Latest / The Collaborative Canvas Podcast
The Future of D2C Brands in India | Gen Z Consumer Behavior | Inside The Mind of Gen Z Consumers
Gen Z is changing the way brands are built.
Luxury alone doesn’t impress them anymore.
Big names don’t guarantee loyalty.
And “premium” without relatability gets ignored in one scroll.
In this episode of Collaborative Canvas, we sit down with Gaurav Birmani, founder of GoWhipped & Grass Skincare, to decode how Gen Z consumers actually think, buy, and connect with brands in India today.
From skincare rituals and emotional branding to sensory experiences, authenticity, packaging psychology, and community-led product development — this conversation goes far beyond beauty products.
We explore:
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