296: What Your Checkoff Dollars Are Doing for Beef Demand Right Now with Dr. Cheryl DeVuyst
In this episode, Lauren sits down with Dr. Cheryl DeVuyst—producer, ag economist, and Chair of the Cattlemen’s Beef Board—to talk about beef demand and where checkoff dollars are really going.They break down what’s driving beef demand right now, how consumer behavior is shaping the industry, and why every producer should care about the role demand plays in profitability. Cheryl also shares how checkoff dollars are being used, the transparency behind them, and the impact they’re having across the beef industry.
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The skinny
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