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UCDP Ep #30 - Auto Marketing with Ilana Shabtay of AutoLeadStar
In this episode of the Used Car Dealer podcast, Zach Klempf interviews Ilana Shabtay the Director of Marketing at AutoLeadStar and a podcaster herself on the Inside Auto Podcast. Ilana discusses with Zach how dealers have adapted their marketing of used cars, best practices and not-so-good practices with dealer marketing, and other hot topics in the used car marketplace.
Some of the questions asked include:
Q) 2021 was been a roller coaster of a year for dealers, talk to me about what you observed from your lens at Auto Lead Star on the way dealers shifted and changed their inventory/brand…
The skinny
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