.
25:13
I've read a lot about this, this world.
25:16
There is still some reluctancy to to destroy and not to.
25:24
We need to lower the barrier and in order to lower the barrier,
25:28
we need to basically start pivoting and showing successful
25:36
cases and partnering with the right partner not to to rely as
25:43
well on their brand awareness and their say in this space.
25:49
No, because I think it's is it is what we were we were
25:57
discussing before. People don't know exactly where
26:01
their data are. Kept the trust factor right.
26:05
Yeah, the trust factor, yes, the trust factor.
26:07
So I think is is growing rapidly definitely because we have been
26:14
here last as an attendance, attendance we were, we have been
26:19
here last year and this year there are much more company
26:23
providing such kind of services, much, much more company working
26:28
on in this space. So it's it's growing really
26:31
rapidly in the SKR they are estimating a growth of more than
26:36
16% up until 2031. So I think there are really it's
26:46
a growing, there is a growing interest growing market, but
26:50
there are still some barrier to to be destroyed and well.
26:54
It's still a relatively new area.
26:55
I, I feel like this is an area where you know, there's new
26:59
solutions like yours in the market and people are still kind
27:02
of figuring it out right and how to adopt this into the things.
27:05
I think there's an untapped market too, for really any
27:10
organization where you have to do any sort of validation for
27:14
who is on the other end of the phone.
27:15
For example, and I think of A use case that Jim, you and I
27:18
come up plays against a lot is the help desk.
27:22
You forgot your password and then now I've got to call
27:25
somebody for support. What does the company help desk
27:28
do? It's usually not a great
27:30
solution to validate identity. And the more options that we
27:34
have available to be able to say, oh, here's how I prove
27:36
Marta is who she who she is and not the deep fake Marta who is
27:39
calling me trying to get her password.
27:41
So she's like that I think would be really interesting for
27:43
organizations to understand like, yeah, this is not just
27:47
finance. This is not just government.
27:50
Any organization where you have a human interaction with another
27:53
person that has to validate in a certain assurance level or trust
27:58
level that you want to have to say, am I OK to provide this new
28:02
password, this new credential, whatever it may be, this piece
28:04
of data, I think there's a benefit there as well.
28:06
It's true. I, I, I just, I can think about
28:10
my previous professional experience.
28:12
In my previous company I was working for a multinational
28:14
company with a thousands of employees, so 68,000 of
28:18
employees. And so small company.
28:21
There's not a company in there so and our our badges badges,
28:29
there are some badges that allows you to run into some labs
28:33
or into somewhere. There are the engineering
28:36
playing a role, new new vehicles, new new feature of the
28:41
vehicles and there are just some people allowed to enter in such
28:46
space. It is such room in such labs,
28:48
workshops and so on and so forth.
28:51
But really somebody has stolen my badge could enter easily in
28:56
that and discover maybe the new feature of the the product that
29:01
has that is going to be launched.
29:03
While if I could put my simply my finger on my eyes or my face,
29:10
they won't be able to do it. So I really think that there is
29:16
a space even for company as you mentioned company hospitality in
29:22
hospitality. So think about.
29:27
Like a room key maybe or access to, you know, the, the Marriott
29:31
lounge or things like that, right?
29:32
Exactly as a really a recurring customer for some the Marriott
29:37
close to our offices in Dayton and it could be really smooth
29:41
process if I can quickly enter or quickly be enrolled for my
29:47
staying. So I fully, fully agree that
29:50
there are and schools you mentioned before University,
29:53
College and this kind of space spaces where there are a lot of
29:57
people going back and forth. Tell me please, where you need
29:59
the physical acts out of school behind.
30:02
So when Jeff and I talk about the sponsor Spotlight episodes,
30:05
we a lot of times say this is our audience's first opportunity
30:10
to hear about a company, hear about your solutions and kind of
30:14
determine whether or not the solution solves a problem that
30:19
they have. So I think you've given a good
30:21
overview of your solution, but I'd like to also ask you in this
30:26
way, which is what are some of the use case that if folks who
30:30
are listening or watching they're having?
30:34
Them. You can you can help them solve
30:36
that problem. So maybe just can touch on 2-3
30:40
use cases that these are the people that should be contacting
30:43
you. Absolutely, absolutely.
30:45
There are one very interested 1 is in the financial services
30:53
business. There is one bank we're dealing
30:56
with that would like to apply our solution for both for
31:01
customer and employees, but more for the their employees because
31:06
they are experiencing some frauds in accessing their
31:12
basically their system banking system.
31:16
So and if they are able to put in place this multi factors and
31:21
based upon biometric recognition, authentication
31:26
verification of the person, they will be allowed to lower their
31:31
insurance premium for the risk, the risk of their company.
31:34
So this I think is a very interesting case we are dealing
31:38
with at the moment that I'm sure this is not the only financial
31:44
service provider of that is dealing with another use case
31:52
and we have a couple of use cases as well in the healthcare
31:54
business. So one is for the to access to
32:02
dispatch therapies, right therapies to the right patient.
32:06
And again this is about two ways authentication.
32:11
So both for the patient to be sure that is the right patient
32:14
that we are served and on the other side for the doctors and
32:17
the nurse that has to access to the cabinet with the right
32:20
therapy and so on and so forth. So this I think is another
32:25
important case. And the third one is as I was
32:33
saying before, there are it seems that for the caregiver,
32:39
for the caregiver, some especially for the home care.
32:42
Now the person that and this is a case we are dealing with in
32:47
for an Asian country where our solution will allow the medical
32:58
provider, yes, care provider to monitor.
33:01
Not only that the person that is going to dispatch the therapy at
33:06
home to a patient. Not only to, to recognize, to
33:13
certify that the patient is the right one and the therapy is the
33:16
right one for him or for her, but as well to monitor the time
33:20
of the activities. And currently what I can tell
33:27
you is that in all segments we are all my in my company as
33:33
well. But in all sections that we're
33:34
dealing with financial services, healthcare, car rental business,
33:38
hospitality, they're all obsessed by the time of 15.
33:44
So to really keep as much as possible the the process
33:51
frictionless is most less and improve the customer experience
33:56
on one end, but reducing as much as possible the time of the
34:01
activity of the operator or some of the users.
34:04
So these I think are two or three use cases that we are
34:08
dealing with. At the moment, those are great,
34:10
putting ideas in my head of how I can see that working.
34:13
Now, if somebody is hearing that and saying, OK, well that is a
34:19
use case for me, how do they go about learning more about the
34:23
solution? So of course we are we are here
34:32
to explain to whether it is interested.
34:34
Of course, there is our website and you can reach out any of us
34:39
out and we will be more than happy to provide.
34:44
I'm going. To put your LinkedIn profile in
34:46
our show notes so people can reach out to you directly,
34:48
right. Plus the website, right?
34:50
Yeah, definitely, for sure. So.
34:51
I will receive a. Lot of a lot of nice.
34:54
Messages I will be blessed to receive it.
34:56
So so yes, we are. We definitely we are prepared.
35:01
We are prepared to provide answers and also as I was
35:07
saying, being a not a huge company, we're also quite
35:10
flexible to listen to the need of the person the organization
35:15
is contacting us and try to find you another solution into that
35:18
work in into that work. So so this is.
35:22
Do you have some ideas on how? So, OK, I'm sold.
35:26
I want to get this thing, but sometimes I have to make a
35:29
justification for the company to say I want to make this
35:31
investment. What are some of the ways that
35:34
you see your customers measuring the success?
35:38
You mentioned one thing which you think is really important is
35:40
maybe a percent they have potentially savings on insurance
35:42
premiums for cybersecurity. I would imagine, you know, they
35:46
all this might be harder to quantify things like a better
35:50
user experience, which can be quite subjective.
35:51
But have you thought about some of the dimensions where somebody
35:54
can say, oh, here are some of the ways I can measure the
35:56
success of this of this capability?
35:59
Yes. So of course what you mentioned
36:02
is our totally some first points of attention.
36:06
So our capability to lower, so economical reason not lower, but
36:10
as well what we were discussing before the time, the time that
36:14
each activities now, especially if you have to log in and log
36:18
out frequently from a system and the time you're spending in
36:22
doing it could really provide some savings to your
36:26
organization savings or better customer experience that you can
36:31
then measure with the NPS score and such kind of score now that
36:35
the especially the financial service are really keen on.
36:39
But so for sure customer experience time effect.
36:46
So time lapse of the of the various activities lowering the
36:50
insurance cost and also being a cloud based infrastructure
36:59
behind of course this could be a reduction in the staging cost,
37:06
infrastructure cost needs for assistant, IT providers,
37:10
consultancy and so on and so forth, these kind of things.
37:14
And last but not least, that is really the main, the first point
37:20
for which we have basically entry into this space, the
37:23
number of roads. So I think it's reduced fraud,
37:28
reduced frauds, absolutely reduced frauds thanks to a high
37:32
quality reliable system solution and.
37:38
Yeah, those things can be dollarized because companies are
37:41
dealing with those kind of account takeovers and account
37:48
onboarding fraud. And so they have real numbers
37:52
and if they can achieve a reduction because they're moving
37:55
away from knowledge based authentication or maybe you have
37:59
a card and a PIN. I mean, that's not really as
38:02
strong as a fingerprint, which only one person has my
38:06
fingerprint, it's me. So far.
38:09
Really. So don't we're not going to cut
38:11
your thumbs off, right I. Wasn't sure if that's where
38:14
you're going, but yeah. Well, it's exciting times.
38:17
I think, you know, this is for me, I love seeing new choices in
38:22
the market because I think this drives innovation and it's
38:26
exciting time. So congratulations on getting
38:28
out there. And you know, I would encourage
38:30
people visit panini.com, you know, visit the website, get
38:33
more information. This is a capability that every
38:36
organization really should be considering, how we're going to
38:38
leverage this because it reduces risk, it can improve the user
38:43
experience, and both of those are critical to the success of
38:48
any identity program, any security or risk program.
38:51
So it's exciting times. We were talking before we hit
38:56
record here, and we always like to end shows on a lighter note,
38:59
you know, kind of have a little bit of fun towards the end.
39:02
You're the first volleyball teacher that we've had on our
39:06
show, so I'm fascinated. I want to understand more about
39:10
this because I'm just a casual fan.
39:12
I know about you, Jim is like I see, I see the events in, you
39:14
know, we just had the Olympics and so there was a lot of
39:16
excitement around that during the.
39:17
Olympics I've become an expert and.
39:20
By the way, Italy my. Country has won effort.
39:23
With a female team has won the Olympics.
39:25
So so. So you can do a little bit of
39:27
gloating and that's fine. We're happy to do that.
39:29
So congratulations to Italy. But tell me about, I guess being
39:33
about, about teacher. What does that mean?
39:34
Take me through like a day. Are there things that like
39:37
surprise you still about it or I, I don't know, I'm just
39:41
asking, teach me. I'm too short to be a volleyball
39:45
player, so just I get that already.
39:48
So I, I think I, what was I been playing volleyball since I, I
39:57
was eight years old. My best friend really is the one
40:01
I met when I was nine years old playing volleyball still.
40:06
So I think it has played a big part in my life.
40:11
Because it tells me to be to have some discipline in to be
40:19
able also to face having so to be disciplined and to be capable
40:28
to be of some sacrifice to in order to succeed.
40:34
And as well and as well, the fact that was used to have
40:39
competition when was when I was playing.
40:42
So to put every time in front you, in front of that the the
40:47
need to to do a good performance now, not just for you, but for
40:54
the entire team has helped me a lot at the beginning as a
41:00
player, then afterwards as a volleyball teacher, because it's
41:08
a team working. So it's a team now, it's a team
41:12
sport. So it's important how do you how
41:18
you perform, but it's even more important how you perform inside
41:24
the team. And this is basically and being
41:28
capable to teach trainer trainer 12 teenager at the same time
41:37
with completely different mindset, interests and
41:46
capabilities, but being capable to train them to work to play
41:52
effectively towards the same goal, not to achieve towards the
41:58
same goal in a really in without also in good mood.
42:04
It has teach me a lot even for my following professional life.
42:09
I must say that I'm not more able and not capable.
42:13
Now I'm still keeping alive my patent, being training twice per
42:18
year with the most advanced technology and materials and so
42:22
on and so forth. But I'm not capable, not
42:24
currently to go to play volleyball and to teach
42:30
volleyball because I'm traveling too much inside my for my job.
42:37
That's a tough one to travel. Have a like a, you know, people
42:40
can run pretty much anywhere or walk or go to a weight room or
42:43
things like that. Volleyball's a little bit.
42:45
Different. You can't, you can't really
42:47
travel that. And it's not like they're at
42:49
least not in the US There's not as many volleyball courts as I
42:51
would imagine. It's interesting because you
42:55
know, Jim, you mentioned like we become an expert every four
42:57
years, right when it comes through and I see a lot of
43:00
people. But you know, we have sand
43:02
volleyball has gotten more popular, I think, and it's a
43:05
very approachable sport. And I see a lot of people.
43:07
What's a tip that you can give to people out there to say, OK,
43:11
the next time you go play volleyball, try this and maybe
43:14
they can see some success? Because I see a lot of people
43:16
have different like modes that they'll try to like put their
43:18
hands together to do like a, a bump or something like that.
43:21
But what's a tip that you can help me up my game with?
43:25
I must say that mobility is what is all about.
43:28
So I think you need to keep not standing really fixed in your
43:36
place. Always look at the at your
43:40
counterpart and the the ball, basically the ball keeping you
43:44
moving to be able to be really reactive.
43:47
This is I think it's so reactivity is, I think it's that
43:55
is playing a very important role in the because you don't know
44:01
where exactly where the ball is going.
44:05
You can imagine and if you are ready, if you are ready, if you
44:08
are capable to react immediately and you will be the 4th, the
44:13
1st, of course you have a an advantage.
44:17
It's. You need to be flexible,
44:19
adaptable and. And this is a concept that is
44:26
very much usual as well. It sounds simple.
44:30
Yeah, it sounds simple, but it's not really right.
44:32
Because really the goal is to float within the space and cover
44:36
the blank space. Because if you're working as
44:38
part of a team, you need to be able to not cover the same place
44:42
because it leaves more. Space.
44:43
This is where the most balls, the majority of the balls falls
44:47
because because of accountability.
44:50
So this is another very, very that's another very important
44:54
point because when the ball sees in between two players, you need
44:58
really to to be accountable and to to stay to to say loudly to
45:05
tell loudly that you are going to go and to prevent either to
45:09
go off or. Neither.
45:13
Yeah, I don't give you a baseball guy that's kind of
45:15
like, yeah, the fly ball. I got it, I got it, I got it.
45:17
And they run into each other, right?
45:19
Yeah, proud of the whole time. But go to YouTube type in dogs
45:25
playing volleyball. OK, now you got my interest.
45:28
No. You will be blown away.
45:31
Dogs playing volleyball, Yeah. There's especially this one dog
45:35
who I saw on TV this week. So one of the things I do is.
45:38
When I travel. Is I'll watch the local news and
45:41
they had this big story on this dog and he hits the ball off of
45:45
his nose and he's really good. I mean, I think what he does is
45:50
tries to hit the ball back to whoever hit it to him.
45:53
So it's like if you can get the ball, bounce it to him, he can
45:58
set you up for a spike. I'm the ultimate teammate.
46:02
He's the ultimate teammate. Yeah, he and he's exactly as can
46:06
be. All right, so you need to send
46:08
me that link so I can put it in our show.
46:09
That's absolutely. Well, here's the thing.
46:11
If you go into YouTube and type dog playing volleyball there is
46:16
tons of videos and I will send you one so we have one but just
46:21
know out there YouTube, it's available to everybody dog
46:25
playing volleyball. Not sure I'm ready for the
46:28
teaching. Some dog, even mine that on
46:31
which I'm not so successful so. Yeah, I can.
46:34
I can. I have three dog stands.
46:36
They don't fetch, they go and get the ball and now it's their
46:39
ball and that's a pretty much bird in.
46:42
OK, well, I don't know how we're going to top dogs playing
46:44
volleyball. That's a good.
46:45
It's pretty. Impossible.
46:47
Marta, thank you so much for taking time with us.
46:49
Congratulations on the launch. We'll be keeping an eye out for
46:52
you. And thanks for spending time
46:54
here with us. At Any Week America.
46:56
We'll have links in our show notes, so visit the website
46:58
paninipanini.com. panini.com. We'll have a link to your
47:04
LinkedIn profile so people can send messages there.
47:07
And yeah, for Jim and I, we're at idcpodcast.com.
47:11
Thanks everyone for watching and listening and we'll see you in
47:15
the next one. You've been listening to
47:19
Identity at the Center. We hope you've enjoyed the show.
47:23
Make sure to like, rate and review, and we'll be back soon.
47:27
But in the meantime, hit the website at
47:29
identity@thecenter.com. See you next time on Identity at
47:36
the Center.