Latest / Lab to Market Leadership with Chris Reichhelm
Zero to £22m in Licensing Revenue: Tony Cochrane's Ceres Power Journey
Generating revenue from the licensing of IP sounds great in principle but is notoriously difficult to pull off – especially for start-ups. On this week’s episode, Chris interviews Tony Cochrane, Chief Commercial Officer of Ceres Power, the UK-based fuel cell company. Tony talks about how he and his team were able to grow from £0 - £22m in licensing and services revenue, building relationships with some of the world’s leading industrial companies along the way.
00:00 Introduction to Value Chain in Technology
00:54 Welcome to Lab to Market Leadership Podcast
01:46 Meet Tony Cochrane: Chief…
The skinny
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