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Telemundo’s World Cup Win and the Latino Media Gap | Venice Beach News
Telemundo’s World Cup broadcasts smashed records, drawing half of its U.S. audience—including non-Latino viewers—with a 122% surge in viewership, thanks to passionate commentary and relentless game coverage. The event exposed a glaring media blind spot: ignoring audience preferences for the sake of assumed revenue. While the England vs. Mexico game pulled nearly 45 million viewers, the final shattered records with over 62 million. Yet, this visibility during the World Cup raises a deeper question: why does Latino representation only shine during global events? It’s a mirror held up to…
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