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Apple’s Memory Crisis Hits Profits | Durham News
Tim Cook is stepping down as Apple CEO amid a crippling memory chip shortage he calls a “one-hundred-year flood,” forcing Apple to slash iPhone, Mac, and iPad sales forecasts—and pay up to $145 for a single chip in the iPhone 18 Pro, up from $39. Driven by AI giants like Microsoft and Meta, the three main DRAM suppliers are sold out through next year, leaving Apple with no choice but to call for more competition. Even though Apple beat earnings, this supply chain crisis threatens margins at a time when Cook’s successor, John Ternus, must navigate a storm that’s bigger than any tech downturn…
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